quick reference guideakamai.eprizecdn.net/analytics/eprize_analytics_qrg.pdf · 2014. 9. 4. ·...

HelloWorld ANALYTICS | Quick Reference Guide | www.helloworld.com

1

QUICK

REFERENCE

GUIDE


Logging In 3

Navigating the Dashboards 4

• Promotion Search 4

• Trend Analysis 6

• Sparkline/Segmentation 7

• HelloWorld Analytics Toolbar 8

Promotion Summary Tab 9

Realtime Results Tab 10

Registration Tab 11

Web Metrics Tab 12

Awarding Tab 13

Referrals Tab 14

Contest Tab 15

Survey, Trivia, Quiz 16

Ad-Hoc Report Builder 17

Ad-Hoc Query Guidelines 24

Profile Search & Download 30

Loyalty - Members 31

Loyalty - Engagement 32

Other Reports 33

Useful Tips 34

Need More Help? 35

Table of Contents


How to Log In

Logging In

1. To access your promotion analytics, please visit www.helloworld.com

2. In the upper right corner, click on “Platform Login”

3. Choose “Analytics” from the options in the Rich Engagement Platform

4. Enter the username and password provided by your HelloWorld team


Navigating HelloWorld Analytics

Once you have logged into HelloWorld Analytics you will be presented with the Summary

Dashboard. This is an overview of your campaigns and initially opens with the following

defaults:

1. An aggregate view of all of all your campaigns.

2. Date range set to the previous 30 days.

3. Data in HelloWorld Analytics is refreshed daily

Highlights of every dashboard are listed below:

Promotion Search

Here you can select your promotion(s) and desired date range


Navigating HelloWorld Analytics (cont.)

Selecting your Campaign

1. Click inside the Campaign drop down to reveal

your campaigns

2. Select the desired campaign from the list, or

3. Enter part or all of the Campaign Name in the

search field.

4. To compare multiple campaigns side-by-side,

you can leave the campaign drop down blank

Selecting your Date Range

1. Click inside the Date Range field

2. Select a set date range from the list, or

3. Choose a custom date range and click ‘Apply’

NOTE: the “All Data” option automatically pulls the

start and end date for a promotion if the promotion

has been selected.



Here are some tips for how to get the most out of your Trend Analysis Graph:

1. Add/Remove metrics (Selected metrics highlight in blue)

2. Change how the data is charted (Daily/Weekly/Monthly)

3. Display the data as a grid instead of a chart

Trend Analysis

On every HelloWorld Analytics dashboard you will find a Trends Analysis Graph designed to give you a

quick glimpse at your campaign performance over time.



Sparkline/Segmentation

On all dashboards, Sparkline/Segmentation section. A drop down menu on the right (not available on the

Summary Dashboard) will allow you to switch from multiple segmentation attributes. This section is

designed to provide you with quick access to key performance metrics from your promotion.

• All drop down items besides “sparkline” will display data in a grid format

• The drop down options on each dashboard are unique allowing you to segment by the most relevant

information

Sparkline View

Segmentation View

Note: Right-clicking any of the columns in the segmentation report allows you to

change the sort (ascending or descending)


8

Exporting Data

HelloWorld Analytics Toolbar

Now that you have all this data at your fingertips, we know you are itching to show it off. The

HelloWorld Analytics Toolbar let’s you export, download, save and print your dashboards and data to

work offline, or send to your colleagues. Here are the buttons at your disposal:

Print This creates a PDF of your data and prepares it to be printed.

PDF This creates a PDF that you can easily save or send out

Excel This creates an excel export that you can save or send out.


9

Summary Tab

The Summary Tab is the first dashboard you will see when you login to HelloWorld Analytics. It will

contain a Trend Analysis and Sparkline section with quick access to your metrics. This tab is designed

to be a high level overview of your campaign’s performance and contains key values like:

• Visitors

• Visits

• Avg Time Spent

• Referrals

• Registrations

• Logins

• Email Opt-ins

• Mobile Opt-ins

Sparkline

Trend Analysis


10

Realtime Results Tab

The Realtime Tab offers up to the minute data on your promotion. This dashboard contains a Trend

Analysis and Sparkline section as well as detailed tables. Here, you will be able to monitor the

following performance indicators as it’s happening:

• Registrations

• Logins

• Referrals

• Opt-in Rate

• Email Opt-ins

• Mobile Opt-ins

• Wins

• Instant Win Plays

• Sweeps Entries

Using the Segmentation Drop Down, each of these metrics can be segmented by:

Channel Affiliate Promotion

Sparkline


11

Registration Tab

The Registration Tab provides you with all the information you need to know about who has

successfully registered for your campaign. It will contain a Trend Analysis and Sparkline section as well

as detailed tables. This tab is designed to provide an deeper view of your consumers and contains

important metrics like:


• Registrations

• Logins

• Logins per Registrant

• Opt-in Rate

• Email Opt-ins

• Mobile Opt-ins

• Channel

• Affiliate

• Device

• Browser

• Location

• Gender

• Conversion Rate

• Referrals

• Age

• Registration Method

• Language

Trend Analysis

Sparkline


12

Web Metrics Tab

The Web Metrics Tab displays key information about how users are engaging your campaign. It will

contain a Trend Analysis and Sparkline section as well as detailed tables. This tab is designed to

provide insight into the interaction between users and your campaign and includes the following

metrics:


• Visitors

• Visits

• Pageviews

• Registrations

• Logins

• New Visitors

• Content Performance

• Channel

• Affiliate

• Device

• Browser

• Source

• Average Time

Spent

• Bounce Rate

• Conversion Rate

• Event Tracking

• Language

Trend Analysis

Sparkline


13

Awarding Tab

The Awarding Tab is where you will find information pertaining to the chance to win elements of your

campaigns. It contains a Trend Analysis and Sparkline section as well as detailed tables. This tab is

designed to provide you with easy access to how your consumer is being rewarded for behavior within

your campaign. Metrics include:


• Sweeps Entries

• Instant Win Plays

• Wins

• ARV of Wins

• Registrations

• Logins

• Location

• Gender

• Age

Trend Analysis

Sparkline

• Channel

• Affiliate

• Device

• Browser



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Referrals Tab

The Referrals Tab is your resource for determining the reach of your promotion. It will contain a Trend

Analysis and Sparkline section as well as detailed tables. This tab is designed to provide an in-depth

view of how your campaign spread and includes the following metrics:


• Email Referrals

• Email Referrers

• Referrals Who Registered

• Social Shares

• Social Sharers

• Registrations

• Location

• Gender

• Age

• Logins

• Reach

• Channel

• Affiliate

• Device

• Browser


Trend Analysis

Sparkline


15

Contest Tab

The Contest Tab is where you can find all of detailed contest-specific information. It will contain a

Trend Analysis and Sparkline section as well as detailed tables. This tab is designed to provide a

holistic look at your contest through the following metrics:


• Entries

• Votes

• Ratings

• Entry Shares

• Registrations

• Logins

• Location

• Gender


• Entry Submitters

Trend Analysis

Sparkline

• Entry Category

• Age

• Channel

• Affiliate

• Device

• Browser

• Upload Method


16

Survey Trivia Quiz Tab

The Survey, Trivia, Quiz Tab is where you can find a detailed break-down of your survey, trivia, or quiz.

It will contain a Trend Analysis and Sparkline section as well as detailed tables. This tab is designed to

provide a holistic look at your questions through the following metrics:


• Responses

• Registrations

• Survey and Marketing Questions

• Registrants

Surveyed

• Location

• Gender

• Channel

Trend Analysis

Sparkline


• Age

• Affiliate

• % of Registrants

Surveyed

• Device

• Browser


17


Ad-Hoc Report Builder

Found in the left-hand navigation, the Ad-Hoc Report Builder is a

step-by-step report building wizard that allows you to quickly

generate ad-hoc reports for all metrics stored for your campaign.

This tool provides the flexibility to select your desired metrics

and attributes, while also allowing you to filter the results by date

range, client, and promotion.

Summary of Ad-Hoc Query Steps

1. Select Metrics (Required)

2. Select Attributes (Required)

3. Select Industry

4. Select Client

5. Select Promotions

6. Select Start Date (Required)

7. Select End Date (Required)

8. Select Eligibility (Required)

Other Selection Options

The promotion selection and date tools in left

navigation can also be used to control ad-hoc

selections in the body of the page. Promotions

selected in the left navigation will populate the

right selection boxes in the body of the

dashboard.


Select Metrics

This required selection allows you to add any desired metric to your report

Select Attributes

Next, select which attributes (if any) you wish to segment your metric(s) by

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Select Industry

You have the option to return all industries by leaving this selection blank, or to select certain

industries for inclusion. If you want to compare industries, be sure to include the Industry attribute in

step 2 for segmentation.

Select Client

You have the option to return all clients by leaving this selection blank, or to select 1-3 clients for

inclusion. If you want to compare clients, be sure to include the Client attribute in step 2 for

segmentation.

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Ad Hoc Query Tool


Select Promotions

You have the option to return all promotions by leaving this selection blank, or to select between 1 to

10 promotions for inclusion. If you want to compare promotions, be sure to include the Promotion

attribute in step 2 for segmentation.

Select Start Date

Enter a starting date (which is required) – the default date is today's date minus 1 month

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Ad Hoc Query Tool

Select End Date

Enter an ending date (also required) – the default date is today's date minus 1 day


Select Eligibility

By default, only eligible registrations are returned. To run a report that includes all registrations

regardless of eligibility, check both boxes in the eligibility section. You can also uncheck the eligible

registrants and run a report to segment only ineligible registrants.

21

Ad Hoc Query Tool

Running your Report

At the bottom of the Ad-Hoc tool you will see a ‘Run Report’ button.


Viewing your Report

Details of the things you selected will in the query builder will appear above your report

22

Ad Hoc Query Tool

Exporting your Report

Print This creates a PDF of your data and prepares it to be printed.

PDF This creates a PDF that you can easily save or send out

Export to Excel

This button exports your dashboard to an Excel Worksheet where you can work

with the Charts or see the data behind them


Re-prompting and Saving your Report

To run an additional report that has very similar selections, you can use the re-prompt button which

will take you back to the query builder but hold all of your previous selections.

If you are running a report frequently and would like to save your selections, choose the save button

to store your all of your ad hoc selections for future use. Follow the prompts and after saving, your

report can be found in the “My Reports” folder in the “Other Reports” Dashboard.

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Ad Hoc Query Tool

Deleting a Saved Report

If you wish to delete a saved report from

your “My Reports” folder, Simply right

click the report icon and choose delete.


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Ad Hoc Query Guidelines

Registration/Web Metrics

Common Attributes Metrics

Affiliate % New Visitors

Age* Average IW Plays

Browser Average Sweeps Entries

Browser Version Average Time Per Page

Channel Average Time Spent

City* Bounce Rate

Client Bounces

Country* Confirmed Mobile Opt-Ins

Day Conversion Rate

Device Email Opt-Ins

Device OS Email Referrals

Eligibility Flag Failed Registrations

Email Domain Instant Win Plays

Gender* Logins

Hour Logins Per Registrant

Industry Mobile Opt-In %

Ineligibility Reason Mobile Opt-Ins

Model Name Opt-In Rate

Month Page Views

Postal/Zip Code* Page Views per Visit

Profile Primary Opt-In %

Promotion Registrations

Promotion End Date Sweepstakes Entries

Promotion Length Visit Length

Promotion Start Date Visitors

Registration Method Visits

State/Province* Visits per Visitor

Week

Year *If collected in registration

Specific Attributes

Campaign

Source/Referrer

Language


25


Awarding

Common Attributes MetricsAffiliate % of Prizes Awarded

Age* Average IW Plays

Browser Average Sweeps Entries

Browser Version Instant Win Plays

Channel Sweepstakes Entries

City* Total ARV of Wins (requires Prize as an

attribute)

Client Total Prizes

Country* Total Prizes Remaining

Day Wins

Device Registrations

Device OS Logins

Eligibility Flag

Email Domain

Gender*

Hour

Industry

Ineligibility Reason

Is Tablet Device

Is Wireless Device

Model Name

Month

Postal/Zip Code *If Collected in Registration

Profile

Promotion

Promotion End Date

Promotion Length

Promotion Start Date

Registration Method

State/Province*

Week

Year

Specific Attributes

Prize

Prize Pool


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Referrals

Common Attributes Metrics

Affiliate Average Reach per Sharer

Age* Average Referral Rate

Browser Average Referrals per Registrant

Browser Version Completion %

Channel Email Referrals

City* Email Referrers

Client Referrals that Referred

Country* Referrals who Registered

Day Referrer%

Device Social Reach

Device OS Social Sharers

Eligibility Flag Social Sharers per Registrant %

Email Domain Social Shares

Gender* Social Shares per Sharer

Hour Total Referrals

Industry Registrations

Ineligibility Reason Logins

Model Name

Month

Postal/Zip Code

Profile

Promotion

Promotion End Date

Promotion Length

Promotion Start Date *If Collected in Registration

Registration Method

State/Province*

Week

Year

Affiliate

Age*

Browser


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ContestCommon Attributes Metrics

Affiliate Entries

Age* Entries per Submitter

Browser Entry Shares

Browser Version Entry Submitters

Channel Submitter %

City* Average Ratings

Client Category level Entry Submitters

Country* Ratings

Day Votes

Device Votes and Ratings

Device OS Entries

Eligibility Flag Entries per Submitter

Email Domain Entry Shares

Gender* Entry Submitters

Hour Submitter %

Industry Average Ratings

Ineligibility Reason Category level Entry Submitters

Model Name

Month

Postal/Zip Code*

Profile

Promotion

Promotion End Date *If Collected in Registration

Promotion Length


Registration Method

State/Province*

Week

Year

Specific Attributes

Category Name

Upload Method


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Opt-In Activity

Common Attributes MetricsOptin Question Optin Responses (requires Day as an

attribute)

Optin Type Optins

Day % Optin Responses (requires Day as an

attribute)

Month

Week

Year

Promotion

Client

Industry

Top Content

Common Attributes MetricsAge* Entrances

City* Exits

Client Page Views

Country * Average Time Spent

Day Visit Length

Eligibility Flag

Email Domain

Gender*

Hour

Industry

Ineligibility Reason *If Collected in Registration

Month

Postal/Zip Code*

Profile

Promotion

Promotion End Date

Promotion Length


State/Province*

Week

Year


29


SurveyCommon Attributes Metrics

Age* % Registrants Surveyed (Requires

Survey Name as an attribute)

Type Correct Answers

City* Responses

Client Registrants Surveyed (Requires

Survey Name as an attribute)

Country * Registrations

Day

Eligibility Flag

Gender*

Hour

Industry

Ineligibility Reason

Month

Postal/Zip Code*

Promotion *If Collected in Registration

Registration Method

State/Province*

Week

Year

Specific AttributesSurvey

Survey Name

If you are unsure about which category the metric or attribute you are

considering belongs to, hover over it with your mouse and a tool tip will

appear with the designated category.


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Profile Search and Download

Profile Search and Download

Found in the left-hand navigation, Profile Search and Download

allows you to easily access all of your registration data.

Accessing Your Data

Steps to access data:

1. "Add" the specific data want to query, or "Add All" to move all fields to the right

2. Click on "Download Search Results"

3. This will generate a .CSV file with all data including Opt-Ins


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Loyalty - Members

The Members Tab provides data on the users enrolled in your

loyalty program. This dashboard contains a Trend Analysis and

Sparkline section as well as detailed segmentation reports. Here,

you will be able to monitor the following performance indicators:

• Enrollments • Member Logins

Using the Segmentation Drop Down, each of these metrics can

be segmented by:

Channel Language

Sparkline


32

Loyalty - Engagement

The Engagement dashboard provides data on the member

activity in your loyalty program. This dashboard contains a Trend

Analysis and Sparkline section as well as detailed segmentation

reports. Here, you will be able to monitor the following

performance indicators:

• Points Earned

• Codes Entered

• Actions

• Points Redeemed

• Redemptions

The Segmentation Reports feature detailed data on:

Actions Code Entry Redemptions

Sparkline


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Other Reports

Shared Reports

Included in Shared Reports:

• PPR Reports

› Channel and Language

› PPR- Referrals

› PPR - Optins

• Prizepool Report

› An in-depth breakdown of prizepools, instant win

plays, sweepstakes entries, and wins.

• Prizing Report

› A deeper look into prizes, wins, and prizes

awarded

Other Reports

This tab provides you with saved common reports as well

as any of your own personal saved ad hoc reports.

My Reports

Includes any of your saved ad-hoc reports


34

Useful Tips

Date Range Warning

1. A date range warning will occur when the selected range returns more than 100 data points

2. If you receive this error simply select a smaller date range and click “Apply”, or

3. Change the Time Period drop down selection to a lower frequency (Daily to Weekly, or Weekly to

Monthly)


35

Need Help?

HelloWorld Analytics Help

Help with HelloWorld Analytics is available in many forms.

1. More answers can be found in the HelloWorld Analytics FAQ including a full glossary of our

Performance Metrics.

2. For more help, reach out to your HelloWorld Producer or Account Team member. They will be

happy to walk you through your campaign results.

quick reference guideakamai.eprizecdn.net/analytics/eprize_analytics_qrg.pdf · 2014. 9. 4. ·...

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