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OUTLINE OF PRESENTATION

Background on ARKids First

Chronology of Program Design and Implementation

Monitoring Impacts

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ARKids First Uses HCFA Waiver to Offer Medical Care to More Than 120,000 Arkansas Children Estimated to Be Without Health Insurance

- Program initiated with $44 million (federal and state)

- Arkansas Department of Human Services raised Medicaid eligibility level to 200% of FPL for ARKids First

ARKIDS FIRST

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ARKIDS FIRST (cont.)

Projection is toEnroll 55,000 Children from September 1997 to September 1998

- Program based on premise that working families in Arkansas are entitled to same type of Medicaid benefits that traditional Medicaid recipients have received

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Day Care Announcement

Heavy Media Coverage

Crayon as Centerpiece

MARCH ‘97

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Phone Number on All Materials

Writing RFP

Putting Internet System in Place

APRIL ‘97

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ARKIDS FIRST INTERNET SYSTEM

Contract With EDS to Build a “Boiler Room” to Intake Calls About ARKids First; Five Operators Loading Address and Demographic Information From Caller

Mailing Label Generated and Application and Brochure Sent Back to Caller

Steps Taken to Make Web Page Truly Interactive Vehicle As Opposed to Mere Information Tool

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News Coverage Generating Calls

Postcard Created for Short Term

MAY ‘97

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Advertising Agency in Place

Budget Is Set ($550,000 for Outreach)

Creating “Non-Government” Looking Campaign

JUNE ‘97

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SEPTEMBER ‘97

Kick Off Event at State Capitol

Bused in Children

Governor on Centerpiece

Heavy Media Coverage

Fast Food Company Joins Campaign

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SEPTEMBER ‘97 (cont.)

Focus on Larger Health Care Issues

Human Stories to Tell Overall Story

Statewide Newspaper Insert

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OCTOBER/NOVEMBER ‘97

130 Calls Per Day

Information from Web Page

Mailing Label Created by EDS

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MARCH ‘98

More Than 17,000 Children Enrolled

Radio Interviews in Small Towns

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More Than 19,000 Children Enrolled

Working on Small Market Cable TV Special

APRIL ‘98

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Tracking Critical to Justify Expense

Overlay County Enrollee Maps With TV Buy Maps

Overlay Radio Vs. Television Areas

Study Demographic Information Callers Give Us

Step Up Efforts in Weak Areas in Second Year

ConnectCare Relationship to ARKids First

TRACKING ISSUES

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Tracking Data Show That Cost Per Enrollee Averaging $36 a Month

Far Lower Than Expected

Now Studying Why Number Is Low

People May Need More Information About How to Use ARKids First Once Enrolled

TRACKING ISSUES (cont.)

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Budget Issues

Campaign Will Eventually Put Itself Out of Business

Showcase This Program As Something Different

Take Away the Medicaid/Welfare Stigma

How Will We Pay for This in Future?

THE FUTURE

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So You Spent $550,000 to Get People to Come in and Sign up for Free Medical Care?

- We have to do a better job telling taxpayers and legislators what we do and how we spend our money

THE QUESTION?