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www.YoniSpeaks.com Connect on Facebook
Quick Start Guide to Easy Social Media that Builds Connection
As a yoga teacher we know you have lots on your plate and your time is precious. Building connection and community is key in your business and using social media platforms are essential to expanding your reach. We know how much time social media can consume. Social media can bring both joy and ease into your business life as well as frustration and confusion. We’ve created this guide to help ease the social media journey for your business. Use these tips to streamline the social media process and give yourself the time to do what you do best offline… teach and transform lives.
Strategic Branding is about authentic
communication so your tribe will find you.
(persuasion is not a part of it)
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Quick Steps for Social Media Success
✓ Pick 2-3 social media platforms that are a match for you and your audience. You don’t have to be everywhere… only where your students/clients are.
✓ Keep your brand complete & consistent across all social media sites. It should match your website as well.
✓ Post valuable content, not “fluff” – be inspired by what you post and make sure it matches you/your branding and what you represent.
✓ Balance being real with being professional – show authenticity and realism in what you are sharing, saying, and who you/your brand is.
✓ Use variety in your posts - this goes for images, content, topics, etc.
✓ Use hashtags (#) wisely for brand and topic followings, don’t overwhelm readers with strings of hashtags or use unnecessary hashtags.
✓ Be visual - share more than words when you can - videos, images, etc.
#1 TIP FOR SOCIAL MEDIA
Have FUN & don’t let social media become a second job or more stress to yourself or your business. It’s ok to take breaks. Listen to your heart and let it take lead in your online community just as it does in your real life teachings!
WHERE ARE YOUR STUDENTS/CLIENTS?? Don’t know? Ask them!
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Social Media that FLOWS!Schedule these steps on your calendar!
BUILD A LIBRARY - pick 1-3 times a week for 30 mins
Jot down notes, keep a folder with saved images or quotes, take photos of things that inspire you. Develop a system that works for you and begin to build that library of inspiring things you want to share.
Possible Tools to Use:
● Evernote● Phone (Notepad + Photos)● MoleSkin Journal
● Google Drive/Google Docs● Private Pinterest Boards
SCHEDULE POSTS - pick 1-2 times a month for 1-2 hours
Pick 1-2 times a month to spend at least an hour scheduling your posts for the following weeks. Remember you can always augment what is already scheduled with real-time updates as well.
Possible Tools to Use:
● Hootsuite● Everypost App● Buffer
● MavSocial● Facebook (directly in
business pages)
ENGAGE - pick 2-4 times a week for 30 mins (that’s it!)
The entire purpose of social media is to connect. It is community building, which means it is a two-way conversation. Stick to your scheduled times to respond and engage in order to preserve your sanity and be fully present.
Engagement Ideas:
● RESPOND - always start with this(includes comments/messages…)
● Ask questions● Share others posts● Tag people
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The Power of AnalyticsIt’s like the digital form of active listening!
WHY?
Because getting to know your community is important and analytics is a big part of this. When we meet someone in person we gather information about them with our senses beyond what is just communicated with spoken word. The online equivalent of this is analytics. Yes, the conversation had between you and your community online is important, but so are all the other cues that we don’t pick-up on in the comments. While this step may seem overwhelming, it can add a whole lot of value to your efforts. Even just a quick glance once or twice a month can help you understand what your community is liking the most and give you a sense of their demographics. It empowers you with knowledge of what is resonating and expanding your teachings and reach, which translates to a better understanding of where you should your spend social media time.
HOW?
Most of the popular social media platforms have built-in analytics that users (especially businesses) can review. Keep it simple, just use the tools on the sites you engage on. They are already doing all the tracking and you don’t have to set anything up.
Sites with built-in analytics for business pages/accounts:
● YouTube
● Google Analytics - we know this isn’t social media but it really is a must for your website & can be used for Tumblr
TIP: Even with sites/apps that don’t have more in-depth analytics (SnapChat or Instagram) be sure to pay attention to which posts people like, repost, and comment on. Just take a mental note of it and/or maybe keep a journal or document of which content people were into.