QUESTIONNAIRE RESULTS

Gender

Age

What is your Favourite Genre of music?

How do you buy music Magazines?

If you don’t have a subscription, how often do you buy Magazines?

Except articles/interviews, what factor is most likely to make you buy an issue?

How often do you do you go to live music events?

What media form do you use the most?

How are you most likely to spend your free time?

What are you most likely to spend Money on?

Reflection of Questionnaire From the results of this question I have found several things:• People buy magazines because of free content such as

posters• My target market uses Mobile apps and the internet over

other media forms.• A majority of my target market spend their free time in town

and/or with friends.• My target audience is most likely to spend their income on

clothes or something expensive.

I know now how to attract more interest from my target market by appealing to them.

This also allows me to refine and add to me readership profile….

Revised Readership Profile• Aged between 16 and 24 years old.• Male readers 60%• Female readers 40%• Working full time 35%• Still Studying at university or college: 40%• Working part time and studying: 20%• Neither working or Studying: 5%• Enjoy a varied taste in music. • 70% use the internet and apps over other media forms.• Only 2% don’t go to live music events.• Enjoy spending money on luxuries like holidays and

clothes