Dear Respondent. I am an MBA student from School Of Petroleum Management, PDPU Gandhinagar and I am doing my summer internship from JK Cement. There I got a project on market research and my topic is To study the dealers satisfaction levels towards JK cements so I am conducting a survey. I have prepared a questionnaire, which comprises of questions that would enable us to understand the various nuances of our study. I invite you to participate in our research by answering to the questions mentioned in the survey. The information provided by you will remain confidential and will only be used as an aggregate in our research analysis. There will be no scope for malpractice, as the information provided by you will remain discreet and coded. At any point during your participation if you wish to you can withdraw. It would be highly appreciable and helpful if the inputs provided by you would be authentic and true.

Questions to dealers dealing with multiple brands of cement

Q1 Number of years in cement trade?

________________

Q2 Brands dealing in

SR NO.NAME

1)

2)

3)

4)

5)

6)

Q3 According to you which brand is the best? And why?

Q4 Do you think attractive packaging is an important factor for customers who come to buy cement?

Yes/No

Q5 According to you which company advertise its brand the most?

Q6 Which brand do you recommend to your customers? And why?

Q7 which brand do customers prefers mostly?

Q8 what is the reason for their preference?

Q9 What do you feel about JK Cement?

a) Very good b) good

c) average d) poor

Q10 Rate the following in a scale of 1 to 5 where 1 being poor and 5 very good

BRAND NAMEBRAND IMAGEDELIVERY TIMEPRICEPACKAGING