quirk emarketing november 2010
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Quirk eMarketing November 2010TRANSCRIPT
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AHC Panel :: Marketing and Distribution panelNic Ray :: 23.11.10
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Some online marketing trends affecting
hotels
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Destination marketing through Google Earth and
Google Maps
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Hotel Groups
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Location Location Location
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Branded utilities / apps / widgets
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Video and image search is increasingly how your
customers are going to find you
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Image search
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Promote Your Video
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Whenever an ad is displayed, a free companion
banner may also be shown.
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Mobile search is how your customers will
increasingly find and compare you
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Mobile Search is growing as fast as Apps
Source: Morgan Stanley
18
38
18
38
0
5
10
15
20
25
30
35
40
45
2009 2010
Mobile Apps Mobile Browsers
Nu
mb
er
of
US
Sm
art
ph
on
e u
sers
wh
o h
ave
used
Mo
bile B
row
sers
/ A
pp
s
(millio
ns)
2x
48% of US
Smartphone users
have used a browser
Search is the
most popular usage
of Mobile Browsers
2009 2010
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2013:
Smartphone sales overtake PC sales
Source: Mobile World Congress, 2010
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Source: Google Internal June 2010
Top 1,000 commercial mobile queries
NL
IT
ES
DE
FR
GB
2007 2010
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What is my mobile Strategy?
Be Found Be Ready Be Smarter
Be ClearDefine your Mobile campaign goals?
Create a site that follows
mobile best practice
Consistently track & report,
and optimise accordingly
Build optimised
campaigns for mobile
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Be ready: Mobile optimised landing pagesare the key to conversions
Good Better
HTML Site on
iPhone
Optimize Mobile
Landing Page
iPhone App
30
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Co
de S
imp
licit
yM
ob
ile U
IC
on
ten
tA
vo
id
1. Keep site layout simple
2. Keep the site code minimalistic and clean
3. Keep images scarce
4. Optimise navigation – big buttons
5. Limit scrolling to one direction – run on rails
6. Make the site content useful, mirror the
desktop site content, but keep it practical
7. Give the user the option to navigate to the
desktop site
8. Track & measure with analytics package
9. Avoid pop-ups
10. Avoid flash and java script
11. Avoid redirects
When building a mobile site, remember to…
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Thanks!
Nic Ray
Quirk eMarketing MD, Quirk eMarketing UKE: [email protected]: www.quirk.biz
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