quick service restaurant :domino's pizza
TRANSCRIPT
Term Paper:Quick Service Restaurant
Domino's Pizza
Group Members:1. A. Deepshikha2. Agam Chohan3. Shaista Khan4. Tanya Nayyar5. Vini Parashar6. Vivek Kumar
Array Of Services Offered
Home Delivery Service
Restaurant Dining
Self-Service
Array Of Services Offered
Product Offerings
Pizzas
Simply Veg/ Non-Veg
Veg/Non-Veg
Feast
Singles/ Combos
Sides
Breads
Dips
Pasta
Chicken Delights
Beverages
Desserts
Market Segments
Market Segment
s
School teenager
s
College
crowd
Home bound circles
Weekend diners
Classification of Target Market
Geographic
Cities
Tier 1 Tier 2 Metros Small towns
Country wise
regions
S ERV I CE
F L OWE R
OF
Call Dominos or Reach Restaurant
Take orders through Phone, App or Restaurant Counters
Informing the delivery time/Payment (In Restaurant)
Preparation + Baking Time
Flash Order Number (In Restaurant)
PackingTracking Address
Delivered at the Location/Payment (Home Delivery)
PROCESS
WHEAT
DOUGH
WAREHOUSE
REFRIGERATED TRUCK
RETAIL OUTLET
BACKEND PROCEDURES
At Domino’sStep 1: Order
Capture
Step 2: Pizza Manufacturing:
Dough, Sauce, Cheese and Other Ingredients.
Step 3: BakingStep 4: Pizza to Box Matching
Process
Step 5: Delivery
Order Capture: MIS
Customer Database
• Customer ID• Customer
Name• Customer
Phone • Address• Postal Code
Order Database
• Order Name• Date• Time of Order• Delivery Time• Price• Store Number
Store Database
• Store Number• Store Name• Store Address
Pizza to Box Matching Process When the pizza rolls off the oven, it is placed in a box with the customer’s order label on it. This part of the process matches the customer’s pizza with the correct box with the customer’s information on it. This process follows a one-piece flow approach: take a pizza, put a pizza. By doing a single piece flow approach to pizza to box matching, the chances of pizza switcheroo defects are lower (a customer get’s another customer’s order).
Delivery Process • 349041 is the order number• 2/2 means that this is Box 2 of 2,
which means there should be a Box 1 of 2 also, which completes the customer’s order.
• The letter “C” means Carry Out.• The timestamp of when the
customer’s order arrived and this is used to track average time to make a pizza, as well as the overall order arrival to pizza delivered process.
• Toward the bottom is the customer’s Name.
• If there are other items in the order besides pizza, the box label will capture that also. This customer, for example, ordered Sprite with their 2 pizzas.
Turn Around Strategy
Tell-Us-What-You-Think Marketing Strategy
The brave souls at Domino’s posted a stream of online order comments about the company on
a massive billboard in New York City’s Time Square.
Technology
Business Strategies
PIZZA FACTS• How many pizzas do
the people of United States Eat each Second?
• 350 Slices of Pizzas = 100 Acres of Pizza A Day!
• What is the size of the Pizza Industry?
• $30 Billion Industry every year!