qustodian uk media kit april 2012
TRANSCRIPT
© Qustodian UK Ltd
Introduction to Qustodian
April 2012
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© Qustodian UK Ltd
What is Qustodian?
• Qustodian is a permission-based, engagement marketing service for mobile phone users
• Communicates over the mobile internet, independently of phone manufacturer and operators
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Brands Customers Mobile Internet
CHANNEL
© Qustodian UK Ltd
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Qustodian User Experience
1. Simple sign-up and App download process:
3. User has personal messages inbox for commercial messages & coupons
– For advertising, direct marketing, sales (coupons) & research
– Rich media formats for advertisers
2. Works on all phones with internet access
– Apps for most Smartphones • Android, iPhone, Blackberry, Symbian,
Windows Mobile & JME
– Mobile web version for everyone else
4. Includes in-built reward mechanism to encourage user interaction and use
– Cash credit
– loyalty points (integrated with existing program)
– Miles
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Apps available for over 550 devices
Symbian S60 Android iPhone
& iPad
Blackberry RIM
Sony-Ericsson JP7 & JP8
Windows Mobile 6+
No. of models in market
(www.gsmarena.com) 77 229 4 30 ~50 194
Flat Rate data 25% 100% 100% >50% 10% >50%
Mkt share of new mobile Internet users - Q1-2011
(Tomi T. Ahonen - communities-dominate.blogs.com )
~25% ~35% ~18% ~14% ~1% ~4%
Mobile internet solution available for all other devices
© Qustodian UK Ltd
Premium Advertising / Engagement Marketing
Types of Communication (1 of 2)
Affiliate / Daily Deal messages
© Qustodian UK Ltd
Types of Communication (2of 2)
Ready-to-use, contextual mini
applications
Market research
Example multi-
screen, dialogue
tree based
campaign for
contextual
research and
surveys
© Qustodian UK Ltd
Qustodian: a User-Centric Service
Putting the Consumer in Control:
• Permission from the users to receive messages.
• Relevance due to understanding of user preferences, behaviours and context.
• User configurable message notification ensures that it is not intrusive.
• User privacy is guaranteed.
• Users are rewarded for using the service.
© Qustodian UK Ltd
Data is at the heart of Service
• Your Yoad ™ is your data profile of consumer preferences
• Qustodian helps you easily create, enhance and amend your Yoad
– Simple set up
– Via interaction with messages
• Yoad used to connect user with brands / retailers of interest
• Your Yoad belongs to you
– Qustodian looks after it for you
• Qustodian shares income generated by Yoad with you
– 33% of direct income
– 16.7% of income for people you invite to service
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Encouraging advertiser creativity by deploying the full capacity of the mobile: • Engagement tools and immediate response
creates dialogue between brands and consumers, with variety of tools (single/multi-choice & free text response questions and interaction with other phone features)
• Provides an enhanced communication interface (continuous flow with videos, music, images, applets etc unlike SMS approach)
• Allows campaigns based on user’s context (location, proximity, activity and time of day)
Qustodian Solution for Advertisers
© Qustodian UK Ltd
Can be used for multiple objectives, research for past/new campaigns
and as part of a multi-media campaign strategy
AWARENESS
• Classic Ad Campaigns
• Viral campaigns linked to
mobile context
SALES
& PROMOTION
• Promotions with discounts,
coupons or QR codes
• Co-ordinated sales campaigns
with call centre/website
• Profiling campaigns
CUSTOMER INSIGHT
• Customer Surveys
• Pre-test messages and
concepts and identification of
related segments
• Campaign feedback
DIALOGUE & ENGAGEMENT
• Playful and differentiated
approach for engagement
• Tools to establish dialogue
• Media rich information for
consumers
Uses for Qustodian
© Qustodian UK Ltd
Inherent ability to link the campaign cost to results:
• Measures every consumer interaction
• No communication cost: - Use of the mobile internet
• Pay by results:
- Messages read or sent - Completed questionnaires - Coupon redemption - Etc.
Focus on RoI for Advertisers
© Qustodian UK Ltd
Npower – brand building
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ESPN – app download
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Group on – daily offers/automated
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Caption Comp. – user response
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Other UK Example campaigns
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Reference Brands (2 of 2)
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Reference Agencies
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Qustodian Acquisition Partners
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Athletico Madrid FC
London Music Festival
Pepephone Mobile Operator
© Qustodian UK Ltd
Nick Baldwin
Try our service at:
http://uk.qustodian.com