Have you ever purchased liril soap ?

Yes

No

your age(in years)

18-22

23-35

36-50

50 and above

Your occupation

Yours sex

Male

Female

Your marital status

Single

Married

What is your monthly houshold income?

5001-15000/-

Please tell me which of the following brands have you ever bought?

What is your preferred size of the soap?

75gms

135gms

Did you buy the soap on the basis of any promotional offering coming on the soap

Yes

No

Would you like to continue with the same brand of soap. If no, then why?

yes

Would you like to continue with the same brand of soap. If no, then why?

yes

Please indicate your monthly household expenditure on soap?

40-60

60-100

100-150

150-above

Who decides the buying of the soap in your family?

Father

Mother

Spouse

Children

What is your monthly household consumption of soaps in numbers.

2-4

4-6

7 or more

did you buy liril soap in last 3 months?

Yes

No

What factors made you buy the soap ?

High TFM rate

Fragrance

Colour

Packaging

Otherx

Rate liril soap ?

Highly satisfactory

Satisfactory

Fair

Dissatisfactory

Highly dissatisfactory

Which of the following can you relate liril with?

Lime fresh

Icey cool

Skin care

What will be reason for you switching to other soap brands ?

Impact of packaging

Price rise of current brands

Schemes of other brand

Advertisement impact

Your brand not locally available

To try new product