LOYALTY SCHEMESSTORYBOARD

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Loyalty scheme push content availability based on CUSTOMER LOCATION

A need to distribute to many customers on many devices when and where it can ADD VALUE

The Market Need

`• Many loyalty scheme partners• Loyalty schemes not adding value

The Current Situation The Market OpportunityLocation based services delivering client contentTAILORED to their customer’s needs.

The Market

Loyalty card schemesCustomer profilesDigital promo content

The Context

Customers don’t know where to redeem points

The Scenario

UserNew city…Time for lunch…What can loyalty points redeem?Where to go to use them?

Partner

Loyalty SchemeCustomer interests & behaviour Consumer profiling

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The Solution

An Intelligent Location Based Promotional media distribution service

YOUR UNIQUE SELLING POINT

BUY vs BUILDBuy . . .

•Individually tailored content specifically generated

for each individual receiving device

•Content mapped to supported protocols, geo-tagged and

synched from multiple data sources

•Scalable, extensible for future devices

Build in-house . . .

•Time to market?

•System scalability?…Expensive… Risky… High Set-up costs… Technologically challenging

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Dimple automatically generates content for ALL PLATFORMS FROM ONE SOURCE

LOYALTY SCHEME PARTNERS CAN PROMOTE THEIR SERVICES WITH CONTENT DISTRIBUTED AND DEPLOYED TO MULTIPLE PLATFORMS AND DEVICES

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The Impact

Closing the Loop

Tailored content is pushed to the user who decides to visit and inquire about a possible purchase.

IMPACT of content demonstrated to client ADDED VALUE of loyalty scheme exploited for CLIENT and CONSUMER

Dimple is a proven delivery platform which

• INTELLIGENTLY CONFIGURES LOCATION BASED MULTI-MEDIA COMMUNICATIONS

• DEVICE AGNOSTIC DETECTION • CONTENT CONFIGURATION for the full range of fixed/mobile

device• EMBEDDED LOCATION AWARENESS AND GEO-TAGGING• FULLY OPEN, HOSTED, WEB • 2.0 ARCHITECTURE WHICH SUPPORTS:

Direct import of customer preferences which can be combined with location/time of day to create a highly targeted micro marketing campaign based upon direct capture of customer response

Fully SCALABLE architecture which can be offered as a branded or white label service

Features

Dimple – Delivering customer intimacy and differentiated customer service through intelligent location based messaging