quiznos - global marketing project
TRANSCRIPT
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Team MadridMARKETING GROUP PROJECT
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Quiznos’ 4Cs
4 C’s of Quiznos
Company
Customer
Competition
Context
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Current Positioning Strategy Operating in the Quick Service
Segment
Price
Product: high quality, low price, toasty subs
Placement
Promotion: We’re Bold!2.00 2.20 2.40 2.60 2.80 3.00 3.20
$4.35
$4.85
$5.35
$5.85
$6.35
$6.85
$7.35
Subway
Jimmy Johns
Quiznos
Einsteins Bagel Sandwiches
Jason's Deli
McAlister's Deli Sandwiches
Panera Bread Sandwiches
Price
Quality
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The New “Business Casual” Reverse / Breakaway Hybrid Model
Market trend data
Value proposition alignment
Paradox of Choice
Decision Paralysis
Unmet Expectations
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Moving Forward
“Chef-Driven” Menu
Bold Flavors
Healthy Options
Business Casual Atmosphere
TVs with news
Free High-Speed WiFi
Promotions targeting Achievers
Appeal to lifestyle
Quiznos’ Now
Quiznos’ New
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Forecasting - Market Share
2014 2015 2016 2017 2018 20190
50
100
150
200
250
300
Total
Total2.00 2.20 2.40 2.60 2.80 3.00 3.20
$4.35
$4.85
$5.35
$5.85
$6.35
$6.85
$7.35
Subway
Jimmy Johns
Old Quiznos
Einsteins Bagel Sandwiches
Jason's Deli
McAlister's Deli Sandwiches
Panera Bread Sandwiches
New Quiznos
Price
Quality
Business Casual
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Potential Challenges
Shifting consumer Preferences
Consumer reluctance to try new things
NewMenu
Franchisee reluctance to change Changing brand image