1. Which brand comes to your mind when you think of a fairness cream?

Which brand comes to your mind when you think of a fairness cream? Fair & Lovely

Ponds

LOreal

Olay

Lakme

Garnier

Emami Fair & handsome

Other2. Do you use a fairness cream? If yes, why?If No, Please attempt question Nos 4, 9 and 12 if applicable.Do you use a fairness cream? If yes, why?If No, Please attempt question Nos 4, 9 and 12 if applicable.3. a)Will you buy a fairness cream product if it is endorsed by your favorite celebrity?b)Have you ever switched over to a new fairness cream before? If yes, why

a)Will you buy a fairness cream product if it is endorsed by your favorite celebrity? b)Have you ever switched over to a new fairness cream before? If yes, why YES

NOpart b

4. Rate the following benefits that you seek from a fairness cream on a scale of 1 to 5(1 least important,5 most important)?FairnessDark Spot RemovalGlowSPFOil Free Look5. How frequently do you use a fairness cream?

How frequently do you use a fairness cream? Twice a day

Once a day

Alternate Day

Once a week

Twice a month6. What time of the day do you use it

What time of the day do you use it Morning

Afternoon

Evening

Night7. What triggers you to buy a fairness cream?

What triggers you to buy a fairness cream? Advertisement

Recommendations

Friends

Random Choice8. From where do you buy it?

From where do you buy it? Online

Local Shops

Retailers9. How much are you willing to pay for a fairness cream (say 50mg/ml)?

How much are you willing to pay for a fairness cream (say 50mg/ml)? Less than Rs 100

Rs 100 to 500

Rs 500-1000

Rs 1000 & above10. What are the factors of a product that trigger you to buy it? If other, please mention.

What are the factors of a product that trigger you to buy it? If other, please mention. Packaging

Containers

Fragrance

Price /DiscountOther (please specify)