quote of the day research is a lot like poker; how you play is more important than the cards you are...
TRANSCRIPT
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Quote of the Day
Research is a lot like poker; how you play is more important than the cards you are dealt.
-J Schutte
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Survey Research
I. Definition of Survey Research
II. Planning Stage
III. Questionnaire Construction
IV. Data Collecting / Interviewing
V. Data Analysis
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Survey Research
I. Definition of Survey Research
Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.
There are Four Parts to this Definition
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Survey Research
I. Definition of Survey Research
Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.
![Page 5: Quote of the Day Research is a lot like poker; how you play is more important than the cards you are dealt. -J Schutte](https://reader036.vdocument.in/reader036/viewer/2022072006/56649cf95503460f949c9c5a/html5/thumbnails/5.jpg)
Survey Research
I. Definition of Survey Research
Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.
![Page 6: Quote of the Day Research is a lot like poker; how you play is more important than the cards you are dealt. -J Schutte](https://reader036.vdocument.in/reader036/viewer/2022072006/56649cf95503460f949c9c5a/html5/thumbnails/6.jpg)
Survey Research
I. Definition of Survey Research
Self-Report instrument involving systematic sampling of a
population to measure its relevant characteristics and to see how these characteristics relate.
![Page 7: Quote of the Day Research is a lot like poker; how you play is more important than the cards you are dealt. -J Schutte](https://reader036.vdocument.in/reader036/viewer/2022072006/56649cf95503460f949c9c5a/html5/thumbnails/7.jpg)
Survey Research
I. Definition of Survey Research
Self-Report instrument involving systematic sampling of a
population to measure its relevant characteristics and to see how these characteristics relate.
![Page 8: Quote of the Day Research is a lot like poker; how you play is more important than the cards you are dealt. -J Schutte](https://reader036.vdocument.in/reader036/viewer/2022072006/56649cf95503460f949c9c5a/html5/thumbnails/8.jpg)
Survey Research
II. The Planning Stage
1. Establishing Hypotheses
3. Resource Planning
2. Understanding Financial Constraints
4. Creating the Sampling Frame
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Survey Research
Resource Planning - Three Types of Surveys
2. Telephone Interviewing
3. Field (face-to-face) Interviews
1. Mail-out Questionnaires
Mail-Out Telephone Face-to-Face
Personnel
Equipment
Travel
Low Moderate High
Low High Moderate
Low Low High
Low (<20%) Moderate (>60%) High (>80%)Response
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Survey Research
III. The Questionnaire Construction Stage
1. Drafting Questions
2. Questionnaire Construction
3. Pre-testing Questions
4. Final Questionnaire Construction
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Survey Research
Questionnaire Construction
1. Type of Format
2. Type of Questions
3. Wording Issues
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Survey Research
1. Type of Format
a. Close-ended What is your age?
__ 1. < than 30
__ 2. > 30
b. Open-ended How do you feel about U.S. forces going into Iraq?
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Survey Research2. Type of Questions
a. Information Questions
b. Opinion Questions
c. Demographic Questions What is your current marital status?
__ 1. Married
__ 2. Not Married
Do you commute to CSUN?
__ 1. Yes
__ 2. No
Technology helps education.
__ 1. Agree
__ 2. Disagree
d. Special Questions Could you tell us more?
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Survey Research
3. Wording Issues
a. No extreme statements (e.g. Abortion is murder.)
b. No ambiguous wording (e.g. Did you vote?)
c. No indefiniteness of time (e.g. Do you often commute?)
d. No connotative statements (e.g. War is evil.)
e. No two part questions (e.g. How old is your child?)
f. No pedantic words (e.g. Bush’s demeanor is sophistry.)
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Survey Research
IV. The Data Collection / Interviewing Stage
3. Performing the Interviews
4. Quality Control Follow-up
3. Briefing Interviewers
1. Training Interviewers
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Survey Research
V. Data Collection
1. Verifying Response Range
2. Coding the Data
3. Processing the Data
4. Analyzing the Data
5. Reporting the Data
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Survey Research
Analyzing the Data
Measures of Association
Proportional Reduction in Error Measures (P.R.E.)
)0.10.0( TheMeasure
Nominal
Ordinal
Quantitative
Level Measure Symbol Function
Implies a proportionality
Lambda Magnitude
Gamma Magnitude Direction
Correlation r Magnitude Direction Quantity
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Survey Research
Creating Attitude Scales from Opinion Questions
1. Likert Scaling (aka summated rating)
2. Thurstone Scaling (aka EAI)
3. Gutman Scaling (aka Unidimensional Scaling)