Information needed during interview sessiona) Founderb) Date of startc) Reason of location chosend) Outlet/other business modele) Marketing mix- Product, price, place and promotionf) Business Concept / vendor or own brand g) Achievementh) Organizational charti) Vision and mission (Short term goal and long term goal)j) Competitive advantage/brand k) Market share and market growth L) Target market and regular customerM) Marketing activitiesN) Loyalty program O) Issue or problem faced by the companyP) CompetitorQ) SWOT analysis- Strength, weakness, opportunity, threat, R) How to overcome the problem