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QUICK START GUIDETracking Y! Search Submit Pro

w/ Full Analytics

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The ‘Full Analytics’ Factor

Full AnalyticsYahoo!’s Full Analytics provides advertisers with the ability to track the performance of their Sponsored Search (pay-per-click), Display (banner ad), and Y! Shopping campaigns.

Yahoo! Search Submit ProYahoo!’s Full Analytics also provides advertisers with the ability to track the performance of their Yahoo! Search Submit Pro ads.

Assists *To understand how Search Submit Pro, Sponsored Search, Display, and Y! Shopping ads support each other, Yahoo!’s Full Analytics provides the Assist report.

* Assists allow an advertiser to see how many times one ad contributed to the conversion of another ad.

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Conversion Tracking

Full Analytics provides the ability to track the total number of Leads, Assists, and Conversions for SSP ads.

Yahoo! SSP Ad Yahoo! SSP Ad Results

Leads: Visitors who clicked on your SSP ad and reached your landing page

Assists: # of times your SSP ad contributed to the conversion of another ad

Conversions: # of times a visitor reached an event page (usually a confirmation/thank-you page)

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Two Step Setup

Add Yahoo’s Full Analytics tracking tags to your web site’s landing pages and confirmation/thank-you page.

Add special Yahoo! tracking parameters (below) to the end of your Y! Search Submit Pro destination URLs.

Please see the Full Analytics Quick Start Guide for implementation instructions

www.sephora.com?ysmcpn=Skin-Kare+SSP&ysmchn=YAH&ysmtac=PI

Campaign: ysmcpn=SSP+Campaign+Name+Here

Channel Name: ysmchn=YAH (Always use YAH for Yahoo! SSP)

Tactic Name: ysmtac=PI (Always use PI for Yahoo! SSP)

Example Appended URL

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