quick start guide to facebook ads - wfg...
TRANSCRIPT
Quick Start
Guide to
Facebook Ads
Justin Stutz
VP, Training and Education
west, a WFG Company
Part
1 Quick Start Guide Why Facebook?
Part
1
Facebook Business Pages
• Discoverable
• Connected
• Timely
• Insightful
Your Facebook Page makes your business:
Facebook Advertising
What’s Facebook Advertising All About?
WEBSITE
TRAFFIC
INBOUND
MARKETING
COMMUNITY
AWARENESS
Part
1 Quick Start Guide Results
Part
2
Results
Total reach: 9,781
• Organic: 5193
• Paid: 4,588
Post clicks: 950
Avg. cost per engagement: $0.03
“Adorable (she is) amazing, I would expect nothing less
from the best in the company”
“That was so great y’all! Loved it! Extremely personable
and professional!!!”
Results
Total reach: 3,264
Total likes/comments/shares: 86
Total cost: $0.00
“So glad to know where Marta Drobyn is. She is
definitely our first escrow officer of choice.”
“You have the best of the best!”
Results
Total reach: 30,687
Website clicks: 354
Survey’s taken: 255
Avg. CPC: $1.32
“Just closed two escrows with WFG Title…great
service…Thank you Janet!!”
“WFG rocks! We love you!”
Results – Last 9 months
Part
1 Quick Start Guide Start Here
Part
3
Where do ads show up?
Desktop News Feed Audience Network Instagram Mobile App
Quick
Start
Audience Segmentation
• Upload your current customer
database
• Upload your target client
database
• Create lookalike audiences
• Retarget customers that click on
your ad.
Quick
Start
4 Types of Ads You Should Be Running
• Boosted Post: Easiest
ad to set up. Post it
then boost it for a day.
• Video: Lowest cost
per action.
• Click-To-Website: Get
as many clicks as you
can, all going to the same
landing page.
• Events: Promote classes,
events & open houses.
Quick
Start
Boosted Post Quick Start
Campaign Objective:
Engagement
Works great for:
• New hires
• Blog content
• News & information
Quick
Start
Video
Campaign Objective:
Video Views
Works great for:
• Branding messages
• Lowest cost per action
Quick
Start
Click-To-Website
Campaign Objective:
Traffic
Works great for:
• Sending large amounts of traffic
to a specific landing page.
• Allows you to re-target clients
based on where they went on
your site.
Quick
Start
Event
Campaign Objective:
Engagement –
Event Responses
Works great for:
• Keeping track of who is
attending events
• More engagement
• Larger exposure
Quick
Start
Ad Formulas
5-7 IMAGES/VIDEOS
+
CAROUSEL
Quick
Start
Ad Formulas
IPHONE
+
BUSINESS CARD
+
HYPERLAPSE
Quick
Start
Ad Formulas
HIGH QUALITY IMAGE
+
LEGEND
Quick
Start
Wrap up
• Use ads to drive traffic, promote your brand and raise
attendance at your next event.
• Targeting is the most critical part of the platform.
• Easily create compelling content with tools like
carousel, Hyperlapse and Legend.