Quest-iONSPresented to you ByQuiz Club IIM Kashipur

Quiz Masters

Akshay TandonRamsiva Linga

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Scoring +15 For Correct AnswerNo negativesCan Pass The QuestionPassed Question Gets+10 For Correct No negativesRound 1 Get the heat

Identify the companyIn 1975, David Ogilvy of Ogilvy & Mather developed the highly successful Dont Leave Home Without Them ad campaign for X Travelers Cheques, featuring Oscar-award-winning actor Karl Malden. A typical ad for the X Card began with a celebrity asking viewers: Do you know me? Although he/she gave hints to his/her identity, the stars name was never mentioned except as imprinted on an X Card, after which announcer Peter Thomas told viewershow toapply for it. Each ad concluded with the celebrity reminding viewers: Dont Leave Home Without It. The Dont Leave Home Without It slogan was revived in 2005 for the prepaid X Travelers Cheque Card.

AND THE ANSWER IS

American ExpressDont leave home without it

Business Funda???Think Different has been criticized as a slogan for being grammatically incorrect. Think is a verb and should take the adverb, differently, not the adjective, different. On the other hand, in certain colloquial expressions such as think big, this rule can be violated to achieve impact. Furthermore, the Merriam-Webster Online dictionary cites use of different as an adverb dating back to 1744. Also, with different as a noun, the phrase Think Different refers to what to think as opposed to how to think. This is similar to the difference between Do Good and Do Well, where Do Good refers to performing good deeds such as being kind to others, and Do Well means to perform an action successfully such as earning a high score on an exam.

AND THE ANSWER IS

AppleThink different

Who is X?In 1976, X went to work at the manufacturing conglomerate 3M, but left after her request to transfer to the headquarters was denied; she was told that "women don't do these jobs". She moved on to the computer industry, including jobs at Digital Equipment Corporation and Sun Microsystems.

She became CEO of Autodesk in 1992. According to Forbes, X "transformed Autodesk from an aimless maker of PC software into a leader of computer-aided design software, targeting architects and builders. "She is credited with instituting and promoting Autodesk's "3F" or "fail fast-forward" concept the idea of moulding a company to risk failure in some missions, but to be resilient and move on quickly when failure occurs. She stepped down as CEO in 2006 and became the executive chairman of the board. Autodesk's net revenue substantially increased during her tenure.

She served on several boards of directors, including those of Intel, Cisco Systems, Autodesk, BEA Systems, Network Appliance, and the Foundation for the National Medals of Science. Additionally, she has been a member of the United States President's Council of Advisors on Science and Technology.

AND THE ANSWER IS

Carol Bartz, Ex Ceo YAHOO!Resigned from the company's Board of Directors

She is replaced by Scott Thompson on 4th Jan

Automobile loversIn 1886 his family left Switzerland to live in Beaune, France. It was there as a young man, he developed his mechanical skills and interest in auto racing. He worked for the Roblin mechanics shop from 1895 to 1899, at which time he went to Paris, where he worked for a short time before emigrating to Montreal, Quebec in Canada in 1900 to work as a chauffeur/mechanic. In 1905, he was hired by FIAT as a racing car driver, and a year later became employed by a Philadelphia company developing a then-revolutionary front-wheel drive racing car. His racing career continued as he drove for Buick, becoming a friend and associate of Billy Durant. Who am I talking about?

AND THE ANSWER IS

X was a French tennis player, nicknamed "________________" by fans because of his pugnacity on court. He was one of The Four Musketeers, French tennis stars who dominated the game in the 1920s and early 1930s. He won seven Grand Slam singles titles in the French, American, and British championships but never made the long trip to Australia to play in their championships. He was the world number one player for both 1926 and 1927. Identify X

AND THE ANSWER IS

Rene Lacoste

X is an Indian brand of cosmetics, owned by Unilever. X started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group; it was named after the French opera X, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. Started in 1952, famously because the then Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director, and went on to become its chairman.In 1996 Tata sold off their stakes in X Lever to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent and Westside.

AND THE ANSWER IS

Audience Question

If Think Big is to IBM, Think Small is to which company?

AND THE ANSWER IS

VolkswagenBeetle

Scoring

Question will be passed if team gives wrong answer or does not answers.+15 for correct response-5 for wrong response+10 for passed correct response-5 for passed wrong response

Round 2

Boulwarism is a popular negotiation strategy. Who developed this concept?

AND THE ANSWER IS

General Electric company

Boulwarismis a negotiation tactic named afterGeneral Electric's former vice presidentLemuel Boulware, who pioneered the strategy.

In negotiations withlabor unions, it is an offer which is ultimate and to which no further revisions will be made. Before making the offer, the offering party will check all relevant details of the labor dispute, such as competitors' policy on similar problems and industry standards. It is commonly used to refer to "Take-it or Leave-it" bargaining tactics.

Which management term is derived from the Greek word which means "Art of the General"?

AND THE ANSWER IS

Strategy

This term is derived from a Greek word which means "House Management".

What is it?

AND THE ANSWER IS

Economics

In management jargon what is known as "Semiotics"?

AND THE ANSWER IS

Study of symbols and signs and their impact on consumer behavior

NASDAQ is acronym for

AND THE ANSWER IS

National Association of Securities Dealers Automated Quotations

What is "double branding" in marketing parlance?

AND THE ANSWER IS

Source or double branding strategy combines the firms name with the product brand name. It is the hybrid of umbrella brand and product brand strategy. The product is given a brand name and is combined with the name of the firm.

For example, Chetak is the name of the scooter and Bajaj is the company behind it, the brand accordingly becomes Bajaj Chetak.

Audience Question

Baby Bells : AT&T :: Baby Bills : ??

50

AND THE ANSWER IS

Companies run by former Microsoft employees are referred to as Baby Bills. Companies that will emerge after Microsoft split are also referred to as Baby Bills.

Audience Question

Which company was founded when, on the afternoon of May 7, 1946, some 20 people gathered on the III floor of a burned-out department store building in war-devastated downtown Tokyo?

54

AND THE ANSWER IS

Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation), also known as Totsuko, established in Nihonbashi, Tokyo with start-up capital of 190,000 yen for the research and manufacture of telecommunications and measuring equipment. Now Sony Corporation

Round 3 - LOGOsSCORING+15 For Correct AnswerNo negativesCan Pass The QuestionPassed Question Gets +10 For Correct No negatives

Identify the LOGO

AND THE ANSWER IS

One laptop per childInspiration behind Aakash

Identify the LOGO and Explain the story behind it.

AND THE ANSWER IS

MindTree's logo was created by a student who hascerebral palsy. The MindTree team met with a group of ten students at the Spastics Society ofKarnataka hat runs a school for children with cerebral palsy, and outlined on MindTree's mission, vision, and core values. Over several sessions, the team explained to them some basic concepts of graphic design and asked them to interpret several known international logos.MindTree decided to adopt the work of Chetan K.S., a student who has a motor and speech disability. The skyward blue brushstroke is Chetan's way of communicating imagination. The red stands for action and the yellow bubbles represent joy.

Identify the LOGO (0 points) and Explain the story behind it.

AND THE ANSWER IS

Indicates the Union of four founder companies Audi, Horsh, DKW and Wanderer Automobile Department to form the Auto Union AG in 1932

AND THE ANSWER IS

AND THE ANSWER IS

AND THE ANSWER IS

Audience Question

Logo of ? Significance ?

AND THE ANSWER IS

Audience Question

AND THE ANSWER IS

ScoringQuestion will be passed if team gives wrong answer or does not answers.+15 for correct response-5 for wrong response+10 for passed correct response-5 for passed wrong response

Round 4

After the Great fire of London, Nicholas Barbon, a physician and a doctor started the first Fire brigade. He also started a concept/industry which became quite famous today.

AND THE ANSWER IS

Insurance He started a company called The Insurance Office to provide fire insurance

This book authored by Douglas Hofstader in 1995 explores the mechanisms of intelligence through computer modeling. What significant first did this book achieve in the world of business ?

AND THE ANSWER IS

It was the first book to be sold on Amazon.com

The company started their business in 1843 in London. Simply identify it from the ad below.

AND THE ANSWER IS

The Economist

A 2006 sketch whichrevolutionized the online world. Put fundae. The other pick may help

AND THE ANSWER IS

Twitter. The sketch is by Jack Dorsey, envisioning the blue print of an SMS based social network

New York Stock Exchange, the ticker-tape symbol for the Anheuser-Busch company is BUDWhat are they known for???

AND THE ANSWER IS

Identify and why is he in news today?

AND THE ANSWER IS

Tim Cook Rumored launch of Ipad 3/ Ipad HD

Audience Question

Ad of

AND THE ANSWER IS

Audience Question

AND THE ANSWER IS