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QUENCHING THIRST FOROVER 80 YEARS

Beverage Development & Compounds

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Ready For The Future? 42Johannes Angres provides a glimpse intothe future and the use of intelligentmachines in beverage production.

Convenient And Engaging 46A look at beverage vending and dispense,and some of the issues facing the sector.

Sustainable Labelling 48Greater demands are being made on bever-age labelling by legislated standards – asproducers are required to provide evenmore detailed information on bottles.However, the design aesthetics, the pro-motional appeal and the necessary con-sumer data are no longer the only definingcriteria for the finished label, claimsRaffaele Pace.

Soft Drinks International – June/July 2015 1ConTEnTS

Europe 4Africa 8Middle East 10Asia Pacific 12Americas 14

Ingredients 18

Juices & Juice Drinks 20Waters & Water Plus Drinks 22Carbonates 24Sports & Energy 26Functionals 27RTD Teas & Coffees 28Dairy & Alternatives 30

Processing 52Packaging 54Environment 56People 58Events 61

China 32The soft drinks market in China hasexpanded by more than 500% since theturn of the century, but 2014 saw a consid-erable slowdown, reports Richard Corbett.

Quality Control 34According to Döhler, selecting the rightmethod for quality assurance is becomingincreasingly important to avoid economiclosses caused by cleaning, product recalls,as well as potential damage to reputation.

Precise Control 36Now that quality control has moved awayfrom the lab and into the production hall,instruments commonly used to check finalproduct for compliance are playing a vitalrole in controlling the product line.

Brix Measurement 40Many juices contain pulp which can causeseveral problems when measuring Brix.Anton Paar introduces its solution wherethe resulting readings are fast, correct andreliable.

news

regularsComment 2BSDA 9 & 59From The Past 60Buyers’ Guide 62Classified 64

features

The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

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2 Soft Drinks International – June/July 2015

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

CoMMEnT

Published byASAP Publishing Limited

EditorPhilip TappendenNews EditorMaureen Byrne

Correspondents:EuRoPEGerard o’DwyerASIA & PACIFICKelvin King

AMERICASRichard Davis

Market AnalystRichard Corbett

Scientific AdviserDr John Wilkinson

Annual Subscription Rates (inc. postage)Eu Member State: £120, €150Rest of World: £135, €170, $220Individual copies: £15, €20, $25

Subscription EnquiriesSoft Drinks InternationalPo Box 4173, Wimborne BH21 1YX, uKTel: +44 (0)1202 842222Fax: +44 (0)1202 848494E-mail: [email protected]

Editorial - NewsMaureen ByrneTel: +44 (0)1255 424611E-mail: [email protected]

Editorial - FeaturesPhilip TappendenPo Box 4173, Wimborne BH21 1YX, uKTel: +44 (0)1202 842222Fax: +44 (0)1202 848494E-mail: [email protected]

Advertisement SalesSoft Drinks InternationalPo Box 4173, Wimborne BH21 1YX, uKTel: +44 (0)1202 842222Fax: +44 (0)1202 848494E-mail: [email protected]

Middle East RepresentativeValentina LotfyTel: +971 503059019E-mail: [email protected]

US RepresentativeRichard DavisTel: +1 479 963 6399E-mail: [email protected]

© 2015 ASAP Publishing Limited ISSn - 1367 8302 www.softdrinksinternational.com

Industry analysts often endeavour to tot up total soft drink sponsorships by aspecific brand, a producer or category. This is at best an informed guess, rather likeestimating the wealth of contenders for national rich lists.

In the soft drinks industry, always willing to get behind a good cause or to alignwith a celebrity to mutual benefit, sponsorship input is inexactly recorded.

Certainly some producers, notably the giants, do share details of sponsorshipinvestments, especially for a major event where naming rights or ‘official drink’status has been contested. And figures can be found in the balance sheet of listedcompanies. Aligning them to specific events, teams, good causes, awards,individuals or whatever usually takes more data – definitive, provable data – than isreadily available.

For every giant producer supporting mega-events such as the Olympics or FIFAWorld Cup there are a hundred smaller counterparts applying their financialassistance locally. Not just financial, either – local loyalties can lead to bottler staffhelping with event management or clean-up.

As has been seen recently in the case of the FIFA corruption allegations – andthey must be viewed that way because they have yet to reach trial, even if someconfessions are already in play – a sponsorship can sometimes veer towards thetoxic. World Cup sponsors let it be known unofficially that if FIFA did not respondpromptly and openly to the allegations there could be a reconsideration of funding.This drew some international media and public comment, almost all of it couchedin understanding terms. It is a given that being aligned closely with a sponsorshipproperty that is in trouble will at best not benefit the sponsor brand and at worstimpact negatively on status and sales.

Sponsorship loyalty is vital to a brand’s integrity but if, say a sports person whoacts as a brand ambassador – a form of sponsorship increasingly popular over thepast 10 years – does something outrageous they may need to be cut adrift. Thateventuality would be in any sponsorship contract but making the decision whenand how the cutting should be done is subjective and possibly open to negotiation,ensuring that the outrage doesn’t spill on to the brand.

Another potential problem arises when a sponsored entity, person or event,simply can’t deliver on the agreement. This was seen last year when sponsorsincluding a mineral water brand retreated from paying big sums to MichaelSchumacher on the basis that his severe head injuries incurred in a skiing accidentwould prohibit a return to headline activities. The withdrawal was done sensitivelyand carefully but generated some criticism as being disloyal. That seems unfair butin a way it was part of a grieving process, a denial of the obvious by many of themotor racing star’s followers.

Until the coming of the social media revolution, with its multitudinous benefitscountered by more than a few drawbacks, sponsorships could be managed withsome leeway to pause and ponder. Now it’s instant gratification of the publicinterest or sometimes morbid curiosity. Facebook, Twitter and other social mediachannels have added mighty new dimensions to sponsorships but have also broughtan immediacy that ensures dynamic management is more essential than it has everbeen in the past.

Kelvin King

What is sponsorship worth?

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europeInDuSTRY nEWS

The Volvic VolcanoBraVe participants of the tough Mudderseries 2015 will have to ‘unleash theirunstoppable’ to conquer its highest, toughestand wettest challenge – the Volvic Volcano.

the challenge is just one part of Volvic’sbiggest ever Pr, experiential and social acti-vation, rooted in its 2015 tough Mudderpartnership. In a bid to inspire consumers to‘unleash their unstoppable’, Volvic will be giv-ing away an unstoppable adventure prizeevery hour through an on-pack promotionrunning across 57 million bottles. to drivescale and reach, the promotion has beensupported for eight weeks in cinema andVideo on demand, with a total media valueof £1 million. Volvic will also be challengingjournalists and bloggers to discover theirinner strength through a series of challengesto inspire them to unleash ‘their unstop-pable’; and will be creating a series of digitalcontent featuring popular Youtuber MarcusButler facing his fears and taking on thetough Mudder challenge with his friends.

adrienne toner, Volvic Brand Manager said:“Unstoppable isn’t a moment, it’s a state ofmind. It’s you, hurtling towards that wall. It’scheering on your team mates until everyonehas made it, and giving them that final pull-up when their legs have nothing left to give.What better way to unbottle your unstop-pable than conquering the Volvic Volcano?

our scouts will be at every race to rewardpeople who show a truly unstoppable spiritwith a blissful post-race soak in the VolvicVolcano hot tubs.”

In 2014 Volvic signed a three year con-tract with tough Mudder, ‘Probably thetoughest event on the Planet’, to bring Vol-canicity to life in the UK. the three yearpartnership, brokered by MeC access, isVolvic’s biggest ever UK sponsorship deal. In2014 the partnership was celebratedthrough a nationwide print and digital adver-tising campaign alongside promotions fea-tured on-pack and in the press. Last year’schallenges attracted 201,000 participants,who raised over £1 million for the charity

Help the Heroes. In September 2014 Volvic launched a dra-

matic new tV-led campaign which shows thenatural power and force of the volcano atVolvic’s source, under the strapline ‘Unstop-pable Volcanicity’. the campaign’s epic 60second tV ad ‘the Giant’ shows the unstop-pable nature and strength of the Volvic vol-cano as it endures from the beginning oftime. the new creative followed the roll-outof Volvic’s biggest packaging redesign in thebrand’s history across its entire plain,sparkling, Juiced and touch of Fruit ranges.

Top 10 drinksbrandsKantar Worldpanel is launching its BrandFootprint report, an annual study of themost chosen FMCG brands globally.

the top 10 non-alcoholic beverages areshown in the chart below. there is littlemovement in the this sector since the lastreport, and in fact no movement in the topseven,.

Key points from the report include:

• Schweppes has added 10 million newconsumers to its shopper base by tailoringits marketing campaign depending on thecountry. For example in China it appeals tothe health conscious female by enriching itwith vitamins.

• Coca-Cola remains the no. 1 brandglobally.

• Bottled water has the highest growth(4.4%) globally within customer reach.

• red Bull has bucked the sugar lows, bycoming out as the 15th most chosen bever-age, battling against the decline in energydrinks.

2014 Rank Brand Consumer Reach Consumer Reach Penetration Frequency Rank Movement Points (M) Points Growth

1 0 Coca-Cola 5,722.10 -1.90 43.20 13.40 2 0 Nescafé 2,111.70 -7.80 22.50 9.50 3 0 Pepsi 1,983.80 1.20 24.60 8.20 4 0 Sprite 928.50 0.70 25.00 3.80 5 0 Tang 875.70 -4.10 11.60 7.60 6 0 Milo 859.20 0.40 7.20 12.00 7 0 Fanta 756.60 -0.30 21.20 3.60 8 2 Mountain Dew 561.70 7.10 5.80 9.90 9 -1 Lipton 556.60 -2.50 15.50 3.60 10 -1 Gatorade 546.10 -0.50 8.60 6.40

organic alternativesMr LeMonade Ltd is a new supplier anddistributor of alternative soft drinks that arepreservative and caffeine free, 100% organic,and also cater for the vegan community. allMr Lemonade products are suitable for mer-chants or members of the hospitality indus-try who are keen to provide theircustomers with a healthy and tasty alterna-tive to existing products on the market.

Mr Lemonade was founded in 2014 bytwo individuals who were determined tochange the hospitality and retail market’s softdrink offerings and enable them to providedelicious and healthy upmarket drinks. allproducts are competitively priced and havestrong commercial branding that can gen-uinely replace well known products on themarket. Mr Lemonade drinks can also beused as a replacement to more traditionalmixers.

Mr Lemonade soft drinks include; JohnLemon blackcurrant; rhubarb; and lemonlime fruit; Yerbata with pomegranate; Yerbata,Yerba mate, the full range of Fitz Kola colas,and the Wostok range, including date-Pomegranate and Pear & rosemary.

Mr Lemonade now supplies and distributesorganic soft drinks to the hospitality and retailmarket in the UK.

Send your news [email protected]

Soft Drinks International – June/July 2015 5EuRoPE

Safety for sensitiveproducts – aseptic � lling with krones. www.krones.com

1 3 13:38

Wonderful buysSimply Great WonderFUL Brands has purchased theassets of the Simply Great Juice Company (inadministration).

the Simply Great Juice Company is mainlyknown for helping to develop the pomegran-ate juice category, in the UK under thePomegreat juice brand. Wonderful Brands isclaimed to be the number one brand of100% pure pomegranate juice in the UK, soldunder the Pom Wonderful brand.

“the Pomegreat brand serves a comple-mentary consumer to our own 100% purepomegranate juice brand. We believe that bycontinuing to operate both brands togetherwe can more effectively reach pomegranatejuice lovers in the UK and beyond, resulting in

even broader category excitement,” saysdominic engels, Managing director, WonderfulBrands.

Wonderful Brands eMea, a division of rollGlobal, is located in Belgium and serveseurope, the Middle east and africa. the com-pany was established in 2012 as a result ofmerging Paramount Farms’ retail pistachio andalmond businesses and PoM Wonderful’spomegranate juice business in the eMearegion.

Wonderful Brands eMea is not only aleading consumer brand, but it is also thegrower, providing unmatched quality control,consistency and oversight of the entire supplychain from tree to consumer. It owns a 7,000hectare orchard in San Joaquin Valley in Cen-tral California.

noisy acquisitionVIMto owner nichols PLC has enteredinto a partnership with the noisy drinksCo (worth £6.6 million) acquiring a 49%equity share that enables the £110 millionsoft drinks business to grow its presence inthe out of Home (ooH) market across theUK and europe.

Investment in the noisy drinks Co, whichmarkets and distributes iced slush and milkdrink products in the UK and internationally,builds on nichols’ leading presence withinthe ooH channel. nichols PLC also ownsnichols dispense, the UK's largest inde-pendent supplier of dispensed soft drinksincluding Vimto, Coca-Cola, Irn Bru, Sunkist,ocean Spray and an own-brand range.

Strong links between the two businessesalready exist, with noisy drink concentratesbeing manufactured at nichols Manufactur-ing in ross-on-Wye. this includes Vimto inthe Froozie schools compliant slush offeringand a newly launched frozen carbonatedrange of slush drinks marketed under theumbrella brand Burrrst. a new VimtoStarslush product is also set to be launchedinto the market and will be placed in majorleisure venues.

the noisy drinks Co., employs a nationalnetwork of 44 sales and technical specialistsacross UK and europe. david Pearce, one ofthe founders of the noisy drinks Co willcontinue in the role of Managing director,reporting directly to nichols Ceo MarnieMillard.

Marnie Millard said: “the philosophy atnoisy drinks of offering service and qualityas a key differentiator in the market isexactly in line with nichols dispense. Cou-pled with the international business, ourinvestment in noisy drinks is an importantstep in increasing our expertise in the food-service and leisure industry as well asunlocking new regional and nationalaccounts as part of our growth strategywithin the out of Home channel.”

david Pearce said: “everyone at noisydrinks is very excited to be joining forceswith nichols dispense. the popular, highprofile nichols brands will undoubtedlyincrease our frozen drinks market penetra-tion. the skill sets, experience and resourcesof the two companies are complementaryand will enable us to dynamically enhanceour operations in the out of Home marketacross europe.”

6 Soft Drinks International – June/July 2015EuRoPE

l nestlé Waters continued to deliver solid,broad-based organic and real internalgrowth in all three geographies in the firstquarter of 2015. there was double-digitgrowth in the emerging markets and mid-single-digit growth in the developed markets.Sales of CHF 1.7 billion were achieved, rep-resenting 7.3% organic growth and 7.5% realinternal growth.

there was further growth acceleration fornestlé Pure Life. the premium internationalbrands Perrier and S.Pellegrino continuedtheir good growth momentum in northamerica, europe and the rest of the world.among the local brands, erikli in turkey, alManhal in Saudi arabia, Buxton in the UKand Yunnan Shan Quan in China grewstrongly.

l Known by the native north americansfor its health benefits, interest in choke-berries has recently grown in europe due toevidence that they may lower the risk ofcardiovascular disease. Chokeberries (Aroniamelanocarpa) are rich in a class of polyphe-nols known as anthocyanins; the antioxida-tive health benefits of anthocyanins havebeen well documented, although less isknown about the effect of the digestionprocess on these beneficial compounds.

recent research published by the Univer-sity of Belgrade, Serbia, has used a numberof techniques to monitor the beneficialproperties of anthocyanins as they passthrough a replica of the digestion process (invitro). Perhaps unsurprisingly, addition of afood matrix reduced the total phenolic andanthocyanin content, although these parame-ters were seen to increase slightly followingin vitro digestion of the mixtures, as thefood stuffs were fully digested. the phenolicand anthocyanin content was, however,shown to be less in the digested juice, com-pared to the non-digested juice, by approxi-mately 25%. despite this, it is thought that asignificant amount of the anthocyaninsingested in chokeberry juice still presentantioxidant and antiproliferative effects fol-lowing digestion.

l the natural Hydration Council (nHC)has announced that Montgomery SpringWater has become its newest member. thenHC represents over half the bottled watercategory in the UK and its members are allproducers of naturally sourced water. thenHC aims to raise awareness of the impor-tance of healthy hydration amongst policymakers, media and other stakeholdersthrough scientific evidence and independentresearch. It also communicates the facts onbottled water to ensure the category isproperly represented to these audiences.

In brief…

Super drink forcharity walkersJooLS, a ‘super healthy drink with kelppearls filled with superfruit juices’ fuelled15,000 Moonwalkers, including actor andcomedienne Jennifer Saunders, as they‘walked the walk’ for breast cancer acrossLondon recently, raising millions for charity.and to demonstrate their support for thecause the innovative drinks company hand-dressed 1,000 bottles in customised bras torefresh and refuel the charity walkers.

the 29 calorie Jools drinks, which contain100% of the rda of vitamins and only 4%of natural sugar, were conceived by co-founders Leo Laforgia and nic Gorini whowanted to create a drink that was healthy,yet fun and delicious at the same time. theywere able to do this by developing newtechnology to create kelp pearls filled withsuper fruit juices and packed with nutrients

and vitamins which they added into a bottleof fruity green tea.

the founders said: “We were delighted tobe able to support (and take part in) thishugely important charity event. Jools is allabout being healthy and yet fun just like theMoonwalk which is why we felt compelledto partner with it.”

the Jools collection currently comes inthree original detoxifying green tea flavoursthat have health benefits: Lychee Jools inapple Green tea to refresh and rehydrate;acai Jools in energising Cranberry Green teato revive and rejuvenate; and acerola Joolsin Mango Green tea to nourish and revi-talise. the fruit flavours and pearls in each ofthe Jools drinks have been designed to per-fectly complement one another.

Jools was officially launched in September2014 in the UK, and has secured nine inter-national industry awards since then. It isavailable from Holland & Barrett, Whole-foods, Harrods, Planet organic and via ama-zon and ocado.

The healthy drink Jools, which contains kelp pearls filled with superfruits, supported a recent charitywalk for breast cancer.


ConSUMerS worldwide remain over-whelmingly positive about the goodness ofmilk, understand its nutritional value, but feelvariety and convenience are not keepingpace with modern lifestyles and expectations.

that is the conclusion of an internationalconsumer study commissioned by tetra Pakand published in the company’s 8th DairyIndex. the study, undertaken earlier this year,highlights the need for dairy companies torevitalise the relevance of milk among con-sumers of all ages, through the introductionof innovative products and a fresh approachto marketing and communication.

For several years, the food industry hasreported rising demand for nutritious butconvenient products, fuelled by the new gen-eration of health-conscious consumers lead-ing ever more active lives. People alreadyregard milk as ‘nutritious’; ‘healthy’; ‘a goodsource of calcium’; and ‘tasty’, but to maintainits relevance in the modern world, producersneed to innovate and develop drinks thatreflect changing lifestyles.

dennis Jönsson, President and Ceo oftetra Pak Group, commented: “the key toenergising dairy in all geographies is to make

Milk is good

people excited about drinking milk; creatingnew products and developing communicationcampaigns to show that it is convenient,pleasurable, a special treat even, and relevantto all.”

the report explores instances where dairycompanies have successfully brought newdrinks to market, identifying four global prod-uct trends. these trends include indulgent yetpermissible treats; customised products thatmake milk easier to digest or provide addedhealth benefits; drinks made for on-the-goconsumption or snacking, and ‘pure’ milk withorganic or ‘natural’ values.

In addition, the report reveals how newcommunication channels can be used to cre-ate successful marketing campaigns that raiseawareness of the nutritional benefits of milk,whilst forging an emotional connection withpeople to drive consumption.


africaInDuSTRY nEWS

Random Acts of CoolnessSoUtH africa’s flavoured drinks brandaQuellé has come up with an unusual way toengage with consumers. It is running a ‘ran-dom acts of Coolness’ competition whichseeks to reward people who voluntarily sup-port others. aQuellé describes this as ‘an odeto the layman who is always willing to help’.

the mechanics of the promotion centreon the aQuellé flavoured sparkling range withbottles in random acts of Coolness liveryfeaturing a unique code in the cap.

440ml can afavouriteMaJor South african can manufacturernampak Bevcan reckons that while alu-minium cans still represent a relatively smallshare of total beverage packaging in thecountry, they are gaining ground because ofinnovation, new products and substantialpromotional activity.

one of the drivers in the growth curvehas been the 440ml can.

“this larger can size generally has a goodprice point, representing added value. thebeverage industry has also been successful inpromoting it – so much so that in some cir-cles the 440ml can is becoming the con-sumers’ pack of choice,” said Klaus Hass,Marketing director for nampak Bevcan.

Several beverage brands, including softdrinks and alcoholic, have introduced canoptions in recent years.

“We would never have seen billboardspromoting beverages in cans a couple ofyears ago,” claimed Hass. “today cans havebecome more visible and are advertisedeverywhere including outdoor, radio, printand television. there is a clear countrywidetrend towards choosing cans.”

He believes ‘Can do!’ www.cando.sa.com– nampak Bevcan’s consumer facingbrand – has created a positive movementand a ‘can do’ attitude amongst the youth ofSouth africa with its nationwide Can do!concerts and #WeCan parties. the com-pany recognises and rewards consumers andlicenced traders and outlets for choosingcans.

“We want to create an environmentwhere anything is possible, your dream isachievable and show how a Can do! atti-tude changes the way people think and con-sume beverages,” explained alexandraBouwer, Can do! Marketing Manager.

Pick n Pay acceptsSAnBWA auditstHe South africa national Bottled Waterassociation (SanBWa) sees the decision byretail giant Pick n Pay to accept the associa-tion’s bottled water audits as a huge vote ofconfidence, according to Chief executiveCharlotte Metcalf.

the move minimises audit duplication, con-tributing to SanBWa’s work in streamliningcompliance for members and their customerswhile maintaining strict adherence to thecountry’s own legislation and the retailer’sown standards.

Metcalf said it not only confirmed the highglobal standard set by SanBWa for the localbottled water industry but also simplified therequirements for seeking a listing with Pick nPay: “this arrangement is offered as an alter-native to Pick n Pay’s own audit. It means thatSanBWa members – who obviously complywith the SanBWa Standard and havepassed its audit – will not have to pay for andpass an additional audit when selling to thechain. non-SanBWa members will have toabide by the Pick n Pay audit requirements.”

the agreement with Pick nPay follows one negotiated lastyear with Botswana, an impor-tant trading partner for Southafrica’s water bottlers.

as we reported at the time, SanBWamembers in good standing do not need toundergo any additional audits or comply withany other requirements in order to exporttheir products to Botswana.

Botswana agreed to collaborate withSanBWa to minimise duplication pertainingto the importation of local bottled waterbrands into that country.

every year, SanBWa's third party auditorsaudit members to ensure that their source,bottling facility, final product and every aspectof their bottling process adheres toSanBWa’s stringent standards. SanBWaalso randomly samples member productsfrom supermarket shelves on a monthly basisand has them tested for harmful agents.

Members are also required to comply withthe association’s environmental vision, whichincludes many measures to ensure sourcesustainability and protection, water usage min-imisation, energy efficiency, solid waste minimi-sation and supporting post-consumerrecycling initiatives.

entrants then SMS this with their nomineename or alternatively enter via the brand’sFacebook page. a brief explanation of whythey are nominating the other person isrequired.

the random acts of Coolness are cashprizes to be shared by both parties.

‘new’ fruit for juicing?tHe white star apple, which grows prolifi-cally in africa, should be picked up by bever-age manufacturers to create a new drinkflavour, according to some nigerian farmers.

the fruit’s botanical name is Chrysophyllumalbidum while in nigeria it is widely knownas agbalumo or udara.

nigeria has been encouraging more localprocessing of fruit for juice but several farm-ers have recently highlighted the wastage ofwhite star apple crops because the fruit’s

beverage potential has not been recognised.one farmer, calling for young entrepre-

neurs to take up the challenge if existingproducers did not do so, claimed the whitestar apple contained more vitamin C thanorange and guava, and is also rich in calcium.

White star apple or agbalumo.


Soft Drinks International – June/July 2015 9AFRICARéunion productionfor juicesCereS Beverages’ tetra Pak juices are nowbeing produced in réunion through a licens-ing agreement between the brand’s owner,Pioneer Foods and royal Bourbon Industries.

this is a further move in Pioneer’s strategyof building markets beyond its South africahomeland where it is a major player.

royal Bourbon, which represents manyinternational FMCG brands as well as produc-ing its own lines, has distributed Ceres drinksin réunion for nearly 20 years. It has devel-oped a very strong market on the islandwhich is a prime tourist destination, notablyfor europeans and South africans.

Pulp is being sent from South africa forprocessing on a new production line.

“We already have an established presencein the Indian ocean region through similarpartnerships in Mauritius and we will use thepartnership with rBI as a platform to expandour footprint into francophone africa fromréunion,” said Phil roux, Chief executive ofPioneer Foods. “this is an ideal growthopportunity for us. Ceres Beverages is one ofthe largest beverage manufacturers on theafrican continent and Ceres is a key brand in

Refriango supportsflood-hit citiesanGoLan bottler refriango has continuedto assist areas ravaged earlier this year byflooding. Support includes providing nutritionand hygiene advice as residents of Benguelaand Lobito rebuild their lives.

earlier refriango delivered supplies ofproducts from its extensive portfolio, notablyPura water and nutry, tutti and Super Cuiajuices.

the company also provided a large num-ber of school kits for children who had losteverything they had in the floods.

our product portfolio with significant brandequity in the export market.”

daniel Moreau, Chief executive of royalBourbon Industries said the company hadinvested in local production to increase itsshare of the beverage market in réunion aswell as building exports.

Installation of the line has been financiallysupported by the regional government,France and the eU. Pioneer Foods providedtechnical assistance and will continue to beinvolved in quality control.

among those on hand for the line’s com-missioning were réunion regional Presidentdidier robert, Phil roux, daniel Moreau,thushen Govendar of Pioneer Foods Interna-tional and réunion Prefect dominique Sorain.

royal Bourbon Industries’ name alludes toÎle Bourbon, the name by which réunion wasknown at various periods, notably prior tothe 1789-1799 French revolution. the island’scurrent name also has a strong revolutionarybackground.

Launching Royal Bourbon’s new production line.

10 Soft Drinks International – June/July 2015InDuSTRY nEWS

Middle eastAl Ain water nowuAE market leaderaBU dhabi-based agthia Group, whosefood and beverage portfolio includes bottledmineral water and other soft drinks, hasreported a big boost in profit for the firstpart of 2015, driven by higher sales (upsome 11%), improved margins and con-trolled overheads.

“We continue to progress with our strat-egy of driving growth across all core cate-gories, improving profitability, diversifying andlaunching new products, expanding distribu-tion reach, strengthening brand support andat the same time addressing underperform-ing businesses,” said dhafer ayed al ahbabi,

agthia’s Chairman.agthia’s consumer business division has

been doing particularly well this year. thedivision produces and distributes al ain bot-tled water, alpin natural Spring Water, CapriSun Juices and Yoplait dairy products.

the installation of the al ain high-speedbottling line last year, which expanded capac-

Yakult to distributein Middle EastProBIotIC dairy beverage producer YakultHonsha Co is continuing to expand beyondits Japanese homeland and China where ithas been investing heavily in new productionfacilities.

Looking to opportunities in the Middle

Healthy LivingFootballChampionshipPePSICo Jordan is well known in the king-dom for its involvement in football and itswork in career development for young peo-ple, including those who work for the com-pany, but extending to wider job creationand recruitment.

It is also active in encouraging staff tochoose healthy lifestyles. this is primarily fortheir own wellbeing but PepsiCo Jordan hasa secondary goal in that staff health benefitsworking conditions, output and the overallbusiness environment.

recently the company combined its foot-ball activities with health education, holdingfor the second time a ‘Healthy Living Foot-ball Championship’ involving 18 teams fromvarious departments at all the company’slocations in Jordan.

Losing teams in the preliminary roundwere disqualified but a bonus was thatthose players maintained their enthusiasmfor the project, continuing to give activesupport.

the championship was won by amman

Warehouses, with Samer Sawalha as runner-up.

“Last year’s Healthy Living Football Cham-pionship proved to be remarkably successful.It helped us uncover numerous athletic tal-ents and encouraged our employees to leadhealthier lifestyles by exercising regularlyamidst a fun environment,” said nidalHamam, General Manager of PepsiCo Jordan.

“Building on this success, the champi-onship also allowed our staff members tobreak away from their daily routines and getback to work with renewed enthusiasm, inline with our strategy to enhance our workenvironment and promote team spirit andcamaraderie.”

PepsiCo Jordan participants in a Healthy LivingFootball Championship.

ity by 60%, combined with increased marginsresulting from lower Pet usage and cost andproduction efficiency, helped drive profits inthe division.

agthia says that al ain water has takenthe lead in terms of market volume in theUae and because of this the company isadding a further high speed bottling line –due for completion mid-2016 – whileexpanding distribution centres in abu dhabiand dubai.

alpin natural spring water continues togain distribution and consumer uptake inturkey. a bottling line has been transferredfrom the Uae to turkey to meet the grow-ing local demand.

“We have made good progress deliveringon our primary objectives such as growingrevenues, driving profitability and improvingthe performance of Capri Sun and our dairycategory,” said Chief executive Iqbal Hamzah.

“With robust business fundamentals inplace, and strong execution of our strategy,we aim to deliver encouraging returns toour shareholders.”

east, Yakult is establishing a distribution com-pany based in dubai.

Known as Yakult Middle east FZe it shouldbe fully operational by the end of this year.

Yakult Honsha Co says it is setting up aMiddle east distribution network ‘as there isa high possibility that the probiotics marketcan be expanded in the region, given thewide popularity of dairy products in thelocal diet and in the history of their foodculture’.

MarketingKingdom in JordanCoCa-CoLa was gold sponsor of the inau-gural Marketing Kingdom event in Jordan, alsoparticipating actively through a presentationand other involvement.

aimed at marketing and social media peo-ple, Marketing Kingdom is described as ‘theworld’s fastest growing marketing event andthe largest of its kind in emerging markets’.

the amman edition of Marketing Kingdomdrew delegates not only from Jordan but alsoegypt, Lebanon, Qatar and the Uae.

"Marketing Kingdom amman was a trulyhistoric event with presentations by all majorsocial media platforms, consequently cement-ing Jordan's standing as a regional marketingleader,” claimed Kosta Petrov, Chief executiveof creative agency P World which organisesthe Marketing Kingdom series.

“We are confident that the event hasspurred Jordanian and regional companies tocontinue their positive marketing efforts whileshowcasing that in this region we don't simplyfollow marketing trends, but we also createthem.”

Marketing Kingdom, Amman.

Soft Drinks International – June/July 2015 11MIDDLE EASTEmpoweringEgyptian womenCoCa-CoLa is working with a number ofpartners to empower 4,000 egyptian women,providing them with business skills trainingand other resources to start their ownmicrobusinesses. the initiative was announcedearlier this year, appropriately on InternationalWomen’s day.

the programme is being undertaken inassociation with the United nations entity forGender equality and the empowerment ofWomen, an agency known more briefly asUn Women, as well as the non-governmentalorganisation Wahid Man al-nas and theSocial Fund for development.

egypt’s Ministry of Local development isalso involved.

It is part of Coca-Cola’s global 5by20 ven-ture, on which we have reported frequently.this scheme is targeting the economicempowerment of five million women by2020. Coca-Cola is already working with UnWomen and other partners elsewhere onmeeting this goal.

the egyptian project has made its debut in

Coca-Cola women’s empowermentprogramme launch, Cairo.

Red Bull rally winsQatar’S nasser Saleh al-attiyah, supportedby red Bull, triumphed on home territory inthe car category of this year’s Sealine Cross-Country rally in Qatar while Spain’s MarcComa, riding for the red Bull KtM Factoryteam, took the motorcycle category honours.the quad title went to rafal Sonik of Poland.

al-attiyah has been doing the red Bullbrand proud with a series of internationalrally wins, accomplished with French co-driverMatthieu Baumel. of the Qatar event, al-attiyah commented, “It was a tough race – itwas really long, not like last year. We were

Left: Marc Coma, Photo: E. Bauer Red Bull. Right:Nasser Al-Attiyah, Photo: Marcin Kin Red Bull.

tHe tomooh Saad abdul-Latif scholarshipprogramme in Lebanon is celebrating adecade of growing success – in fact, itachieved its goals from the first year and hasbuilt on them since.

the programme is organised jointly byPepsiCo and Beirut-based ajialouna, a non-governmental organisation dedicated to sup-porting education, health and social work.

at the launch of this year’s scholarships ini-tiative, tomooh director nada dimachkiehKoutobi said the venture had been aresounding success in providing educationalopportunities for Lebanese youth unable toresume their studies due to financial prob-lems.

Sufian al-Salman, Human resources direc-tor for PepsiCo’s east Med and africa Busi-ness Unit noted that more than 2,000scholarships had been awarded and thiswould continue to increase.

“We now have hundreds of tomooh grad-uates who have benefited from our faith in

Inaugural fundingfor Idol winnerHaZeM Sherif, who won season three ofarab Idol has been given a further boost byshow sponsor Pepsi through helping organiseand fund his first music video.

“Supporting emerging talents in their debutis one of Pepsi’s main commitments andbringing music in fresh new ways to our audi-ence is also crucial for the brand,” explainedCarla Hassan, Chief Marketing officer forPepsiCo Middle east and africa.

“We believe in the power of music andour goal is to offer young talented artists aplatform to shine”, she said.

Produced by Platinum records, the videohas already featured on several channelsacross the Middle east.

“the production of Hazem Sherif ’s firstmusic video is our way of encouraging him tospread his wings and embark on this excitingnew journey and we wish him all the luck tosucceed in his career and become the star oftomorrow,” said Hassan.

Sherif was stoked both by winning arabIdol and gaining Pepsi assistance to further hiscareer.

“the partnership with Pepsi is very muchaligned with my and other young talents’ jour-neys,” he said. “It has been a great opportu-nity to work on this music video, embodyingand representing my passion for music.”

Pepsi has partnered with arab Idol since itsinception.

Hazem Sherif.

the governates of al-Fayoum, Beni Suef, al-Minya, assiut and new Valley, with plans toextend elsewhere especially in Upper egypt.

Participants are being trained in skills suchas the general management of micro-businesses, inventory management, financial lit-eracy and what are described as ‘special feasi-bility studies’.

Many of them will be equipped with cool-ers, beverages and other essential goods forretail business. the programme will alsoupgrade manual distribution centres ownedby egyptian women.

the Social Fund for development is offer-ing the option for women entrepreneurs toapply for micro-loans to start or expand theirbusinesses.

Coca-Cola’s Ghada Makady commented atthe launch ceremony that the programmedemonstrated the company’s commitmenttowards communities in egypt, especiallywomen who are considered the backbone ofegyptian families.

Tomooh scholarships return

their right for education and from tomoohfunds to continue with their studies. We areassured that what they deserve from life, dueto their bright educated minds, will contributeto the development and growth of our com-munities”, said al-Salman.

on behalf of the Minister of economy andtrade, representative elias Hankash praisedPepsi’s involvement and its serious and effec-tive commitment to empower Lebaneseyouth through education and knowledge.

“Social responsibility programmes denotereal opportunities for outstanding perform-ance for companies that build a sustainablerelationship with the Lebanese market”, hesaid.

the tomooh programme also operates inegypt and Jordan.

Tomooh Scholarships launch for 2015, Beirut

leading from the beginning and it was a greatweek for us.”

Coma agreed: “It was a tough race, one ofthe toughest we do in the World Champi-onship. We had a high rhythm all rally and allof the guys pushed very hard.”

12 Soft Drinks International – June/July 2015InDuSTRY nEWS

asia Pacific

Birds stuffed in soft drinks bottlesWHILe recycling of soft drinks bottles is amajor trend globally, there are many post-consumption uses that are frowned on.one is the storing of toxic or flammableliquids, a big problem in several countries.

another, not readily envisaged as a prob-lem, has arisen of late: the illegal transport-ing of rare birds.

a wildlife smuggler was arrested at aport in Surabaya, Indonesia carrying morethan 20 birds, mostly yellow-crested cocka-toos, stuffed inside Pet water bottles. thebottle bottoms had been removed.

Surprisingly, all the birds were alive andremain so. Unlike many other cockatoospecies, the yellow-crested variety are clas-sified as endangered.

the bottles were stashed in a crate. thesmuggler denied knowledge of them apartfrom two birds which he claimed to betransporting for a friend.

Calls by australia’s obesity Policy Coalitionfor parents to be wary of the sugar con-tent in lunchbox fruit drinks drew a sharpresponse from Fruit Juice australia, the juicewing of the australian Beverages Council.

“Sugar is a natural source of energy forkids, but is often blamed as a unique con-tributor to overweight and obesity in aus-tralian children,” said the council’s Chiefexecutive Geoff Parker

“no single nutrient, food product or bev-erage is to blame for the nation’s expand-ing waistlines – weight gain is the result ofan energy imbalance regardless of wherethe kilojoules come from.”

He pointed out the 2014 australianHealth Survey found fruit drinks con-

unfair to blamejuice sugar for obesity

tributed just 1.3% of children’s (2-18 years)average daily energy intake while cakes,sweet biscuits and confectionery made up

Geoff Parker, Australian Beverages Council.

Capri-Sun now in ChinatHe global spread of the Capri-Sun brandcontinues with its introduction to China byreignwood Group which has invested heav-ily in a dedicated production facility with fivelines capable of an annual output of up to650 million pouches.

Four of the lines are for 200ml pouchesand one for 330ml spouted pouches.

the Chinese project is a joint venture

The new Capri-Sun plant in Beijing’s Huairou District.

At the launch of Capri-Sun China: Wilson Liu (Bestshin Beverages), Zhang Li Gang (Reignwood), LuZhan (Reignwood), Chanchai Ruayrungruang (Reignwood), Hans-Peter Wild (Capri-Sun AG), CarstenKaisig (ARIOS/Capri-Sun), Peter Böck (Capri-Sun) and Michael Chen (Capri-Sun).

between Capri-Sun and reignwood.reignwood has a diversified investment

portfolio including the wholly-owned sub-sidiary, Bestshin Beverages (Beijing) Cowhich will handle Capri-Sun production andmarketing. the reignwood group has a mas-sive distribution network covering most ofChina.

Ingredients are being supplied by Wild Fla-vors/adM and technological support byWild-Indag.

Four flavours are offered in the Capri-SunChina debut: orange, White Grape, Pear andPeach & apple.

12.4% of energy.“When it comes to 100% fruit juice, the

australian dietary Guidelines support asmall glass of juice equalling a serve of fruit.the research clearly shows that kids whodrink juice have a better overall diet qualitythan those that don’t.

“Parents and caregivers are in the bestposition to make food and beveragechoices for their children.

“research shows that health campaignersare underestimating the commonsenseapproach that the majority of parentsalready apply and continue to be out ofstep with what really happens in australianhomes,” Parker claimed.


Soft Drinks International – June/July 2015 13ASIA PACIFIC

aUStraLaSIan bottler Frucor Beverageshas moved into a new era under the com-mand of Jonathan Moss as group Chiefexecutive.

the group has also appointed a newexecutive Chairman: Kuni Himeno. Previouschairman nobuhiro torii continues as aBoard member.

the Suntory-owned company has evolvedfrom being a small new Zealand juice busi-ness in the 1960s, then owned by a govern-ment trading authority, to an internationalplayer whose brands sell in many interna-tional markets.

these brands include V, H2Go, Just Juice,Fresh Up, Simply Squeezed and Frank. Fru-cor is also new Zealand’s Pepsi bottler.

Change of command at Frucor

Jonathan Moss, Frucor Beverages.

Moss joined the group some 10 years agoas Chief executive of Frucor australia, havingearlier held senior positions at Uncle toby’s,Coca-Cola amatil and the australian dairyFarmers Group.

Chinese multi-grainproducer soldtHe purchase by Coca-Cola of ChinaCuliangwang Beverages’ drinks business hasbeen portrayed by the seller as taking itsmulti-grain drinks to a new level of distribu-tion while the purchaser sees it as boostingits stake in the fast-growing category byacquiring one of the market’s establishedleaders.

Both sides seem more than happy, bothbecause of the fair price paid and the long-term arrangement for the China GreenGroup to supply some raw materials.

the company at the centre of the trans-action is Xiamen Culiangwang Beveragetechnology while the buyer is Coca-ColaBeverages (Shanghai) Company.

CCB itself was previously known asChina Green, changing its name in July last

year as we reported at the time. Its drinksare sold under the Cu Liang Wang brand.

China Green Group, listed on the HongKong exchange, will retain the China Greenbusiness related to porridge and congee aswell as the cultivation and deep-processing

Cu Liang Wang beverages.

of agricultural products.It plans to use the proceeds of its CCB

sale to strengthen its remaining businesses,including further development of its snackand dessert lines in China.

“the disposal does not change our over-all strategy and commitment to offeringhigh quality and secure multi-grain rawmaterials to global food and beverage man-ufacturers,” explained China Green Groupchairman Sun Shao Feng.

“It will however generate abundant fundsfor us to integrate the existing upstream,midstream and downstream business, allow-ing us to explore new market opportuni-ties and enhance fresh produce anddeep-processing operations for multi-grainproducts and other businesses operated bythe brand.”

He said multi-grain products werebecoming increasingly popular among Chi-nese consumers and the Coca-Cola dealwas likely to boost this further.

He is credited with building the group’saustralian business substantially and intro-ducing successful brands such as the sportsdrink Maximus and oVI Hydration. Moss hasalso been very active in the broader bever-age industry, including a recent stint as pres-ident of the australian Beverages Council.

Kuni Himeno is no stranger to Frucor,having been part of the group’s leadershipteam from 2009 to 2011. He has played keyroles in Suntory’s international business,

Soft Drinks International

Join the SDI LinkedIn group

americas14 Soft Drinks International – June/July 2015InDuSTRY nEWS

Chef shuffleS.PeLLeGrIno is presenting the Grand Geli-naz! Shuffle, a 2015 exclusive Gelinaz! produc-tion, which will bring together 37 of theworld’s foremost culinary leaders for anunprecedented dining experience: a one-night,worldwide restaurant ‘swap’.

on thursday, 9 July, the chefs will swaprestaurants, transporting them to a differentcountry and different kitchen, where they willdesign an eight course menu for this event.Visiting chefs will not only swap kitchens, butwill also swap daily lives, residing in their col-leagues’ homes, driving their cars and diningwith their families for a truly immersive cul-tural experience.

a new video campaign promoting theshuffle is now live online with more informa-tion on the upcoming event, and tickets onsale for the event. When purchasing tickets,diners will not be privy to which chef hastaken over the kitchen of the restaurant they

book. the name of the visiting chef will onlybe revealed at the completion of the meal.

S.Pellegrino is proud to support Gelinaz!and help bring this ambitious project to life. Inthe spirit of Gelinaz!, S.Pellegrino upholds acommitment to foster creativity and innova-tion across the culinary community. as titlesponsor of this event in the USa, S.Pellegrinowill also be the exclusive bottled water at allof the participating restaurants.

Gelinaz!, originally founded by chefs FulvioPierangelini and andrea Petrini, has been inexistence on a local level since 2005. It is acollective made by chefs and for chefs. Geli-

S.Pellegrino is sponsoring a major chef swapevent.

Share a CokereturnsCoCa-CoLa is bringing back one of itsmost successful US programmes of all time.‘Share a Coke’, which swept the nation lastsummer. Coca-Cola bottles across the coun-try will once again feature the names of mil-lions of americans.

Back by popular demand, Coca-Cola willswap out its iconic logo on 20 oz bottles ofCoca-Cola, diet Coke and Coke Zero for1,000 of the most popular names in thecountry, quadrupling the number of namesfeatured in 2014.

For those who aren’t able to find theirnames – or enough of a particular name –on store shelves, the Company will deliverShare a Coke to doorsteps around the country. this year, Coca-Cola will offer an e-commerce site on which fans can person-alise and purchase iconic 8 oz glass Share aCoke bottles.

“the return of Share a Coke brings fourtimes as many names, twice as many packag-ing options and countless more opportunitiesfor people to connect over a Coke,” saidevan Holod, Coca-Cola Brand director, Coca-Cola north america. “We took inspirationfrom our most loyal fans and created moreopportunities for people to get involved,make Share a Coke their own, and createnew memories with an ice-cold, deliciousCoca-Cola. Whether it’s celebrating a pro-posal, creating baby announcements or justenjoying time with a friend, Share a Coke canmake those moments even more special.”

Share a Coke packaging will alsol extend to8 oz glass bottles and aluminium bottles,which will feature more nicknames like ‘Grad’,‘Hero’ and ‘Bestie’, as well as mini cans, whichwill feature nicknames and emoticons.

the Share a Coke programme was firstintroduced in australia the summer of 2011-12. Since then, the Company has helped peo-ple Share a Coke in more than 80 countriesaround the world, including new Zealand,argentina, Brazil, South africa, Great Britain,turkey, Germany, Spain and Chile.

The Share a Coke programme returns thissummer across the USA.

Coke reports solidprogresstHe Coca-Cola Company has reported itsfirst quarter 2015 operating results. MuhtarKent, Chairman and Chief executive officerof the Coca-Cola Company said, “We arepleased with our solid progress on the imple-

mentation and exe-cution of our globalstrategic initiatives.though we are stillin the early stages,we see some initialpositive indicatorsthat we have theright strategies inplace to accelerate

growth. However, we continue to view 2015as a transition year as the benefits from theannounced initiatives will take time to fullymaterialise amidst an uncertain and volatilemacroeconomic environment. We remaincommitted to leveraging our superior brandportfolio together with our unparalleledglobal distribution system to continue creatinglong-term shareowner value.”

the highlights for the first quarter are:• reported net revenues grew 1% and

organic revenue grew 8%.• Gained global value share in non-

alcoholic ready-to-drink beverages.• Cash from operations increased to

US$1.6 billion.• Maintained underlying full-year currency

neutral growth expectations.• reported ePS was US$0.35 and compa-

rable ePS was US$0.48.

naz! is a culinary hub which brings togetherartists, musicians, scientists, thinkers, producersand chefs and is renowned for constantlypushing the boundaries of their collabora-tions. the idea for the ‘Shuffle’ was originallyput forward by Chef Blaine Wetzel, of theWillows Inn on Lummi Island, Wa, and 2014James Beard rising Star Chef of the Year.

locations in Las Vegaswith a planned mar-ket test to includeapproximately 500accounts in 2015.

also in February,the product increasedits Southern California

footprint by adding albertsons stores to itslist of locations. VitaminFizz will initially beavailable in 166 albertsons locations in theSouthern California region.

In March, VitaminFizz went on SpringBreak with travel service StudentCity. It wasthe official drink for the StudentCity eventsin Panama City Beach, Florida. the sponsor-ship includes premier signage and wide-spread product sampling.

VitaminFizzspreads its wingsLeVeL 5 Beverage’s flagship product Vitam-inFizz has extended its distribution of thefast growing sparkling beverage. the numberof retail locations carrying VitaminFizz hasrisen above 1,200 since its launch in august2014.

this January, VitaminFizz entered the isleof Manhattan and the shelves of over 30nYC Gristedes Supermarkets locations.

In February, Level 5 retained Spartan dis-tribution and initiated delivery of VitaminFizzto the Las Vegas market. Currently, the sleek17 oz bottles are available in select prime

Soft Drinks International – June/July 2015 15AMERICAS

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Pepsi Q1 resultsPepsiCo has announced its first quarter 2015results. the highlights are:

•organic revenue grew 4.4%.•Core gross margin expanded 150 basis

points.•Core ePS increased 1% to US$0.83. •Core constant currency ePS increased

12%.•net revenue declined 3% reflecting the

impact of adverse foreign exchange transla-tion.

•Gross margin expanded 100 basis points.

Jones Soda steadyJoneS Soda Co, a leader in the premiumsoda category and known for its innovativemarketing, has announced results for the firstquarter ended 31 March 2015.

For the first quarter of 2015, the Companyreported revenue of US$2.9 million, com-pared with the prior year’s first quarter rev-enue of US$2.9 million. net loss for the firstquarter of 2015 improved to US$278,000 orUS$0.01 per share, compared with a net lossof US$539,000 or US$0.01 per share, for thefirst quarter of 2014.

Gross margin increased to 25.6% of revenue, compared with 24.0% last year, while operating expenses decreased byUS$232,000, or 19.3%, to US$971,000, com-

pared with US$1.2million last year.

“We remain on tar-get with our growth strategy. We achieved6% case sale growth, which is our third con-secutive quarter of sales growth over theprior comparable periods,” stated JenniferCue, Ceo of Jones Soda Co. “this is a greatstart to the new year. With 23% of our busi-ness being generated in Canada, our rev-enue for the quarter was impacted by theweakening of the Canadian-US exchangerate. Had the exchange rate for the Cana-dian dollar remained consistent with theprior year first quarter, we estimate that wewould have recognised a 3% increase in netrevenue. We are excited for the various ini-tiatives we have in the works as we headinto our peak season.”

•ePS increased 3% to US$0.81.the 2015 outlook reaffirms 7% core con-

stant currency ePS growth target. Foreignexchange translation is now expected toadversely impact core ePS by 11% percent-age points, with the group on track to deliverapproximately US$1 billion productivity sav-ings and US$8.5 to US$9 billion cash returnto shareholders.

CCBC growthCoCa-CoLa Bottling Co. Consolidated hasannounced that it earned US$2.2 million, orbasic net income per share of US$0.24, onnet sales of US$453.3 million for the firstquarter of 2015, compared with net incomeof US$2.4 million, or basic net income pershare of US$0.26, on net sales of US$388.6million for the first quarter of fiscal 2014.

the first quarter of 2015 results included: •US$53.3 million in net sales and US$1.8

million of after-tax operating income (US$2.9million on a pre-tax basis) related to distribu-tion territories acquired during 2014 and2015.

•US$3.1 million of after-tax expense(US$5.1 million on a pre-tax basis) due to fairvalue adjustments to acquisition-related con-tingent consideration for distribution territo-ries acquired during 2014 and 2015.

•US$1.8 million of after-tax expenses(US$3.0 million on a pre-tax basis) related toacquiring and transitioning new distributionterritories.

•US$0.3 million of after-tax income due toother adjustments, including fair value adjust-ments on commodity hedges and certain taxchanges.

on a comparable basis, the Companyearned US$5.1 million in the first quarter offiscal 2015, or comparable basic net incomeper share of US$0.55, versus US$3.3 millionin the first quarter of fiscal 2014, or compara-ble basic net income per share of US$0.36.

16 Soft Drinks International – June/July 2015AMERICASApple Pay for CokevendingCoKe’S north american vending fleet –which dispenses an average of 15 beveragesper second – will include 100,000 apple Pay-enabled machines by the end of 2015. that,according to tom daly, Coke's Global Groupdirector for Mobile, makes Coca-Cola oneof the largest retail acceptors of apple Pay.

the apple Pay mobile payment platform,introduced in october last year, allowsiPhone users to pay for products easily andsecurely with their iPhone 6, iPhone 6 Plusor connected apple Watch (which beganshipping on 24 april 2015) at enabled pay-ment terminals.

“apple Pay is forever changing the waywe pay for things,” apple Ceo tim Cooksaid at the company’s ‘Spring Forward’ mediaevent in San Francisco, which was streamedonline at apple.com.

Coke’s vending machines made a briefappearance at the event as a demonstrationof apple Pay’s expanding footprint.

“With our unmatched scale, we are proudto lead our industry to new levels of con-sumer engagement,” daly said. “Whenever

people connect through music, sports, gam-ing and other passions, we want Coca-Colathere to deliver refreshing beverages thataccentuate the moment. now with applePay, we’ll be able to make it faster and easierthan ever before to enjoy a delicious, ice-cold refreshment on the go.”

Security and privacy is at the core ofapple Pay. When you add a credit or debitcard to apple Pay, the actual card numbersare not stored on the device or on appleservers. Instead, a unique device accountnumber is assigned, encrypted and securelystored in the device’s Secure element. eachtransaction is authorised with a one-timeunique dynamic security code, instead ofusing the security code from the back of adebit or credit card.

“our consumers – especially tech-savvyteens and Millennials – want easy, fast, and

l the Pulse Beverage Corp (‘Pulse’) makersof natural Cabana Lemonades, Limeades, andCoconut Waters and Pulse Heart & BodyHealth functional beverages has secured a list-ing for its natural Cabana Lemonade andLimeade with alon Brands 7-eleven, thelargest domestic licensee of 7-eleven in theUSa, operating 296 convenience stores/gasstations in Central and West texas and newMexico. the listing includes three lemonadeflavours and one limeade flavour in the coldbox section.

Paddy Sheya, VP and national Sales Man-ager for Pulse, said, “Chains such as alonBrand 7-eleven is what any beverage brandstrives to secure as they are very selective onbrands they carry and we know naturalCabana will perform well throughout theirchain.”

l esio Water & Beverage developmentCorp has completed its acquisition of iMeta-bolic Corp, a nevada corporation (‘iMet’).this acquisition was accomplished pursuantto a share exchange whereby eSWB issued60,000,000 shares of its common stock to allof the shareholders of iMet on a pro-ratedbasis. iMet has formulated four speciallydesigned nutritious weight reducing supple-ments, including pills, food sticks, powders anddrinks. these products are based upon andrefined from products designed by iMet'slicensor, dr. Kent Sasse. dr. Sasse has anational reputation as an expert on nutritionand weight reduction surgery. iMet hopes tobe marketing these products within the nextsix months.

eSWB has new management as a result ofthe acquisition of iMet. Upon eSWB’s priormanagement resigning, Mark W. Conte, KevinJ. Pikero and andrew d. Smith wereappointed as directors of eSWB. Conte wasappointed President and Ceo and Mr. Pikerowas appointed Secretary, treasurer and CFo.

l the Coca-Cola Company has taken addi-tional steps toward the implementation of a21st Century Beverage Partnership Model inthe USa. as part of this model, the Coca-Cola Company has agreed in principle withthree US bottlers to continue granting new,expanded territories. these bottlers areCoca-Cola Bottling Company High Country,Coca-Cola Bottling Company United andSwire Coca-Cola USa.

additionally, the Coca-Cola Company hasagreed in principle to the granting ofexpanded territories to four new US bottlers.these bottlers are atlantic Coca-Cola Bot-tling Company, Chesterman Company, theodom Corporation and ozarks Coca-ColaBottling Company.

In brief…

secure payment options, and apple Paydelivers on all fronts,” added derek Myers,director of Strategy for Vending and on-premise.

Pulse continuesupward growthtHe Pulse Beverage Corp (‘Pulse’), makersof natural Cabana Lemonades/Limeades andCoconut Waters, and Pulse Heart & BodyHealth functional beverages, has provided anupdate on its first quarter progress andrecent corporate developments.

the business highlights for the first quar-ter 2015 to date are:

• during the first quarter 2015 net saleswere up 24% over the comparable quarter2014 and up 21% over the previous quarter.overall operating expenses were down 8%,administrative expenses were down 17%and net loss was down 15% over the com-parable quarter 2014. this was due to aconcerted effort to reduce general andadministrative expenses while increasing

contribution margin tofixed expense (grossprofit less freight-outand advertising) whichincreased by 32% overthe comparable quar-ter 2014.

• Pulse's working capital has increased byUS$528,130 to US$1,668,253 as at 31March, up from US$1,140,123 at 31 decem-ber 2014.

• Pulse placed its first order for coconutwater for the Mexico market. It ordered15,000 cases from its new asian CoconutWater manufacturer ; and the order shouldarrive in Mexico in June. on average, thenew cost is 30% lower with 15% lower ship-ping costs.

as reported in previous issues, Pulse con-tinues to gain listings in retail stores in theUSa and Canada, and will pursue its expan-sion plans in the near future.

Advertise!email: [email protected]

or call +44 (0)1202 842222


18 Soft Drinks International – June/July 2015DEVELoPMEnTS

Ingredients

To advertsise, contact:[email protected]

A rainbow ofcoloursWILd is introducing a new system ofnuanced colouring foodstuffs: it features newconcentrates that are a perfect match formany popular beverage flavours and are easyto use. the rainbow range stands for naturalcolour highlights as well as excellent quality interms of sensory properties and processability.

Safflower, red radish and purple carrot areamong the key ingredients for the portfolio,which is particularly important for the bever-age sector: the nuances range from yellow toorange and red all the way to reddish-purple.they offer colour solutions which give bever-ages a striking brilliance and radiance. Saf-flower concentrate, for example, creates freshyellows and is designated as ‘Lemon type’within the new colour system. this name andother similar terms such as ‘Strawberry type’or ‘Blueberry type’ indicate which shades andtones are possible with various products. as aresult, manufacturers can quickly and easilyrecognise which concentrates are suitable fortheir beverage concepts and provide themost harmonious colour complement.

although the colours are brilliant, they donot affect the flavour. red radish is one exam-ple that is associated with undesired flavourimpressions, but Wild has optimised it in such

a way that its excellent colourant propertiesare fully leveraged without having any sensoryimpact on the flavour. the Valencia site wasthe main impetus behind these developmentservices for the rainbow range for bever-ages.

Having its own contracts for vital rawmaterials (such as the one for red radish atthe Valencia site) ensures full control over thequality and flavour of the products. this allowsWild to guarantee uniformly high quality forits natural ingredients, which are based onraw materials that can undergo fluctuationsbecause of growing conditions.

the full range is: yellow (Lemon type);orange (apricot type); orange red (Mangotype); bright red (red Currant type); intensered (Strawberry type); dark red (Forest Berrytype); and violet red (Blueberry type).

Wild has developed a Rainbow Range ofcolouring foodstuffs.

Exotic boost tohealthFrUtaroM BU Health, Switzerland, haslaunched its new superberry ingredient,Incaberrix. the water-soluble extract, rich inphytonutrients, is prepared from the ancientandean physalis fruit (Physalis peruviana),also known as Inca berry, cape gooseberryor golden berry.

Inca berry is considered one of the ‘lost’fruits of the Incans. It is native to the andes,where it has been cultivated since ancienttimes. Many traditional andean foods havean historic association with improved healthand longevity. Maca and quinoa are examplesof andean staple crops rich in phytonutri-ents that became recognised as ‘super foods’in recent years.

“now is the time for Inca golden berries,”states Yannick Capelle, Product Manager for

Incaberrix from Frutarom is based on a fruitfound in the Andes.

Frutarom Health. “the concentrated nutri-ent value adds health benefits, combinedwith fun and an exotic touch, to a widerange of food applications. But the sweetand tart berry’s primary category is bever-ages, including soft drinks, nutritional bever-ages and more. We strive to lead in marketinnovation by developing such natural ingre-dients that can both lead food and beveragetrends and support health.”

Incaberrix is particularly rich in B com-plex vitamins, protein and minerals such asiron, zinc and phosphorus. It is also high invitamin C and carotenoids. recent tests inthe Frutarom Innovation Centre show thatclear, water-soluble Incaberrix is stable inbeverage applications.

Applications centre openstreatt has opened a new beverage appli-cations centre at its UK headquarters inBury St. edmunds. In light of increased cus-tomer demand, treatt is building on its exist-ing applications expertise by investing in newfacilities and expanding its team. the devel-opment will allow the specialist ingredientssolutions provider to partner with its cus-tomers to develop new flavour combina-tions, formulate blends, conduct taste trialsand explore different beverage applications.

the applications centre also features anew sensory and brewing centre. a tastingpanel has been established to test conceptsin-house and provide actual data, saving cus-tomers highly valued time and money inresearching new beverage flavours. the pur-pose-built facility provides a completely neu-tral environment in which odour,temperature and lighting is maintained at aconstant level to ensure reproducibility.

“We are delighted to announce the open-ing of our new applications hub,” commentsdaemmon reeve, Group Ceo of treatt. “Byinvesting in this facility, we are able to part-ner with our customers and add furthervalue to their products, with the goal ofexceeding expectations. Building collabora-tive commercial and technical platforms thathelp our customers to achieve long-termsuccess in a competitive marketplace is animportant part of our strategy. ourextended capabilities give our customers’teams direct access to our expertise, helpingto further support innovation.”

Treatt has opened a new applications centre inthe UK.

“Superberry ingredients such as Incaber-rix are attractive ingredients for productdevelopers and manufacturers seeking toadd value to their food and beverage prod-ucts,” notes Capelle. ”the introduction ofthis new superberry extract by Frutarom ispart of the company’s ongoing strategy tocomprehensively serve the functional prod-uct market through our group synergies andgoals. Incaberrix is another example of howFrutarom combines its strength in develop-ing exotic flavors with healthy ingredients tooffer its clients innovative, great-tasting prod-uct concepts,” concludes Capelle.

Soft Drinks International – June/July 2015 19InGREDIEnTSPassionately exoticSYnerGY has launched a new range ofpassion fruit flavours to meet the rise indemand for more exotic tastes.

available in five distinct taste profiles, therange offers manufacturers the flexibility tocreate new and exciting flavour combina-tions tailored to suit their needs.

Prompted by prominent sporting eventssuch as the Brazil World Cup in 2014 andthe upcoming olympic Games in 2016,native Latin american flavours such as pas-sion fruit have seen an increase in popular-ity with consumers embracing more globalcuisines. this trend is reflected by the rise intropical flavoured new product develop-ment which reached a five year high with580 new launches in europe in Q2 of

Synergy has introduced a range of passion fruitflavours to cater to the increasing demand forexotic flavours.

2014, according to Mintel.available in a liquid and spray dry format,

Synergy’s range of passion fruit flavours canbe used in a wide variety of applications

Fighting the fatat Vitafoods this year, Kaneka presentedGlavonoid, a natural extract derived fromliquorice root, which offers support in fight-ing visceral fat. Its novel Food status pavesthe way for use in a variety of new slimmingand weight management products.

the extract comes in oil form and can beused in nutritional supplements, as well as infunctional food applications such as milk,yoghurt and fruit- or vegetable-based bever-ages. In Japan, Konami Sports & Life, anationwide network of sports clubs, has suc-cessfully launched a Glavonoid supplementas part of its exercise and health pro-gramme. First products have also alreadyentered the european market.

Kaneka has introduced Glavonoid, a liquoriceroot extract which is said to fight visceral fat.

IFF to buy ottensInternatIonaL Flavors & Fragrances Inchas announced that it has entered into anagreement to acquire Henry H. ottens Man-ufacturing Co, Inc.

Founded more than 130 years ago, ottensFlavors is a privately held company headquar-tered in Philadelphia, Pa. It is well known forits diverse flavours technologies and outstand-ing customer service. ottens Flavors’ cus-

tomer base includes astrong portfolio of keyUS-based accounts,

which complements IFF’s portfolio well. “this acquisition is an exciting one as it’s

the first step in our redefined strategy to winwhere we compete,” said IFF Chairman andCeo andreas Fibig. “IFF and ottens Flavorsshare rich histories, world class capabilities,and a strong commitment to innovation. therobinson family has built a great companyover the past six decades, and we’re lookingforward to welcoming the employees ofottens Flavors into the IFF organisation. theywill be joining a company that has a longtrack record of success and one that is well-

Multi-SensoryDesignWHat does the consumer expect from aproduct? How can the colour support theirexpectations when it comes to the multi-sensory perception and the product prom-ise? every company needs to address theseimportant issues when developing a foodor beverage, as the significance of the prod-uct colour for the overall concept is oftenunderestimated.

dӧhler delivers valid answers and solu-tions with the new Multi-Sensory designfor colours. as a producer of natural ingre-dients, döhler knows that understandingthe consumers' wishes, needs and productexpectations is vital when it comes todeveloping a food or beverage. In additionto a great taste, the product colour islargely responsible for the product's suc-cess. Consumers associate the colour of afood or beverage with certain taste andproduct attributes, stirring our senses andsubconsciously triggering emotions – wellbefore we consume the product.

a recent study led by dӧhler Sensory &Consumer Science (SCS) also proves this.as part of its in-house consumer research,

dӧhler investigated the reasons behindconsumers’ colour associations in a globalstudy. the study concluded that selectingthe right colour supports the product posi-tioning of food and beverages in a targetedmanner.

the Multi-Sensory design tool makes itpossible for producers from the food andbeverage industry to find the perfect, natu-ral colour tone that matches the desiredproduct positioning, the product promiseand ultimately the consumers’ expectations,thus contributing to the product's success.

Döhler’s new Multi-Sensory Design for colourshelps to produce the right colour to meetconsumer expectations.

including sports nutrition drinks. the flavourrange includes purple and yellow passionfruit varieties which offer a diverse tasteexperience. the breadth of flavours availablecomprise tropical, citrus, juicy and fruitytaste profiles allowing manufacturers to cre-ate distinct passion fruit flavoured products.

Chris Whiting, Category executive at Syn-ergy, comments: “We are constantly moni-toring and understanding consumer trendsto develop creative and innovative solutionsfor our customers to stay ahead in the mar-ket. the new passion fruit flavour range is anexample of this. Working closely with ourteam in Brazil, the range has been devel-oped to offer authenticity and versatility, sowe can help our customers to innovatewith this popular flavour across multiple cat-egories including beverages and sportsnutrition.”

positioned to deliver sustainable profitablegrowth in the future.”

the transaction, which will be funded fromexisting resources, is expected to add approx-imately US$60 million in revenue on an annu-alised basis and be slightly accretive to IFF’searnings per share in 2015, excluding transac-tion costs. Financial terms of the deal havenot been disclosed.

the completion of this transaction is sub-ject to clearance by the relevant regulatoryauthorities and satisfaction of other custom-ary closing conditions. Until the transactioncloses, which is expected to occur sometimein the second quarter of 2015, ottens Flavorsand IFF will operate as separate companies.

20 Soft Drinks International – June/July 2015PRoDuCTS

Juices & Juice drinksMixing it upUSA Known for its fresh juices, nekter JuiceBar has introduced nekter on the rocks, acollection of three low-calorie, premiumHPP mixers that transform ordinary spiritsinto vibrant, flavourful cocktails. Made withfresh fruits that are cold pressed, each of thethree nekter on the rocks mixers present ablend that is ‘guaranteed to enable anyhome bartender to create cocktails exe-cuted with the skill and knowhow of amixologist’.

the three new flavours are Beach Berries,a blend of strawberries, blackberries, lemon,agave and basil; SoCal Margarita, a healthyCalifornia-inspired take on the classic mar-garita, made with lemons, limes, orange andagave; and arizona Sunset, made with grape-fruit, orange, blood orange, peach and agave.

“nekter has become a part of so manylifestyles that it only seemed natural to incor-porate the purity of our ingredients and ouroverall philosophy into a the adult beveragemarket, where there are an abundance ofhigh-sugar, processed mixers,” commentedSteve Schulze, President of nekter Juice Bar,who co-founded the concept with his wifealexis in 2010. “after almost two years ofbeta testing and creating with mixologists,we are confident that nekter on the rocksare not only among the healthiest mixers onthe market, but the absence of refined sugar,artificial sweeteners and heavy syrups, onlygoes to ensure that they are also the besttasting.”

nekter on the rocks is now available atall 51 nekter Juice Bar locations. each mixercontains 80 calories or fewer without thealcohol.

Jucee slims down UK Jucee, one of the UK’s leading squashbrands, is set to become one of the first softdrinks brands to move its entire range to100% no added sugar.

the brand, which has grown 33% in valueover the past two years and is now theclear number two brand in independentretailers, made the move to respond to agrowing market of health conscious con-sumers who are looking for great tasting softdrinks that contain no added sugar.

the last three SKUs in the Jucee rangewith added sugar were removed in May2015, and replaced with no added sugarvariants. these new products will be orange& Mango squash; orange Cordial; and Black-currant Cordial. they join the existing no-added sugar squash line up of orange; apple& Blackcurrant; Summer Fruits; orangeLemon & Pineapple; Cherries & Berries;Blackcurrant; and Lime Cordial.

In another major step in the developmentof the brand, Jucee is launching an innovativenew squash bottle, which is designed tohave greater shopper appeal and stand outmore on shelf.

Cold pressed fruit & vegUSA evolution Fresh, claimed to be the mar-ket leader in cold pressed, High PressureProcessed (HPP) juice, has introduced a rangeof fruit and vegetable juices in 11 fl oz bot-tles. available nationwide on grocery shelves,this new line includes five new cold-pressedjuice blends and one current favourite, addingeven more variety to evolution Fresh’s port-folio of 42 cold pressed juices available inoriginal 15.2 fl oz and multi-serve bottles.

adding to the already extensive portfolioof green juices and offering a currentfavourite, essential Vegetable, in a new size,the cold-pressed juices provide nutritionwith great taste.

Green devotion is a smooth medley ofgreens – celery, cucumber, spinach, romainelettuce and kale – finished with lemon andparsley. each bottle contains 160% of thedaily value of vitamin K and contains only 8gof naturally occurring sugar. emerald Greenis a a refreshing blend of cucumber andcrisp apple combined with leafy greens –spinach, romaine lettuce and kale – and asqueeze of lime and lemon. each bottle pro-vides 120% of the daily value for vitamin Kwith only 14g of naturally occurring sugarper bottle.

there is also a new range of fruit and

vegetable smoothies. Green Grove is a leafygreen smoothie which combines orange,mango, crisp apple and pineapple withcucumber, spinach, romaine lettuce and kale.It is a good source of vitamins a and C.Berry Beet is a vibrant red hue blend whichcombines apple, mangos and berries –strawberry, blueberry and raspberry – withhydrating coconut water, beet, black rasp-berry and cherry. Mango Green is a tropicalfruit smoothie that blends the juice andpurées of mango, orange, apple, cucumber,acerola cherries and coconut water,enlivened with a vegetable juice blend fromspinach, romaine lettuce and kale. It is agood source of potassium and an excellentsource of vitamins a and C.

the new varieties are available for a sug-gested retail price of US$3.99 to US$4.79 atgrocery stores nationwide.

the range has been given a fresh newlook through redesigned packaging andlabels for both sizes of the cold pressedjuices. the new packaging features a custom-designed clear, recyclable Pet bottle andvibrant redesigned labels that make it easyto see the product inside.

the new round bottle design is embossedwith Jucee’s signature ‘splash’ design andlogo. It will be available in a 1.5 litre size at£1.29, as well as the standard 1, 2 and 3 litreformats. the new 1.5 litre Jucee bottleappeared in stores in June.

Graham Breed, Convenience ChannelMarketing director for Princes, which ownsthe Jucee brand, said: “We’ve invested signifi-cantly in the Jucee brand to ensure we’reone of the first to market with a 100% no-added sugar line up. So far, our shift to no-added sugar has gone down really well withconsumers. Whenever we have removed arecipe containing sugar, its replacement hasperformed at an even higher level in blindpanel tests.”

Sourced by Mintel,email: [email protected]


Soft Drinks International – June/July 2015

Candy inspiredUSA Sonic drive-In is bringing back the pop-ular and refreshing line up of Slush Headquar-ters flavours for the summer, adding evenmore candy inspired flavours to the mix, withhelp from brand ambassador and nBa all-Star, Kevin durant.

Sonic’s icy treats are flooding the drive-inwith 28 different options made with real fruitand candy including nerds, Jolly ranchers andpopping candy. the addition of two signatureKevin durant Slushes, including the all-Star,made with blue raspberry and nerds withrainbow candy; and the Game Changer, madewith lemon, strawberries and nerds withrainbow candy, make the second year of SlushHeadquarters.

“Last year’s introduction of nerds into ourSlush line-up was hugely successful, which ulti-

Bluemarlin ‘RocksYour World’UK design company Bluemarlin wascharged with discovering a brand new posi-tion for rocks as a mature, premium squashthat is good for the whole family whilstmaintaining its authentic British spirit. theidea of ‘rocks Your World’ was developed asthe design concept to re-establish rockswithin the market.

the rocks logo features prominently onthe design as a stamp of authenticity – itconveys the spontaneous energy of thebrand while affirming a strong and confidentbrand voice. the colourful ‘splat’ of squashedfruit communicates the energy of the brandand the fact that it is packed full of flavour.rocks contains only three simple and pureingredients: fruit, water and sugar – no addi-tives or preservatives, just squash,.

the glass bottle indicates a premium,quality product, but the design guarantees an

Innocent coconutwaterUK innocent has introduced a coconutwater, which is made from a blend of spe-cially selected varieties of 4 ½ coconuts(including a secret one), which makes it taste‘super fresh and completely delicious’.

no concentrates, sweeteners or anythingfurther is added. It is 100% pure coconutwater that contains a source of potassium,and is low in calories and fat free.

nick Canney, UK Md at innocent says, “atinnocent we’re all about helping people livewell and die old, and so we’re really excitedto be expanding our range to give con-sumers more ways to get their daily good-ness from innocent. the coconut watercategory is growing fast and we see a natu-

mately inspired us to exper-iment with more candyflavours for the second yearof Slush Headquarters,” saidChef Claes Petersson, VicePresident of product inno-vation for Sonic. “this yearwe’ve added two morenostalgic candies, includingJolly ranchers and poppingcandy, to satisfy our adven-turous Slush fans whoappreciate something differ-

ent and surprising in their icy refreshment.” “the best part of being a brand ambassa-

dor with Sonic has been having a role inproduct creation, including my signature Slushflavours,” said durant. “the all-Star and theGame Changer are both great – keep an eyeout later this summer for another surpriseflavour.”

energised, friendly and natural offering.norma Gray, account director at Blue-

marlin Bath comments, “We’ve balanced thenatural, no-additives message with theenergy and vibrancy of the fruit to create adesign that really jumps off the shelf in avery busy category. this new brand identitywill allow rocks to occupy a broader terri-tory in the market, while consumers willcontinue to enjoy rocks drinks that arebursting with natural flavour.”

ral fit between the health conscious coconutwater drinkers and the innocent brand. our100% pure coconut water offers consumersa refreshing, natural way to quench theirthirst from a brand they know and love.Made from 100% coconut water and noth-ing else, our unique blend gives a refreshing,sweet, nutty taste and is chilled from sourceto keep it deliciously fresh.”

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Water & Water PlusPRoDuCTS

Limited editionUK/ITALY S.Pellegrino, has introduced aspecial edition bottle dedicated to VogueItalia. the 75cl bottle is available for a limitedtime, exclusively in Harrods Food Hall, fol-lowed by bars, restaurants, hotels and spe-cialist retailers.

the limited edition bottle has been cre-ated to celebrate the worldwide partnershipbetween the two ambassadors of Italianstyle and art of living – Vogue Italia andS.Pellegrino.

as part of the S.Pellegrino Young Chef2015 competition, some of the world’s mosttalented young chefs from across the globewill join a group of emerging designers tocompete in an unexpected challenge – mix-ing taste, art and fashion. the chefs will be

Ro waterSAUDI ARABIAoxygenizer reverseosmosis oxygenatedPackaging Water isdescribed as a newgeneration of packag-ing water developedby leading europeantechnology. this halalcertified product isoxygen enriched andretails in a 350mlbottle.

More hydratingUSA essentia water is available through BigGeyser distributors in the USa. Said to be‘88% more hydrating’ than regular water, itpromises rapid absorption.

It has added elecrolytes and has a pH levelof 9.5, which raises alkalinity levels in thebody. the ionisation process used removesacidic water clusters, giving a pure, clean taste.

essentia Water is available in 20 oz; 1 litre;and 1.5 litre Pet bottles, which are recyclable,throughout the USa.

Just for kidsUK Vitapress and Szentkirályi mineralwaters from Hungary are now available inthe UK from distributors H2o Hungary.Szentkirályi is the leading brand in Hungaryand is considered a premium product. Itappeared at the Grammy awards andacademy awards ceremonies and is nowexpanding in the Gulf and many europeancountries.

the company has a product specificallyaimed at the children’s party market: asparkling mineral water that comes in fourflavours in 0.75ml and features popularcharacters such as La boum party, dinoparty, Christmas, Zoo party and a range ofpopular Warner characters: Scooby doo,tom & Jerry, and Batman.

the products are said to be a healthyalternative to squash and cordial drinks, asthey contain ‘less additives and sugar’.

Salted LemonWaterVIETNAM Hong nhatnuoc Chanh Muoi (SaltedLemon Water) is now avail-able in Vietnam. the prod-uct is claimed to be goodfor health, and is enrichedwith minerals. It retails in a398ml pack.

USA aquaVita Blackraspberry naturallyFlavored SparklingWater is made withnatural ingredientsand natural flavours. Itis free from calories,preservatives, gluten,sodium, sucralose andartificial colours. thekosher and organiccer tified beveragefeatures a low gly-caemic index, andretails in a 16.9 fl ozbottle.

Red BeanEssenceWaterTAIWAN aiken azukired Bean essence Wateris a sugar-free drinkmade with selected redbeans. It contains dietaryfibre, and is free frompreservatives and artificialcolours this product issaid to be aromatic anddelicious, and retails in a530ml pack.

Black raspberrywith sparkle


judged by an international jury that willaward just one as S.Pellegrino Young Chef2015; while Vogue Italia will choose the mosttalented designer.


Soft Drinks International – June/July 2015 23WATER & WATER PLuSPure and naturalLITHUANIA Birštonas mineral water,claimed to be the market leader in Lithua-nia, was established in 1924. all productsare made of water obtained from pro-tected sources in the regional park, so theyare especially pure and natural.

the company’s facilities use advancedtechnologies that ensure highest qualitystandards in compliance with eU regula-tions. the waters are suitable for baby food;are natural alkaline (pH 8.0); contain nonitrates; and are rich in essential minerals(Mg2+,Ca2+ K+). the company’s productsare exported to europe, asia and the USa.

there are three in the range, with vary-

ing mineral content: Vytautas is rich inessential minerals; akvile; and Birute, whichhave medium mineralisation.

Sunny flavours for VolvicUK Volvic Juiced, which recently becamethe UK’s number 1 juicy water drink,according to IrI, has launched of two newflavours and the brand’s biggest ever mar-keting campaign, worth £1.65 million.

Volvic Juiced Sunny orange and Lemon-ade are both available in 50cl and 1 litresizes and are on sale across the UK now.

a heavyweight tV and outdoor digitaland sampling campaign took place through-out March. the new tV copy, which fea-tures fruit bursting with juiciness as itcomes in contact with Volvic natural Min-eral Water, is the first dedicated ad for therange in two years. Meanwhile VolvicJuiced’s huge outdoor plan will target Lon-

don, Birmingham and Manchester. this willbe complemented by a nationwide sam-pling campaign in the three cities.

Building on Volvic ’s already sterling repu-tation as a social media innovator, thebrand will be launching fantastic shareablecontent on Facebook, twitter and the VolvicUnstoppable Volcanicity Youtube channel,including a series of shorts starring Made inChelsea’s Jamie Laing.

Fizz at homeUSA SodaStream International, togetherwith Skinnygirl, the lifestyle brand createdby chef, tV personality and entrepreneurBethany Frankel, has launched two new naturally flavoured sparkling drink mixes –Cucumber Lime and Mango Berry.

the companies developed the naturallyflavoured and lightly sweetened drink mixesexclusively for the SodaStream SparklingWater Makers. Free from high fructosecorn syrup, artificial sweeteners, artificialflavours, and preservatives, the SodaStreamSkinnygirl drink Mixes are designed formaking low calorie, better-for-you sparklingdrinks at home.

“today’s consumers are making a con-certed effort to find healthier beverageoptions without compromising on taste,and that's exactly what we did with Skinny-girl,” said daniel Birnbaum, Ceo of Soda-Stream. “SodaStream’s par tnership withSkinnygirl is a natural fit because it allowsconsumers to customise beverages andenjoy fun, tasty and exciting sparkling waterat home.”

Water for lifePUERTO RICO SobeLifeWater Strawberry Kiwinutrient enhanced Hydra-tion Beverage is flavouredwith only natural flavours,and contains vitamin C andhibiscus. the product is lowin sodium and retails in a591ml bottle.

Tomato WaterJAPAN Lohas tomatoFlavoured Water com-prises natural water withtomato extract fromKumamoto. It is said tohave a fruity sweetnessand light aftertaste. theproduct retails in a recy-clable 555ml 'PlantBottle'which uses up to 40%reduced resin, and ismade with plant-basedmaterial.

Spring WaterUSA Starkey Spring Wateris now available in theUSa. the product comesfrom two miles deep in asingle source geothermalspring. It is bottled in Idahofrom the Imnaha Basaltwhose purity has beenprotected for over 11,000years. It has beneficial min-erals, is gently alkaline witha 9.6 pH, kosher certified,and retails in a recyclable16.9 fl oz bottle.

ElectrolyteinfusedUSA archer Farms elec-trolyte Infused Water com-prises purified water withelectrolytes for taste, and ispurified by advanced filtra-tion, ozonation and reverseosmosis technologies. It con-tains the added electrolytesof calcium, magnesium andpotassium, which are said toprovide a clean, refreshingtaste. the product retails ina 33.8 fl oz pack.

“I am excited to finally be celebratingthe launch of our new flavours, saidFrankel, Founder & Ceo, Skinnygirl. “We’vespent a lot of time finding the perfect bal-ance of flavours that delivers a refreshing,bubbling Skinnygirl drink that tastes great.”

SodaStream Skinnygirl drink Mixes areavailable in 500ml bottles online atwww.sodastreamusa.com and in-store atBed, Bath, & Beyond, Meijer, and a varietyof independent retailers for a new lowprice of US$5.99.


Carbonates24 PRoDuCTS

Fresh new brandingUK/USA UK Global Functional drinks haslaunched Freshbe, a high quality range of car-bonated drinks. the full range includes fiveunique flavours in the UK and US markets:Mojito, Cosmopolitan, Pina Colada, Sex onthe Beach, Strawberry Margarita Light (UK),Mai tai Slim (USa),

developer Identica’s International Businessdirector Zukhra Pontey said: “We weredelighted to bring our soft drinks expertise tobear on the creation of the Freshbe brand.

new look for SumolPORTUGAL/ANGOLA Sumol has hada make-over by Bluemarlin Internationalbrand design agency. Bluemarlin has createda new visual identity for Por tugal andangola’s iconic soft drink brand, Sumol.

With a loyal following and a rich historythat dates back to the 1950s, Sumol is amuch-loved brand in its home country, Por-tugal. this new visual identity comes full cir-cle with Sumol’s ambition to reach a wideraudience and keep up to date with ayounger generation of consumers.

Sumol took this opportunity to infusethe brand with new energy and excite-ment, focusing on the communication ofnatural fruit refreshment.

the new design focuses around an ‘S’which is created by an explosive slice offruit. the kaleidoscope illustrations of fruithighlight the product’s attribute of contain-ing real fruit pieces.

the logo has also been updated withedgier typography inspired by street art,which is very popular in Lisbon.

the new design has been rolled out inboth standard and sleek cans across thecore range of fruit variants.

Miguel Garcia, Sumol comments, “Sumolis a brand with deep roots, but an adven-turous spirit. With this new identity, it willmake a meaningful connection with theyounger generation, thus helping it continueits iconic status.”

Fresh from ItalyUSA Sanpellegrino Sparkling Fruit Beverageshas introduced a new flavour to its selectionof its citrus-based fruit beverages, Ficodindiae arancia. available at Whole Foods Marketsnationwide, the new beverage is infused withprickly pear and orange flavours, deliveringbold sweet flavours, balanced with a hint oftartness.

Produced in southern Italy, Ficodindia earancia is soft pink in colour and featuresstrong aromas of ripe oranges and pricklypears, which forms delicate and sweet notesof fruit.

“the delightful blend of prickly pear andorange in our new Ficodindia e arancia, asaromatic as it is flavourful, transports you tothe Sicilian countryside where sunshine andsea breeze fill the air,” said Grant McKenzie,Vice President and General Manager, Sanpel-legrino brands. “We are sure this new prod-uct will become a fan favourite alongside our

Ginger Beer additionUSA Q drinks has launched Ginger Beeracross the country at bars from experimen-tal Cocktail Club in nYC to novella in SanFrancisco and at retailers such as BevMo!,total Wine, Whole Foods, target and ama-zon.

the new variety joins tonic, Ginger, Clubsoda, Kola, orange, Grapefruit and Lemon.

“For each Q drink I agonise like I did withQ tonic. I source the absolute best ingredi-ents I can find and then tinker and tinkerwith the recipe until I come up with some-thing I love. Finally I work with a greatdesigner to create packaging as beautiful andsophisticated as the liquid it holds,” said Jor-dan Silbert, founder of Q drinks.

the timings were tight but by working closelywith GFd, we were able to complete therenaming and redesign of this exciting newrange of soft drinks in six weeks.”

associate Creative director at Identica,Mike nash, added: “We focused on introduc-ing a much greater level of appetite appealinto the packs, and brought the sophisticationof the product fully to life on each packthrough careful styling of the brand name andassociated on-pack language. We also concen-trated hard on giving Freshbe a strong shelfstand-out, given it’s a new idea in what is acrowded and highly competitive category.”

Sergey Stepanov, International Marketingdirector at GFd, said: “Identica workedquickly, using the research and market under-standing we had gathered, to diagnose whatwas required to make this opportunity fly.their strong strategic, design, production, andproject management skills meant we wereable to relaunch our brand with a revisedbrand name and a brand new identity inrecord time. We are looking forward tostrong sales as we move towards global rollout.”

“as regular readers ofthe Q Chronicle knownothing's ever smoothand success on the salesside of our business cre-ates challenges on theoperations side. We planthe production of ourglass bottles six months inadvance. and unlikebrands with a paper labelthat can adjust quantitiesbetween flavours at filling,we silkscreen our bottles,printing our decorationdirectly onto the glass. Wethink it's worth it but it

means that we need to commit to bottlequantities and the breakdown between ournow eight different flavours at least sixmonths in advance.”

existing product varieties.” Sanpellegrino Sparkling Fruit Beverages

have a rich Italian heritage that began in1932 with ezio Granelli, owner of Sanpelle-grino, who first developed the refreshing,delicious flavor of aranciata. today Sanpelle-grino offers a wide range of signature citrus-based beverages with flavours that includearanciata, aranciata rossa, Limonata, Pom-pelmo, Clementine and Melograno e arancia.

Soft Drinks International – June/July 2015 25CARBonATES

UK Cawston Press is adding impetus to itstransformation from juice specialist to pre-mium soft drinks brand with new flavours forits 330ml canned range. elderflower Lemon-ade and Ginger Beer join Cloudy apple andrhubarb in the firm’s line-up of adult orien-tated sparkling drinks.

Cawston’s move into adult soft drinks isthe next stage of a long-term investment bythe brand’s owners, which has seen salestriple in the past three years. the investmenthas helped to fuel new product developmentand an expanded team to pioneer the nextchapter of growth for the brand. the twonew cans will help to tap into the huge waveof demand for better quality soft drinks andwill help grow the category further.

Ginger Beer features two types of ginger –one sweet & citrusy, the other earthy &fiery – to achieve a fruity, complex ginger

obey your VerseUSA In 1986, Sprite became one of the firstmainstream brands to acknowledge the cul-tural impact of hip-hop by creating a pioneer-ing national television commercial featuringrapper Kurtis Blow. nearly 30 years later,Sprite continues to evolve its role in hip-hopwith the launch of 16 limited-edition packagedesigns that pay homage to some of themost admired lyricists of all time.

the first edition of the Sprite ‘obey yourVerse’ Lyrical Collection features inspirationallyrics from rap superstars drake, nas, thenotorious B.I.G. and rakim. the artists wereselected based on their reputation for beingtrue to themselves through their music andadvancing the culture. each artist’s lyrics willappear on individual 12 oz and 16 oz cans,

Pepsi adds lemon twistUSA Pepsi is bringing excitement to its colaoptions with the launch of Pepsi Limon, anew flavoured cola made with authentic limejuice. Handcrafted and inspired by the pref-erences of Hispanic consumers, Pepsi Limoncombines the distinct flavour of Pepsi with ahint of real lime juice. Featuring real sugar,Pepsi Limon captures the tart, refreshingtaste that Hispanics love to enjoy with theirmeals and in their beverages.

“Pepsi knows the importance of authenticflavour and delivering on its promise forgreat tasting products,” said Melissa Miranda,Cultural & Commercial Strategy, Pepsi.“Pepsi's roots have long showcased thebrand's connection and affinity with Hispanicconsumers and Pepsi Limon was created

Pink bubblyUK devon soft drinks producer Luscombedrinks has introduced damascene rose Bub-bly into its award-winning portfolio. a deli-cious Champagne alternative for thenon-drinker, the new and original Luscombedamascene rose Bubbly follows the recentlaunch of Passionate Ginger Beer.

damascene rose Bubbly is crafted usingMuscat grape juice, damascene rose waterand Sicilian lemon gently combined withsparkling spring water. the subtle efferves-cence indicates it's a celebratory drink or justwhen one requires a treat, elegantly pre-sented in a unique Luscombe embossed glassbottle (retail from £1.79, 32cl).

Luscombe drinks are available to purchasefrom farm shops and independent retailersnationwide. the new damascene rose Bubblyand Passionate Ginger Beer are also availableonline as a four bottle gift pack.

More choice fromCawston

20 oz bottles, and 12-, 20- and 24-packs of12 oz cans, which are available now in storesnationwide throughout the summer.

“Sprite recognised and respected thepower of hip-hop early, and it became a partof the brand’s essence decades ago,” saidKimberly Paige, Vice President, Sprite Brandsand Flavors, Coca-Cola north america. “Byhonoring and recognising great lyricism fromsome of the genre's biggest icons on ourproduct packaging, we're demonstrating howSprite continues to support hip-hop artiststhat remain true to themselves.”

flavour with a satisfying ‘bite’. Using pressedapple juice in the blend adds a dash of acidityto this not-so-sweet ginger beer. the drinkscontain half the sugar content (7.5g per100ml vs 16g) of the current market leader.

In elderflower Lemonade, the unmistakablefloral fragrance is extracted directly from theflowers using a simple water infusion.Squeezed Sicilian lemon juice provides tinglingcitrus, while the refreshment factor is com-pleted with the addition of sparkling water.With just 99 calories per can, this variant

offers those wanting a lighter drink deliciousflavour without any compromise in taste.

according to Cawston Press’ Sales direc-tor, dan Broughton: “With our first two cans,we’ve already proved that there’s significantdemand for premium, grown-up, soft drinks –ones that are devoid of artificial ingredients,preservatives or laden with sugar and artificialsweeteners. research consistently showsthere’s a shift away from less healthy canneddrinks amongst adults, so these cans help sat-isfy a genuine need. We also already knowthat 9 out of 10 people in Britain include car-bonated soft drinks in their repertoire – witha fast-growing number of them motivated tobuy ones with better quality, natural and non-artificial ingredients or flavourings. We’re goingto be instrumental in growing this new tier ofpremium canned carbonates.”

the cans will be available at Waitrose andBooths (in a six pack, rrP £4.99) and as indi-vidual 330ml cans in WH Smith, WholeFoods, as nature Intended and Planetorganic (rrP 99p), plus all good independentretailers.

with those consumer pref-erences in mind.”

the introduction of PepsiLimon reinforces PepsiCo'scommitment to growing itsdiverse beverage portfolioand providing great tastingoptions for Hispanic con-sumers. “Working closelywith adelante, PepsiCo'semployee association thatfosters relationships withthe Hispanic community,Pepsi identified the need fora beverage made with reallime juice to deliver for the

taste palates of our Hispanic consumers,”said Miranda.

Pepsi Limon is now available in 20 oz and2 litre bottles in select markets includingCalifornia, arizona, new Mexico, texas andChicago.


Sports & energyPRoDuCTS

USA aMP energy has unveiled four newflavours that are claimed to be unique in theenergy category. new flavours StrawberryLimeade; Passion Fruit; Blueberry WhiteGrape Zero; Watermelon Zero have joinedfavourites aMP original and Cherry Blast inretailers nationwide.

after studying consumer research, aMPenergy realised the need to pack its canswith a variety flavours. according to a recentevaluative Criteria energy a&U Study, 71%of energy drinkers believe having bettertaste is more important than providing moreenergy. Consumers also saw a lack of exoticfruit flavours in the category and, with that,

ITALY aptonia emo-tion drink tea & orangeBlossom Flavoured relaxSport drink is nowavailable. this deliciousdrink contains magne-sium, which helps toensure an electrolytebalance and is preparedwith natural mineralwater and naturalflavours. the product isfree from calories andaspartame and retails ina 0.5 litre bottle.

Little MiraclesSPAIN Little Miracles organic energyBebida de agua con tè de Hierbalimòn yaroma (Lemongrass tea,orange Juice, Ginger,Ginseng and agaveenergy drink) is nowavailable. this certifiedorganic drink comprisesa blend of organicorange juice and lemon-grass tea with a refresh-ing zest of ginger, oolongand ginseng. the energydrink has been sweet-ened with agave andretails in a 330ml bottlefeaturing a Qr code,Green Leaf logo and aFacebook link.

Relax SportDrink

Pink ChampagneflavourROMANIA Blow Bauturaenergizanta Carbogazoasacu Gust de Sampanie (PinkChampagne Flavoured Pre-mium energy drink) is formulated with taurineand added vitamins, has ahigh caffeine content(32g/100ml), and is recom-mended for peoplewhoput in a high physicaland mental effort. theproduct retails in a 250mlcan.

Red Bean drinkTAIWAN nature energy red Bean Waterdrink is made from taiwan Wan dan redbeans, and is 100% free from artificial ingredi-ents. It is said to aid in beauty, and contains:iron to help adjust body function; high fibre topromote bowel movement; high potassium toprevent edema; as well as nutritients and pro-tein. the drink is low in fat to control weight.the product has an ultra-rich flavour andretails in a 300ml pack.

Packing a punchCANADA It is 10 years since dd Bever-age Co. launched Canadian Beaver Buzzenergy into the new energy drink category.the scrappy Canadian Beaver Buzz wasready to take on all comers including redBull, as well as the energy drink brands dis-tributed by Coke (now carrying Monster)and Pepsi (now carrying rockstar).

“Celebrating 10 years as an independentin the ultra-competitive energy drink cate-gory is an amazing accomplishment,” saidandrew drayson, Managing director of ddBeverage Co. “We’ve seen hundreds ofbrands come and go over the past 10years… it takes a special brand to competeon an un-level playing field to stand the testof time.

“When Beaver Buzz is given a fair shotversus our competition in an account withequal shelf space and equal promotions, ourbrand is a top performer. Beaver Buzz’slongevity speaks volumes on the consumerbrand loyalty towards our Canadian-themed

independent brand.”Beverage media watchdog, Bevnet.com

(based in the US), gave all three flagshipBeaver Buzz flavours (Citrus, SaskatoonBerry, and Green tea) a rare 4.5 out of 5star review based on flavour profiles, and theclever branding.

run by andrew and James drayson, thesetwo Western Canadian brothers continue toinnovate. this month the company is launch-ing a new flavour called Canadian Punch, azero-calorie, zero-sugar offering to addressthis growing market segment.

Beaver Buzz is available in thousands ofretailers across Canada.

Boost for AMP aMP energy set itselfapart from the rest byproviding energy in avariety of distinctiveand enjoyable flavours.

“We knew energydrink fans were cravingsome serious flavourinnovation in the cate-gory,” said Greg Lyons,Vice President of Mar-keting, aMP energy. “Sowe made flavour ournumber one prioritywhen rolling out thesefour delicious new aMP

energy products.”the packaging for aMP energy has been

updated to highlight the brand's newflavours, with vibrant colours and images ofthe unexpected fruit flavours found within.

the drinks contain caffeine and B-vitamins.Sourced by Mintel,

email: [email protected]

Soft Drinks International – June/July 2015 27SPoRTS & EnERGY


FunctionalsUK Hello Hungry, the ‘essential liquid mealto survive the modern office jungle’, haslaunched its crowdfunding campaign onIndiegogo.

Hello Hungry is a healthy drinkable mealthat tackles hunger and features nutritionalingredients to improve eye sight, heart andbrain health -- the most common healthissues that office workers face today.

Made with buckwheat, fruits, vegetables,vitamins minerals and omega-3, Hello Hun-gry is formulated to keep busy profession-als full for a number of hours when theyare often stuck at their computers for longperiods without a break.

“With modern working conditions, we

Vitalizer withCholine GERMANY Kreutzbergs regenerativumKohlensäurehaltiges Getränk (refreshing Vital-izer with Choline) is a regenerating soft drinkformulated with choline for normal liver func-tion; B vitamins, including niacin, vitamin B2,

B6, B12 to reduce fatigueand exhaustion; riboflavin toprotect the cells fromoxidative stress; as well asmagnesium for the elec-trolyte balance.

refined with sea salt, itcontains 30% fruit, is freefrom colourings and preser-vatives and features mango,ginger and lime flavours.this product retails in a250ml can featuring a Face-book link.

Xtreme rhubarbPOLAND Fa engineerednutrition napoj antykatabol-iczny (Xtreme anticatabolixdrink with rhubarb Flavour)is designed for supplement-ing the diet, is laboratorytested and contains a com-plex of instant branchedchain amino acids, glutamine,leucine, isoleucine and valine.this specialised nutritionproduct is recommended tobe consumed before or aftera workout and retails in a369ml bottle.

Superjuice flavoursUSA Purity organic has introduced twonew flavours in its Superjuice category:Blackberry apple Chia and Green Lemon-ade.

the Blackberry apple Chia variety con-tains 80% juice, and has no added sugar.the blend consists of chia seeds, smoothapple juice, blackberry purée, banana, beet,fresh pressed ginger, and blueberry juice.

Green Lemonade is formulated with kaleand spinach puree in a blend with organiclemon juice, agave, honey and mint. It con-tains 15% juice.

all ingredients are cer tified USdaorganic, and are non-GMo, gluten-free and

kosher.Both varieties come in a 14 oz glass bot-

tle, and are distributed by Big Geyser.

In the pinkUSA Mr. Pink has ‘mastered the specialpowers of ginseng’, packing its beverageswith optimum quantities of ginseng, whichis among the most powerful and clinically-proven herbal ingredients known to man.For more than a millennium, ginseng hasbeen justifiably known as the miracleherb – considered the king of Chinesemedicine – benefiting both the mind andbody.

a new range of ginseng drinks will belaunched soon. these are Blueberry + acaiSparkling White tea; Jasmine + HoneySparkling Green tea; and PomegranateSparkling Great tea.

Ginseng is used around the world topromote longevity, combat fatigue, calm the

mind, boost mental clar-ity and improve physicalendurance. It is alsoreputed to be an effec-tive, natural aphrodisiac.Ginseng’s long list ofhealth benefits continuesto be researched, testedand validated throughmodern science.

With 1,000mg of gin-seng per serving, Mr.Pink Ginseng drink pro-vides a drink that is richin antioxidants andreplenishing vitamins.

the drinks are avail-able in original Ginseng, Sugar Free, andCaffeine Free varieties in 8.4 fl oz (250ml)cans.

Hello Hungry

have all faced the problem where we’veskipped meals or ate something unhealthyto beat hunger while busy at the office,”said adomas Pranevicius, co-founder ofHello Hungry. “People don’t have time toeat a proper meal so they tend to eatunhealthy snacks to quickly fill up. thesebad choices hurt health and productivity atthe office, so we set out to create a healthy

solution.”one of the primary ingredients, buck-

wheat, is a well-known superfood that is fullof proteins, fibres and does not containgluten.

the ready to serve drink does notrequire any preparation or refrigeration andalso contains dHa omega-3, which helpswith eye fatigue and is good for the heartand brain health.

“the liquid solution not only tackleshunger in a healthy way, but it also tastesmore natural and healthier than the tradi-tional meal replacement drinks and break-fast shakes,” added Pranevicius. “our goal isnot to change usual nutrition; our goal is toprovide healthy food alternative to officepeople.”

Hello Hungry will be available in threeflavours: Strawberry Banana Carrot Beet-root (215 calories); Mango Spinach Peach(119 calories); and tomato Basil (135 calo-ries). the vegan friendly drink is also lac-tose, gluten, GMo and fat-free and has noadded sugar.


rtd teas & CoffeesPRoDuCTS

Matcha LatteUSA tumeric Matcha Latte Super Blendcomprises coconut milk, hemp milk, rawhoney, turmeric, ginger, cardamom, chia seed,sea salt, matcha and vanilla. this beveragecombines ceremonial-grade, stone-groundmatcha, which comes from shade-growngreen tea leaves that are harvested at thepeak of nutrition when chlorophyll levelsand amino acids are at their highest, with13g of Hawaiian golden turmeric, andsmooth hemp and coconut milks for a revi-talising and satisfying blend.

It also contains raw honey, ginger andplant-based fats that are said to be trueadaptogens with enzymatic properties whichhelp maximise the full potential of Hawaiiangold turmeric. the kosher certified productis free from dairy and GMo, is made usingthe HPP process, and retails in a recyclable12 fl oz BPa-free pack.

Lychee addedBRAZIL Feel GoodChá Branco SaborLichia (White tea withLychee) is available in anewly designed packfeaturing the Feel artdesigns. the ready-to-drink product is rich invitamin C, containsnature identical flavoursand no gluten, preserva-tives, calories or addedsugars. It retails in arecyclable FSC certified1 litre pack featuring themanufacturer's Face-book link information.

Punch PassionUSA drazil Punch Passion Kids tea isdescribed as a blend of herbal teas infusedwith a 45% content of fruit juices. the allnatural product is free from caffeine, gluten,high fructose corn syrup, dairy and addedsugar, and provides 100% of the daily valueof vitamin C per serving. It is a naturalsource of antioxidants, vitamins and minerals,which are said to help boost the immunesystem. It is Fair trade Certified by Fair tradeUSa, and contains no artificial flavours,colours or additives. the pasteurised bever-age only contains sugar that comes naturallyfrom the fruit, and retails in a 54 fl oz pack,containing eight 6.75 fl oz units.

Fans nominateflavoursUSA When asked what flavours consumersof Inko would like to try next, the resultswere Strawberry and Honey Lemon. thesetwo new flavours are now on shelves acrossthe USa.

Strawberry and Honey Lemon join therange of organic white teas, which are alllow in sugar and contain only 50 caloriesper 16 oz bottle (0 calories in the unsweet-ened versions).

Blueberry; White Peach; Hint o’ Mint;Lemon apricot, Honeysuckle; and Honey-dew form the rest of the line-up.

a recent study by scientists at the Univer-sity hospital of Cleveland found that theantioxidants in white tea are effective atboosting the immune function of skin cellsand protecting them from the sun’s radia-tion.

White tea may also have significant bene-

fits for the heart. a recent study found thatthe high levels of catechins in white teamight work to regulate of cholesterol levels.and research published in the Journal ofAmerican College of Nutrition found thatthose who drank a cup of white tea hadhigher bone density then non-tea drinkers.

WatermelonrefresherUSA Honest tea has added WatermelonLemonade to its organic ‘Summer refresher’line-up. Watermelon Lemonade joins originalLemonade, Mango Lemonade, Mint Limeadeand Half & Half Lemonade & tea exclusivelyat Whole Foods Market locations. refreshersare sweetened with Fair trade certified sugarand contain 70 calories per 8 fl oz serving.

“Watermelon is the most consumedmelon in the US, so we knew it would bethe perfect addition to our Summer

refresher line,” said co-founder and teaeoSeth Goldman. “the notes of ripe water-melon, and even a hint of rind, make ourWatermelon Lemonade ideal for any picnic,party or playground.”

Honest tea’s sugar purchases for the Sum-mer refresher line will benefit Fairtrade

sugar farmers in Paraguay. the Fairtrade pre-miums help pay for community developmentprojects chosen by farmers such as farmingequipment, healthcare infrastructure, schools,and more.

“Honest tea shares our values and pas-sion for high quality, responsibly-sourcedingredients, so partnering with them todevelop the Summer refreshers – fromconcept to trial to label and production –was a natural fit,” said dwight richmond,Global Grocery Purchasing Co-ordinator forWhole Foods Market. “We’re excited tooffer our shoppers a brand new line oflemonades and teas made with both Fair-trade tea and Fairtrade sugar, so they canfeel even better about enjoying theirfavourite summer flavours.”

Honest tea’s limited edition Summerrefreshers, which first debuted last summer,will be available in 32 fl oz glass bottlesthrough the summer for US$2.49 per bottle.


Soft Drinks International – June/July 2015 29RTD TEAS & CoFFEES

UK Britvic Soft drinks’ latest flavour innova-tion is raspberry flavoured Lipton Ice tea.With sales of iced tea and coffee up by30.7% year-on-year and with a current valueof £68 million as a segment, according tonielsen, the new flavour of Lipton Ice teacoincided with the beginning of British Sum-mer time. targeting its core audience of 18-34 year olds, Lipton raspberry Ice tea joinsexisting variants Peach, Lemon and Mangoto complete the existing fruity range.

In addition to the new flavour, the brandhas also reformulated the range with a 30%reduction in sugar, meaning that the adultsoft drink will now contain fewer than 100calories per 500ml.

Lipton Ice tea willalso see a refreshednew look for its Petbottle with a more pre-mium sleeved label, bot-tle shape and texture,giving the product amore modern look. therefreshed packs aim todrive penetration byengaging with shoppersgiving the brand greaterstand-out on shelf.

all variants of LiptonIce tea are available in500ml Pet formats withan rrP of £1.13 whichpushes the drink intothe premium end of thesoft drinks sector.

Raspberry launch

UK Jools is a ‘new generation of superhealthy drinks’ with kelp pearls filled withsuperfruit juices. It recently fuelled 15,000Moonwalkers, including actress and comedi-enne Jennifer Saunders, as they ‘walked thewalk’ for breast cancer across London, rais-ing millions for charity. and to demonstratetheir support for this cause the innovativedrinks company hand-dressed 1,000 bottlesin customised bras.

the 29 calorie Jools drinks, which con-tain 100% of the rda of vitamins and only4% of natural sugar, were conceived by co-founders Leo Laforgia and nic Gorini whowanted to create a drink that was healthy,yet fun and delicious at the same time.they were able to do this by developing aground-breaking new technology to createkelp pearls filled with superfruit juices andpacked with nutrients and vitamins whichthey put into a bottle of fruity green tea.the Jools collection currently comes inthree original detoxifying green tea flavours.the three Jools in the inaugural collectionare Lychee Jools in apple Green tea torefresh and re-hydrate; acai Jools in ener-gising Cranberry Green tea to revive and

Green coffeeextractHUNGARY absolute LiveÜditöital Zöldkávé Kivonat-tal L-Karnitinnel és Krómmal(Green Coffee drink withL-Carnitine and Chromium)is sweetened with stevia andis free from aspartame. It isdescribed as an elderberry-lemon flavoured non-carbonated drink with natu-ral mineral water, fruit juiceconcentrates, green coffeeextract, L-carnitine, vitaminC, chromium and sweeten-ers. the product retails in a0.5 litre bottle featuring aFacebook logo.

Brown Rice TeaJAPAN en ooi ochaBrown rice tea withMatcha has been reformu-lated and repackaged. Itnow features a more aro-matic and roasted flavourof brown rice. It is madewith 100% domesticallyproduced tea leaves, and isfree from added flavour-ings and colourings. theproduct retails in a recycla-ble 525ml bottle. It waslaunched late March thisyear with an rrP of 151yen. It is also available in 2litre (356 yen); CVS limitededition 600ml (151 yen), 300ml (130 yen)and 295ml (124 yen) bottles.

Super healthy

rejuvenate and acerola Jools in MangoGreen tea to nourish and revitalise. thefruit flavours and pearls in each of the Joolsdrinks have been designed to complementone another perfectly.

Jools has secured nine internationalindustry awards since its launch. It is avail-able from Holland & Barrett, Wholefoods,Harrods, Planet organic and via amazonand ocado.

Green Ice Tea Pear& PeachSOUTH AFRICA Lipton has introducedits first combination flavour iced tea in Southafrica.

neo Phiri, Marketing Manager for LiptonIce tea Sa says the blend works well, com-bining the taste of two fruit varieties withgreen tea for a genuinely refreshing bever-age which ‘uplifts at every sip’.

“Lipton Ice tea is all about adding realrefreshment to real moments in real life,”she suggested. “It’s all about tasting ‘thebright side’ and we aim to give South africanconsumers a refreshing take with the launchof this new blend of Green Ice tea Pear andPeach.”

the new product has been launched with

extensive sampling, other point of sale pro-motion and a radio campaign.

two pack sizes are available: 500ml and1.5 litre.

Join the Soft Drinks International LinkedIn group


dairy & alternativesPRoDuCTS

Perfect giftUK Fudge Kitchen is launching a FudgeFrappé gift set this summer. attractively giftpackaged, typically the sets include threeChocolate and three Sea Salted Caramelsachets, a branded cocktail glass, chocolatewafer biscuits, a swizzle stick and a mixingguide.

the sachets are recommended to bemixed with ice, milk and a shot of espressoto personalise the drink. It can also betopped with whipped cream, ice cream,chocolate sprinkles, or even swirled with the

More from MarsUK Mars Chocolate drinks & treats hasannounced the launch of twix, M&M’sChocolate and M&M’s Peanut thick Shakes.

the M&M’s Chocolate and M&M’s Peanutthick Shakes each encompass the signaturetaste of their M&M’s counterpart. the brighteye-catching packaging has also beendesigned to provide stand-out on shelf andfeatures the popular M&M’s characters.

the twix thick shake combines the alreadywell known flavour of the twix chocolate bar,combining a thick caramel milkshake with bis-cuit and chocolate. the eye-catching goldbottle design also has great appeal, offeringfurther brand resonance and familiarity.

“We’re really excited to introduce theseinnovative new flavours to the category,” saysMichelle Frost, General Manager for MarsChocolate drinks & treats, “twix and M&M’sare already proven popular confectionerybrands amongst consumers and we are con-fident they will soon be as popular as ourMars Milk and Galaxy Smooth Milk. Flavoursoutside of the core varieties continue todrive the category and we believe our con-tinued commitment to introduce newflavours will strengthen and drive categorygrowth.”

all three thick Shakes come in cases of 8x 376ml, and are available from SHS.

Smooth operatorUSA the Smooth Company has securedangel funding in the mid six-figures inpreparation for the launch of its Smoothoats & Protein smoothie drink later thisyear.

“the demand for cleaner, healthier non-dairy beverages has gone mainstream, yetcompletely natural, chemical-free optionsare still hard to find,” said Helena Lummeand Mika Manninen, the Smooth Companyco-founders.

”We are elated to bring our delicious100% oat smoothies back to the market. a

completely additive-free, GMo-free, veganprotein drink squeezed from whole grainoats makes us an attractive choice forretailers and consumers.”

Kellogg’s DrinkableBreakfast FruitGranolaJAPAN a licensing partnership betweenthe Kellogg Company and Suntory Beverage& Food has delivered a ‘drinkable breakfastfruit granola’ which is described as ‘a newstyle of breakfast containing delicious taste,eating satisfaction and nutrition’.

Suntory says theproduct is made using‘unique flavour develop-ment technology’ anddraws heavily on Kel-logg’s more than 100years of research andproduction experience inbreakfast foods.

Japan, in line withmany other countries,

especially those with a major morning workcommute, has seen a massive increase inpeople skipping breakfast, notably in the 20-30 year demographic.

With more commuters turning to quick-consumption beverages and snacks, Japanesefood and beverage companies are moving tooffer innovative products like this one.

Kellogg’s drinkable Breakfast Fruit Granolais a combination of four types of grain (bar-ley, Chinese pearl barley, corn and roastedrice), six types of fruit (mango, strawberry,apple, pineapple, papaya, raisins), a thickbanana milk and jelly-style purée, coconutand other ingredients.

It has been extensively advertised on tel-evision, the Internet and – appropriately,given its target market – in the mass transitenvironment.

Frosty Boy buildsThe Art of BlendAUSTRALIA Beverage and frozen dessertproducer Frosty Boy has boosted its ‘the artof Blend’ range with a flavour called deca-dent Milk Chocolate and is building the pow-dered range overall. the art of Blend issuitable for both cold and hot drinks.

Queensland-based Frosty Boy, whichexports to nearly 50 countries, is promotingthe art of Blend to the hospitality, retail andcatering sectors.

Selling points focus on health consciousfactors such as no artificial colours or sweet-eners, gluten-free and containing live probi-otic cultures. Frosty Boy last year investedheavily in additional production facilities.

company’s new Liquid Fudge.each set contains 232g and retails at an

rrP of £15.

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32 Soft Drinks International – June/July 2015MARKET AnALYSIS

economic woes hits thirst

The economyhas lost some ofits bounce andso has the softdrinks market,reports RichardCorbett.

China

China is the goose that will lay the golden eggsto deliver the volume growth rates that they

were able to enjoy during the halcyon beverageheyday days of the ‘70s and ‘80s.

The Chinese beverage market up until 2014 hasrealised those expectations and justified the vastresources being pumped into it by optimistic softdrink speculators. According to beverageresearchers Canadean, the Chinese soft drinksmarket has expanded by more than 500% sincethe turn of the century. Back in 2000, China madeup around a fifth of the world’s population butdrank just 4% of the global soft drinks traded,today they drink almost one in every seven litresof soft drinks consumed on the planet.

According to Canadean, 2014 has, however,seen a considerable slowdown in demand for softdrinks. A 4% growth would be viewed as a tri-umph in most western markets but in China it issomewhat disappointing. It compares veryunfavourably with 2013’s double digit growth

and is the most modest return this century. Thesluggish results can be traced to the cooling econ-omy, with quarter 4’s 7% GDP representing theslowest quarterly growth since quarter 1 2009.

Packaged watersThe economy has lost some of its bounce and sohas the soft drinks market. Packaged waters makeup nearly 40% of the soft drinks market and havehad the most to gain from the economic transfor-mation but saw sales flatten in the last threemonths of the year. Canadean still report watergrowth of 10% for the year but that is down from16%. Perhaps surprisingly, the premium end ofthe water market is actually gaining share withplayers like Evergrande gaining availability.

Packaged waters in China, average just overUS$0.60 a litre and are less vulnerable to eco-nomic slowdowns than the carbonates categorywhich sells for more than a dollar. The carbonatescategory has seen its growth rate slump to barelya trickle after a fall in the last quarter. Of themajor carbonates players Coca-Cola did record agrowth thanks in part to the popularity of itsLyric bottles.

CarbonatesAt just 14%, compared to other markets, carbon-ates are under-represented and it is actually stilldrinks with 30% of the market that is the numbertwo Chinese soft drinks category. Pear drinks lostmomentum while a shortfall of innovation is alsocited as a factor behind the still drinks categorydropping into decline last year. An important fac-tor, which will have impacted on still drinks aswell as carbonates, was the late Chinese NewYear this year. The fact that this celebration tookplace in late February this year has meant that thevolume uplift from the festivities was exclusiveto 2015 with none of the usual boost to December2014 sales.

RTD teas & coffeesChina has a strong tea culture and consumersenjoy their tea hot or cold. Iced tea sales are justshort of carbonates. Sales actually fell into the redlast year, falling from a 15% jump the previousyear. Iced teas are priced marginally ahead of car-bonates and this may well have been a factorbehind the fall giving further credence to the the-ory that the economic slowdown is to blame forthe subdued overall soft drinks results.

The iced coffee market may be significantlyPET is facilitaing Chinese growth. Tank growth reflects the growth of the on-premise asaffluence rises.

Source: Canadean

Growth rates are underwhelming for 2014.

Source: Canadean

Soft Drinks International – June/July 2015 33CHInAsmaller but increased by nearly a third last yearand this may also have been a small factor assome consumers may have switched from tea tocoffee. Coca-Cola was impressed enough to enterthe market last year with its Georgia brand. Thedrink is available in seven provinces already andcities including Shanghai and Beijing. The prod-uct is packed in 26.8cl PET bottles and 18cl cans,priced at RMB6.90 (US$1.13) and RMB4.00(US$0.65).

Iced coffee is a good bet for the future and thishas not gone unnoticed by Starbucks which hassigned up with Pepsi’s partner Tingyi to developready-to-drink products. Starbucks is rapidlyestablishing itself in China and in the last quarteropened a reported 120 new outlets in China.

Sports and energy drinksIn contrast to the major categories, sports & ener-gy drinks are continuing to build up a very strongfollowing and growth remains vibrant but from asmall base. The sports drinks market is beingdriven by two brands: Pocari Sweat from Otsukaand Coca-Cola’s Aquarius. As in other markets,Red Bull is prospering in China and availabilityin a diverse range of channels is fuelling itsgrowth. Local energy brands are also faring wellin China, most notably Eastroc which is quicklygaining a national audience. The company’s newproduction base in the Anhui province becameoperational in December giving the company aproduction facility of an impressive 550 millionlitres.

Juices, nectars and dilutablesJuices and nectars are also a small part of theChinese market, constrained by price and thenumber of street juice vendors selling fruitsqueezed on the spot. Although seeing less spec-tacular growth last year, these products are stillenjoying double digit growth. It is very much pre-mium juice and products that are pushing upsales.

Dilutables in China are even smaller and haveestablished little more than a foothold in the mar-ket. There is limited evidence of optimism for thecategory – so much so that leading player Nestléwithdrew from the market and key playerMondelez became less active.

ConclusionThe downturn in dilutables had little effect onthe overall soft drinks market’s modest 4% returnlast year according to Canadean. The late ChineseNew Year will have contributed but Canadean’s

Richard Corbett is a StrategicAnalyst at UK-based CanadeanLtd, the leading globalbeverage research consultants. Email: [email protected]

The price gap is closing but not enough to compensate for falling sales in the USA.

Source: Canadean

Growth in soft drinks, like in India, have come in part from taking share from hot drinks.Interestingly, in 2014 the hot drinks sector held up.

Source: Canadean

Quarter 1 results for Chinese soft drinks sawgrowth rise only marginally to 5% on the compa-rable period last year suggesting that are moresizeable dynamics at play.

The main dynamic underpinning the results isthe fading momentum of the Chinese economy.The current stock market crash highlights that theissues behind the withering GDP rates are yet tobe resolved.

Soft drinks are of course not the only beveragesector to be compromised. Alcoholic drinks in2014 saw growth drop from 6% to 2%.Interestingly, hot drinks growth at 5% held uplast year on 2013 suggesting that as economicconditions become more fragile Chinese con-sumers are sticking to more traditional forms ofrefreshment. n

Comment from the China Beverage Industry AssociationThe beverage industry in China has developed rapidly over the last decade. However, in the last two years development has slowedto the ‘new normal’ which has presented more challenges to beverage corporations. In 2015, new products have been launched andmarket potential tapped – indicating that beverage corporations are confident in the market – meeting new challenges through productinnovation. Increased beverage output in April has offered a sign of recovery.

CBST2015, the Seventh China International Beverage Industry Exhibition on Science & Technology, will be held in Shanghai NewInternational Expo Center from 4-6 November 2015.

As one of the top professional exhibitions in Asia, CBST2015 has significant influence in the beverage industry – being popular withdomestic and international beverage producers, machinery manufactures, and related industries – who regard it as an important plat-form to present new technologies and products.

Some 90% of the exhibition area has already been sold to more than 300 exhibitors from 25 countries and 33 regions, including;Germany, USA, Italy, France, Switzerland, Holland, Japan, Korea – who find it a practical and efficient communication platform forbeverage industry chain.

34 Soft Drinks International – June/July 2015TESTInG & AnALYSInG

with Döhler Microsafety Design

Quality control

The quality control of beverage manufacturersis influenced by a wide range of different

demands: those of the consumer who wants toultimately receive an impeccable, high-qualityproduct; those of the regulatory authorities andinstitutions which promote compliance withhygiene standards and norms; and the compa-ny's own economic interests.

This particularly applies now that natural rawingredients and products are becoming increas-ingly popular in view of consumers' wishes. As aresult, the use of preservatives is becoming lessand less important. Changing the manufacturingand filling processes to allow products to beprocessed more gently can also increase the riskof beverage-spoiling micro-organisms.

To avoid massive economic losses caused byextortionate costs for cleaning, elimination andpossible product recalls, as well as potentialdamage to the company's reputation and a loss ofcustomer trust, selecting the right method forquality assurance is becoming increasinglyimportant.

The desire for clear and fast detection and reli-able results even at very low levels of contamina-tion in large sample volumes – as well as easyapplication for which no expert is required –plays an important part when choosing theappropriate method. The high sugar and low car-bonation levels of non-alcoholic beverages pro-vide the ideal conditions for beverage-spoilingmicro-organisms to grow rapidly, so even thesmallest contamination can have a huge impact.

Early detection of even the smallest traces istherefore crucial. The long incubation periods ofcultural microbiological detection processes, upto five days or more, are a huge disadvantagehere. The use of a fast cultural detection methodthat is just as safe as before provides an innova-tive solution.

A system for large sample volumes, easy handling and fast results

The TransFast System by Döhler is a reliable andfast cultural method for the qualitative detectionof yeast and mould, as well as lactic and acetic

acid bacteria in beverages with a pH < 4.5 in lessthan 48 hours.

Depending on the sample volume or the prod-uct being analysed, a pre-enrichment processcan be carried out in the ready-to-use TransFastBroth, or the ready-to-use TransFast Gel can beused for direct detection. Within 48 hours, harm-ful micro-organisms can be enriched in theTransFast Broth in a large volume of up to200ml. The optimised composition of nutrientsinitiates rapid growth, even for damaged cells.

The subsequent qualitative detection processoccurs within 24 hours in the TransFast Gel. Theanalysis, which usually lasts more than 96hours, is significantly reduced and detection cer-tainty is enhanced, even for the lowest levels ofcontamination.

While conventional media are poured intoPetri dishes as agar in a complex process, the car-rier system in TransFast is a ready-to-use gel.The liquid and transparent gel allows rapidgrowth by lowering the diffusion threshold.Harmful micro-organisms ‘bathe’ in the vitalnutrients, allowing them to grow at a faster rate.

Depending on the bacterial concentration, thefirst results are visible after just 24 hours. In con-trast, microorganisms that ‘lie’ on the agar sur-face in Petri dishes have to take their nutrientsfrom a two-dimensional matrix and consequent-ly grow more slowly.

With TransFast Gel, the time span for reliabledetection is reduced to just 48 hours. Incubationas well as direct and fast visual detection is car-ried out using the TransFast Incubation Lightboxwith interior lighting. It allows the samples to bedirectly illuminated during the incubation peri-od without the need for a complex removalprocess.

Bacteria, yeast or mould are clearly visible inthe test tube and are consequently easy to detect.

Innovativemicrobiologicalquality control ofbeverages canoffer fast, simpleand reliabletesting,according toDöhler.

The BAT system complies with IFU (International FruitJuice Union) Method No.12 ‘Method on Detection oftaint producing Alicyclobacillus in Fruit Juices’

Soft Drinks International – June/July 2015 35QuALITY ConTRoLTransFast's direct and easy handling helps toimprove efficiency in quality control laborato-ries. This has been confirmed by many beveragemanufacturers during direct routine application:“At RhönSprudel, maximum product safety ofour beverages, which are filled without preserv-atives, is our main priority,” says ChristinaScheiber, Head of Microbiology, Mineral-Brunnen RhönSprudel. “Trace detection of bev-erage spoiling micro-organisms using TransFastGel, which allows large sample volumes to beused, fulfils these requirements in a very reliableway. The method's easy application and the fastand reliable analysis of the samples are ideal forroutine use in our quality assurance.”

A comprehensive solution for reliablydetecting Alicyclobacilli in juices

Alicyclobacilli are aerobic, acidophilic and ther-mophilic, spore-forming bacteria that occur nat-urally in soil. They enter the production processvia spores on the surface of windfall fruit; theycan survive the pasteurisation process and con-tinue to grow vegetatively under optimal condi-tions.

Some Alicyclobacillus species produceGuaiacol, which causes a strong off-flavour injuices and beverages containing fruit juice. Thisflavour has a chemical smell similar to that ofdisinfectants. As even low quantities of bacteriacan result in the product being spoiled, it isespecially important to detect not onlyAlicyclobacilli in general, but also these speciesin a clean and efficient manner.

The comprehensive solution consists of ready-to-use BAT Broth and BAT Agar, and involvessimple and safe enzymatic detection of Guaiacol-producing Alicyclobacilli with the GuaiacolDetection Kit, thus allowing easy and reliabledetection. This method of detection can be con-ducted in beverages containing juice with a pH <4.5, such as hot and cold filled fruit juices, fruitjuice concentrates, compounds and sugar. Itcomplies with IFU (International Fruit JuiceUnion) Method No.12 ‘Method on Detection oftaint producing Alicyclobacillus in Fruit Juices’.

Simple and fast validation of aseptic filling lines with AVM

In the production of beverages with a low acidcontent in particular, the filling process and thefilling line itself may be a source of contamina-tion with beverage-spoilage micro-organisms. Toprevent such problems, the filling process onaseptic lines needs to be examined and validatedat installation or when major changes are made,such as in maintenance or service. In addition,annual revalidation is recommended even forunchanged filling processes in order to discoverany contamination early on.

Validation should be conducted with stan-dardised culture media in line with standardisedquality norms to guarantee that the results arecomparable and reproducible. AVM – AsepticValidation Medium – is the registered brandname of Döhler’s Linden Grain medium. Thismedium allows standardised detection of bever-age-spoiling bacteria, yeast and mould when val-idating aseptic filling lines for beverages with apH value of between 3 and 6.3 such as softdrinks, juices and even dairy products. Thanks

to the AVM's ideal composition, the samples canbe analysed within 5-7 days. This allows theaseptic filling line to be commissioned quicklyand minimises unnecessary idle times for thefilling line.

NBB-B-Am, for full detection of biofilms as part of hygiene monitoring

Biofilms are accumulations of various micro-organisms on living and non-living surfaces.Biofilms develop in four distinctive phases: 1.The microorganisms are transported to the sur-face, 2. reversible attachment to the surface, 3.irreversible, permanent accumulation and fixa-tion, and 4. subsequent colonisation and com-plex association of different micro-organisms.

The biofilms in phase 4 are persistent biofilmsthat indicate insufficient hygiene and result inan increased risk of secondary contamination inthe end products. Weak point and trend analysesduring beverage production are therefore essen-tial elements of an effective biological qualitycontrol programme.

The ready-to-use NBB-B-Am Broth allowsweak points during production and filling to bemonitored through the simple use of swab sam-ples. Swab samples with sterile swabs are takenat critical points of the filling line and incubateddirectly in NBB B-Am Broth. The indicatorcolour changes from red to yellow, making visualanalysis even simpler and allowing clear and fastdetection.

SummaryThe use of natural raw materials and products aswell as the application of gentler production andfilling processes increase the risk of contamina-tion with beverage-spoiling micro-organisms.Culture detection methods are therefore as cru-cial as ever in the quality control of beverageproducers.

Ready-to-use culture media with innovativeand optimised compositions and shortenedincubation periods pave the way for modernquality assurance in the beverage industry. n

The TransFast System is a reliable and fast cultural method for the qualitative detection ofyeast and mould, as well as lactic and acetic acid bacteria in beverages.

Döhler GmbHRiedstraße 7-964295 Darmstadt, Germanywww.doehler.com

In theproduction ofbeverages with a low acidcontent inparticular, thefilling processand the fillingline itself may be a source ofcontaminationwith beverage-spoilage micro-organisms.


benefits producers’ profitability

Precise control

As commodity prices continue to rise, and inan age of cost control awareness, manufac-

turers look to technology to help increase profitsby cutting down waste and increasing plant pro-ductivity.

Quality control was once perceived as an over-head but now that it has moved away from thelab and into the production hall, instrumentscommonly used to check final product for com-pliance are now playing a vital role in control-ling the product line. Whether it be a laboratorystyle instrument wrapped up in an industrialpackage that makes it suitable for use in harshenvironments, like the RFM340+ refractometer,or is a purpose built in-line instrument that givesreal time results as part of QC as well as feedbackcontrol to dosing pumps or batch blending con-trol systems, many manufactures rely on refrac-tometers from Xylem’s Bellingham + Stanleybrand as their main quality control tool.

Reliability is paramountWhen it comes to selecting the right instrumentfor the job, beverage packing houses need to con-sider the environment as well as the reliabilityand complexity of measurement before theymake their choice. “Reliability is paramount,”says Kevin Chapman, Product Manager atBellingham + Stanley. “Not just physical reliabil-ity but also in terms of the measurement.Calibration is important too. It’s no good havinga really precise instrument if the operators can-not use it; or even worse, the instrument isn’tkept in good working order.”

Bellingham + Stanley supply a number oflong-life Brix solutions that are ideal for verify-ing the performance of any make of refractome-ter. “Our AG Fluids are particularly useful in thebeverage arena as they are available in the lowend of the Brix range, right where beverage pack-

ers operate,” Chapman continues. AG Fluids are calibrated in Bellingham +

Stanley’s UKAS accredited laboratory in accor-dance with EN ISO/IEC 17025:2005 and are sup-plied with a certificate showing traceability toICUMSA (International Commission for UniformMethods of Sugar Analysis) and, importantly forthe American marketplace, to NIST. AG Fluidcertificates also bear the ILAC-MRA logo that isrecognised internationally by participating localaccreditation boards.

Refractometers can be found throughout thepacking process, from goods inwards for check-ing incoming Brix of sugar syrups and concen-trates right through production and of course infinal quality control applications.

In the loopPRH process refractometers are good examples ofin-line instruments for use in production halls.They are often used on a feedback loop outsideof syrup blending tanks to monitor the concen-tration of sugar syrups or beverage concentrateduring mixing. “Placing them on a by-pass loophelps to present a homogenous sample for meas-urement,” says Robin Vesma, DevelopmentManager at B+S. “It’s a relatively easy installa-tion as all that is required is for a continuouslypumped by-pass loop with valve to be installedfrom the tank exit line back to the top of the tank.

When the blend reaches its target Brix value, asignal from the refractometer is used to triggerthe valve to send the concentrate across at exact-ly the right concentration to either a holding tankor to an in-line proportional blending system.”

PRH refractometers may also be used at thefiller not just as a final real-time quality audit butalso as an interface control detector. “Using arefractometer at the filling line is far more effi-cient than a sight glass that relies on the humaneye to interpret the interface between productand wash-water, which is especially difficultwith clear beverages like flavoured water orlemonade. Adoption of this method can yield

A hundred years of qualitycontrol fromBellingham +Stanley providespeace of mindfor beverageproducersworldwide.

The YSI 2900 biochemistry analyser is a new instrumentfor testing the alcohol content of low and no-alcoholbeverages.

Soft Drinks International – June/July 2015 37PRECISE ConTRoLsignificant savings as well as helping to protectthe consumer from accidental packing of wash-water. Savings are therefore significant, in termsof lost production during the down-time whilean off-line measurement is being made and ofcourse by reducing wasted product that may beflushed to drain with wash-water,” says Vesma.

Although full automation in some applica-tions is practical, semi-automatic systems usingsimple funnel flow cells can prove beneficial.For example, use of such an instrument will notonly make reading times more efficient, they willalso help reduce the amount of cleaning wastewhen compared to a standard refractometer, pro-viding for a safer workspace and better practiceall round.

Bench refractometersfor factory or laboratory

RFM-Flow refractometers fitted with XyConeflowcells cleverly use vortex technology tosweep away the previous sample without leav-ing entrapped air so that only minimal flushingis required to achieve results as accurate as ±0.01°Brix. There are two types of RFM-Flow refrac-tometer, the RFM300-Flow with Peltier tempera-ture control and RFM700-Flow Series that usestemperature compensation; the latter being oneof the most viable factory or field instruments onthe market. Additionally, horizontal prisms facil-itate easy cleaning and, of course, simple calibra-tion.

Temperature plays an important role whenmeasuring Brix, particularly if adopting the den-sity method, as density meters are affected to agreater degree than refractometers. This is whymany beverage producers employ refractometerswithout temperature control in the productionenvironment as readings may be electronicallycompensated for temperature differentials ratherthan go through a process of temperature control.

Although hand held refractometers like theOPTi digital refractometer may be used they aregenerally not accurate enough as the lack of massreduces their ability to influence sample temper-ature effectively. However, bench-top instru-ments like the RFM742 refractometer canprovide reliable results in a matter of secondscompared to more complex models that employelectronic Peltier temperature control systemsprior to the Brix measurement being made.Having no Peltier and simple iconographic but-ton makes instruments such as the RFM742 anideal contender for factory use as part of productstart-up.

Accuracy and reproducibilityRefractometers are often chosen in preference todensity meters for use in the factory as theyrequire less skill to operate, are simple to cali-brate and sample preparation time is less specif-ic. For example, degassing for a refractometermay be simply achieved by using two cups.

However, as instrument suppliers quote somany different types of specification, it is some-times difficult to understand or compare whichrefractometer is most suitable for the applica-tion. If we consider what the refractometer isreally doing, it becomes obvious that the mostimportant specification parameters are accuracybut more so, reproducibility, the latter being how

repeatable the instrument is when measuring thesame known sample time after time. Accuracyand reproducibility will affect yield so what bev-erage packers should look for is an accurate,repeatable Brix result. But when it comes toaccuracy, there needs to be an understanding ofwhat Brix means in the concept of beverage pro-duction. ‘True’ Brix is a real representation ofpure sucrose in water but ‘apparent’ Brix is whata refractometer, or density meter for that matter,will show when a beverage made up of sugar andother components is applied.

To that effect there is little difference whencomparing accuracy of refractometers againstdensity meters as it is an apparent Brix readingthat is achieved and regardless of methodology,some kind of data manipulation is required tocorrect for the non-sugar components. So as westated earlier, when it comes to instrument selec-tion, accuracy is important but above all, repro-ducibility should be considered for the skilllevel and working environment desired andbased on these four important factors,Bellingham + Stanley’s RFM340+ refractometerhas become one of the instruments of choice for

When it comesto accuracy,there needs tobe anunderstandingof what Brixmeans in theconcept ofbeverageproduction.

The RFM340 Titrator Brix Scale for beverage applications.

Continued overleaf

38 Soft Drinks International – June/July 2015TESTInG & AnALYSInGprimary Brix measurement by many of theworld’s leading beverage brands.

Challenges for beverageCarbonated beverages or sodas are generally easyto control using a refractometer as they normallyhave little if no pulp content. Readers may alsorecall the article previously published in SoftDrinks International (March 2012) about the Pro-Juice refractometer facilitating highly repeatableBrix measurement of reconstituted orange juicethat highlighted not only how the instrumentdealt with sedimentation but also how it pres-ents the sample for measurement at exactly theright temperature so there is no time for residueto build-up on the prism. The Pro-Juice isthought to provide a significant opportunity forsavings when compared to a standard or verticalmounting refractometer claiming the same effect.

Diet beverages pose a different problem to pro-ducers as the concentrate is often as little as 2Brix, so when its diluted target is about 0.2 Brixbased on a 10:1 dilution ratio, the use of a refrac-tometer or for that matter many density metersmay not be ideal, as under ideal conditions, atypically specified accuracy of ±0.02 Brix wouldyield a 10% error. So, although a refractometercan still be used to check whether a beverage isdiet or sugar based, producers will look at alter-native methods for rapid determination of dietbeverage dilution ratio.

Although colour may be used, many produc-ers choose total acidity as the base line because

most diet beverages will have an acid contentthat can be targeted. SI Analytics TitroLine 6000automatic titrator meets this need and conve-niently employs a Methods system for easy oper-ation by non-skilled users required to controldiet and acid containing beverages in a matter ofseconds.

One other measurement of interest is naturallyoccurring alcohol content in fruit juice, which isnormally a sign of spoilage. The YSI 2900 bio-chemistry analyser is a new instrument for test-ing the alcohol content of low and no-alcoholbeverages, whether it is a deliberate addition aspart of an alcopop or for ethanol content of fruitjuice, where build-up of CO2 and ethanol is anindicator of product spoilage.

You can read more about how Xylem’s instru-mentation can help improve facilities, productiv-ity by visiting its website or by downloading its32-page Food & Beverage Instrumentationbrochure by scanning the QR-code on this page.n

Diet beveragespose a differentproblem and the use of arefractometer or density metermay not beideal.

www.bellinghamandstanley.com

PRECISE CONTROL– continued from page 37

Scan the QR code to downloadthe B+S Food & BeverageInstrumentation brochure.

PRH process refractometers are good examples of in-lineinstruments for use in production halls.


containing pulp or other particles

Brix measurementof fruit juices

Fruit juices are natural products and thereforehighly complex beverages with many ingredi-

ents. For assuring the expected product qualityfruit juices need to be characterised according totheir composition and have to meet the definedproduct specifications so that a brand of fruitjuice consistently tastes the same.

One of the most important quality analysisparameters in juice production is Brix, whichgives information on the sugar concentration andthe composition of the juice.

Refractometers are very common instrumentsfor the Brix measurement of fruit juice. Theyoperate quickly and reliably and give juice pro-ducers valuable information about the composi-tion of their fruit juices.

Many juices, especially orange juices, containpulp which remains in the juice after it issqueezed (‘native’, ‘organic’ or ‘natural’ juice).This causes several problems for the Brix meas-urement of these juices.

As these juices are turbid, Abbe-type refrac-tometers operated in the transmitted light modeare not suitable for these measurements. Whenoperated in the reflection mode, it is difficult toget correct readings as the bright/dark borderlineneeds to be manually adjusted and may not besharp. Additional problems with Abbe-typerefractometers occur due to inaccurate tempera-ture control via external water bath because tem-perature is a major influencing factor foraccurate measuring results. The readings aremanually taken by the operator and very oftendepend on the skills of the operator.

Nowadays automatic refractometers are wide-ly used for the quality control of juices. Theyprovide results which are independent of theoperator and provide an accurate temperaturecontrol.

How does a modern automatic refractometer work?

The physical measuring parameter of a refrac-tometer is the refractive index from which theBrix is calculated according to internationallyaccepted formulas (e.g. ICUMSA SPS-3).

An LED light source irradiates light from awide range of angles onto a measuring prism sur-face which is in contact with the sample.Depending on the difference of the refractiveindexes between sample and prism the light ispartly refracted and reflected, or totally reflect-ed. The critical angle of total reflection is deter-mined by measuring the reflected light intensityon a CCD array as a function of the incidentangle.

From the critical angle of total reflection therefractive index of the sample can be calculatedprecisely.

This means the measurement of the refractiveindex (and finally Brix) is a reflection measure-ment at the interface between sample and meas-uring prism of the refractometer. The light beamdoes not need to pass through the sample. Thismeasurement depends on the temperature andon the wavelength of the light, usually 589 nm isused for the measurement. Modern refractome-ters provide an internal electronic temperaturecontrol to achieve a stable temperature of up to+/-0.03°C, which is required for precise measure-ments.

Pulp affects the measurement in a conventional set-up

For measurement with a modern refractometer afew drops of the juice need to be placed on themeasuring prism of the refractometer.

In order to prevent the liquid sample flowing

Anton Paarintroduces aquick and easysolution for themeasurement ofjuices containingpulp, where theresulting Brixreadings are fast,correct andreliable.

Image1: Measuring principle of an automatic refractometer.

Soft Drinks International – June/July 2015 41BRIX MEASuREMEnT

away from the measuring prism, the measuringprism is orientated horizontally and is surround-ed by a well. Homogenous juices can easily bemeasured this way.

However, when juices containing pulp aremeasured, particles (pulp, seeds, etc.) may settledown onto the measuring prism. These particlesmake partial contact with the measuring prismand result in unstable (drifting) Brix readings, asthe measurement takes place at the interfacebetween samples and measuring prism.Conventionally these samples need to be filteredbefore measurement.

Vertical set-up of the measuring prism for reliable Brix measurements

In order to prevent the sedimentation of particleson the measuring prism without the need for fil-tration, the measuring prism needs to be put inan upright position (90°). If the measuring prismis set-up at smaller angles, particles still settleonto the measuring prism and this will still leadto unreliable and unstable readings.

The vertical set-up of the measuring prismprevents sedimentation of particles like pulp onthe measuring prism and assures reliable andstable measuring results.

Anton Paar has extended its Abbemat refrac-tometer range with the Abbemat Juice Stationmodels which take care of this problem. TheAbbemat 200, 300 and 550 Juice Station modelsfrom Anton Paar operate with a vertical set-up ofthe measuring prism to prevent the pulp interfer-ing with the measurement.

With the Abbemat Juice Station the sample isflushed into the measuring cell by means of afilling funnel. The internal Peltier temperaturecontrol ensures fast and precise results withinseconds. If required, the temperature control canbe switched off. In this case the Abbemat refrac-tometers will operate with automatic tempera-ture correction.

Figure 1: Brix measurement of orange juice containing pulp by a refractometer with ahorizontally orientated measuring prism. The Brix value is drifting due to sedimentation ofparticles on the measuring prism. No stable Brix reading can be achieved.

Figure 2: The Abbemat 300 Juice Station operates witha vertically orientated measuring prism which preventssedimentation of pulp on the measuring prism of therefractometer.

Figure 4: Particles in the juice sample, e.g. pulp or seeds, affect the Brix readings of arefractometer with a horizontal prism and no stable results can be achieved (violet curve),while the vertically orientated measuring prism of the Abbemat Juice Station leads to stableBrix readings (blue, red, green). Sample: orange and kiwi juice with pulp and kiwi seeds.

Figure 5: Pulp in orange juice affects the Brix readings of the refractometer with a horizontalprism and no stable results can be achieved (violet curve), while the Abbemat Juice Stationleads to stable Brix readings (blue, red). Sample: orange juice with pulp, same sample asshown in Figure 1.Continued on page 44


with Industry 4.0

Ready for thefuture?

Industry 4.0 will reveal the fourth industrialrevolution according to the Federation of

German Engineers (VD.) After the introduction of autonomous (steam)

machines and industrial mass production(assembly lines), via automation (with program-mable logic controllers), now comes Industry 4.0where people occupy the centre stage and intel-ligent machines and instruments serve themthrough smart interconnection. It sounds likescience fiction and sceptics are fanning fear of alack of information security and reminding us ofthe doom-mongers who warned of physical harmas a result of the high speeds of the first railways.

If we are neither able to stop the future norwant to, then should we not prepare ourselvesbetter? The future will come, but are we readyfor it?

What is Industry 4.0?Industry 4.0 is generally presented very abstract-ly/theoretically. To make it more understand-able, the intelligent milk carton – which orders areplacement from the supermarket if you throwit into the recycling bin rather than put it back inthe fridge – is often cited. The practical use ofthis may be hidden from the majority, and there-fore an extended example is given here: A bakerpacks a transponder into the bread – it not onlyhas a simple label but also ‘knows’ all of theingredients in the bread, and more. When thebuyer of the bread leaves the shop, the breadinforms, for example, the seed grower, the farm-ers, the suppliers of farm machinery, producers

and suppliers of fertilisers, mills, manufacturersof milling machines and logistics experts etc. sothat, thanks to the purchasing information, thefuture direction of their own businesses can beplanned ahead. If the buyer of the bread nowtakes a piece of Irish butter and some Danishham out of the fridge, the corresponding supplychains right up to the upstream suppliers ofmilking machines or abattoir tools are informed.If our model customer now chips a tooth bitinginto the bread’s transponder, not only is anappointment made with his dentist completelyautomatically but also the information is madeavailable, anonymously of course, to the dentallaboratory, the refinery and the gold mine inSouth Africa as well as the appropriate logisti-cians. If you think this is ‘over the top’ you are,of course, right today, but just as the ‘social’ net-works and other ‘free’ service providers likeGoogle collect masses of data, even more copiousdata will be collected in the future.

Modern cars already collect data which, forexample, adjust transmission switching speedsaccording to personal driving style or are saved‘anonymously’ in order to ensure sufficient vehi-cle development. Also, for example, in the caseof a goodwill or warranty issue, to match the‘anonymous’ data to the car in order to inform onthe owner. And if an ‘intelligent’ car is alreadyable to make an appointment with a garage usingthe collected data, and directly enter thisappointment into the car owner’s personal calen-dar via the Cloud, then, for many people, thishas gone far too far.

The feared or actual loss of control and theapparent powerlessness associated with itshould, however, not lead to an overall rejectionbut rather, rules must be constructed and ifsomeone consistently breaks the rules of thegame, then he should be excluded from it.Technology that is supposed to serve peoplemust leave the decision power with the people.

More complex than thought?Everybody knows the example of the car that isbraked sharply by the driver before a traffic jamthus directly warning the cars behind withoutthe help of an overriding control. So that the fol-lowing car is able to recognise that the car infront and not some car on the opposite side of

Johannes Angres providesa glimpse intothe future andthe use ofintelligentmachines inbeverageproduction.

Soft Drinks International – June/July 2015 43READY FoR THE FuTuRE?the road or on a crossing street is emergencybraking, the information from the braking is notenough; but rather, lots of information is neededfrom it and from other vehicles that are close by.Only when such a system is safe against falsealarm, is it accepted.

After the Interbrau exhibition in 1977, wethought that you could optimally control a bottlerefilling facility with a central control. Some dis-enchantment followed, and thereafter automa-tion was simplified with each machine primarilyfocused on what was happening directly in frontand behind it. People were again responsible forthe vision.

The taskIf every machine now communicated all coveredparameters to all the other machines in the facil-ity, would every machine then be able to processthis information and thus optimise their ownoperating parameters?

If machines are able to communicate certainparameters but none is listening, then everythingremains as it always has been. If now a secondand a third machine join in which not only com-municate, but are also able to ‘listen’, a benefitappears relatively quickly. Of course, this canonly work if all the machines are speaking thesame language.

As the first, second, and third industrial revo-lutions took place either spectacularly or all-inclusively, the fourth revolution will beintroduced one step at a time as the costs quicklypay for themselves. It is certain that more andmore machines will make data available andindividual machines will use data selectively.

For quality inspection related to productioncontrols, samples are commonly taken and test-ed according to a set inspection plan. This planis usually time-based, meaning that at the start ofproduction or when the product changes, orevery x minutes, samples are taken. If the resultslie within pre-determined limits, the inspectioninterval may be correspondingly extendedaccording to a set plan. Machine controllers typ-ically compensate for variations in production.To refine parameter setting, feed-forward is beingconsidered whereby one ‘says’ to the machinecontroller, for example, that you’ve switched toanother tank and changed the configuration withthe altered filling level. We’ve known for yearsthat this is not really suitable but we live(d) withit for a lack of alternatives.

In actuality, a good control system should dowhat a competent, highly motivated and wellinformed employee would do, just more quicklyand tirelessly.

The model employee, who operates the bottlefiller knows, for example, that the filler’s preloadpressure has to be higher during start-up or afterprolonged production interruptions than duringcontinuous use with lower temperatures. If heobserves larger actuating valve changes in onevalve, he knows which inflows the machine con-troller is now trying to offset. Depending on theintensity of the actuating valve changes, heknows how to quickly get back to a constantlevel with manual interventions, and whichquality parameters should potentially bechecked. If he now carries out quality checks, herecords not only the results but also knows

which parameters he has to adjust to ensure thatproducts are only produced within the set limits.If the product brims over even more, he doesn’twait until the fill level control discharges morebottles but instead, he reacts immediately.

Bottling facilities aren’t mass products like‘smartphones’ for example. A control systemwhich produces the specialist competency of themodel employee will still probably take decades.But that doesn’t prevent anyone from taking thefirst steps or relieving pressure on modelemployees and giving real employees tangiblesupport. Even the manufacturers of fillers, forexample, will initially give their machines ‘ears’if other machines are available to ‘speak’ tothem.

Solution easier than thought!Just a few years ago, Steinfurth Mess SystemeGmbH introduced the system called CPA(Compact Package Analyzer). Instead of teachinga variety of devices universal languages, just asingle device was made ‘clever’. For example, inaddition to providing measurement of torquemoment needed to open a screw cap, theSteinfurth TMS torque meter took over the taskof the ‘master’, or ‘speaker’, for all connectedmeasurement devices which directly comparefactors associated with product quality on thebottling line, as perceived by the customers. Thismeans that devices which measure the CO2 con-tent, capacity and concentration of a beverage,act as ‘slaves’, relaying their data to the ‘mas-ter’ – in this example, the TMS torque meter. Themaster generally takes over the unique allocationof the measurement as a trial with the help of anintegrated barcode scanner and the redirection ofdata to other machines via a normal Ethernetport over a computer network.

In principle, every meter capable of featuring adata interface can be integrated as a slave intothis system. This is how refractometers fromSchmidt & Haensch, Maselli or Bellingham andStanley, pH meters or conductivity meters, forexample, are used as slaves. The master, howev-er, is not just a ‘speaker’ but also a ‘listener’ Italready receives changes in sample and proce-dure settings or rules on limits from the ERP sys-tem, for example.

Even themanufacturers of fillers, forexample, willinitially givetheir machines‘ears’ if othermachines areavailable to‘speak’ to them.

Continued overleaf


Once the sample is measured the next samplecan be easily filled into the filling funnel, usual-ly without the need to clean the measuring cellin between. The next sample flushes out the pre-vious one and allows fast and accurate serialanalysis. The measured data can be recorded andprinted.

The Abbemat Juice Station models are easy tooperate and the results are independent of theoperator. A menu-guided check and adjustmentprocedure allows fast checks and adjustments ofthe instrument. For cleaning, the measuring cellcan be easily removed by manually loosening thesupporting ring: no tools are necessary.

Measurements taken with the Abbemat Juice Station

Several measurements on different juices con-taining pulp were carried out with an Abbemat300 Juice Station, which offers an accuracy of +/-0.05 °Brix.

From these measurements it can be seen that arefractometer with a horizontal measuring prism

Figure 6: Due to fast sedimentation of the pulp in carrot juice the Brix value is too high andwill not stabilise when using a refractometer with a horizontal measuring prism (violet). TheAbbemat Juice Station provides stable Brix readings (blue, red, green) within seconds withoutshowing any drift. Sample: carrot juice with pulp and honey.

does not give stable Brix readings for samplescontaining particles. The Abbemat Juice Stationfrom Anton Paar gives fast, precise and stableBrix readings even with samples containing pulpand seeds.

ConclusionThe Brix measurement of fruit juices containingpulp is a serious measuring task. The reason isthat pulp settles onto the measuring prism ofconventional refractometers resulting in a driftof the °Brix readings. The Abbemat Juice Stationfrom Anton Paar overcomes this problem by avertical set-up of the measuring prism. Thisleads to reliable and fast Brix measurements ofthe fruit juice and eliminates the error caused bypulp. n

Authors: Ilka Sackmann andFrank Gottsleben, Anton PaarOptoTec GmbH, Germanywww.anton-paar.com

BRIX MEASUREMENT OFFRUIT JUICES

– continued from page 41

The Brixmeasurement of fruit juicescontaining pulpis a seriousmeasuring task.

Figure 3: The Abbemat 550 Juice Station offers higheraccuracy of 0.015 °Brix and can be convenientlyoperated by a touchscreen. Optional accessories suchas a built-in peristaltic pump allow the adaption of theAbbemat 550 Juice Station to every task.

If the data communication is interrupted orsimply not installed at all, the system worksindependently and saves data internally.Communicating with the system via the integrat-ed touchscreen or alternatively via a USB stick isalways possible.

Measuring procedures and limits may beinfluenced by other parameters. Therefore a dif-ferent limit may be presented on start-up or forcertain tanks or tank contents as a modifiedmeasuring procedure, depending on the temper-ature of the product.

If major control events occur in the drinkmaintenance area or with the fillers, or if inlinemeters are giving warning messages, thesemachines are able to recommend certain checksand the measured values which would then beprocessed directly by the machines whichrequested the values. This reduces the risk ofproducts being outside limits or being sub-parbecause fewer economic operating conditionsare produced.

Beverage manufacturers who use the systempartially for several years particularly appreciatethe future viability of the concept.

ConclusionThe term ‘Industry 4.0’ should not be used exces-sively. Not every exchange of data is the start ofan industrial revolution. Industry 4.0 is probablyneither a revolution nor a revolt but rather actu-ally an evolution.

Information security is a minor problem to besolved. Cost-benefit analysis should be at theforefront. Only when system and manufacturer-independent data exchange can easily beensured, will promised benefits also be achiev-able. If you don’t want the technology of yester-day tomorrow, you have to make the correctdecisions today. With the example system intro-duced here, you are future-proofed since itallows numerous forward options withoutrestricting today’s available and useful possibili-ties. n

READY FOR THE FUTURE?– continued from page 43

Johannes Angres.New Business Development & Technical Support. Steinfurth, Inc.www.steinfurth.com

46 Soft Drinks International – June/July 2015VEnDInG & DISPEnSE

location and technology

Convenient andengaging

Suntory’s recent announcement confirming itsintention to acquire the vending interests of

Japan Tobacco (JT), underlines the importance ofthis valuable route to market.

Although the USA has the largest installed baseof vending machines – estimated at almost 7 mil-lion units, and Europe has around 3.7 millionunits, it is Japan that is renowned for having thehighest concentration. Japan’s long-establishedaffair with technology and vending has led toalmost 4 million units being installed across thecountry – serving a smaller population with justabout everything one can imagine. Of the 4 mil-lion vending machines in Japan, about 2.2 millionare beverage machines, which account for annualsoft drinks sales of around US$16 million.

Indeed, it is possibly the challenge of findingnew prime vending sites that has promptedSuntory’s US$1.2 billion acquisition of JT’s bever-age interests. The acquisition, which alsoincludes two beverage brands, will see around260,000 vending machines added to Suntory’sexisting estate. Of these, around 170,000 are typi-cal beverage vending machines – boosting its totalbeverage portfolio to some 630,000 units, thusclosing the gap on the market leader Coca-Cola,which claims to have around 980,000 machineswithin its Japan system.

Europe reportIn a recent study commissioned by the EuropeanVending Association (EVA), it was found thatwater is the No. 1 item purchased from a chilledvending machine. Amongst its other findings, itwas identified that some 58% of European con-sumers use a chilled vending machine at leastonce a week, and that 75% of consumers prefer touse a chilled machine in the afternoon.

The EVA, which is based in Brussels, devel-oped the online survey with input from its mem-bers. Segmented into an overall European report,and 11 individual country reports, the studywhich was managed by market research special-ists Canadean, it divides the majority of responsesinto various age demographics, to provide aninsight into how, particularly younger people, areinteracting with the machines. EVA Membershave free and full access to the report and anyoneelse interested in purchasing a copy can visit theEVA website www.vending-europe.eu

Socially engagingBack in 2011, PepsiCo announced the launch ofits Social Vending System, a state-of-the-art net-worked unit that features full touch screen inter-active vending technology, enabling consumers tobetter connect with PepsiCo brands right at thepoint of purchase.

The Social Vending System enables any user togift a friend by selecting a beverage and enteringthe recipient's name, mobile number and a per-sonalised text message. There's also the option tofurther personalise the gift with a short videorecorded right at the machine. The gift is deliv-ered with a system code and instructions toredeem it at any PepsiCo Social Vending system.When the recipient redeems their gift, they'regiven the option of either thanking the originalsender with a gift of their own, or paying it for-ward and gifting a beverage to another friend.Social Vending also enables ‘Random Acts ofRefreshment’ – the ability to buy a drink for acomplete stranger through any other SocialVending system.

PepsiCo's innovative use of telemetry alsodelivers operational benefits, allowing operatorsto closely manage inventory levels and deliveryscheduling remotely, and easily update digital

A look at some recentdevelopments in the world of beveragevending anddispense.

Manitowoc’s Blend-in-Cup output station is designed for smoothies, frappes and mixed slushdrinks, and is ideal where large quantities of product are required.

Soft Drinks International – June/July 2015 47ConVEnIEnT AnD EnGAGInGcontent as needed.

Though Coca-Cola originally launched itsFreestyle touch screen fountain machine in 2009,more recent developments have added new waysfor users to interact with it. The Freestyle fountainallows users to choose from around 125 drinkproducts and custom flavours, which can beselected from the touch screen and then individu-ally dispensed at the time of purchase.

However, in December 2014 Coca-Cola intro-duced its ‘Freestyle App’ with the tag line ‘a newway to customise your drink experience’. Usingthe application on a mobile device, consumerscan mix two or three drinks together, name theresulting drink, and share this with friends. Whenpresented and connected to a Freestyle machine,the drink formula is automatically dispensed.

EnvironmentCoca-Cola's Ecoru/Solar is claimed to be a hugeenergy saver. A solar panel fixed to the top of thevending machine generates electricity during theday. The energy is stored, and used at night –allowing zero grid-energy consumption for night-time illumination. In addition, the machine dis-play features LED lighting which, used incombination with a sensor, only lights up whenthere's a sale in transaction.

Another challenge facing the industry inEurope is the use of refrigerants. In particular, thenew EU F-Gas Regulation will prohibit the use oftwo of the most commonly used refrigerant gases,and manufacturers of vending machines will needalternative solutions in the near future. In aneffort to help the industry transition from olderHFC refrigerant technology, the EuropeanVending Association is co-ordinating a project todevelop an expansion valve to reduce the energyconsumption of cold vending machines and small

commercial refrigeration systems. The ‘ExpandProject’ aims to enable greener and more efficientmachines through the use of a low cost expansiondevice for HC and CO2 refrigerants, together witha control system. Cumulative energy consumptionsavings of around 25% are expected.

HygieneSanitation is a very important factor in the safeoperation of soft drinks dispense equipment.Comprehensive technical guidelines have recent-ly been prepared by an expert committee at theInternational Society of Beverage Technologists(ISBT), and are available to foodservice operatorsand service technicians from its websitewww.bevtech.org.

From domestic to professionalSodastream is well known for its consumerfocused home carbonation systems. However, afew years ago, Sodastream International acquiredCEM Industries, a family owned italian business –with the aim of creating a new professional divi-sion dedicated to the business-to-business chan-nel.

Today, Sodastream Professional claims to be aleading company in the international market,offering a wide range of beverage dispensing,refrigeration and carbonation systems for bothdomestic and professional use.

Blend-in-cupThe Manitowoc Foodservice Group, develops,manufactures and markets leading solutionsworldwide in the area of food preparation andbeverage technology. With its Blend-in-Cup out-put station it has extended the portfolio of itsMultiplex brand with an innovative productdesigned for smoothies, frappes and mixed slushdrinks. With consistent quality and speed, it isideal for use as a self-service station, and has beenspecifically tailored to the requirements of thefood service industry – and is ideal where largequantities of product are required.

The compact all-in-one station is characterisednot only by its versatility, but also by the extreme-ly quiet operation and ease of use and cleaning. Itcan produce up to three drinks at once, and pro-vides a platform solution more than 400 types ofdrinks. n

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A recent report commissioned by the European VendingAssociation provides valuable insight into consumerspreferences and behaviours. www.vending-europe.eu

By using the Coca-Cola Freestyle App on a mobile device, it allows consumers to mix two orthree drinks together, name the resulting drink, and share this with their friends.

Pepsico’s Social VendingSystem enables any user to gifta friend by selecting a beverageand entering the recipient'sname, mobile number and apersonalised text message.

Sodastream Professional’s‘Essence’ water dispenser.

48 Soft Drinks International – June/July 2015LABELLInG

of PET bottles

Sustainablelabelling

Research indicates that consumers take onlyan average of around three to seven seconds

to pick their drink of choice from the shelves ofour supermarkets. Admittedly this choice willoften be influenced by the consumer’s past expe-riences and consumption habits. However, inthose instances where a shopper is looking tomake a spontaneous choice, the packaging playsa significant role – and labelling today is an areaof growing importance in the overall bottling ofliquids.

No longer just a labelYears ago, the bottle label was simply a vehiclefor carrying the beverage or product name, a lit-tle corporate branding – usually in the form of anamestyle – and the little product informationthat was required by law. Typically, this wouldbe the content’s minimum volume and its ingre-dients. In today’s sophisticated marketplace,however, much greater emphasis is placed uponthe label and its marketing value as an importantinterface with the consumer. It is now recognisedas a fundamental marketing element that helpsestablish and build brand awareness among

potential customers. A label design that is strik-ing and memorable will place its brand firmly inthe memory of the customer and reinforce itsposition in a very competitive marketplace.

Greater demands are also being made on bev-erage labelling by legislated standards as produc-ers are required to give even more detailedinformation on bottles. However, the design aes-thetics, the promotional appeal and the neces-sary consumer data are no longer the onlydefining criteria for the finished label.

Sustainability and lower costsIn common with most manufacturing industries,the beverage industry is naturally looking to cutits operating costs in order to minimise over-heads and maximise profits in a changing andchallenging marketplace.

Beverage producers are looking to increase theefficiency of their production lines, focusingthese days on the overall TCO (total cost of own-ership) of all their equipment. They are alsostriving to reduce power consumption, mainte-nance costs and to cut the use of raw materialsand all other resources used throughout the pro-duction process. As well as simply reducing thecorresponding overhead costs, producers arealso responding to consumer demand.

For some time now, in order to protect theworld’s diminishing natural resources, con-sumers have grown more vocal in their demandsfor greater sustainability in our manufacturingprocesses. This naturally applies to the labellingof our beverages as it does to other parts of theirproduction. Reducing power consumption andkeeping the use of raw materials and all otherresources to an absolute minimum, is therefore a‘win/win’ situation for the beverage producer.

Rollfed label solutions offer physical and aesthetic benefits

As well as being easy and practical to transport,handle and use, beverage producers want pack-aging to be distinctive, versatile and attractive inorder to be appealing to customers when itarrives on the supermarket shelf. A consequencein PET bottling production is the increased useof rollfed labels which are either paper or plasticand applied with hot glue. These labels have

Designaesthetics, thepromotionalappeal andconsumer dataare no longer theonly definingcriteria for thefinished label,claims RaffaelePace.

PET bottling production is using rollfed labels, which are either paper or plastic and appliedwith hot glue, as they are versatile and attractive.

Soft Drinks International – June/July 2015 49SuSTAInABLE LABELLInGphysical and practical qualities that make themboth attractive to consumers and advantageousfor the producers. For example, if the body of atransparent, colourless, plastic label with a high-gloss finish remains unprinted, the bottle can bemade to look as if the lettering is applied directlyonto its surface. Creative use of this illusion can,where appropriate, lead to much more aestheti-cally pleasing labelling. The plastic labels arealso waterproof and therefore not subject to thedamaging effects of damp conditions duringtransport and storage.

Thinnest labels for PET bottlesThe simple step of reducing the thickness oflabels on the many millions of PET bottles pro-duced can drastically reduce the total amount ofraw materials and resources used to create them.As a result, suppliers of labelling solutions areworking to ensure that the thinnest labels possi-ble can be handled efficiently and effectively bytheir equipment.

Sidel, a leading global provider of PET solu-tions for liquid packaging, has focused its effortsin this direction when it comes to sleevelabelling solutions to offer efficient, high-speedmachines capable of handling ultra-light bottleswith a label thickness of less than 20 microns.This offers the potential for significant savingson material by creating a tubular form for thesleeve in the machine and then wrapping itaround the container without moving it.

Labelling without glueThe amount of glue used to adhere the labels tothe finished bottles is something that most pro-ducers would like to reduce substantially. Thisdesire is driven by sustainability and also toremove the drawbacks of using glue. The moreglue used, the greater the negative effect it has onthe efficiency of the labelling machinery.Eliminating the gluing process would make itpossible to keep machines cleaner, more hygien-ic – and therefore safer for the consumer – andless maintenance intensive. The cost of glue isanother factor. Although it is estimated toaccount for less than 1% of the total bottlingcost, without it, costs could still be reduced.More importantly, the complete removal of gluefrom the entire labelling process would be bene-ficial to the production of PET bottled beveragesbecause its presence can make the recyclingprocess more difficult.

The recycling of PET is fundamental in con-firming its position as a sustainable material.Producing the virgin material naturally requiresthe use of finite resources and analysis hasshown that recycling uses two-thirds less energy.However, the use of label glues has sometimesaffected the uptake of material in food gradeapplications, so work is under way to overcomethe problem. In Japan, for instance, researchersare trying to develop a glue that adheres mainlyto the label yet is readily released by the surfaceof the PET bottle.

Elsewhere, some manufacturers of labellingequipment are already eliminating the use ofglues altogether. Some developments, for exam-ple the design of shrink sleeve labels with perfo-rated seams, allows the simple removal of thelabel before recycling.

The growth of sleeve labellingAs more companies discover the potential of SSL,the market for this kind of labelling is growingfaster than any other labelling process. In 2014 itaccounted for a projected 12.5% share of globallabel consumption by area. It continues to devel-op, with global consumption forecast at a com-pound annual growth rate (CAGR) of 5.6% from2014-2019.

The increasing use and success of this full-body labelling is due to several factors. One sig-nificant factor is the current market trend tocustomise the end product and the sleeve is per-fectly in line with this trend providing this capa-bility to decorate the packaging. It offers a greatersurface area to accommodate the information tobe shared with the consumer, enabling productdifferentiation through colour, shape and messag-ing. This is important when you consider thebuying process. When a potential customer is say10m from the supermarket shelf, it will probablybe the label colour that is the main focus; whenthey get a little closer, then its shape: and whenthey are really close it is the product contents.

The introduction of new substrates and tech-nologies has also brought about the potential forsignificant cost savings in SSL production. Untilrecently, substrates were heat-shrunk after beingturned – or ‘oriented’ – in a ‘transverse (lateral)direction’ (TDO) and pre-formed into a tube,ready for further processing. However, substratesin PET or Oriented Polystyrene can now beshrunk ‘Machine Direction Oriented’ or MDO. Asthe step of creating a tube is removed from theproduction process, the cost for each label is less.

Greater creativity for designersUsually viewed by the consumer both when thebeverage is bought and consumed, the label isstill regarded as the product’s main interface withthe consumer. For those charged with ‘buildingthe brand’, the label therefore remains one of thedrink’s prime means of direct communicationwith the buying public. This is one reason whySSL, which affords greater freedom for graphicdesign, is growing rapidly in popularity, particu-larly among those producers operating in well-established markets. The larger area available for

Reducing powerconsumptionand keeping theuse of rawmaterials and allother resourcesto an absoluteminimum, is a‘win/win’situation for thebeverageproducer.

Continued overleaf

50 Soft Drinks International – June/July 2015LABELLInGgraphics naturally presents designers with muchmore creative opportunity when compared to thelimited space of traditional labels. As the design-er’s role is to make the packaging as attractive aspossible to the consumer, this freedom generallyleads to more innovative and eye-catching lay-outs. The extra space also allows the positioningof data such as volume, contents, barcode andother legally required information, in addition toenabling producers to add messages and commu-nications of their own choice.

Labels to cover all or part of the bottleBy applying film sleeves to entire bottles or partsof bottles, the SSL application involves shrinkingthe film with heat, causing it to follow the shapeof the container to which it is being applied. As itshrinks into place, it adapts to any surface andeliminates any irregularities or restrictions due tocontainer shape. The film can be used to coverthe bottle in a number of different ways too. Itmight cover part of the bottle – just the cap andshoulders, for example – or the whole bottle.Other means of application include stretchsleeves and roll-on, shrink-on (ROSO) systems.

By covering the whole bottle, including thecap, the label sleeve can serve effectively as a sealand, in the case of sensitive products, it can alsobe used as a light barrier to protect the contents.Full-body sleeve labels additionally enhance thepotential for further lightweighting, as they canstrengthen the bottle walls, improving handlingperformance and the whole consumer experiencewhen applied to lighter bottles.

To take advantage of the many positives thatthe sleeve labelling process and the new sub-strates offer, equipment manufacturers have beenworking to develop machinery that fits in moreclosely with producers' needs. This has led to theproduction of machines that combine the sim-plicity of consolidated roll-fed technology withshrink-sleeve processes for high-speed applica-tions.

Labelling onto ultra-lightweight bottlesWithin most labelling equipment, labels areapplied to the bottles by machinery separatelyhandling each bottle. This handling might weak-en an ultra-light bottle in some manufacturers’systems. This can result in poor quality labellingand reduced machine efficiency.

To overcome the problem, some producers are‘nitrogen-dosing’ their beverages – that is addingliquid nitrogen to the filled bottle prior to cap-ping. When a droplet of nitrogen is added to thefilled bottle and trapped by the capping process,it expands as it vaporises. This greatly increases

the pressure within the bottle and has the effectof strengthening the bottle.

Naturally, leading equipment manufacturersare already building labelling machines that canhandle even the most lightweight bottle and man-age the extra demands of bottle lightweighting –without the need for nitrogen dosing. Comparedto traditional Transversal Direction Orientation(TDO) where sleeve labels are already formed intubes on the reel, the sleeve labelling solutionfrom Sidel, the Rollsleeve, can apply labels withan MDO on very lightweight bottles as the finaltube creation and welding are performed directlyin the labelling machine.

Labels for product personalisationInventing ways in which the consumer experi-ence can be made more personal is a currenttrend within packaging, whereby smaller batch-es – with their own specific labelling – are pro-duced in very short lead times.

Often undertaken in connection with a publiccelebration or sporting occasion, this kind of per-sonalisation of the standard ‘everyday’ label oftenstarts with a marketing idea. This then has to gothrough the design and production phases forproduction of the necessary artwork as well asthe storage, transportation and distribution of thecustomised packages. The whole process for evena short term change of label can, in fact, take wellover four months from concept to delivery of theproducts to the point of sale.

The Coca-Cola 2013 summer campaign entitled‘Share a Coke’ was one such example of productpersonalisation. Running in over 30 Europeancountries and featuring each participating coun-try’s 150 most common names in place of thecompany’s iconic logo, the campaign made themost of shorter, adaptable printing runs. It provedan outstanding success and demonstrates theimpact of effective labelling.

The introduction of ‘iprinting’ – which allowsprinting directly onto the bottle – is adding evengreater possibilities for personalisation. We arealready seeing the development of machineswhich allow consumers to mix their own drinks,with the potential for them to also have their ownimage printed onto the bottle.

Working together for better, more sustainable labelling

The same labels that have such an impact on abeverage product's success can also have a sub-stantial effect on the performance of the machin-ery upon which they are produced.

Compatibility of labels and equipment isalways a key issue. Manufacturers of today’s lead-ing labelling equipment such as Sidel thereforecollaborate closely with the manufacturers of thelabels in order to respond jointly to feedback thattogether they actively seek from producers.

However, there is more to successful labellingthan the efficient application of an attractivelydesigned label. Labelling solutions need to bedesigned to maximise both the impact the pack-aging makes on the consumer and to minimisethe commercial and environmental cost of pro-duction. This requires boosting productivitythrough accelerated label application and cuttingcosts in terms of both materials used and in pro-duction maintenance. n

SUSTAINABLE LABELLING– continued from page 49

Full-body sleeve labelsadditionallyenhance thepotential forfurtherlightweighting,as they canstrengthen thebottle walls,improvinghandlingperformanceand the wholeconsumerexperience whenapplied tolighter bottles.

Raffaele Pace is LabellingProduct Manager at Sidel.

www.sidel.com


ProcessingDEVELoPMEnTS

Egnyte for Red BulleGnYte, suppliers of adaptive enterpriseFile Service has announced that red Bullnorth america has chosen egnyte as itsorganisation-wide enterprise file servicessolution to replace its incumbent solution.red Bull, the leading global energy drinkbrand, uses egnyte adaptive enterprise FileServices to securely store, access and man-age files between its north american oper-ations and the rest of its globally dispersedand mobile employee base working in over167 countries worldwide.

as a rapidly expanding organisation thatmanages multiple terabytes of data, red Bullrequires a comprehensive and scalable filesharing and management solution that canstreamline operations and provide seamlesssecure access to its business data. egnyte’sadvanced auditing and reporting featuresallow both It and end users to monitortheir sharing activity and create a safe envi-ronment for sharing files outside of the cor-porate network, such as with partners,customers, vendors and retailers.

as part of the deployment, egnyte’s pro-fessional services team worked alongsidered Bull’s It team to customise the compre-hensive platform and facilitate data migrationto ensure a smooth transition. taking advan-tage of egnyte’s open ecosystem, red Bullused the egnyte aPI to connect to theirsales team’s suite of iPad applications. thisallows red Bull’s field team to work seam-lessly within the iPad application for per-forming field audits, etc.

rajesh ram, co-founder and VP of Prod-uct Management at egnyte said: “a marqueecustomer of this calibre and size is a strongvalidation of our award-winning solution thatintegrates with any storage, cloud, deviceand business app to provide large, globalcustomers like red Bull with the servicesthey need for all of their file sharing andmanagement needs.”

new belts on showreGaL Power transmission Solutions was atIpack-IMa in Milan last month with twooperating displays to show the value addedbenefits of System Plast new GenerationnG evo chain and belts, nolu -S wear stripsand guides, and the Multidirectional rollertop belt. these new energy displays featuretwo conveyors operating side by side. oneis equipped with industry standard acetaland UHMW wear strip, while the other usesnG evo chain with nolu-S wear strips andguides. Viewers can visually monitor theenergy savings. Corrosion resistant ball, rollerand cam follower bearings were also exhib-ited, with special emphasis on CreS (Corro-sion resistant engineered Solutions) designsthat meet CIP (clean-in-place) and SIP(steam-in-place) sanitation requirements.

regal’s new System Plast nG evo chain ismade from a proprietary low-friction poly-mer engineered for dry, high-speed convey-ing. “nG evo exceeds the performance ofour original nG material, which has provenitself in the bottling industry,” said ted Vander Hoeven, System Plast director of engi-neering. “In every parameter, nG evo out-performs our original product with higherbreaking load, greater elasticity, lower coeffi-cient of friction and much greater abrasionresistance. It broadens sustainability opportu-nities in standard material handling by reduc-ing energy consumption and noise, whileallowing beverage processors to eliminatesoap-and-water lubrication from a widerrange of conveying operations. Beverage

processors typically use two to three timesmore lubricating and cleaning water thangoes into the finished product. Wet convey-ing creates slip hazards and maintenanceproblems with pumps, leaks and prematurefailure of bearings, sensors and other con-veyor components. It also adds costs forenergy, water reclamation and treatment.even dry mineral oil based lubricants cancreate problems with wear paste buildup.”

the companion nolu -S wear strips and guides enable reduced-lubrication orlubrication-free, high speed conveyor opera-tion. they are made of a unique resin with asolid lubricant that dramatically reduces thecoefficient of friction. nolu-S helps reducenoise, energy consumption, squeaking, andchain pull/belt fatigue. the combination ofnG evo chain and nolu -S wear strips canreduce a conveyor’s energy requirements byup to 30%, with service life as much as fivetimes greater.

regal CreS bearings (Corrosion resistantengineered Solutions) are engineered withspecial materials and patented sealing sys-

tems to meet material handling require-ments for higher speeds, long life, and lowmaintenance in dry, wet or corrosive envi-ronments. Brands include SealMaster rollerand ball bearings, McGill Camrol cam fol-lower bearings, rollway stainless steel bear-ings and System Plast mounted bearings forwashdown.

System Plast mounted bearings for thebeverage industry are built with corrosionresistant thermoplastic housings of rein-forced polyamide. a variety of popular hous-ing styles is available, including pillow block,flanged, tapped base, hanger and take-up,with 400-series stainless steel or 52100bearing quality steel inserts, packed with H1food grade grease. optional end caps andbackside seals provide added protection forwash-down applications.

Regal PowerTransmission

Solutions was atIpack-IMA in Milan

last month, showingits latest generationof belts, chains and

bearings.

Twin accolades forKrones this year, the dLG (German agriculturalSociety) awarded Krones aG, neutraubling,Germany, twice over with the prestigiousInternational Foodtec award in Gold: one ofthem directly and one of them together witha customer from the energy utility sector.

Krones is being awarded one gold medalfor its VarioSpin pressure deaerator. With thisinnovative solution for product deaeration,ensuring high product and process quality inbeverage plants, Krones’ development peoplehave come up with something that provedhighly persuasive for the dLG’s jury.

the VarioSpin’s specially developed swirlinlet, together with the geometry of the vac-uum tank and the type-specific process con-trol capabilities, result in both a substantialimprovement in quality and an enhancedlevel of operational dependability.

Krones is being awarded its second gold

Medal as the co-entrant for the ground-breaking ‘transformation of thermal energysystems’ project, which the Murau MunicipalUtilities had submitted together with theMurau Brewery and Krones aG’s Steineckerplant. By connecting up to the locally pro-duced district heat network of MurauMunicipal Utilities, and by using an efficientenergy-saving system supplied by Krones, theaustrian Murau Brewery has evolved intoone of the most economical breweries inthe world.

DLG won two Golds in the DLG FoodTecAwards this year.

Soft Drinks International – June/July 2015 53PRoCESSInG

Fortress and Troaxpartner up forperimeter guardingFortreSS Interlocks and troax have com-bined forces to create a new perimeterguarding system to protect workers frommachinery. the system utilises a new bracketfor fitting Fortress interlocks to troax perime-ter guarding panels, enabling the safeguardingof virtually any machinery installation.

Very easy to install for both end usersand oeMs, the brackets are 100% compati-ble with Fortress’ modular amGardpro andtGard ranges of modular interlocks andtroax’s modular mesh panels. this meansthat whatever configuration of interlocks ormesh panels is specified first, the bracketswill always fit. Both the amGardpro andtGard interlocks combine solenoid or non-solenoid safety switches with full controlfunctionality in one device, allowing their useacross a vast array of industrial applications.

not only is the new perimeter guardingsystem easy to install, it is also impact resist-ant to 1,600 joule, making it highly robust.

“this alliance between Fortress and troaxoffers a simple, modular and very toughmachine guarding option for virtually any

application,” commented Fortress’s Managingdirector rob Lewis. “We’re delighted tohave partnered up with troax in this wayand believe it offers a great alternative toexisting guarding systems.”

Troax mesh panels fitted with a FortressamGardpro interlock using the new brackets.

Dairy ProcessingHandbooktetra Pak has released a new edition of itsDairy Processing Handbook, an industry refer-ence book providing guidance on the keyoperational steps of dairy processing.

Since its launch in the early 1980s, thepublication has been used by academics andtechnical engineers in more than 100 coun-tries. It has now been revised, based on the2003 version, to include new content onmilk and whey powder; whey processing;concentrated yoghurt, as well as updates oncommercial sterility regulations.

“When I was first introduced to thehandbook, I was impressed by how clear andstraightforward the text and illustrationswere. It was easy to read and understand,even for colleagues without extensive tech-nical background. I expect the new versionwill offer the same great capacity to conveycomplex processes with simple, understand-able explanations,” says Peter Bosch, r&dand engineering director at Lactalis Brazil.

academic circles have adopted the man-ual as required reading. Phillip S. tong, Profes-sor of dairy Foods within the dairy Science

faculty at the California Polytechnic StateUniversity (San Luis obispo) comments: “TheDairy Processing Handbook is a great refer-ence for any student or professional inter-ested in gaining a broad understanding ofthe science and technology of dairy foodsprocessing. I use it with university studentsfrom all levels to provide a solid practicalfoundation in the industry basics.”

With 482 pages and more than 600 illus-trations, the handbook can be ordered onwww.dairyprocessinghandbook.com, or fromamazon, with minimal printing and shippingcosts. a free digital version will be availablefrom September 2015 onwards.

Tetra Pak has released its updated DairyProcessing Handbook.

no wear and tearPentaIr’S P3 diaphragm used in the asep-tic double Seat Valve Secure, meets Fdaand USP Class VI requirements and is there-fore completely suitable for aseptic valvesolutions in the food and beverage, dairy,and pharmaceutical industries.

the P3 diaphragm material correspondsprimarily to the properties and stabilities ofa PtFe material. In comparison, the coldflow performance is improved. the materialis elastic and has a high resilience. It is uni-form, flexible and suitable for a high numberof load changes. the risk of a pocket orcrack formation, which are typical for multi-component systems, is not present.

the seal material has a high resistance tochemicals, cleaning agents and temperaturesup to 150°C (302°F). It has very good pres-sure stability of up to 10 bar (145 psi)dynamic pressure. also, the inflow from theside poses no challenge to the diaphragm. Incomparison, a one-layer metal bellowreaches its load restrictions at 5 bar (72psi). the diaphragm material possesses thelowest adhesive properties, which makes iteasy to clean. on the contrary, with metalbellows, contaminants can stick to the metaldue to the high interfacial tension and con-tinue to stick to the surface during the ster-ilisation process.

the P3 diaphragm is durable through ahigh number of cycles. In product tests, itshowed no wear after a total of 500,000switching operations.

Various areas of use aseptic applicationsfor valves using the P3 diaphragm includedairy products pasteurisation, and fillingaseptic packaged beverages. additional areasof use include valves for processing abrasivematerials or materials that crystallise in theatmosphere such as lactose.

In product tests, the P3 diaphragm showed nowear after a total of 500,000 switchingoperations.

To discuss advertising opportunities contact:[email protected]

54 Soft Drinks International – June/July 2015DEVELoPMEnTS

PackagingSelf-mixing capa neW cap that dispenses dry and liquidingredients into a Pet bottle containing stillor carbonated water has been developedand patented by Hong Kong-based IncapLtd. enabling consumers to mix their ownbeverage, several global companies wereinvolved in turning this prototype idea into areality, including Horst Hähl and teamplast.Precision and repeatability trials were con-ducted on an eight-cavity all-electric Intelectinjection moulding machine from Sumitomo(SHI) demag.

emphasising the significance of this specialnew twist-off cap design, co-owner andeuropean director of Incap, axel Hauck says:“a beverage is so much more interesting ifconsumers can prepare their very own spe-cial drink. Consumers using our product feelthat they are contributing to their health andwellbeing. they also regard this cap as a funnovelty item, as these caps allow them toadd the ingredients themselves and watchthem dissolve in their beverage.”

Catering to an emerging trend for bever-ages enriched with vitamins, minerals or pro-biotics, dry or liquid additives are stored in aseparate chamber within the cap, eliminatingthe need for preservatives and extendingthe shelf life of the beverage itself. the usersimply twists the cap to release the additive,triggering the mixing procedure when the

product is ready for consumption.For beverage manufacturers, the cap

offers a host of new product and growthopportunities. Liquid or granule additives canbe stored within the cap, and these can bemixed with cool, hot, still or carbonised bot-tled beverages. Because the bottom of thecap is hermetically sealed, it can be soldalongside the beverage or as a standalonerefill product. “athletes can convenientlycarry their additives in their gym bags, chil-dren can mix in apple or orange flavourswhile travelling – there is no end to the cre-ative potential of this innovative product,”says Hauack.

German company Horst Hähl took on

the development of the prototype mould,whilst dutch plastics specialist teamplast pro-vided input to optimise the manufacturingprocess. all three companies collaboratedduring all stages of product developmentright through to market maturity.

“Mould optimisation trials quickly revealedthat the production of Incap dispensing capsrequired maximum precision in terms ofdimensional stability and geometry of thecarrier components,” explains Jürgen Man-gold, Managing director of Horst Hähl. “toguarantee the process safety and meet theproduct’s exacting precision and repeatabilityrequirement, an all-electric Intelect machinefrom Sumitomo (SHI) demag was usedthroughout the trials.” the companiesworked closely to develop a mould forlarge-scale production, and the caps are nowbeing produced at the dutch teamplast facil-ity, which operates 30 Sumitomo (SHI)demag injection moulding machines.

A new cap that dispenses dry and liquidingredients into a PET bottle containing still orcarbonated water has been developed andpatented by Hong Kong-based Incap Ltd.

Ecolean winsWorldstar Awardat a prize award ceremony in Milan, Italy,ecolean received the WorldStar award forSnapQuick from the World Packagingorganisation (WPo).

SnapQuick has rapidly gained internationalrecognition as a lightweight and convenientreclosing device which can be cleverly inte-grated into several of ecolean’s packagingsolutions. the past year has set a newrecord for ecolean, as a range of packagingsolutions have been recognised andawarded at several occasions, winning fourinternational awards.

“these recent awards all show that ourproducts are gaining momentum in theinternational market place and that trueinnovation will always be rewarded. the factthat several of our customers and theirbrands have been recognised and awardedalso makes us really proud, comments annaannerås,” Marketing director at ecolean.

the globally-known award has been implace since the beginning of 1970. this yearSnapQuick was selected as the winner in a

competition that included 265 entries from38 countries from around the world.

“the awards are based on the expertpanel of judges’ consensus that a particularpackaging is superior in its category andmarket, and better in its class in executionor innovation, in comparison to other,”explains WPo.

Ecolean’s SnapQuick closure won a WorldStarAward this year.

Questions overbiodegradablesIn a new study appearing in the aCS journalEnvironmental Science & Technology, plasticsdesigned to degrade did not break down anyfaster than their more conventional counter-parts, according to the authors.

Susan Selke, rafael auras and colleaguesnote that to deal with our plastic wasteproblem, many countries and local govern-ments have adopted laws, such as single-usebag bans, to deal with increasing amounts ofrubbish. Most plastics end up in landfills,where they sit for decades or longer withoutbreaking down. More recently, some manufac-turers now make plastics with additives thatare claimed to make the products biodegrad-able. But the effectiveness of this approachhas been unclear. Selke and auras’s teamwanted to see if the additives were workingunder typical disposal conditions.

the researchers evaluated plastics contain-ing five different compounds designed toencourage breakdown. they found no evi-dence that the additives enhanced biodegrad-ability in compost or under simulated landfillconditions, or when buried in soil for threeyears. they say their findings have wide rang-ing implications for consumers, the environ-ment and the companies that make theseproducts.

the authors acknowledge funding fromthe Center for Packaging Innovation and Sus-tainability at Michigan State University.

Doubt has been cast over the ability of someplastics to biodegrade as they claim to.

Soft Drinks International – June/July 2015 55PACKAGInGTetra Pak scoopsWorldStar Awards two tetra Pak products, each designedspecifically to reduce environmental impact,have won prestigious WorldStar packagingawards at this year’s ceremony.

tetra top with Separable top and tetraPrisma aseptic 1000 with plant based plas-tics each picked up an award in the Bever-age category, receiving specific recognitionfor their environmental credentials.

the tetra top with Separable top wasrecognised for providing consumers with abalance between functionality and sustain-ability. It combines the convenience of a bot-tle with the contemporary look and feel ofa carton package, and its design enablesconsumers to detach the plastic top fromthe carton sleeve, allowing them to be recy-cled separately.

according to tetra Pak’s 2015 research,80% of consumers globally try to recycle asmuch as they can. With this increased con-sumer interest in recycling, the tetra topwith Separable top has been successfullyrolled out in Sweden, denmark, Italy, estonia,Finland and Japan.

Coca-Cola’s del Valle reserva, which usesthe tetra Prisma aseptic 1000, a cartonpackage made from plastics derived fromsugar cane combined with paperboard, wasalso recognised for its use of bio-basedmaterials.

rino abbondi, Vice President of technicaland Logistics of Coca-Cola Brazil said, “thisis the second time that the del Vallereserva tetra Prisma aseptic 1000 with bio-based plastic has won an award. the firstone was the biggest packaging Brazilianaward promoted by aBre – Brazilian Pack-aging association. Being able to meet theincreased consumer demand for environ-mentally sustainable packaging and conven-

The Tetra Top with Separable Top was one of twoentries that picked up an award in the Beveragecategory of the WorldStar Awards this year.

ient products has been vital in helping usdevelop our market share in this increasinglycompetitive industry segment.”

“We know that consumers increasinglywant to do more for the environment andlook to brands to provide them with sus-tainable alternatives,” said Charles Brand,executive Vice President Commercial opera-tions at tetra Pak. “We work with our cus-tomers to create innovative solutions thatspeak to these new consumer preferences,and we are immensely proud that both thetetra top with Separable top and the tetraPrisma aseptic 1000 have been recognisedby WorldStar in this year’s awards.”

First for Sidel in BrazilBraZILIan company Jussara has becomeLatin america’s first-ever dairy producer toadopt an aseptic blow-fill-cap solutionequipped with dry preform decontamination.With this solution from Sidel, Jussara expandsits portfolio with a new Pet bottle to differ-entiate its brands on the shelves in a marketdominated by cartons. the first milk to bebottled using this technology is a long shelflife milk (UHt) enriched with added calciumand vitamins. Branded as Jussara Max, theproduct has already received positive reac-tions from Brazilian consumers.

In 2013, the Brazilian market consumed 6.3billion litres of UHt milk, a figure whichmakes Brazil the largest consumer of UHtmilk in the world. UHt milk is the main typeof milk consumed in Brazil, with a 60% shareof the drinking milk market, against 13% forpasteurised milk and 27% for milk powder.UHt milk consumption grew 4% last yearand is still gaining market share, with over90% penetration in Brazilian homes.

In this dynamic market, the family-ownedcompany Jussara is the ninth largest producerof dairy products in Brazil, with continuouslygrowing total sales and currently ranking fifthin terms of the Brazilian UHt milk market. Inlooking to extend its portfolio of productsJussara wanted to meet consumers’ demandsin terms of innovative products with specialformulation and function, through user-friendlypackages which are easier to handle and tostore, therefore offering greater practicality.

Brazilian company Jussara has become LatinAmerica’s first-ever dairy producer to adopt anaseptic blow-fill-cap solution equipped with drypreform decontamination.

Flexibleautomationat the Hannover Messe Industrie (HMI)trade fair this year, SICK aG used the exam-ple of a packaging machine to demonstratehow a higher product variance and generalincrease in productivity can be achieved usingautomatic batch changes without manualintervention by means of intelligent,autonomous components.

achieving maximum productivity withproduct variation up to ‘batch size 1’ is a cen-tral goal of the concept of Industry 4.0.

Manufacturing plants must be flexible andmust adapt to individual customer require-ments. With high product variance but ever-smaller quantities, intelligent components(smart sensors) must be able to adapt andcontrol themselves.

SICK demonstrated the final packaging ofpre-packed batches with bottle sizes of 0.5litre and 1.5 litre, which can be packaged onone system using smart sensor detection withautomatic format adjustment. the sensorsdetect the change in product and signal tothe control that the system needs to resetitself so that the right box can be set up, thebottles can be placed inside, and the box canbe labelled and transported away. thechangeover steps are listed on a monitor asthe machine adjusts itself. the system contin-ues running automatically and does not needto be put back into operation manually.

If the sensors detect an incorrect classifica-

tion when measuring the length of the prod-uct, they signal this to the control. the prod-uct is rejected without having to stop thesystem. the sensors also provide data toenable predictive maintenance – for example,monitoring the system for fine dust so thatmeasures to safeguard the packaging processcan be introduced automatically.

Industry 4.0 will only be possible with intel-ligent, communicative sensors: With SmartSensor Solutions – the use of state-of-the-artsensor technologies in conjunction with com-plete integration into the control level – thereis a particular focus on the decentralisation ofcertain automation functionalities in the sen-sor, in order to relieve pressure on the con-trol and increase machine productivity.

Customisation of goods in the packagingprocess with Smart Sensor Solutions.


environmentGREEn ISSuES

First 100% plant-based bottlestHe Coca-Cola Company unveiled theworld’s first Pet plastic bottle made entirelyfrom plant materials recently at the Worldexpo in Milan. PlantBottle packaging pushesthe boundaries on sustainable innovation byusing ground breaking technology to createa fully recyclable plastic bottle made fromrenewable plant materials.

PlantBottle packaging is the Coca-ColaCompany’s vision to develop a moreresponsible plant-based alternative to pack-aging traditionally made from fossil fuels andother non-renewable materials. PlantBottlepackaging uses patented technology thatconverts natural sugars found in plants intothe ingredients for making Pet plastic bot-tles. the packaging looks, functions and recy-cles like traditional Pet but has a lighterfootprint on the planet.

PlantBottle can be used for a variety ofpackaging sizes and across water, sparkling,juice and tea beverage brands. today, thecompany uses sugarcane and waste from thesugarcane manufacturing process to createPlantBottle packaging. Both materials meetthe Coca-Cola Company’s established sus-tainability criteria used to identify plant-

based ingredients for PlantBottle material.Since the 2009 launch, the Coca-Cola

Company has distributed more than 35 bil-lion bottles in nearly 40 countries using itscurrent version of PlantBottle packagingwhich is made from up to 30% plant-basedmaterials. It is estimated the use of Plant-Bottle packaging since launch has helpedsave the equivalent annual emissions ofmore than 315,000 metric tons of carbondioxide.

The Coca-Cola Company has launched the firstbottle made entirely from plant-basedmaterials.

ResponsibilityrecognisedBrItVIC has been ranked in Business in theCommunity’s annual benchmark of responsi-ble business, the Corporate responsibilityIndex (Cr Index).

the Cr Index is a robust benchmarkingtool which has helped hundreds of compa-nies to measure and manage the progressthey are making to integrate responsiblebusiness practice into their mainstream busi-ness at all levels. It is a rigorous processwhich assesses companies against a diverserange of factors, from how engaged theirBoard and senior managers are with respon-sible business issues to the link betweenremuneration and Cr performance.

analysis of the 2015 Cr Index data sug-gests that significant progress is being madeto shift responsible business up the corpo-rate agenda with an increase in companiestaking social and environmental issues intoaccount when developing new products andmaking investments. the overall averagescore of the Cr Index has also increasedfrom 85% in 2014, to 91% today, demon-strating the increased relevance of corporateresponsibility to business operations.

achieving a two star rating or a score of81% in the Cr index means that Britvic has:developed Cr policies for all areas of Crand publicly reports on these; integrated Crprinciples into the organisation and hasprocesses in place to ensure these areupheld; appointed a Board member to beaccountable for different areas of Cr;includes Cr objectives as part of seniormanagers and Board members’ performancereview, although they are not necessarilyremunerated against these. It is also identify-ing Cr related risks and opportunities aspart of a formal process; has reliable base-line data to develop appropriate KPIs, andset relevant targets that will demonstrateperformance improvement

Commenting, Matt Barwell, Chief Market-ing officer for Britvic, said, “We are commit-ted to building on the progress we havemade and have set ambitious targets to helpus deliver our 2020 goal of achieving a fourstar rating within the Business in the Com-

munity Cr Index. We have pledged toreduce the average calories per serve acrossour portfolio by a further 20% by 2020 andwill clearly label the calorie content on packanywhere in the world. We are also harness-ing the power of our brands to help achieveour ambitious 2020 target of inspiring 20million people to actively play together andearlier this year, in partnership with interna-tional events organiser tough Mudder,launched ‘Fruit Shoot Mini Mudder’, a uniqueevent designed to inspire children to enjoyactivity whilst exploring their adventurousside and experiencing the power of team-work. With 49 events taking place in the UK,Ireland and the USa this year and furtherexpansion planned for 2016, Fruit ShootMini Mudder is central to our ambition ofpromoting active play.”

Britvic has achieved a two star rating in the CRIndex.

Mizuiku in VietnamFor more than a decade now, Suntory hasbeen teaching Japanese children the impor-tance of water and forest land catchmentsunder its Mizuiku environmental programme.With Suntory becoming more and moreactive in Vietnam it has decided to launch asimilar initiative in that country.

Longer term plans are to develop envi-ronmental programmes in other countrieswhere Suntory is a major player, producingand marketing soft drinks either in its ownright or with local partners.

almost 100,000 Japanese youngsters haveparticipated in a variety of environmentalprotection activities and Suntory intends tomaintain the impetus of what has been avery successful and widely praised venture.

Mizuiku is strongly supported by parentsand teachers in Japan, a factor Suntory iskeen to develop in Vietnam.

Suntory PepsiCo Vietnam Beverage and anon-governmental organisation called Live &Learn are collaborating on the initial stage ofthe programme which will involve some1,600 grades 3-5 students and their teachersat six schools in the My duc and thanh oaidistricts of Hanoi, the national capital.

Components of the programme includepresentations on the importance of waterand its protection, with some emphasis onhygiene. Suntory is sponsoring new waterfacilities at participating schools.

Youngsters will also visit the Suntory PepsiCo Vietnam production plant.

Environmental education, Vietnam.

Soft Drinks International – June/July 2015 57EnVIRonMEnT

WorldStar Gold for Tetra Pakat the WorldStar awards in Milan last monthtetra Prisma aseptic 1000 with bio-basedplastic, first used by Coca-Cola’s del Vallereserva, received a gold award for sustain-ability.

the package, together with tetra top withSeparable top, had earlier picked up World-Star awards in the beverage category.

tetra Prisma aseptic 1000 with bio-basedplastic uses low density polyethylene (LdPe)derived from sugarcane as the laminate filmin the packaging material. When combinedwith FSC certified paperboard, this booststhe renewable material content in the pack-age to around 78%. the package is also100% recyclable.

Tetra Pak picked up a Gold Worldstar Award forits Tetra Prisma 1000 with bio-based plastic.

Zero water plantplannedLaSt year in Mexico, nestlé opened its first‘zero water’ plant, which extracts all thewater it needs from milk used to manufac-ture dairy products.

Work is now under way to transform thenestlé USa milk factory in the city ofModesto in California into a zero water fac-tory, meaning the plant will not use anylocal freshwater resources for its operations.

the project should save nearly 63 milliongallons (238,000m3) of water each year,equivalent to 71% of absolute withdrawalsin 2014.

around US$7 million has been investedin the project which is due to be completedby the end of 2016.

at the nestlé USa factories in Bakers-field and tulare savings of more than 26 mil-lion gallons (100,000m3) of water each yearhave been identified, potentially reducing theplants’ absolute annual withdrawals by 12%

compared to 2014 levels.and planned investments this year in

conservation measures to reduce theamount of water used in nestlé Waters’bottling plants in California are projected tosave 55 million gallons of water (208,000m3)a year, a reduction of nearly 8% comparedto 2014 levels.

Further measures to reduce potentialwater wastage at these plants are underconsideration, and as these are identifiedthere will be further updates.

nestlé uses a phased approach to reducewater in its factories. First, engineers lookfor ways to optimise the processes; second,they look for opportunities to reuse thewater, for example using cooling water in

vacuum systems; and in the third phase,such as in the zero water factory, theydeploy innovative methods to extract waterfrom raw materials and then recycle it.

In California nestlé will apply a method-ology called ‘Water target Setting’ which notonly identifies opportunities to reducewater usage but also the most appropriatetechnology to be implemented.

this approach has been used in morethan 80 factories worldwide, identifyingopportunities to reduce water usage by10%-30% depending on the location.

For example at a nestlé factory in theUK an anaerobic digestion system whichconverts solid and liquid sewage waste intoclean water and natural gas has reduced theplant’s water footprint while at the sametime cutting the amount of greenhousegases emitted, and reducing solid waste sig-nificantly.

Globally, nestlé has already cut its totalwater withdrawal in absolute terms byalmost one-third over the past 10 years, andhas publicly committed to do more. It aimsto reduce its withdrawal per tonne of prod-uct by 40% by 2015, compared to 2005.

It currently has 376 water-saving projectsunder way in its factories worldwide, whichare projected to save around 1.84 millionm3 of water this year.

Nestlé transformed its dairy factory in Jalisco,Mexico, into a ‘zero water’ manufacturing site,and plans to transform a plant in California areunder way.

Responsible sugar productionSaBMILLer – a major soft drink bottler inafrica and other markets – is working withthe Coca-Cola Company to championresponsible sugar production and procure-ment.

this was outlined in a joint blog post byBen Jordan, tCCC’s director of SupplierSustainability and anna Swaithes, SaBMiller’shead of livelihoods, land and food security.

With sugar a major commodity for tCCCand SaBMiller, they explained, “We mustwork together as active participants in sup-porting more sustainable sugar supply chains.this calls for us to set new expectations ofour suppliers, revise our procurement poli-cies, enter into long-term contracts, co-investwith value chain partners to improve theenvironmental and social impact of sugarproduction and other important measures.

“We believe that significant change isneeded in sugar production and procure-ment for the sector to be sustainable andwe are taking actions to advance it.”

one of the ways is through support for areport produced by Harvard KennedySchool and Business Fights Poverty, underthe title of Collaborating for Change in SugarProduction: Building Blocks for Sustainability atScale.

this emphasises the need for stakeholdersto work together to achieve a higher levelof environmental, social and financial per-formance from the sugar industry and out-

lines actions needed to bring about realchange.

“Incentives are not yet sufficiently strongor aligned across the value chain to drivemore sustainable production and procure-ment practices at scale,” Jordan and thwaitespointed out.

“the report identifies six building blocksnecessary to align the incentives of growers,mills, refiners, traders, and buyers in favour ofgreater sustainability at scale. there’s a criticalrole for all stakeholders to play.”

Coca-Cola bottling in Africa. Photo: SABMiller.

58 Soft Drinks International – June/July 2015PEoPLE

Human resourcesAPPOINTMENTStHe Board of directors of the Coca-ColaCompany has promoted J. Alexander‘Sandy’ Douglas Jr, currently Senior VicePresident and President, Coca-Cola northamerica to executive Vice President, andpromoted Dr. Ed Hays, currently Vice Pres-ident and Chief technical officer to SeniorVice President. additionally, it elected twonew Vice Presidents – Julie Hamilton, ChiefCustomer and Commercial Leadershipofficer ; and Kelly Johnstone, Global oper-ations director, Strategic Security. each ofthe appointments is effective immediately.

Britvic has announced the appointmentof Kevin McNair to the role of GB Market-ing director. He will assume responsibilityfor the overall brand marketing and innova-tion agenda and for driving GB categorygrowth. He joins from Unilever where hewas most recently Head of Foods fornorth america and also has extensive salesexperience with the Whitbread Beer Com-pany. He will repor t to Paul Graham,Britvic’s GB General Manager, and will be amember of the GB executive team andBritvic’s Global Marketing Council.

a.G. Barr has announced that DavidRitchie has joined the Board as an inde-pendent non-executive director.

the active & Intelligent Packaging Indus-try association is proud to announce itsnew Chairman Dick de Koning, who suc-ceeds Bruno Ponsard who was the associ-ation's Chairman from 2013 to 2015.Volker Kronseder, Chairman of the

executive Board of Krones aG, has decidednot to renew his contract, which expires on31 december 2015. Kronseder (61) has

been a member of the beverage filling andpackaging technology leader’s executiveBoard since 1989 and has served as Chair-man of the executive Board since 1996. Hewill continue to contribute to the com-pany’s successful development and assume

responsibility for Krones aG. therefore, hehas also informed the Supervisory Boardthat he is available to stand for election tothe Supervisory Board of Krones aG in theordinary annual shareholders’ meeting in2016.

Kronseder’s successor will be ChristophKlenk, whom the Supervisory Board hasappointed Chairman of the executiveBoard of Krones aG effective 1 January2016.

austin-based developer of conveniencepackaging technology, HeatGenie, hasannounced that Joe Canterbury, formerStarbucks executive, has joined the com-pany’s Board of directors as an independ-ent director.

International Flavors & Fragrances haselected John Ferraro, former Global Chiefoperating officer of ernst & Young, to theCompany's Board of directors.

alectia, a leading independent adviserand engineer to the hygienic process indus-try, has recently appointed two specialists inpackaging solutions – Chris Bullock andRalph Partridge. they join the companywith impressive careers that span 20 and35 years respectively where they have beeninvolved in many of the largest capitalexpenditure projects within the beer andbeverage industry.

Clockwise from topleft: Dr. Ed Hays, Dickde Koning and JoeCanterbury.

Work for youthan impressive 50,000 young europeanshave found jobs or training opportunities inthe first year of the alliance for YoUth – agroup of almost 200 companies mobilisedby nestlé to help young people in europefind work.

this is half the 100,000 employabilityopportunities the alliance pledged to createby 2017.

“after one year of activity, we can saythat the alliance for YoUth creates a newdynamic,” says Luis Cantarell, executive VicePresident for nestlé. “More than 60% of thebusiness partners have already improvedyouth recruitment practices and youthemployability since they became involved inthe alliance.”

With 4.8 million people in europe underthe age of 25 still unemployed, the alliance

Nestlé has helped 50,000 young Europeans tofind jobs via its Alliance for YOUth group.

Polish Studentsget creativetWo Polish students have taken importantsteps towards future careers as packagingdesigners thanks to a competition co-spon-sored by the Polish glass operation of inter-national packaging company, ardagh Group.

‘the art of Packaging’, organised by euro-pean Media Group in Poznan, broughttogether design students from art collegesthroughout Poland and professional design-

Ardagh sponsored a competition to findcreative designers for glass in Poland.

ers who competed in various categories tofind the most creative packaging design tal-ents in the country.

ardagh, which has glass design and manu-facturing units in Gostyń, Ujście andWyszków, was one of the sponsors in thedebuts category. Participants were given abrief to create a glass container and thevery high standard of work made judgingespecially difficult.

the winner of the cash prize was JoannaKasperkiewicz from Wroclaw art College.Her highly distinctive salsa jar had, in theopinion of the judges, met the brief per-fectly, and had that ‘magical’ quality.

the Internship award went to KatarzynaSurma from Poznan art College for herrange of very elegant mineral water bottleswith three different embossed designs. Shewill be benefitting from a three-monthinternship at ardagh’s design studio inGostyń.

for YoUth is working closely with schoolsand universities to set up ‘dual learning’schemes, which involve combining formaleducation with apprenticeships and on-the-job training, to help match skills with jobson the market.

nestlé has committed to 'offer 20,000job opportunities for young people below30 years of age at nestlé in europe' by2016. www.softdrinksinternational.com

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

Communicating with the MediaPromoting Sustainablity

Enhancing Skills

has to offer please call us on +44 (0)20 7405 0300 or email [email protected].

of the Blackpool conference. Mr Williams said there were tremendous

opportunities in the industry, broughtabout by the improvement in quality andthe greater publicity for soft drinks.Another opportunity was presented by theneed for restraint on the taking of alcoholicdrinks by motorists, and this must begrasped as an industry.

One of the most obvious of the dangersignals was the rising cost of materials andof labour and the consequent squeeze onprofits. Another was the increasing interestand interference in the industry by govern-ment departments, usually in the so-calledinterest of what they regarded as the ‘long-suffering public’. Some of these measureswere very necessary but nevertheless theywere danger signals from some viewpoints.

The important point was to recogniseboth danger signals and opportunitieswhen they appeared over the horizon, asthey were certain to do in the next fiveyears.

Mr Williams said that at some confer-ences they had been accused of spendingtoo much time playing and not enough timeworking. In response to this challenge theyhad asked some of the RegionalCommittees to arrange some of the confer-ence sessions and the programme hebelieve would commend itself to all. n

60 Soft Drinks International – June/July 2015FRoM THE PAST

Sourced from the SDI archive

100 Years AgoFrom the Mineral Water Trade Journal ofJune 1915

50 Years AgoFrom the Soft Drinks Trade Journal ofJune 1965

A mistaken chivalry in the tradeThere is a chivalry that is righteous andgoodly. There is a chivalry that is mistakenand may even be mischievous. Surely thatchivalry is mistaken which refuses to raisethe price of our products in harmony withthe rise in the market rates of our raw mate-rials and of our factory necessities becauseof the fear that this policy may be regardedas an unjustifiable attempt to profit fromduring the period of the war? The war willprobably be made an excuse for manyundesirable things. No sane man having themost elementary knowledge of economycould, however, accuse us of an ungenerouscupidity because we – after a very longperiod of penalty – raise our prices in har-mony with the enhanced demands whichthe supplying houses of our sugar andessences make upon us, and which thehorse and labour markets exact from us. Ifwe do not raise our prices we deliberatelyimpose on ourselves a heavy unnecessaryfine.

The saccharin positionWhat is the ‘saccharin position’? We desireto emphasise two points before giving infor-

mation in reference to the saccharin supply.In the first place, it must be rememberedthat one of the essential ingredients of sac-charin, toluol, is used in the manufacture ofhigh explosives. Every country in Europe,as well, of course as the United States, isdiligently intent on securing and safeguard-ing a sufficient supply of this toluol. Herein England the Government is now said tobe assured of a sufficiency for its purpose.This, however, must gravely affect the sup-ply of toluol hitherto used in the manufac-ture of saccharin. The saccharin authoritiessay that at one time this home-production

of saccharin amounted to as much as fiftythousand pounds per annum. In the nextplace, it must be remembered that authori-ties like the Saccharin Corporation contendthat the monthly report of the Board ofTrade as to the quantity imported fromabroad – hitherto the only source of infor-mation as to the state of the supply market– is no actual and exact indication of thequantity disposable to the home of con-sumers.

Women workers in our factoriesThe mineral water trade has revealed fromthe first a sympathetic attitude towards thesuggestion of the Prime Minister that,where possible, the place of men employ-ees of military age should be taken bywomen. However, the leaders of the indus-try have also recognised that our position asa seasonal trade rendered it somewhat dif-ficult to meet the suggestion of his Majesty’schief Minister. It was also perceived thatthis difficulty could be, in a measure, over-come if, in the event of women beingemployed in the inside of the factory in theplace of men, there were a partial relaxationof the Factory Acts in regard to overtime.

Mr T.E. Lewis, the Secretary of theNational Union, said: “We are mostdesirous of doing our utmost to assist inthis laudable effort, but as we are engagedin a seasonal trade, it is borne upon us thatunskilled female labour will be unable tocope with the demands, unless a suspen-sion of the overtime clauses of the FactoryActs could be obtained.”

Questions on cyclamatesTwo questions on the use of cyclamateswere asked in the House of Commons on19th May 1965.

Mrs Joyce Butler (Labour, Wood Green)asked the Minister of Agriculture, Fisheriesand Food if he was aware of medical con-cern about his decision to permit the use ofchemical sweeteners in the soft drinksindustry; and if he would reconsider thematter.

Mr. Dodds-Parker (Conservative,Cheltenham) also asked the Ministerwhether he was aware of further scientificinvestigations, details of which had beenconsequences of using artificial sweetenerssuch as cyclamates on a large scale in foodsand drinks; and whether, in the light of thisinformation he would arrange for the wholematter to be reconsidered by the FoodStandards Committee and the Committeeon Medical and Nutritional Aspects ofFood Policy before authorising the large-

scale and indefinite use of cyclamates infoods and drinks in this country.

Mr Peart replied: “I have referred theadditional evidence to the Food Additivesand Contaminants Committee and it hasbeen given preliminary consideration by itsPharmacology Sub-Committee. The Sub-Committee has advised that it does not con-sider the new evidence justifies a reversalof the advice previously given; namely thatthe use of cyclamates in soft drinks up tothe maximum limits permitted by theRegulations does not constitute a hazard tohealth and may be used for the time being.It wishes, however, to review all the evi-dence on the use of cyclamates and myright hon. friend the Minister of Health andI shall not make regulations permitting amore general use of cyclamates in fooduntil we have received its final report.”

Development of the industry in thenext five yearsThe increasing need in these changingtimes to recognise opportunities forprogress and advancement and at the sametime to cultivate an ability to perceive dan-ger signals was stressed by the NationalAssociation president, Mr J. Glyn Williams,when he introduced the conference theme,‘Development of the Soft Drinks Industry inthe next five years’ on the Friday morning

Soft Drinks International – June/July 2015 61EVEnTS

events diary15th BSDA Annual Lunch8 NorthumberlandLondonUKwww.britishsoftdrinks.com

22nd – 23rd BevTech Latin AmericaStadia Suites HotelSanta Fe, Mexico CityMexicowww.bevtech.org

26th – 28th Vitafoods Russia & CISWorld Trade CenterMoscowRussiawww.vitafoodsrussia.com

27th Beverage Packaging CongressTBCBrusselsBelgiumwww.arena-international.com

27th – 29th Gulfood ManufacturingDubai World Trade CentreDubaiUAEwww.gulfoodmanufacturing.com

NOVEMBERNOVEMBER4th – 6th CBST 2015SNIECShanghaiChinawww.chinabeverage.org

10th – 12th BrauBevialeNürnberg MesseNurembergGermanywww.braubeviale.de

17th – 19th Food Matters LiveExcelLondonUKwww.foodmatterslive.com

DECEMBERDECEMBER1st – 3rd Fi EuropeVillepinteParisiFrancewww.figlobal.com

UK

GERMANY

CHINA

UAE

MEXICO

RUSSIA

BELGIUM

FRANCE

UK29th – 1st Oct PPMA ShowNECBirminghamUKwww.ppmashow.co.uk

29th – 1st Oct Label Expo EuropeBrussels ExpoBrusselsBelgiumwww.labelexpo-europe.com

29th – 1st Oct FachPackMesse NurembergNurembergGermanywww.fachpack.de

OCTOBEROCTOBER7th – 9th Hi JapanTokyo Big Sight Exhibition CenterTokyoJapanwww.hijapan.info

10th – 14th AnugaKöln MesseCologneGermanywww.anuga.com

14th – 15th BevTech EuropeSIG-Combibloc SystemsLinnichGermanywww.bevtech.org

BELGIUM

GERMANY

UK

JAPAN

GERMANY

GERMANY

SEPTEMBERSEPTEMBER2nd – 3rd Vitafoods AsiaAsiaWorld-ExpoHong Kongwww.vitafoodsasia.com

9th – 11th Fi AsiaBITECBangkokThailandwww.figlobal.com

15th – 18th InterBev – ProcessMcCormick PlaceChicagoUSAwww.interbev.com

16th – 17th Packaging InnovationsOlympiaLondonUKwww.easyfairs.com

22nd – 23rd Innovation in Non-Alcoholic BeveragesMillennium Gloucester HotelLondonUKwww.arena-international.com

28th – 30th PackExpoLas Vegas Convention CenterLas VegasUSAwww.packexpo.com

HONG KONG

THAILAND

USA

UK

UK

USA

[email protected]

Buyers’ Guide62 Soft Drinks International – June/July 2015

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The SDIBuyers’ Guide

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Buyers’ Guide64 Soft Drinks International – June/July 2015

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