Question 3 - What have you learnt from your audience

feedback ?

Throughout the production of my media products, I have realised that audience feedback is vital in regards to constructing products that will

successfully target an intended audience. The purpose of audience feedback is very important as it can affect the overall outcome of

your media product. As the specific feedback is being provided from the overall consumers of whom will be purchasing/viewing these products being constructed, it is important audience feedback is taken into consideration as this feedback could help improve a

product that may become very successfully within the music industry. Throughout the construction of my media products, I aimed directly

towards my target audience as my aim was to cater their expectations so that they would be attracted towards my products.

The first piece of audience feedback I received, was in regards to what my target audience found appealing when watching a music video. I decided to

create a questionnaire which asked various questions. After my questionnaire was created, I asked my media teacher if it was possible to

hand out to her year 10 class. Successfully, her year 10 students were able to answer this questionnaire, and the answers were posted on my blog. I

found this piece of feedback very beneficial as it was early on in the research and planning stage of my music video. I was able to have an

insight on what my target audience find appealing when watching music videos, and what they may expect to see in a music video to the song

‘Skyscraper’. As Skyscraper was the first song choice I wanted to use for my music video, I had to change my song choice due to Disney not providing me with permission to use their song. I therefore received more feedback from my classmates as I was not sure on what other song to use. I held a

focus group and recorded recommendations from each class mate on what song they think would be best to use. It was posted on my blog the songs that were recommended. This was of great help as I was able to use their

suggestions to my advtantage.

Throughout the production of my media products, I ensured I asked for audience feedback throughout the process of creating either my music video,

digipak, or poster. I had constant feedback from both parents, and peers which allowed me to feel positive throughout the construction of my products. Before I started constructing my media products, I created a mood board in regards to my target audience. I looked back at this to gain a developed understanding of the hobbies my target audience may like doing and also the colours they were attracted to. My mood board helped me when choosing a colour theme to use.

As I had an image of my target audience being the typical girly, fan girls on youtube liking you tubers such as Tanya Burr and Zoella, and also liking the colour pink, I knew that when creating my poster it was important for me to

include social media icons and also the colour pink throughout.

Music video feedback

After I had created my first draft of my music video, I wanted to gain some audience feedback as this would help me to initially add or adjust elements of my music video for

improvement. As I was already feeling quite confident about my production, I did not think there would be much to adjust. Throughout my music video, I tried to get footage of my

artist from various perspectives and camera angles so my target audience felt allured into watching my artist. I used a variety of transitions and effects to ensure my target audience

felt as though my music video was appealing to them. After creating my music video, I held a focus group in which I showed my music video to a class of year 10’s. Once again, I received a wide range of feedback. The majority focused on providing positive feedback in regards to the lip-syncing and the variety of settings I used to provide a different mis en scene for various shots. There were more positive comments than negative which I was pleased about, however some negative comments focused on the different colours that were used to connote feelings of my artist. For example, I was questioned on the use of black and white, and why I decided to only use on character throughout my music video. Recieveing this feedback made me aware of elements of my music video that my target audience liked, and areas that they weren't too fond on and that I needed to improve.

Throughout my blog, you can see how I have adjusted certain aspects of my music video to suit my target audience. As there were problems when uploading various drafts of my

music video, only my final draft is available to view.

Digipak and Poster feedback

Before I started to create my digipak and poster, I wanted to gain an insight on what members of my target audience would most likely be attracted to when looking at a digipak and poster. I decided to use an online application called Survey Monkey which allowed me to gain an insight on what my intended

target would find appealing. Within my survey I asked various questions that would allow me to gain an insight on various elements that I wanted to apply within my media products. I found the results beneficial as it allowed me to

refer back to the results when torn on what to apply to my product for example

font type and colour.

Digipak questionnaire results