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The Benefits of SIP Trunking Zeus KerravalaSenior Vice President Yankee Group

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New Economic Realities

•Global Economy

•Share Holder Expectations

•New Business Models

•Business Boundaries Blurring

Social Trends Accelerating •Blend Lifestyle

•Social Networking

•Environmental responsibility

Technology Enablers •Network, device, and application everywhere

•Automation/standardization

•Presence and Mobility

•Virtual office

Today’s Business Environments

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SIP Trunking Defined

• SIP Trunking allows companies to replace physical PSTN trunks with “virtual” trunks that are deployed over a data connection

• Can be– Dedicated line– Shared connection– Internet Connection

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What’s Driving SIP Trunking?

• Availability of SIP Trunking services

• Economy causing companies to find lower cost alternatives

• Broader, more strategic use of IP communications

• Leverages an end to end IP world

• Maturity of standard and greater industry support

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SIP Benefits From IP Everywhere

InternetEnterprise Network

Home Worker

Corporate offices

End to end IP

SIP communications

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Benefits of SIP Trunking

• Significant costs savings from trunk reduction and consolidation

• Ability to extend UC to the cloud without the need for expensive gateways

• Reduction of UC TCO

• Provides a migration path to SaaS based services if desired

• Allow for end to end IP communications

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Preparing for SIP

• Choose UC solutions that are based on standardized SIP

• Educate yourself of SIP trunking services. Incumbent telcos may not push services.

• Centralize the deployment of UC and VoIP

• Understand all the components of a SIP deployments – Call servers, session border controllers, services, gateways,

etc

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Case Study: Global Service Provider

Company replaced dedicated PSTN trunks to 500 offices with centralized SIP Trunks

© Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com

Thank You

Zeus Kerravalazeus@yankeegroup.com

http://www.nojitter.com/blogs/authors/zeus_kerravala.html

© Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com

Thank You

Your Contact Information

Zeus Kerravala, Senior Vice Presidentzkerravala@yankeegroup.com