EVALUATION Q2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?  

Music Video

As before, white Serif font to connote sophistication and professionalism.

Mise-en-scene is exaggerated and

contains the warm night life colours just like in

the print work, the orange and the darkness

stand out against each other, and the lights

look like the street lights from the photo shoot in Cleobury for the digipak

photos.

George is wearing dark clothing connoting his emotion, and his posture is just like in the print production, calm and still.

In all photographs and filming of George, his posture is calm and

constantly watching and looking at different things. He always looks

content and serious in the way he stands, this also is true for the print

production.

EVALUATION Q2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?  

Music Video

George’s silhouette is signified by the LED light in the video, and is shown from a side angle singing. This also interlinks with my print work, as he is shown in two main images, one on the inside cover of my digipak and the other on my advert, photographed from a side angle with the street lights behind him, this shows that my print production and my video both coherently represent the house style I was originally going for.

These two photos from filming in December, show how both my print work and my music video are similar and how my house style is appreciably coherent.

EVALUATION Q2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?  

Music VideoAnother way that my print work and my music video are coherently linked together is that the photos used in the Digipak show George with the prop, his guitar, and this also is shown throughout the video. Not only does this represent my coursework as a marketing package, but also conveys the genre and aims specifically to the target audience.

Close ups are used throughout the video, just like in the print production work, so there is a clear coherent link

between both sections of the coursework.

The naturalistic, low lighting is also used during the video and is under produced just like the digipak, with similar

RGB filters.

George’s costume is plain and dark throughout most of the video. His hair is a striking symbol

throughout my work as it highlights his face.

EVALUATION Q2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?  

Music Video

In my video, both the characters show their emotion through their facial expressions, and the narrative is represented through the editing that we produced. Although the female wasn’t shown in the print production, we wanted an amplifying, redundant video, and I still think our marketing package is coherent, as the posture and body language of George shows he is in a romantic state, even from the photographs we took and shown in my print production.