quick portfolio - nov., 2014
DESCRIPTION
A portfolio highlighting digital skills, social media, video production, audience development and event coordination.TRANSCRIPT
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Developing connections, brands, audience and content through marketing, social media and other efforts
Todd J. Clausen
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!!
Building my brand with appearances !and community connection events!
!Social Media Club of Rochester!Rochester Young Professionals!Young Urban Preservationists!
WCMF- FM (96.5)!Rochester Institute of Technology!
Ad Council of Rochester!PRSA - Rochester Chapter!
WXXI-AM (1370)!ROC City Coalition (mayor debate)!
City of Rochester Department of Recreation!High Tech Rochester!
CloudSmartz Inc.!Rochester Downtown Development Corp.!
U-Lace!Tie-Not!
Rochester Museum and Science Center!Jon Schull, E-Nable!
St. John Fisher College!The College at Brockport!
Fleet Feet!Digital Rochester!
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Helps others• New video series cross promoted
with WXXI for Matt and Beth!
• Coordinated Meet the Inventor Series with Sean Lahman!
• Organized, promoted community outreach for Bennett Loudon, Sean Lahman, Tom Tobin and Patti Singer!
• Implemented strategy to increase social media following of ROCNext and Business Desk by more than 10 percent.!
• ROC360 Tour guided walk with metro and business staff, Instagram integration
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Shares knowledge• Presented on LinkedIn to D&C staff
for Social Media Week III!
• Moderated forum on social media for staff with local power users!
• Shares young audience and social trends on Facebook group page !
• Won award from St. John Fisher College for social media expertise!
• Presented to multiple college classes in use of social media (RIT, The College at Brockport, St. John Fisher College)!
• LinkedIn All-Star
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Social media expert• More than 17,700 followers!
• Twitter: 10,700!
• Facebook: 2,100!
• LinkedIn: 2,200!
• Instagram: 830!
• Google+: 650!
• Vine: 315!
• Foursquare: 740
* Approximate figures
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99 comments!
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!Aquinas was big !
!Seven of my tweets generated
nearly 720 clicks to D&C content on October 29, 2014.
Source: analytics.twitter.com
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My photo engaged on Facebook, 566 likes!
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Young audience development• Developed key Entry Nester audience for use in Operational Plan
(interviews, marketing analysis)!
• Placed diverse group of young professionals on Editorial Board of Contributors, ROCNext and Young Professionals blogs, guest essays!
• Developed small business advisory panel for ROCNext!
• Parties on the deck for Amerks (marketing, sales opportunity)!
• My Young Professionals contacts have been used for articles (Millennials in workforce, Monroe200, ROC360 Tour)!
• Have helped many customers get their newspaper (Farmington reader)!
• Social tips have led to articles: Hickey Freeman, Sean Sanders back in jail, missing Greece man, Philip Seymour Hoffman, many others
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1A CenterpiecesDigital Interactives
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SEO and content promotion
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Video production
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