QUICK AUDIENCE TESTMedia Studies Revision.

AUDIENCE & DEMOGRAPHICS 101.

1. Why is AGE a key factor when talking about Media Audiences?

MASLOW’S HIERARCHY OF NEEDS

2. Name as many of the pyramid’s levels as possible.

3. Give as many examples as possible (2 or 3) of how you can tie in Maslow’s Hierarchy to Media consumption.

AUDIENCE AND SOCIAL VALUES

• Audiences can be categorised around lifestyle choices and their social values.

4. What / who are “early adopters”?

5. What / who are “traditionalists”?

6. Name another social value group.

AUDIENCE AND SOCIAL CLASS

7. Give definitions of Social Class groups A / B / C1 / C2 / D / E.

8. For a bonus point give approximate % figures to each of these groups.

HYPODERMIC NEEDLE THEORY

9. What does the Hypodermic Needle Theory suggest that audiences are?

10. What are “moral panics” in relation to the Hypo Theory?

USES AND GRATIFICATIONS THEORY

11. What does the Uses and Gratifications Theory suggest that audiences are?

12. What 4 “goals” do relate to audiences having in relation to U&G theory?

13. Bonus point – who implemented the U&G Theory?

PICK AND MIX THEORY

• “Life is like a box of chocolates”, said which famous character?

14. How does the “Pick ‘n’ Mix” theory develop the U&G theory? (or in other words, what does this theory say about audiences?)

15. Bonus point – who coined this theory?

UTOPIAN SOLUTIONS

16. What does this theory suggest audiences do with media texts?

17. Who coined this theory?

RECEPTION THEORY – IT’S A KNOCK OUT!

17. What three different kind of readings are audiences meant to be able to adopt when reading a media text?

18. Explain why context lies at the heart of this audience theory.

TWO STEP FLOW THEORY

19. What role do ‘opinion leaders’ play in this audience theory?

20. Explain the role of “word of mouth” in relation to this audience theory.