questions product managers should ask customers
TRANSCRIPT
Amazing Interviews: Questions Product Managers
Should Ask Customers
Jim Semick @jimsemick@productplan
A few well-phrased questions can yield fantastic customer
insights.
What makes a great question?
Open Ended
Uncovers Value, Pain, Motivation
Leads to More Insights
Challenges Your Assumptions
The answers will guide the features you include on your
product roadmap
12 Awesome Questions
“Why?”#1
“How do you do that today?”
#2
“How do you know you’ve had a successful (day,
month, year)?”#3
“How do you feel about…”
#4…your current solution?
…the feature?…the price?
“What’s the most frustrating thing about…”
#5
…the current solution…a feature…your day
“What do you wish you could do with (a product, a task, a feature) that you can’t do
today?”
#6
“How would your (day, job, task) be different if
you had this?”#7
“If you solve that problem, how much
money will you save or make?”
#8
“Can you give me an example?”
#9
“If this were available today would you
buy/use it?”
#10
“Why would you
recommend our solution to
others?”
#11
“Where does solving this problem fall
on your priority list?”
#12
Interview Tips
Getting the Interview
It’s not a sales call.What’s in it for them?
Be gracious.
Making Sense of the InterviewEliminate false
positives
Document quickly
Discuss immediately
Summarize if possible
Summary
Ask the right questions.
Talk with your customers more.
It’s never enough.
Challenge your assumptions.
Use evidence from customer
interviews to influence your
roadmap.
Thank you!www.productplan.com
@productplan
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