Loyalty & Incentive Publishers

What we do:

• We promote your brand based on CPA increases / exclusive codes or offers

• Or ideally – a combination of all!

Benefits of Cashback and Vouchers

• Immediate effect on sales

• Grow revenue from existing / focus on new customers

• Target your promotions to a brand, segment, product range or product

• AOV tends to be higher through this channel

• Raising awareness - massive audiences now

• Active communities - social media power (i.e. Moneysaving Expert, HotUk Deals, Facebook and Twitter)

Merchants who work successfully with sites like ours...

• Engage with us (meet, host affiliate days, attend industry events)

• Understand what makes a genuinely strong cashback / code offer

• Use Exclusives and synergise with Sales to create a Buzz

• Communicate, Report, Feedback.• Incentivise us to hit targets• Use us to sell even more of what you

already sell• Set simple clear offers. Avoid

exclusions• Optimise their Quidco page with free

delivery and sales offers even outside of promo periods

Planning your promotions

• What do you want to achieve? Use this to set targets• Plan in advance 2-6 weeks in advance.... not on a Friday arvo• Plan during a peak time for what you are selling• Tie in with our theme calendar• Emails: Find out when emails are sent. Should you launch promotion then• What’s the busiest day for you? Should you start / end promotion on that day• How long should your promotion last? A week? 24 hours? throughout your

seasonal peak?• Ask your publishers advice

Things to be aware of

• Brand protection – work with publishers who appreciate your brand value.

• All your offers are public when live so competitors can respond with campaigns, faster and better.

• Be aware of loop holes - some infamous stories! But can also be of benefit when used for the right reasons.

• Quality vs Quantity• Abuse - but there are prevention methods you should have in

place.• Do vouchers and cashback offer me incremental value?

Case Studies - New Brand and new to Quidco

• New Wine merchant• New Brand to the market• Came in with a strong offer, invested in the site, regular promotions• Great growth in sales.

Case Study - Well established merchant

• Experimented with increasing rates and increasing exposure.• Social media had a huge effect here. (HotUK deals, Moneysaving expert)• Focused on grabbing market share.

Case Study - Positive Loop hole

• Purposely created loop hole• Created an offer of “free product” or “money generating” purchase• Seeded out through communities, spread fast and achieved ambitious targets • Quantity vs Quality

Case Study – Exclusive and Extra Incentive

• High CPA merchant• Limit to the amount of cashback merchant wishes to offer• Used Quidco exclusively in the 2nd period• 22% increase in daily sales in the 2nd period even though cashback was £5 less• Room in CPA to incentivise Quidco

Questions?

Thank you