quick wins retail omnicommerce conversion eshow2017
TRANSCRIPT
![Page 1: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/1.jpg)
QUICK WINS RETAIL OMNICOMMERCE CONVERSION
MARCOS PUEYRREDON - GLOBAL VP HISPANIC MARKETS | VTEXSARA CARBAJO – SALES CORPORATE MANAGER SPAIN & PORTUGAL | VTEXANDRE UCHOA – CHIEF ENTERPRISE ARCHITEC | VTEX
![Page 2: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/2.jpg)
Marcos Pueyrredon
QUICK WINS RETAIL OMNICOMMERCE WORKSHOP
Global VP Hispanic Markets | VTEX
https://goo.gl/2Gs2fB
Sara CarbajoSale Corporate Manager | VTEX
https://goo.gl/tkoA4E
Andre UchoaChief Enterprise Architec | VTEX
https://goo.gl/AKZVeK
![Page 3: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/3.jpg)
ObjetivosWorkshop
Ayudar a un retail a aumentar sus ingresos, en términos de facturación total (%) o pedidos de cantidad (trx) y / o rentabilidad a través del canal omnicommerce.
QUICK WINS RETAIL OMNICOMMERCE WORKSHOP
![Page 4: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/4.jpg)
Claves
FOCO EN DESARROLLO ACTIVOS DIGITAL COMMERCE I
• Claves >> Profesionalización
• Claves >> Experiencia de Compra
• Claves >> Canales Alternativos
• Claves >> KPI
Pilares >> Tecnologia
Pilares >> Marketing 360
Pilares >> Operación & Logistica
Pilares >> Atención al
Cliente
QUICK WINS RETAIL OMNICOMMERCE WORKSHOP
![Page 5: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/5.jpg)
FOCO EN DESARROLLO ACTIVOS DIGITAL COMMERCE II
CLAVES
![Page 6: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/6.jpg)
ACTIVOS => Funnel Retail Ecommerce I
CLAVES
RETAIL ECOMMERCE
SKUs
Clientes CLIENTES• CPC• CPA• ORGANICO
SKUs• MARKETPLAC
E• SOURCING
![Page 7: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/7.jpg)
ACTIVOS => ActoresFunnel Retail Ecommerce II
QUICK WINS RETAIL OMNICOMMERCE WORKSHOP
![Page 8: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/8.jpg)
8
![Page 9: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/9.jpg)
ICP Assessment
Diagnosis
Scope Definition
Deliveries & Sign Off
Planning Session
Roadmap Development
7 dias
Quick Wins Roadmap
![Page 10: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/10.jpg)
Etapas de un Quick Wins RoadmapIP0: Definition (2 days) => Diagnosis, Objectives, Goals & KPI’s
IP1: Planning (3 days) => Business Overview (Canvas Model + Scope Set Up)
IP2: Building The Roadmap (2 days) =>Activities / Initiative + Prioritization List + Roadmap Overview & Sign-Off
IP3: Go Live (0 day) => Go Live
QUICK WINS RETAIL OMNICOMMERCE WORKSHOP
![Page 11: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/11.jpg)
ToolsQUICK WINS WORKSHOP
![Page 12: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/12.jpg)
Customer Profile - Evaluación
![Page 13: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/13.jpg)
13
![Page 14: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/14.jpg)
Backoffice Framework
![Page 15: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/15.jpg)
Matriz de Priorización
QUICK WINS WORKSHOP
5 4 3
4 3 2
3 2 1
LOW MED HIGH
LOW
MED
HIGH
Source: https://drive.google.com/open?id=1Rg7SiMk4aEBelOXCaIJHP2be0ueCahdqBSKgCKFfI0M
IMPACTO
ESFUERZO
![Page 16: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/16.jpg)
SMARTSHEET => Iniciativas del Roadmap I
https://docs.google.com/spreadsheets/d/1Nb3S2y3UEDLPZ7OxKuXtVNk7YaqwjFeEeXiR3sXsD6o/edit#gid=0
QUICK WINS RETAIL OMNICOMMERCE WORKSHOP
![Page 17: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/17.jpg)
SECTION TITLE
SMARTSHEET => Iniciativas del Roadmap II
Source: https://app.smartsheet.com/b/home?lx=zvQu1XDTQWpnd_cFSRMrXA
![Page 18: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/18.jpg)
DASHBOARD I => SET KPI BACKOFFICE
https://drive.google.com/open?id=1Rg7SiMk4aEBelOXCaIJHP2be0ueCahdqBSKgCKFfI0M
![Page 19: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/19.jpg)
DASHBOARD II => CANVAS Business Model
QUICK WINS WORKSHOP
https://drive.google.com/open?id=0B7xkd6qiq5M1NjlXRzBNODdPTEE
![Page 20: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/20.jpg)
eCommerce Report => Indicadores Performance
1- eCommerce Recursos & KPI`s2- Marketplace3- Papers: Profesionalización eCommerce4- Omnicommerce Experience ESPAÑOL5- E-Tips: Maximizar el eCommerce6- Casos de Éxito Retail eCommerce
http://ecommerce.institute/ecommerce-report/
QUICK WINS RETAIL OMNICOMMERCE WORKSHOP
![Page 21: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/21.jpg)
Aumento de Conversion con mejoras de Performance
PRÁCTICO
Source: https://blog.vtex.com/pt/como-aumentar-conversao-com-performance
![Page 22: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/22.jpg)
Integración Nativa Google Shopping
PRÁCTICO
![Page 23: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/23.jpg)
CONFIGURACIÓNINTEGRACIÓN
Prerrquisitos: Tener un Merchant Center activado.
![Page 24: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/24.jpg)
CONFIGURACIÓN
![Page 25: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/25.jpg)
Integración NativaAutomattion Marketing
PRÁCTICO
![Page 26: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/26.jpg)
+20 Funcionalidades para Aumentar la Conversión
PRÁCTICO
![Page 27: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/27.jpg)
+20 Casos para Aumentar la Conversión
PRÁCTICOA B
Ir a Presentacion +20 Casos para Aumentar la Conversión +40%
![Page 28: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/28.jpg)
Handbook para Pilotos y Directores de Escuderias Omnicommerce
MATERIAL DE APOYO
https://docs.google.com/document/d/1DwyibSN1nGLI47WacF-EiZipL6I3pPawSMPTJ-c8doQ/edit
![Page 29: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/29.jpg)
Licencia de Copyleft
Este documento está protegido bajo la licencia Reconocimiento – Sin Obra Derivada 2.5 de Creative Common (http://creativecommons.org/licenses/by-nc-nd/2.5/ar/)
Copyright © 2017 Marcos Pueyrredon <[email protected]>
El autor permite:Compartir - copiar, distribuir, ejecutary comunicar públicamente la obra citando el autor
No se permite su uso comercial y la realización de obra derivadas, a no sea ser que seobtenga permiso expreso del autor.
QUICK WINS RETAIL OMNICOMMERCE WORKSHOP
![Page 30: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/30.jpg)
Mg. Marcos Pueyrredon
¡MUCHAS GRACIAS Y SEGUIMOS ONLINE!
Twitter: @vtexonline
blog personal: www.pueyrredonline.com
www.linkedin.com/in/pueyrredonwww.facebook.com/pueyrredon
skype: pueyrredonlineTwitter: @pueyrredonline
![Page 31: Quick Wins Retail Omnicommerce Conversion ESHOW2017](https://reader033.vdocument.in/reader033/viewer/2022052606/5a64ad5d7f8b9a27568b8c33/html5/thumbnails/31.jpg)
Contact Uswww.vtex.com+1 (888) [email protected]