quick start guide to sales funnels -...
TRANSCRIPT
Quick Start Guide To Sales Funnels
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Quick Start Guide To Sales Funnels
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After You Read This Report…You’ll Understand
The Concept Of Your Sales Funnel
The single most common marketing mistake new internet marketers make
The two most important questions you have to ask yourself,
before ever starting to plan!
The most crucial step to building customer trust - and
what you have to do next
The most important secret to achieving sales funnel success - even if this is your first introduction to the concept
The single most important detail you have to take care to
set up (miss it, and you'll notice it hurts!)
Check Out This Available Resource…
Sales Funnel Strategies
How To Work Your Sales Funnel
For Bigger Profits Brought To You By: -8-Your Name-8-
If you’re ready to discover how to
create a powerful plan of action and
work your sales funnel for bigger
profits, you need to check out this
40+ page guide…
Click here to check it out for yourself today
http://nofluffreports.com/sales-funnel-strategies
Quick Start Guide To Sales Funnels
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Quick Start Guide To
Sales Funnels About the author
Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served
more than one hundred thousands clients, and Eirik ultimately sold that business to a larger international
media company.
After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik
realized his passion and talent was helping other entrepreneurs be super-successful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work.
Internationally recognized as a business advisor and author, Eirik has worked
with thousands of small and medium businesses whose names you’ll never know, but whose entrepreneurial owners have pocketed a substantial sum in
increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly
successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for marketing your business
online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz".
Quick Start Guide To Sales Funnels
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The Basics
One of the biggest mistakes new internet marketers make? Create a
product, launch it – and stop.
That’s only the start of your Sales Funnel.
In fact, it’s not even the beginning. (Not if you’re doing things
properly.)
What is a Sales Funnel?
It’s an open door inviting potential customers to enter. Once they step
voluntarily inside, imagine catching them up on a slide – as in a
children’s slide or waterslide – that swiftly spirals them downwards.
On the way, they are able to grab various other goodies: Which makes
it an exciting ride.
And at the end is… The Big Prize. (For both you and your customer!)
If you’ve done it properly, they’ll have enjoyed the ride so much that
they’ll eagerly rush to the beginning of other slides you create (almost
faster than you can create them!) They’ll be totally confident they’re
going to have a richly-satisfying time – and you’ll have lifetime
buyers.
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But you have to guide them there by the shortest, simplest path. You
have to make it easy for your visitors to spend money – and make
sure they are going to be happy with the results when they do spend!
Is A Sales Funnel Anything
Like A “Pyramid” Scheme?
Absolutely not. The reason pyramid schemes are illegal in many
places? They’re dishonest.
The way they work is through preying on trusting people, telling them
falsehoods and stuffing them full of big dreams about unlimited cash.
(Sounds like some of the shadier gurus out there, doesn’t it?) Pyramid
companies encourage and often actually intimidate their gullible
victims into sucking in friends and relatives.
The hapless victim ends up spending a fortune, annoys her nearest
and dearest, and never makes any money. (In fact, many of them
report actually buying more of their own products than they’re paid –
mostly to get the “free gifts”.)
Do the big guns at the pyramid top know this? Absolutely. In fact,
they count on it.
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The few members who actually do make money from pyramid
schemes? You guessed it. The 3 or 4 levels at the top. But once those
particular levels start branching outward, the market quickly becomes
seriously oversaturated, so that the poor Joes at the widest part of
the pyramid – the base – haven’t a hope in a very hot place of making
a significant profit.
Using A Sales Funnel
Some internet marketers also suffer from “pyramid mentality. They
indiscriminately sign on more and more affiliates, set no boundaries,
provide unlimited PLR, unlimited Resell rights, sell shoddy, half-baked
products and take on even more affiliates – knowing the value of their
product is already outdated and that they’ve oversaturated their
market. Their disappointed affiliates quit in droves, annoyed
customers opt out and even though they make a profit, it’s not half as
big as they once hoped.
As an ethical internet marketer trying to earn an honest living, create
loyal, lifetime “repeat” customers and provide value in your services,
“pyramid mentality” shouldn’t be your problem.
But the most common reason some marketers develop “pyramid
mentality” isn’t through greed –
it’s through not having a clear picture of what they’re supposed to
be doing, and why.
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It’s easier to sell to buyers you already “own” heart and soul, than to
continually start the process all over again, working your aspidistra off
to find more new prospects. The best way to create lifetime
customers like these is through informed use of a Sales Funnel.
A Sales Funnel is nothing more than a plan for how you’re going to
run your Marketing Campaign. And make it the best Marketing
Campaign you can – for you and your customers.
1. Decide On The Slide
You need to decide:
What you want to sell
Who you want to sell it to.
The second criteria is totally dependent on the first. The more
specifically you answer these two questions, the more absolute detail
you add to the picture you’re painting. The more detail, the more
successful you are likely to be in attracting pre-sold or pre-qualified
prospects.
Establish Trust
That can be done in a few seconds – if you hit the right chord.
Usually, your potential subscriber reads your landing page and if
you’ve gauged it right and you totally understand your individual
future customer, he thinks with a heartfelt gush of certainty and
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emotion, “She’s describing me!” That’s usually immediately followed
by “she’s been there!”
The certainty that you are the one they’ve been waiting for, the one
who has the missing pieces of the puzzle, has them stampeding to opt
in. Some of the emotional states they might experience at this point:
Alert
Alive
Optimistic
Excited
Anxious
Delighted
Hopeful
2. Build A Relationship
It’s a great feeling when you start to get feedback that they feel like
this: But your job is far from over, once you’ve got them to opt in – in
fact, it hasn’t even started!
Now comes the most crucial part – the one that determines whether or
not they’re going to be thrilled with your magic waterslide – or
annoyed, disappointed (or even indifferent). (In which case, watch
how fast they jump off.)
Building the relationship is where all the work you did in planning and
preparation will really pay off.
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3. Nurture The Relationship
They’ve bought a product from you – but here’s no time to breathe a
sigh of satisfaction. You should be too busy continuing to provide them
with meaningful contact, valuable content and more offers – both paid
and free. No matter how sincere you are, a Sales Funnel will definitely
provides a structured way to enhance this process significantly.
5. The Metamorphosis
It may be a little fanciful, but think of a caterpillar. It goes through its
cocoon stage and emerges as a fully-fledged butterfly, with wings of
its own, able to fly away.
A subscriber who has made it all the way through your Sales Funnel
should emerge the same way. Encouraged by the small successes your
high quality content and low cost report helps them achieve in
their hobby, personal life or business (depending on what you sell),
they buy your higher end products. They join your membership
site. Perhaps they become enthusiastic affiliates, and help you sell.
They join your mastermind group. Eventually, if you’ve pre-qualified
subscribers with the money to spend, they sign up for one-on-one
coaching.
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If what you’re selling relates to internet marketing services or
products, be prepared for a select few to approach you and suggest
joint ventures – ones that will benefit both of you. These quality
customers have given you excellent, sales-inducing testimonials along
the way – and now it’s your turn to reciprocate, if it works out for both
of you.
And if you’re sitting there thinking, “I’m too new. Planning all that stuff
is way too advanced for me – I’ll be happy if I make a few sales” –
relax. We’ve all been there. And the big helpful secret I can tell you,
with unhesitating certainty? Work sincerely and smartly, and you’ll
learn along the way.
It won’t seem so hard, if you focus on moving forward one step at a
time, setting smaller “interim” goals for yourself.
But what may help more than anything in setting goals and providing
a clear picture of where you’re headed – and what you need to
do – is using a Sales Funnel. It’s not hard to use – in fact it will make
your marketing life easier! And it will get you much faster to the point
where you’re bringing in the ideal income you’ve decided you need.
So here is a diagram. Not of how you need to do things – that’s a
process you’ll be working on for a while. This is just a diagram of what
you need to know about your ultimate ideal sales “map”. It details the
steps you will want to be taking and set in place to launch a
strong Marketing Campaign.
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A natural part of your Sales Funnel will be watching some customers
bow out early. Don’t panic when this happens – just observe and
analyze. Disqualification often has nothing to do with the quality of
your products or any communication mishandling on your part. It may
be a result of factors outside your control – such as the customer just
not being able to afford a higher end product right now; or already
being a member of a different membership site.
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That’s why it’s absolutely vital for you to spend adequate time on
identifying who your ideal visitor would be – before they even
land on your site. (And perhaps provide migration options for those
who leave.)
Always remember, the focus should never be on sales, sales, sales…
but on the relationship – sometimes it is better to sacrifice the sale,
to keep a good customer. That’s what you do at the “front end”
(the wide part) of your Sales Funnel. You provide “free” products, trial
memberships and other demonstrations of your value (or pay your
affiliates high commission rates) to build trust and attract new
subscribers towards your high end and residual offers.
5 Steps Towards A Successful Sales Funnel
It is important to remember that not every sales model you create has
to follow every single step in the sales model diagram on the previous
page. The diagram is a only a guide. But you need to be aware of
your options, so you don’t leave the money sitting on the counter.
And knowing how to create a Sales Funnel is a proven way to ensure
this doesn’t happen.
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To run over the steps you need to take:
Create interest (by measuring interest and matching your
content to the need)
Ask yourself some hard questions. Is it worthwhile developing
this particular Sales Funnel? Will you and your customer both
profit, if you go ahead and meet this need?
Build a relationship with your subscriber, a “dialogue” that
leads him to buy
Don’t let your subscribers get “stuck” in your Sales Funnel. Be
vigilant – watch to see if there are any weak spots slowing their
progress through and remove obstacles
Don’t get stuck yourself – don’t obsess over one stage, but keep
the “big picture” always in mind.
Even when you’re new to the Sales Funnel process, making sure you’re
staying on target doesn’t have to initially involve the complex sales
pipeline skills that top gurus learn to develop. The good news is, the
simple formula I’m about to suggest is easy.
My tried-and-true secret formula?
Always focus on providing value that over delivers. Make building
that relationship with your customer more important than calculating
ratios and profits – and the profits will follow.
Quick Start Guide To Sales Funnels
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Especially if you don’t neglect using your Sales Funnel!
Wait! Before You Go. . .
Sales Funnel Strategies
How To Work Your Sales Funnel
For Bigger Profits
Discover how to create a powerful plan of action and work your sales
funnel for bigger profits with my 40+ page guide!
You’ll discover:
Know what to do when a customer
"leaks" out of your funnel
Discover 8 vital progressions every
successful Sales Funnel has to make
Learn the single most important
"rule" you must factor in to create an
organically flowing Sales Funnel
Keep in mind 6 crucial factors you must consider, when setting up
your Sales Funnel flow
Use 5 powerful strategies for tripling your affiliates traffic leads (and
your affiliates will love you for this!)
Teach you the "Golden Rule" of planning you probably haven't heard
Quick Start Guide To Sales Funnels
No Fluff Reports - http://nofluffreports.com Page 16
much of (and the answer may actually surprise you!)
Reveal the secret key function your Sales Funnel has to perform -
and the hidden benefit this will give you
The single most overlooked marketing strategy that could be your
best friend - when you most need it
The two opposing choices you must seriously consider if you
discover your prize product is a "one trick pony"
The powerful natural law that Euclid, Pythagoras and Da Vinci made
use of
The single most important thing you must ensure for your customers
- whether they opt out or in
2 essential attributes every strong Sales Funnel must exhibit
The single most powerful way to stop blockages in your Sales
Funnel flow
Click here to check it out for yourself today
http://nofluffreports.com/sales-funnel-strategies
Quick Start Guide To Sales Funnels
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