QUESTIONNAIRE RESULTS

I DECIDED TO CREATE A QUESTIONNAIRE, TO HELP ME DECIDE ON THE TYPE OF AUDIENCE MY FILM TRAILER WILL BE AIMED TOWARDS. I HAVE ASKED OPEN AND CLOSED QUESTIONS WHICH WILL GIVE ME A VARIETY OF ANSWERS, IN WHICH I THEN CAN ANALYSE.

WHAT GENDER ARE YOU?

Male Female0

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Gender

Gender

I gave my survey out at random to ten people I knew. This gave a non bias result as I was not expecting an equal ratio. This graph however does show near enough an equal result, with 40% of them being male, and 60% female. This tells me that I do not have to target my trailer specifically towards gender.

WHAT AGE ARE YOU?

12 years to 17 years 18 years to 25 years 26 years to 30 years 30+0

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Age

AgeDuring my questionnaire it shows the most popular people I asked was the category of 18-25 years. This is relevant as it the age range I was targeting my product to. I did not want to focus on teenagers 17 and under due to the content included in my trailer. However, I can focus on the older generation too as they the horror genre’s most popular age category.

HOW OFTEN DO YOU WATCH MOVIES?Sales

everyday once a week once a month less than once a month

WHAT TYPES OF MOVIES DO YOU ENJOY?

Horror Romance Comedy action0

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type

type

DOES A FILM TRAILER INFLUENCE IF YOU WATCH A FILM?

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influence of film trailer

influence of film trailer

This answer shows that a film trailer does influence a proportion of people, therefore showing that this is the most important element in my production products.

DOES A FILM POSTER INFLUENCE YOU?

influence of film poster

yes no

60% of people said that a film poster will not influence their choice in watching the film at the cinema. This shows that the poster needs to convey a message to the audience which will persuade them to watch it, through horror elements.

WHERE DO YOU PREFER WATCHING MOVIES?

Watching movies0

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Chart Title

cinema home online other

HOW DO YOU FIND OUT ABOUT NEW MOVIE RELEASES?

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Trailers Magazines online social media other

The most popular form of people finding out about new movie releases is by Trailers. Other popular methods are online and social media. Ones that did not prove popular was magazines.

DO YOU READ MOVIE MAGAZINES?reading movie magazines

yes no

This chart shows that 70% of people do not read movie magazines and prefer other methods. I will therefore target the small proportion who do read movie magazines with using the relevant conventions.

IF SO HOW OFTEN?Sales

never frequently at least once a month

This pie chart shows that most people I surveyed did not read or purchase movie magazines. Only a select few frequently read them. And 2 people reading them at least once a month. This shows that movie magazines are not that popular in them finding out about the latest movie releases and look to other sources of exhibition such as social media.