quikr efe & ife matrices

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  • 8/9/2019 Quikr EFE & IFE Matrices

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    Quikr EFE & IFE MatricesMFSA RESEARCH PROJECT

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    The Company

    Foune in the year !""# $y Pranay Chu%et a%umni o' IIT()e%hi & IIM(*o%kata

    Quikr is inspire $y the 'orei+n $usiness moe% Crai+s%ist ,hich starte its operation in -.

    Ser0ices co0er -1" cate+ories in o0er #2 cities

    -3# crore consumer per month an mi%%ions o' a poste $y users

    Amon+ 4or%5s top !/" pri0ate companies

    Quikr is $acke $y Matri7 Partners Inia Omiyar 8et,ork 8or,est 9enture Partners 8okia:ro,th Partners 4ar$ur+ Pincus an in0este in $y e;ay Inc3

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    E7terna%

    Ana%ysis

    I8)IA8 MAR*ET STI8E C>ASSIFIE)S

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    The On%ine C%assi?es Market

    !""# !"". !"-" !"-- !"-!"

    -""

    !""

    2""

    @""

    /""

    1""

    On%ine C%assi?e Market SieBi

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    Opportunity )ri0ers

    Indian Ecommerce is emerging at a very high rate to become

    worlds largest economy. The online marketplace is a great

    opportunity space.

    Emerging Markets

    Currently company offers services in horizontal classified

    business. Company can venture into other online businesses

    as well.

    Diversify roduct ortfolio

    !esides India" there are several countries with high market

    growth but low internet penetration.

    International E#pansion

    The market for horizontal classifieds is limited to ol# and $uikr

    in India. %uikr is the only horizontal classified that offers

    premium listing service. &ence it has high degree of control

    over pricing

    &igh Market Concentration

    2 P%ayers in a Market sie o' Rs 1/""

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    EFE Matri7

    E7terna% Factor E0a%uation Matri7 BEFED

    (. )o. *pportunities +eiht ,atin +eihted

    -3 Inia as an Emer+in+ market "3- 2 "32

    !3 :ro,in+ on%ine market "3-! 2 "321

    23 )i0ersi?cation "3". ! "3-#

    @3 Internet Penetration "3-! 2 "321

    /3 E(commerce e7pansion in Asia an Paci?c "3-- 2 "322

    13 Internationa% E7pansion "3" ! "3-@

    (.)o. -hreats +eiht ,atin +eihted

    -3

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    Interna%

    Ana%ysis

    COMPA8= A8) IMME)COMPETITOR ST

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    Stren+th sources

    The company is currently 3th largest in India in terms of

    adsense revenue. The total revenues of the company amount

    to 455 cr per annum.

    0trong finances

    %uikr is backed by Matri# artners India " midyar 6etwork "

    6orwest 7enture artners " 6okia (rowth artners " 8arburg

    incus and invested in by e!ay Inc.

    0trong !acking

    Customer engagement has been tripled and traffic to the site

    has doubled in the years between 4595:459;

    Customer -oyalty

    Company is valued at

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    4eakness Areas

    !rand *ssociation with -/ is higher because of its catchy

    and aggressive marketing strategy

    Comparatively 8eak !rand

    Though the customer engagement is increasing" %uikr still

    lags behind l#. The bounce rate for %uikr is much higher

    than l#.

    Customer engagement

    M commerce is in the boom period because of increasing

    penetration of smart phones. !ut the company is still to launch

    its app of I0 users and thus e#cluding them from the

    potential customers

    E#cluding I0 users

    In C4C business" there is very little control over the co

    people post online and it is very difficult to determine t

    $uality of the items posted. Thus it becomes difficult t

    determine if someone is committing fraud

    rone to fraudulent activities

    The company is not using !ig dataAadvanced analytic

    techni$ues to determine user needs. The rivals are m

    advantage of latest technologies

    1BDA Technology

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    IFE Matri7

    Interna% Factor E0a%uation Matri7 BIFED

    (. )o. (trenths +eiht ,atin +eihted (co

    -3 E7perience o' the senior mana+ement "3"# @ "32!

    !3 ;ran 9a%ue "3- @ "3@

    23 Financia% ;ackin+ Fun Raisin+ "3- @ "3@

    @3 Customer >oya%ty "3". 2 "3!

    /3 Market Position "3" @ "3!#

    13 Traine Sta "3" 2 "3!-

    3 Stron+ ?nancia%s "3". 2 "3!#3 Customer Support Ser0ices "3"/ 2 "3-/

    .3 Prouct Port'o%io "3" 2 "3!-

    (. )o. +ea/nesses +eiht ,atin +eihted (co

    -3 R&) Techno%o+y "3". ! "3-#

    !3 Prone to 'rauu%ent acti0ities "3" ! "3-@

    23 A0ertisin+ Campai+n "3" ! "3-@

    @3 4e$site in >oca% >an+ua+es "3"/ ! "3-

    -*-$( 1 3.07

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    Conc%usions

    The EFE score o' the company is !3// ,hich is mar+ina%%y $etter thanthe a0era+e score3

    This means that the company5s a$i%ity to respon to,ars e7terna%'actors is Gust a0era+e an the company5s e7posure to e7terna% risks ishi+h3

    The score is %o, a%so $ecause the market as a ,ho%e is not 0erypositi0e 'or Quikr their e7pansion is epenent upon the increase ininternet penetration in the country an a%so se0era% other 'actors asmentione $e'ore %ike currency 0o%ati%ity are $eyon the company5scontro%3

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    Conc%usions

    The IFE score o' the company is 23" ,hich is a +oo score3

    This imp%ies that the company has 0ery stron+ interna% 'actors3

    The score is hi+h $ecause o' Quikr5s E7ce%%ent ?nancia% $ackin+

    9Cs an Partners

    E7perience team Processes

    ;ran 9a%ue

    )espite a +oo o0era%% score the company %acks in Techno%o+ica% a0ancemR&) an a%so their promotiona% campai+ns are 'ar $ehin their competitors

    These ,eaknesses nee to $e ,orke upon as in 'ace o' competition ,hich increase as markets are openin+ Quikr mi+ht 'ai% to reap its ?rst mo0er a0a

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    ) Sometimes the $i++est threatcan $e 'oun in ho, youunerstan an con'ront your+reat ,eaknesses3

    ( MICHAE> SPRI8:ER

    -han/ you