Quiz – Photoshop Interface1. What are the three horizontal bars in the Photoshop

workspace?

2. What are the three vertical bars in the Photoshop workspace?

3. True or False: The Menu bar can be moved and resized within the Photoshop workspace

4. True or False: The Options Bar will appear different depending on which tool you choose from the Tool Panel

5. If you want to save a file as a .Psd file you would choose which save optiona) File Save

b) File Save for Web

c) File Open

d) None of the above

Design Principles and Copyright Rules

Digital Imaging

L. Traynham

Overview

In this lesson you will learn about: Various design principles Difference between designing for print media vs.

web media Copyright rules that define how images can be

used.

Design Principles

Print Design vs. Web Design

When designing you must consider who will be viewing your images. Will your image be printed or will it be viewed on

a monitor???

The reason you must consider your audience is because the goal of most print and web designers are quite different

Differences between Print and Web Design

Print WebMass-produced product that will be identical and can be held in someone’s hand

Will be viewed on monitors of different size and resolution, with varying colors.

Designed for a limited size and area measured in inches

Designed for a flexible webpage measured in pixels

You want to hold the reader’s attention long to deliver the message: a passive experience

You want the reader to stay as long as possible in your website and click links to delve deeper: an active experience

Output is permanent and stable Output varies with user’s hardware and software and content can evolve.

Composition 101

Using great composition in your work is what makes the difference between just an okay piece of work and a terrific piece of work. There are several elements that are under your control in your composition: Tone

Sharpness

Scale

Arrangement

These are all tools that you have to influence your artistic expression. Make sure the viewer understands what you want seen.

Composition 101 (cont’d)

Tone The brightness and contrast within an image. By adjusting the

light and shadows you can shift the focus of the viewer’s eye and control mood.

Sharpness Used to direct the viewer’s eye to a specific area of an image.

Scale The size relationship of objects to one another

Arrangement How objects are positioned in space, relative to one another.

Arranging Elements The appearance of elements in an image are

important, but of equal importance is the way in which the elements are arranged.

The components of any image should form a cohesive unit so the reader is unaware of all the different part, yet influenced by all the ways in which the elements work together to emphasize a message or reveal information.

There should be an easily understood connection between all elements used in the artwork and the reader should be able to seamlessly connect them.

Arranging Elements

What elements might be ok for one medium may not work for another Newsletter vs. Website

Good web design has to consider the following items Layout, navigation and flow Interactivity as a design element Imagery and text as content Scrolling and linking

Overcoming Fear of White Space One design element that is often overlooked

is white space, which is the blank areas that are left on your page.

Every inch of space on a page does not have to be covered in text or graphics.

The white space acts as a visual barrier – a resting place for the eyes.

Without this white space, the words on a page would crowd into each other, and the effect would be a cramped, cluttered, and hard to read page.

Overcoming Fear of White Space

Thoughtful use of white space makes it possible for you to guide the reader’s eye from one page to another

For many, one of the first design hurdles that must be overcome is the irresistible urge to put too much stuff on a page.

Remember, LESS IS MORE, think of the white space a frame setting off an image.

Balancing Objects

The optical center of an image or a page occurs approximately three-eights from the top of the page an is the point around which objects on the page are balanced.

Once the optical center is located, objects can be positioned around it. A page can have a symmetrical or asymmetrical balance relative to an imaginary vertical line in the center of the page.

Symmetrical Balance• In a symmetrical balance,

objects are placed equally on either side of the vertical line.

• This type of layout tents toward a restful formal design

Asymmetrical Balance• In an asymmetrical balance,

objects are placed unequally relative to the vertical line.

• This type of layout uses white space to balance the positioned objects, and is more dynamic and informative

• This type of layout also tends to provide more visual interest.

Copyright Rules

Considering Ethical Implications

Photoshop is powerful software that makes it easy for you to make so many dramatic changes to images, you should consider the eithical ramifications and implications of altering images.

Intellectual property are images or ideas that are owned and retained by legal control.

You should always make sure you have the legal right to alter an image, especially if you plan on displaying or distributing the image.

Know who retains the rights to images and make sure you have permission for it’s use, alteration and distribution. Not taking these precautions could be costly!

Understanding Copyright Terms

It is of utmost importance to make sure that you understand the legal and moral implications of using someone else’s work.

This means that you understand terms such as: Copyright Fair use doctrine Intellectual property Derivative works

Understanding Copyright Terms (Cont’d)Term Definition Example

Copyright Protections extended to an author or creator of original work, which gives them the exclusive right to copy, distribute, and modify a thing, idea or image.

The author of a play has copyright protection for his/her life +70 years., after which the work passes into public domain. (public domain indicates that ownership of the work is public and can be used freely by anyone

Intellectual Property

Refers to both the products of the mind and the accompanying legal protection for these intangible assets.

Industrial icons such as the Nike Swoosh, or the Lexus branding symbol

Fair Use Doctrine

Allows a user to make a copy of all or part of a work, even if permission has not been granted for purposes such as criticism, news reporting, research, teaching or scholarship.

An image based on a well-known scene in the film the Godfather appears in a newspaper article

Derivative Work

A new product created from an existing original product

The Adobe Photoshop CC book, which is based on the previous Adobe Photoshop CS6 book.

Licensing your work with Creative Commons

Creative commons is a non profit organization devoted to makes it easier for people to share and build upon the works of other by offering free licenses and legal tool with which to mark creative work

Using CC license allows you to keep your copyright, while allowing others to copy and distribute your work.

You decide the terms like you must be credited, deciding if commercial use of your work is allowed, or if your work can be modified.

Creative Commons

There are six licenses offered with CC: Attribution

Most simple; allows anyone commercial or non commericial to distribute, modify, or enhance your work providing you are credited

Attribution Share Alike Same as attribution, except the new owner must create their

license under the same terms you used.

Attribution No Derivatives Your work can be distributed by others but not modified and in

its entirety, with you being credited

Creative Commons

There are six licenses offered with CC: Attribution Non-Commercial

Work can be distributed, modified, or enchanced with credit for non-commercial purposes only.

Attribution Non Commercial Share Alike Your work can be distributed, modified, enchanced with credit to you

for non-commercial purposes only but must be licensed under identical terms.

Attribution Non-Commercial No Derivatives This is the most restrictive license category. Redistribution is allowed

as long as credit is given. The work cannot be modified or used commercially.