r etur n on investment (r oi) analysis - sysmaster · providers to outsource the calling card...

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CALLING CARDS RETURN ON INVESTMENT (ROI) ANALYSIS POT originating call Cellphone originatingcall Cellphone terminatingcall POT terminatingcall PC phone originating call EASY TO USE CALLING CARD SOLUTION GLOBAL CALLING CARDS SOLUTION PSTN Internet Infrastructure (Gatekeeper, Gateway, Billing) MANAGEMENT COMPANY Infrastructure (Gatekeeper, Gateway, Billing) TERMINATION COMPANY Internet PSTN PC phone terminatingcall MANAGEMENT COMPANY ONE COMPANY CLIENT BILLING FLOW PROVIDER CASE A IN-HOUSE MANAGED SOLUTION S ysMaster VoiceMaster VoIP Billing server allows companies to provide low cost long-distance calling services to their employees and associates. The product features open standard VoIP and PSTN access to allow both local and remote users (including telecommuters) to place calls. The company savings are based on server utilization and differences between long-distance rates and cost of termination. Line Utilization Rate 10% 30% 50% Concurrent calls 3 9 15 Your monthly expenses before $28,512 $85,536 $142,560 Your monthly expenses after $16,459 $49,378 $82,296 Your avgerage savings, $/min/call $0.093 $0.093 $0.093 Your monthly savings* $12,053 $36,158 $60,264 Your payback period, days 57 19 12 Expenses before and 3 months after S ys Mas ter s olution implementaiton $100,000 $300,000 $500,000 10% 30% 50% Line Utilization PAYBACK PERIOD ANALYSIS Expenses before Expenses after FEATURES n VoIP B illing n IS P B illing (Wireless, B roadband, Traditional) n Extension Modules n Web Administration C onsole n S ystem Features and Tools n RADIUS Server n IVR Server n Database S erver n CRM Interface S ysMaster offers a complete solution for the C alling cards business. It allows end users to access the service infrastructure from both PS TN and IP networks. This way the service gives users the benefits of price and usability flexibility. The Calling Cards infrastructure can be used in three business models: n In-house Managed S olution n Provider Managed S olution n Wholesale S olution

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Page 1: R ETUR N ON INVESTMENT (R OI) ANALYSIS - SysMaster · providers to outsource the calling card functionality to third-parties using the Managed Services Module. Platform managers can

C A L L ING C A R D SR E T UR N ON INVE S T ME NT (R OI) ANAL Y S IS

POToriginating

call

Cellphoneoriginatingcall

Cellphoneterminatingcall

POTterminatingcall

PC phoneoriginating

call

EASY TO USECALLING CARDSOLUTION

GLOBALCALLING CARDSSOLUTION

PSTN

Internet

Infrastructure(Gatekeeper,

Gateway,Billing)

MANAGEMENTCOMPANY

Infrastructure(Gatekeeper,

Gateway,Billing)

TERMINATIONCOMPANY

Internet

PSTN

PC phoneterminatingcall

MANAG E ME NTC OMP ANY

ONE C OMP ANY

C L IE NT

B IL L ING F L OW

P R OVIDE R

C AS E A IN-HOUS E M ANAG E D S OL UT ION

S ysMaster VoiceMaster VoIP B illing server allows companies to provide low cost long-distance calling services to their employees and associates . The product features open standard VoIP and P S TN access to allow both local and remote users (including telecommuters ) to place calls . The company savings are based on server utilization and differences between long-distance rates and cost of termination.

L ine Utilization R ate 10% 30% 50%

C onc urrent c alls 3 9 15

Y our monthly expens es before $28,512 $85,536 $142,560

Y our monthly expens es after $16,459 $49,378 $82,296

Y our avgerage s avings , $/min/c all $0.093 $0.093 $0.093

Y our monthly s avings * $12,053 $36,158 $60,264

Y our paybac k period, days 57 19 12

Expens es before a nd 3 months a fter S ys Ma s ter s olution implementa iton

$100,000

$300,000

$500,000

10% 30% 50%L ine

Utiliz ation

P AY B AC K P E R IOD ANALY S IS

Expens es before

Expens esafter

F E AT UR E S

n VoIP B illing

n IS P B illing (Wireless , B roadband, Traditional)

n E xtens ion Modules

n Web Administration C onsole

n S ystem Features and Tools

n R ADIUS S erver

n IVR S erver

n Database S erver

n C R M Interface

S ysMaster offers a complete solution for the C alling cards

bus iness . It allows end users to access the service

infrastructure from both P S TN and IP networks . This way the

service gives users the benefits of price and usability

flexibility.

The C alling C ards infrastructure can be

used in three bus iness models :

n In-house Managed S olution

n P rovider Managed S olution

n Wholesale S olution

Page 2: R ETUR N ON INVESTMENT (R OI) ANALYSIS - SysMaster · providers to outsource the calling card functionality to third-parties using the Managed Services Module. Platform managers can

P AY B AC K P E R IOD ANALY S IS

P AY B AC K P E R IOD ANALY S IS

C L IE NT

B IL L ING F L OW

P R OVIDE RMANAG E ME NTC OMP ANY

AG E NT

C AS E B P R OVIDE R M ANAG E D S OL UT ION

VoiceMaster VoIP B illing product enables Telco and IS P providers to create additional profit centers from existing and new bus iness customers . It allows companies to create corporate accounts and bill calling card sess ions based on time. Users can access the server online via H323/S IP connections or via the P ublic S witched Telephony Networks (P S TN). The provider profit is based on platform utilization and differences between long-distance rates and cost of termination.

C AS E C P L AT F OR M M ANAG E R AND OUT S OUR C ING W HOL E S AL E S OL UT ION

VoiceMaster VoIP B illing allows an easy entry for service providers to outsource the calling card functionality to third-parties us ing the Managed S ervices Module. P latform managers can create managed service accounts to allow their agents to offer the service directly to bus inesses , thus providing calling card service without the need to sell directly to bus inesses . The platform manager profit is based on platform utilization, platform usage fees and differences between long-distance rates and cost of termination.

* Assumptions : (1) R OI calculation is based on calling card calls from US to India us ing platform with 30P S TN/30VoIP channels , (2) S ystem's uptime: 43,200 min/month, (3) P S TN/VoIP calls split - 50% /50% , (4) S ysMaster bas ic equipment cost as of 09/2003:

C ases A & B - $22,850 [VM Integrated P latform, H323 G atekeeper, H323 gateway (P S TN:E 1/30 VoIP :30)], C ase C - $30,800 (Managed S ervices Module added), (5) Long distance charges for P S TN/VoIP calls , $/min: C ase A - $0.24/$0.20, C ase B -

$0.22/$0.18, C ase C - $0.20/$0.16, (6) C ase C - c lient is additionally charged a platform usage fee of $0.02/min, (7) One calling card call uses two gateway channels , (8) C osts of P S TN/VoIP calls in the US , $/min: C ases A & C - $0.016/$0.001, C ase B -

$0.003/$0.001, (9) Termination charges to India: $0.11/min, (10) C ost of Internet access is not included as it may not be incremental (i.e. you may already be paying for it).

R evenues and E xpens es 3 months after S ys Mas ter s olution implementation

10% 30% 50%L ine

Utiliz ation

$100,000

$300,000

$500,000

10% 30%

50%

MANAG E ME NTC OMP ANY

C L IE NT

B IL L ING F L OW

P R OVIDE R

ONE C OMP ANY

L ine Utilization R ate 10% 30% 50%

C onc urrent c alls 3 9 15

Y our monthly revenues $25,920 $77,760 $129,600

Y our monthly expens es $14,774 $44,323 $73,872

Y our avgerage gros s profit, $/min/c all $0.086 $0.086 $0.086

Y our monthly gros s profit* $11,146 $33,437 $55,728

Y our payback period, days 62 21 13

L ine Utilization R ate 10% 30% 50%

C onc urrent c alls 3 9 15

Y our monthly revenues $25,920 $77,760 $129,600

Y our monthly expens es $16,459 $49,378 $82,296

Y our avgerage gros s profit, $/min/c all $0.073 $0.073 $0.073

Y our monthly gros s profit* $9,461 $28,382 $47,304

Y our payback period, days 98 33 20

E xpens es

R evenues

R evenues

R evenues and E xpens es 3 months after S ys Mas ter s olution implementation

L ineUtiliz ation

$100,000

$300,000

$500,000

E xpens es

Notice to Recipient: All information contained herein and all referenced documents (the "Documents") are provided subject to the Terms of Service Agreement (the "Terms") found on SysMaster website http://www.sysmaster.com (The "Site"), which location and content of Terms may be amended from time to time, except that for purposes of this Notice, any reference to Content on the Site shall also incorporate and include the Documents . The Recipient is any person or entity who chooses to review the Documents. This document does not create any express or implied warranty by SysMaster, and all information included in the Documents is provided for informational purposes only and SysMaster provides no assurances or guarantees as to the accuracy of such information and shall not be liable for any errors or omissions contained in the Documents, beyond that provided for under the Terms. SysMaster's sole warranty is contained in the written product warranty for each product. The end-user documentation shipped with SysMaster products constitutes the sole speci�cations referred to in the product warranty. The Recipient is solely responsible for verifying the suitability of SysMaster's products for its own use. Speci�cations are subject to change without notice.

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