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Introduction:This is the study to identify the standard of The Economic Times

newspaper according to the quality of content according to

readers.

Research Design:Components of Research design are:

1.Purpose of Study2.Types of Investigation3.Extent of Researcher Interference4.Study Setting5.Unit of analysis6.Sampling design7.Time horizon8.Data Collection Methods

Purpose of Study:This study is hypothesis testing to know the standard about The

Economic Times newspaper.

Types of Investigation:It is a co relational study.

Extent of research interface:The interface of researcher is minimal as the data collection is

done through questionnaire.

Study setting:It is a non-contrived study.

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Unit of Analysis:Unit of Analysis is Individuals as the opinion of all the selected

respondents is very crucial.

Sampling Design:Sampling that is used is random sampling.

Time Horizon:This study is Cross Sectional as the data collection is done only

once over a period of time.

Data Collection Method:Questionnaire is used for data collection.

Population:All the readers of newspaper are considered as population.

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1)Do you read a newspaper daily?A. Yes B. No

2) What Newspaper do you read?

A. The Hindu

B. Deccan Chronicle

C. Times of India

D. The Indian Times

3) Rate your response about reading newspaper is beneficial

within the given extremes

Highly informative_ _ _ _ _ _ _Low informative

Useful_ _ _ _ _ _ _Useless

High Quality content_ _ _ _ _ _ _Low Quality content

4) How pleased are you with newspaper reading?

Extremely Pleased 5 4 3 2 1 Extremely Displeased

5) Respond to each item using the scale below, and indicate

your response number.

1-Very unlikely

2-Unlikely

3-Neither Unlikely nor Likely

4-Likely

5-Very Likely

A.I will prefer others to read newspaper._________B.The news in newspaper is very beneficial for students

individual growth.___________

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6) Respond to the following questions using the mentioned

scale.

1-Strongly Disagree 4-Agree

2-Disagree 5-Strongly Agree

3-Neither Agree nor Disagree

A) Newspaper reading very interesting/beneficial. 1234 5

B) The content in newspapers is highly effective. 1 2 3 4 5

C) The quality of news is high. 1 2 3 4 5

7) Give weightages to the following mentioned aspects of

newspaper reading that makes you prefer, so that sum gets to 10.

Quality = ___

Cost.. = ___

Content.. = ___

Editor...= ___

Availability.. = ___

Total sum = 10

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8) State how you would rate the news in newspapers with

respect to the each of the Characteristics mentioned below, by

circling the appropriate number.

+3 +3 +3

+2 +2 +2

+1 +1 +1

Adopting new methodologies Highly influential Effective

-1 -1 -1

-2 -2 -2

-3 -3 -3

9) On a scale of 1 to 10 how would you rate the availability of

the newspapers?

10 Excellent 9 8 7 6 5 Adequate 4 3 2 1 Very Bad

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RESEARCHMETHODOLOGYRESEARCH DESIGN AND

PREPARATION OF QUESTIONAIRE

SUBMITTED BY

KONERU.NITHIN

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