Question 2

How effective is the combination of your main product and ancillary

texts?

The Title

• We have used the title in all 3 of our products. The title is an essential aspect of advertisement which allows the audience to associate the three products with each other and to attract the audience to the documentary

The voiceover

• The voiceover that we use in our documentary is the same as the voiceover used in the radio trailer, therefore, the audience will immediately associate this voiceover with the documentary when hearing the radio trailer and visa versa.

The Slogan• The slogan has been used in our radio trailer

and newspaper advert because if the audience repeatedly hear the slogan they will remember it and associate it with the programme. By hearing the slogan advertising the documentary they will be more inclined to watch and resolve the rhetorical question which is our slogan.

The channel ident

• It is important that the audience are aware of what channel our programme is shown on, therefore it is important to make our texts work together to make it clear to the audience what channel the documentary is on. The poster includes the channel ident and we also tell the audience what channel the documentary is on at the end of the radio trailer, along with the time and day.

Clips from the documentary in the radio trailer

• We used clips from our documentary during the radio trailer. We used the facts and figures section at the start of the documentary, which is the voiceover speaking, and we also used a clip from the interview of Gill Webb in order to entice the audience to watch and make the documentary seem interesting. In addition people will associate the different voices in the radio trailer with the documentary itself.

The main image in the print advert

• The main image on the print advert is easily associated with the topic of food. The type of food in the persons mouth connotes convenience food. This works with the title and slogan of our documentary and it will allow the audience to make this link too.

How the tone is reflected in the texts

• The tone is the same in all three texts to show the audience that our documentary is entertaining and informal. With the use of the innuendos at the start if the radio trailer it is clear the the documentary is entertaining and informal. The images on the print advert also seems informal due to the casual relaxed person in the image.

The style

• A main aspect of addressing the audience through style is by using the personal pronoun ‘you’ in the slogan ‘are you what you eat?’. This allows the audience to associate the slogan with themselves making them feel as though the documentary will directly concern them.

Audience appeal

• The radio trailer would be played on nation wide radio stations such as Kiss FM, Absloute Radio and choice FM because these stations target different audiences, and as our documentary also has a wide target audience, this would be a suitable decision. The advert will be scheduled twice in a day, once in the morning around 8AM and once in the evening around 6PM, to target our audience who would be getting ready for work or college in the morning and heading home in the evening.

• The newspaper advert would be placed in tabloid newspapers nationwide as a broadsheet newspaper is too formal for the style of the documentary. By placing the adverts in these places there is more chance to attract the right target audience with both the radio advert and the print advert.