questionnaire analysis
TRANSCRIPT
Questionnaire
Results!
My Questionnaire
• I asked 15 people to fill in my questionnaire. 14 people were from
my target audience while one was from a higher age bracket. This is
so I can see what my target audience would like and also see what I
can include to appeal to a slightly older audience to encapsulate a
wider audience.
What types of magazines do you read? Music Gossip Home Cooking Car Fashion Other…
Do you regularly buy music magazines? Yes No Sometimes
Who influences your music choices? Friends Family TV Magazines Internet Social Networking sites Other…
What is your favourite genre of music? Chart R&B Metal Indie Rock Other…
How much would you be willing to spend on a music magazine? Under £1 £1-£2 £2-£3 £3-£4 £4-£5 £5+
What's your gender? Male Female
How old are you? 16-20 21-24 25-30 31-40 40+
What types of magazines
do you read?
0
1
2
3
4
5
6
7
8
9
Music Gossip Home Cooking Car Fashion Other
Music: 8
Gossip:5
Home:
Cooking:
Car: 2
Fashion: 2
Other: 1
I can see from my results that the
majority of my participants read
magazines. The other genre
which is read by many people is
gossip. This helps me see what
type of genres my participants are
interested in so I can start to
incorporate this into my
magazine as well.
Do you regularly buy music
magazines?
Yes: 4
No: 8
Sometimes: 3
Yes
No
Sometimes
I can see here that
not many people are
particularly keen on
buying magazines so
I need to make sure
that I am making my
magazine appealing
so that people do
actually want to
purchase it regularly.
Who influences your music
choices?
Friends: 10
Family: 2
TV: 5
Magazines: 4
Internet: 4
Social Networking: 3
Other: 4
0 2 4 6 8 10 12
Friends
Family
TV
Magazines
Internet
Social Networking
Other
The majority of my
participants said that their
family influence their music
choices as well as the
internet and TV. Seeing this
it would be good for me to
try and corporate this into
my magazine so that I am
catering for my audience.
What is your favourite genre of
music? Chart:6
R&B:2
Metal:4
Indie:3
Rock:5
Other: 4
Specified Other= Dance: 1
Acoustic: 1
0
1
2
3
4
5
6
7
Chart R&B Metal Indie Rock Other Dance Acoustic
The highest rated genre of
music is Chart so I think I will
incorporate this a lot into the
magazine as this is clearly
what is wanted. I would try
and incorporate metal/ rock/
and indie but I think these
would be quite difficult and
wouldn’t have a specific target
audience so probably wouldn’t
interest anyone.
How much are you willing to
spend on a magazine?
Under £1: 2
£1-£2: 4
£2-£3: 8
£3-£4: 2
£4-£5: 1
£5+: 0
I have used the
results from this
particular question to
come up with my own
price range for my
magazine as I now
know what people are
willing to pay.
0
1
2
3
4
5
6
7
8
Under £1 £1-£2 £2-£3 £3-£4 £4-£5
What’s your gender?
Male: 5
Female: 10
0 2 4 6 8 10 12
Male
Female
The majority of my
participants are female
so I think my magazine
is going to be aimed
more at the female
market.
What’s your age?
16-20: 14
21-24: 0
25-30: 1
31-40: 0
40+: 0
0
2
4
6
8
10
12
14
16
16-20 21-24 25-30 31-40 40+
I asked more
younger people
what their
opinions were as
they are my main
target audience!