quotes from cannes lions 2012
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Quotes from the Cannes Lions Festival of Creativity, 2012TRANSCRIPT
Cannes Lions 2012Quotes from
Jack Dorsey - @jack
“Once an idea is expressed, it belongs to the world. The challenge is to find an expression that immediately resonates with the entire world.”
Marcello Serpa - @marcello_serpa
Adoro propaganda, mas a verdade é que ela cria cada monstrinho egocêntrico..
Translation: I love advertising, but the truth is that it creates every egocentric little monster..
DDB Worldwide - @DDB_Worldwide
“Find or create the relevant truth. Communicate it in a fresh and unseen way and the people will care.”*
“If the client is not scared, your idea is not good enough”
“The best advertising does not look like advertising”
* Derived from the ideas of William Bernbach
Arianna Huffington - @ariannahuff
"We are fetishizing social. It's time to take stock of what is going viral and why.”
Marc Pritchard from @ProcterGamble
"You must do work that you'd be willing to bet your career on"
David Clark - @DavidClark
“Brands aren't judged by what they promise, but by what they do”
Stephen Friedman President of @Mtv
“The more you let go of your assumptions, the more we do that, the more you will get a phenomenal payoff”
“Millennials don't see failure as a blemish but the opportunity to reinvent themselves”
Selena Gomez - @SelenaGomez
“Everyone has a voice and everyone wants to be heard.”
“It's about being relatable and being honest says - millennials can smell a fake from a mile away”
Dick Costolo - @Dickc
"We're moving from a world where we plan campaigns for the future to one where we adapt campaigns to the moment"
J.K. Rowling - @jkrowling
“When you fail in life you hit rock bottom and then you have no option but to bloody succeed”
PRmoment.com - @prmoment
“There is difference between a viral ad and PR. Both have a value & are not mutually exclusive”
Fredrik Härén - @fredrikharen
“Creativity is not inventing, it’s combining two things that already exist”
Advertising Week - @advertisingweek
“Is creativity now about one big idea or many little ones that add up?” #awscchat
Bill Clinton – @ClintonTweet
“ The world is too interdependent to solve issues in isolation”
“The world, as we know, has a lot of problem. But we're fortunate to be alive at this time”
Kimberly Kadlec - @kkadlec17
“The 4P's of the marketing mix are now Purpose, Presence, Proximity and Partnerships”
Ogilvydo – @Ogilvydo
“Create socially relevant content - move from ADS to ASSETS that are shareable”
Ogilvydo – @Ogilvydo
Key Trends on the Ground Creative Relevance Go Offline Back to Basics Mobile Makes it Easy Youth Crave Connections
Droga5 - @Droga5
“Harness real passion”
Ian Gomar - Sears CMO via @Digiday
“I don’t look at impressions. I look at engagement. That is the yardstick.”
Jonathan Greene - @atmasphere
“The main shift has been to actively consider engagement as part of the mix versus focusing on the more traditional measures of reach and frequency.”
Leo Burnett - @LeoBurnett
“Creativity has the power to transform human behavior.”
Bartle Bogle Hegarty – @bbhlondon
“When the world zigs, zag.”
Unknown
"When they look at you and say, ‘You’re crazy,’ maybe you’ve found a good idea.”*
“Having a great idea is not the key. The key is fighting with passion and persistence to bring it to life”
“Don’t just think outside the box, create a new box.”
* Found the quote thanks to (Caren Kelleher) -@Caren – I’m unsure if she is the one who actually expressed the idea.
Unknown
“Combine relevance with emotion. And you get the kind of ideas I like.”
“Adapt the technique to your idea, not your idea to tour technique”
“Don`t be afraid of change, that is the big message”