MEDIA – QUESTION 4 + 5Who are your target audience and how did you attract and address them?

TARGET AUDIENCEMy target audience is mainly based on fashion, age, gender (to an extent) and music interests. My main focus obviously is to attract an audience that are interested in pop music. My age group is being aimed for teenagers but stretches to young adults whilst my gender will mainly be female due to the house style and layout of my magazine appeals traditionally to a female audience. But even though my target audience is mainly females it still has content and gossip that attracts a male audience. Being interested in pop music can influence your fashion so often the people who would buy my magazine will wear similar clothing that may be influenced by the genre of pop.

MY TYPICAL READERThis is Chloe. Chloe is an example of my typical reader, a perfect example of my target audience. She is a young (teenage) female, following modern fashion styles, with modern hair style and likes pop music. Chloe is 17, single and favourite band is The Vamps. Her hero is Taylor Swift. Her favourite album is Now 89 and her hobbies include pop music and dancing.

MY RESEARCH TOWARDS TARGET AUDIENCE

I researched my target audience in multiple ways, one of these ways is through visual concepts such as a mood board which is shown to the left. This mood board I assembled when I was investigating my genre and target audience, I researched the different artists in the genre of pop and who would be interested in this and my research showed teenage girls.

ATTRACTING ON MY COVER

On my cover I used an image of a young, confident woman which will appeal to my target audience as it gives teenage girls a model that they want to live up to and want to be like. Knowing this I put her on the front cover so the readers will be attracted to the magazine. Also I used cover lines that would have artists and bands that are liked and even loved by my target audience of teenage females. Furthermore my title ‘BOUNCE’ is a young, fun, catchy name which again attracts a young audience.

ATTRACTING ON MY CONTENTSTo attract my target audience I used house styles and story lines that would be suited my target audience. For example I have used artists and bands that are specific to my chosen genre and that are popular to my target audience. So as you can see to the left I chose artists and bands that do pop music and are loved by teenage girls to make them attracted to this magazine. Furthermore my images are attracting my target audience as they are taken of famous places such as New York which my audience are excited by and inspired to go and see. Also images of people and artists that they want to be like attracts my target audience.

ATTRACTING ON MY ARTICLEIn my article I used very interesting images that would attract my audience as it shows a young, confident pop star that my audience would inspire to be like and look up to. Also knowing that I would like to attract males to this magazine even though it’s ideally for females, I made the Images look very attractive and inviting in a sense so teenage boys will also want to buy this magazine to look at their “celebrity crush”. I also used pull quotes and large exciting sub-headings to attract my audience as they are interesting and makes teenage girls want to hear more about the gossip.