r ussia ’s leading building and interiors exhibition · - anna smolyakova, interior designer,...

R U S S I A ’ S L E A D I N G B U I L D I N G A N D I N T E R I O R S E X H I B I T I O N

Exhibition results

www.mosbuild.com

e3 Our ideology: Supported by: Venue:

BUILDING& INTERIORS

Building • Interiors

2 - 5 APRIL 2013 EXPOCENTRE

FENESTRATIONWindows • Facades Gates

Automation

•

2 - 5 APRIL 2013V.V.C.

CERSANEXCeramics • Stone

Bathrooms

16 -19 APRIL 2013 EXPOCENTRE

2013

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Exhibition results

page 4

page 9

page 11

page 12

page 16

page 21

page 24

page 28

MosBuild 2013 Facts and Figures

Official Support

Opening Ceremony

Business Programme

Special Events. Awards. Competitions

Exhibition Advertising Campaign

Testimonials

MosBuild 2014

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Exhibition results2013Facts and Figures

Exhibition structure

Fenestration, 2-5 April 2013, Pavilion 75, V.V.C.

• Windows & Facades• Architectural Glass• Gates & Automation• Fireproof Equipment

Building & Interiors, 2-5 April 2013, Expocentre

• Building Materials & Equipment• Flooring• Lighting & Electrics• Decotex• Interior Finishes• Doors & Locks• Paints & Coatings• Wall Décor• Hardware & Tools• Country Construction

Cersanex, 16-19 April 2013, Expocentre

• Bathrooms• Pool, Sauna & Spa• Ceramica• Stonex• Technoceramica

MosBuild 2013

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Exhibition results2013

MosBuild• MosBuild is the largest building and interiors exhibition in Russia.• MosBuild is the largest annual international building and interiors exhibition

in Europe.• MosBuild is one of the top five building and interiors exhibitions in the world.• The exhibition was launched in 1995

Facts and Figures

Overall statistics for the two weeks:Total area: 150 000 m² (gross) Total number of visits: 174 249Total exhibitors: 2 309 Russian exhibitors: 1 209International exhibitors: 1 100Countries and regions represented: 43

SlovakiaUnited StatesTaiwanTurkeyUkraineFinlandFranceCroatiaCzech RepublicSwitzerlandSwedenSri LankaJapan

CanadaChinaLithuaniaMalaysiaNetherlandsNew ZealandU.A.EPolandPortugalBelarusRepublic of KoreaRussiaSan MarinoSerbiaSlovenia

AustraliaAustriaAzerbaijanBelgiumBulgariaUnited KingdomHungaryVietnamGermanyGreeceDenmarkIndiaSpainItalyKazakhstan

MosBuild 2013

National groups: 17

Belgium, Hungary, Germany, Greece, Spain, Italy, China, Republic of Korea, Lithuania, Malaysia, Portugal, Serbia, Taiwan, Finland, France, Croatia, Czech Republic

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Visitor interest by product group

Building Materials & Equipment

Interior Finishes

Flooring

Country Construction

Wall Décor

Paints & Coatings

Doors & Locks

Lighting & Electrics

Hardware & Tools

Decotex

Windows & Facades

Gates & Automation

Architectural Glass

Fireproof Equipment

Bathrooms

Ceramica

Stonex

Pool, Sauna & Spa

BUIL

DIN

G &

INTE

RIO

RS(2

-5 A

pril,

Exp

ocen

tre)

FEN

ESTR

ATIO

N(2

-5 A

pril,

VVC

)CE

RSA

NEX

(16-

19 A

pril,

Exp

ocen

tre)

59,88%

55,98%

43,10%

37,52%

36,81%

36,64%

35,10%

33,67%

30,41%

30,02%

80,48%

49,19%

43,66%

30,34%

73,11%

64,35%

41,34%

36,41%

30,05% Technoceramica

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Altai Territory Amur Region Arkhangelsk Region Astrakhan Region Belgorod Region Bryansk Region Vladimir Region Volgograd Region Vologda Region Voronezh Region Jewish Autonomous Region Amur Region Ivanovo Region Irkutsk Region Kabardino-Balkaria Republic Kaliningrad Region Kaluga Region Kamchatka KraiKarachay-Cherkess Republic Kemerovo Region Kirov Region Kostroma Region Krasnodar Krai Krasnoyarsk Krai Kurgan Region Kursk Region Lipetsk Region Magadan Region

AbkhaziaAustraliaAustriaAzerbaijanArmeniaArubaBelarusBelgiumBulgariaBosnia and HerzegovinaBrazilUnited KingdomHungaryVietnam

Murmansk Region Nenets Autonomous Area Nizhny Nizhny Novgorod Novgorod RegionNovosibirsk Region Omsk Region Orenburg Region Oryol Region Penza Region Perm Krai Primorsky Krai Pskov region Republic of Adygea Republic of Altai Republic of Bashkortostan Republic of Buryatia Republic of Dagestan Republic of Ingushetia Republic of Kalmykia Republic of Karelia Republic of Komi Republic of Mari El Republic of Mordovia Republic of Sakha (Yakutia) Republic of North Ossetia-Alania Republic of Tatarstan Republic of Tyva

GermanyGreeceGeorgiaDenmarkEgyptIsraelIndiaIranIrelandSpainItalyKazakhstanCanadaKyrgyzstan

Republic of Khakassia Rostov Region Ryazan Region Samara Region St. Petersburg Leningrad Region Saratov Region Sverdlovsk Region Sakhalin Region Smolensk Region Tambov Region Stavropol Region Tver Region Tomsk Region Tula Region Tyumen Region Udmurt Republic Ulyanovsk Region Khabarovsk Krai Khanty-Mansi Autonomous District Chelyabinsk Region Chechen Republic Chuvash Republic Chukotka Autonomous District Yamal-Nenets Autonomous District Yaroslavl Region

ChinaRepublic of KoreaLatviaLiberiaLithuaniaLuxembourgMalaysiaMaltaMoldaviaMonacoMongoliaNetherlandsUAEPoland

PortugalRomaniaSan MarinoSerbiaSlovakiaSloveniaUSATajikistanTaiwanThailandTurkmenistanTurkeyUzbekistanUkraine

PhilippinesFinlandFranceCroatiaMontenegroCzech RepublicChileSwitzerlandSwedenEstoniaJapan

Geographical breakdown of visitors

68 Countries

81 Regions

International

57 %37 %

6 %

MoscowRegion

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Visitor breakdown by position in company

Manager / Specialist

35,6 %29,0 %

14,2 %21,2 %

Owner /CEO

Deputy CEO /Commercial director /Financial director

Head of department /

division

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Visitor breakdown by company type

Visitor breakdown by area of company activity

44,2%

37,2%

33,9%

21,1%

3,6%

1,9%

1,5%

1,1%

1,0%

54,2%

22,6%

16,5%

13,7%

13,0%

11,0%

7,2%

6,3%

3,7%

2,2%

1,7%

1,4%

1,3%

1,2%

1,1%

1,0%

0,9%

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Every year, the MosBuild exhibition enjoys the support of the government, public organisations, and Russian and foreign politicians and public figures.

In 2013, representatives of several government agencies expressed their support of MosBuild, the largest event in the building and interiors industry.

As in previous years, the General Sponsor of the exhibition was the Russian Union of Builders.

FEDERAL AGENCIESMinistry of Regional Development of the Russian Federation. I. Slyunyaev, Minister of Regional Development RF Ministry of Natural Resources and Environment. R. Gizatulin, Deputy Minister of Natural Resources and Environment State Duma Committee for Construction and Land Relations A. Russkikh, Chairman of the Committee Council of the Federation Committee on the Federal Structure, Regional Policies, Local Self-Governance and Affairs of the NorthS. Kirichuk, Chairman of the Committee

MOSCOW GOVERNMENT AND MOSCOW CITY DUMAM. Khusnullin, Deputy Mayor of Moscow for Urban Planning Policy and Construction V. Milyavsky, Moscow City Duma Deputy, Deputy Chairman of the Committee for Development and Urban PlanningS. Kuznetsov, Chief Architect of Moscow, First Deputy Chairman of the Committee for Architecture and Urban Development of Moscow

MOSCOW REGION GOVERNMENTG. Elyanyushkin, Deputy Chairman of the Government of Moscow Region

PUBLIC ORGANISATIONSV. Yakovlev, President of the Russian Union of Builders A. Marshev, Chairman of the Board, Association of Businesses of the Architectural, Construction and Utilities SectorE. Basin, President of the National Association of Builders A. Bokov, Presdient of the Union of Architects of Russia A. Shokhin, President of the Russian Union of Industrialists and EntrepreneursG. Petrov, Deputy President, Chamber of Commerce and Industry of the Russian Federation Y. Nazarov, President of the Russian Union of Designers

Official Support

GOVERMENT SUPPORT

PUBLIC ORGANISATIONS

SUPPORT

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Exhibition results2013Official Support

As part of the preparations for MosBuild, the organisers worked with the administrations of 86 subjects of the Russian Federation, as a result of which the exhibition received official support, and information about the event was placed on the official information sources of relevant ministries and departments.

SUPPORT FROM REGIONAL

MINISTRIES

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The Opening Ceremony

The opening ceremony featured the participation of: V. Yakovlev, President of the Russian Union of Builders – the General Partner of MosBuild; Guy Trouveroy, Belgian Ambassador to Russia; Oleg Ryndin, First Deputy Head of the Moscow Department of Urban Planning Policy, who welcomed the exhibitors and visitors on behalf of the department, and read a welcome from M. Khusnullin, Deputy Mayor of Moscow for Urban Planning Policy and Construction.

The MosBuild exhibitors and visitors were also welcomed by: I. Novitsky, Deputy Chairman of the Moscow City Duma Committee for Economic Policy and Entrepreneurship; Andrery Bokov, President of the Russian Union of Architects; Alexander Ishin, Deputy President of the National Association of Builders; Alexander Loshchenko, President of the National Association of Construction Industry Participants; Igor Korotin, Director of the Exhibitions Eepartment of the Russian Chamber of Commerce and Industry; and Alexander Shtalenkov, General Dirtector of ITE Russia.

The guests of honour noted that construction is a driver of economic growth, and that MosBuild is a leading exhibition at which to judge the state of the industry. The ceremony ended with the cutting of the red ribbon, symbolising the opening of the exhibition.

The opening ceremony of the 19th MosBuild exhibition took place on 2 April 2013 at Moscow’s leading exhibition venue, Expocentre.

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The MosBuild business programme comprises a series of forums, conferences, master classes and seminars on various areas of the building and interiors industry.

This year, the programme brought together over 200 speakers and was attended by more than 2000 professionals from different areas of the building and interiors industry.

Business programme audience: - Government and public organisations- Manufacturers of building and finishing materials - Major procurement companies- Architects and planners- Designers- Students of architectural universities and design schools- Consulting companies- Information and analytical agencies

MASTER CLASSESMosBuild SchoolA new event in 2013 was the opening at the exhibition of MosBuild School, a specialised active learning platform for architects and designers. Over 1200 professionals attended the events run by the school.

The partners in the organisation of the event were design and architecture schools, and leading manufacturers and suppliers of decorating materials:• AmpirDecor• VitrA• BritishHigherSchoolofArtandDesign• MoscowArchitecturalInstitute• InternationalSchoolofDesign• Detalischoolstudio

Business Programme

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The training sessions conducted by Russian and international experts were very successful:- Nicholas Champkins, architect, British Higher School of Art and Design- Anna Smolyakova, interior designer, lecturer at the International School of Design- Pierre Daems, interior designer- Irina Tatarnikova, a member of the Russian Association of Interior Decorators - Mike Shilov, interior designer- Finnish design studio Pentagon Design.

Audience:- Practicing architects and designers- Students of architecture and design schools- Manufacturers of building materials- Press

FORUMS AND CONFERENCESe3ForumEnvironment, Energy, EfficiencyEach year, more than 300 sustainable building and architecture professionals come together at the e3Forum to discuss current issues in the industry.

In 2013, the forum was divided into two main thematic sections:

“Sustainable architecture and building the cities of the world”The programme included presentations by:•AECOM•Drees&Sommer•SKMGroup•AGCGlassRussia•Arup•Asadovarchitecturalstudio

“Life cycle of building materials: the environmental dimension”The programme included presentations by:• BASF• URSAEurasia• Holcim• Velux• GermanClubofArchitects(KDAI)• MoscowArchitecturalInstitute(Stateacademy)

Business Programme

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Exhibition results2013Business Programme

Forum: “Development Issues and Prospects of the Building and Finishing Materials and DIY Market”The forum brought together more than 400 industry professionals, including representatives of the largest DIY chains, leading manufacturers and suppliers of building and finishing materials, and the best experts and market analysts.

Key themes:- Rating of DIY chains and development issues in the building and home products market- Brand architecture in the building and finishing materials market. Is the customer willing to pay for the brand in DIY?- Manufacturer, supplier, buyer. Effective methods of interaction

Forum speakers and attendees:Leroy Merlin, OBI, Castorama, K-rauta, Trest SKM, SBR Corporation, STD Petrovich, Kashirsky Dvor, Maxidom, Stroylandiya, Home Centre, Axon, Baucentr, Starik Khottabych, Stroydepo, Yuzhny, Vektor, Agava, Kerama Marazzi, Rockwool, Tarkett, TekhnoNIKOL, Saint-Gobain, Rasch, Albes, MAPEI, Wienerberger Kirpich, Torgovaya Ploshchad, BASF, Bergauf Building Technologies, DuPont, Tikkurila, PENOPLEKS and many others.

9th international conference: “Technologies for the Design and Construction of Energy Efficient Buildings (Passive House)”The key industry event on issues relating to the design, construction and operation of Passive Houses in Russia.

The conference programme included presentations by: • NOSTROY• NAMIKS• Saint-Gobain• MerantiPlus• URSAEurasia• BASF• Schoeck• Bayer• Mosstroy-31

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Exhibition results2013Business Programme

Conference: “Development of the Ceramic Tile Market in Russia: Trends and Prospects”The first international conference devoted to the development of the Russian ceramic tile market.

The conference programme included presentations by senior representatives of:• CERAMICHEATLASCONCORDE• VitrA• IndexBox• Атем• Santa-Keramica• Sokol

Conference: “Time to Develop Business. The Land Plots of the RHD Foundation for Building Materials Manufacturers”

Organiser: RHD Foundation

An annual conference dedicated to trends in the Russian building materials and technology market, and to the resources and opportunities of the RHD Foundation for potential investors in the industrial sector of building materials.

In 2013, the conference featured:• AssociationofIndustrialParks• UnionofBuildersoftheRussianFederation• MRSKHolding• Zapad• BusinessGroup• SMPRO• Modholding

EventsGreen Building Council

In 2013, a series of business events by the Russian Green Building Council were held at MosBuild.• Conference:“LeadersofGreenConstruction”• CongressoftheRussianGreenBuildingCouncil• Masterclass“Energy-efficientbuildingsanddistricts”

Conference: “Rental Accommodation as a Factor of Development in the Russian Construction Industry”

Organiser: National Agency for the Development of Social and Commercial Rental Housing Stock

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MosBuild Architecture &Design Awards (MADA)

The 2nd MosBuild Architecture & Design Awards (MADA), an international competition for young architects and architec-tural students, were staged within the MosBuild 2013 business programme.

The competition received 143 entries from 35 countries.

The winners were chosen by a jury of eminent specialists:

•AndreyAsadov,architect,headofAsadovArchitecturalStudio•AntonelloStella,FerraraUniversity•GabrielHyde,director,ArupRussia•PaulJoly,President,FrenchDisabilityCouncil

The winners in the category ‘Best architectural solution for a barrier-free environment’ were:

• among architectural students - Konrad Urbanovich (Poland)• among young architects - Jordi Komas Mora (Spain)

The winners in the category ‘Best sustainable architecture project’ were:

• among architectural students - Maria Kataryan (Russia)• among young architects - Diana Vatinyan (Russia)

MosBuild congratulates the winners and wishes them every success in their future projects!

Special EventsAwardsCompetitions

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Exhibition results2013Special Projects. Awards. Competitions

Use of handcrafted ceramics in facades

1st placeFacadedesignofprivatehouse“EuropeanClassicism”,Moscowregion,By designer Irina Makarova, Masterskaya Shamota, Moscow region

2nd placeFacadedesignofprivatehouse“Hogwarts”,MoscowregionBy Lava Ceramics Design factory, Moscow region(No 3rd place in this category)

Artistic interior finishing of public or residential buildings using ceramic tiles

1st placeInterior design of apartment, MoscowBy architects Elena Butyrskaya and Anna Gesina, Moscow

2nd placeInterior design of AZZURRO club, ItalyBy architects Marco Vismara and Andrea ViganoSTUDIO D73, Italy

3rd placeOffice interior design of Raiffeisen Bank, MoscowBy architects Vladimir Karpenko and Sergey Churilov

MosBuild congratulates the winners and wishes them every success in their future projects!

«ARCHCERAMICA. CERAMICS & ARCHITECTURE»

5th international architectural competition devoted to the different ways of using ceramic tiles in architecture and interior design.

Competition winnersCategory: Use of handcrafted ceramics in interiors

1st place Interior design of Portes Palace hotel, Greece By designer German Enin, German Enin workshop, Moscow

2nd placeInterior design of hammam, Moscow regionBy architect Mustafa Kuruchay, RMK, Moscow

3rd placeDesign of Premium eco-cafe, ‘Open spaces’ triptych, EkaterinburgBy ceramic artist Ekaterina Gorbunova, Ekaterinburg

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In 2013, the 1st e3Awards, the international eco awards for building and finishing materials, were held.

About 30 companies put forward their products for assessment, receiving the right to use the e3 label on their goods.

The e3Awards comprised four categories.

Best material in the category ‘Structures’

1st placePorotherm ceramics blocks by Wienerberger Kirpich

2st placeISOPLAAT thermal insulation boards produced by SKANO GROUP AS and offered by Solntse

3st placeEcoteplin thermal insulation board produced by Maslyaninsky Len and offered by Corporation KhORS

Best product in the category ‘Interior’

1st placeHeat radiating glazing ‘Luxecomfort’ and mirrors ‘Luxemirrour’ presented by LUXEHEAT LLC and offered by LUXEHEAT SA

2st placeRossinka Silvermix mixes produced and offered by RusTrading

3st placeAstarta Prestige partition systems produced and offered by Astarta Prestige

Best product in the category ‘Decor’

1st placeDURA Contract carpeting produced and offered by Dura Flooring Systems GmbH

2st place2nd placeISOPLAAT floor board produced by SKANO GROUP AS and offered by Solntse

3st placeduraGreen® carperting produced and offered by Dura Flooring Systems GmbH

Best product in the category ‘Utility Systems’

1st placeJAGA low H2O heat-exchanger presented by Termoros

Special Projects. Awards. Competitions

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MosBuild in social networks

MosBuild has maintained its presence on social networks. To keep in touch with exhibitors and visitors throughout the year, the organisers created official MosBuild pages on Facebook and VK.

Using these sites, you can stay up to date with the latest exhibition news, see photos and videos from past events, discuss recent developments and communicate with industry professionals from other cities and countries.

MosBuild Magazine & CERSANEX Magazine

In 2012, CERSANEX Magazine, an addition to MosBuild’s digital publications, was launched. The magazine is devoted to ceramics, bathrooms and stone.

MosBuild Magazine, which is already well known to exhibitors and visitors, is published quarterly, while CERSANEX Magazine comes out twice a year.

Both magazines have already managed to gain recognition from architects, designers and other professionals in the building and interiors industry. They have become not only a source of interesting information, but also additional marketing tool for exhibitors.

Special Projects

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ArchiClub, a club for architects and designers

In 2012, the organisers of MosBuild announced the launch of a professional club: ArchiClub, a club for architects and designers. The club provides an information platform for architects and designers on the one hand, and producers and distributors on the other. The project allows architects and designers to publish their projects on the exhibition’s media resources, gives them access to direct year-round communication with exhibitors, and offers them the opportunity to expand their business contacts through collaboration with leading architectural studios and design offices in Russia and Europe. Since the launch of Archiclub, numerous architectural and design projects, and designer collections have been published and can be seen on the MosBuild website.

Headded,“Theresponsethatwereceivedatthisshow exceeded our expectations. Since this is our first time at the show, we did not expect to secure anyordersbutwedidandweareglad”.

Special Projects

MosBuild Diamond Club continued its successful work this year. The club provides a unique platform for meetings between buyers and suppliers of building and finishing materials. Among the members of the private club are major DIY chains, developers and architectural firms, including Leroy Merlin, Trest SKM, Starik Khottabych, DESIGNUS, Dmitry Pshenichnikov and Partners, za bor, ub.design and many others.

Business activity at the exhibitionMosBuild 2013 will be remembered for the number of major contracts, one of which was concluded between two exhibitors: the Russian thermal panel manufacturer Teplant and the Italian industrial equipment supplier Puma. The CEO of Teplant, Yury Vertoprakhov, confirmed the deal, the value of which exceeds 3 million Euros.

The national group stands also saw impressive results at MosBuild. Even before the end of the exhibition, the national news agency of Malaysia reported that Malaysian exporters had achieved sales of RM76.57 million (about 17.8 million euros) at MosBuild 2013.

“Lastyear,MalaysiaexportedRM111.4millionworthof building material products to Russia and this figureisexpectedtoincrease“,saidMrKhairulNizamMoonier, a representative of Malaysia External Trade Development Corporation (Matrade).

Negotiations and contracts at MosBuild

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Principal information partners of MosBuild 2013:

TVTV advertising on national channels in Moscow and major cities in Russia (Samara, Ufa, Nizhny Novgorod, Krasnodar, Ekaterinburg, Novosibirsk, Voronezh, Ryazan, Stavropol and others).

Press 113 trade magazines and newspapersOver 550 publications

InternetOver 90 industry websitesNational and regional news websites

Официальныйинформационныйпартнер

СтратегическийИнтернет-партнер

Региональныйпартнер

Официальныймедиа-партнер

Приподдержке

Интернет-партнер

Exhibition Advertising Campaign

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Exhibition results2013Advertising Campaign

Trade press• Astarta• CRE• Elite• Elle decoration• Interni • M info • Materials • MetallExpo • Neo Design • Object • PlastInfo • Proftool • Speech • Tools Expert • AVOK Severo-Zapad• ALIT Inform• Arendator • Arkhitektura i stroitel’stvo Omskoy

oblasti Arkhitektura i stroitel’stvo Rossii • ASD • Banbas • Beton i Zhelezobeton • Biznes stolitsy • Blizko remont • BSG / Stroitel’naya gazeta Belorussii • Voda Magazine • Vysotnyye zdaniya • Gazeta“Vedomosti”• Gazeta“Kommersant”• Germes / Elitnyye stroitel’nyye materialy

Gradostroitel’stvo • Divostroy • Dom& Inter’yer • Domoy • Yevrostroy • Zhilaya sreda • Zhurnal Obustroystvo • Zelenyy gorod • ID“Panorama”• ID“Elektronika”• Industriya biznesa • Inter’yer+Dizayn • Inform Yunion • Informagentstvo • Mosoblstroykompleksa • Info-Stoun • Kamen’ i biznes • Katalog Shtor • Kommunal’nyy kompleks Rossii • Komodik • Krovlya. Fasady. Izolyatsiya

Lakokrasochnyye materialy LesDrevEkspo

• Lesprominform • Liftinform • LKM-Press • Luchshiye Inter’yery • Lyubimaya Dacha • Masterskaya. Sovremennoye stroitel’stvo.

Art Prestizh. Belorussiya • Mebel’ i Inter’yer • Metall Treyd • Mir i Dom City • Mir Metalla

• Mir novosela • Moy lyubimyy dom • Moskovskiye Torgi • Ob”yedineniyeinzhenerov• Okonnaya Industriya • Otraslevyye vedomosti • Paradnyy kvartal • Potrebitel’ • Proyekt Klassika • Proyekt Rossiya• Proyektant • Proyekty kotedzhey • Promyshlennoye oborudovaniye

Promyshlenyy vestnik Info • Radi doma pro • Remont i stroitel’stvo • Reforma ZHKKH • RIA Nedvizhimost’ • RIF Stroitel’nyye materialy • Roskoshnyy dom • Rynok Metalloprokata • Rynok Svetoprozrachnykh konstruktsiy

Rynok Elektrotekhniki • Samoregulirovaniye & biznes

Svetoprozrachnyye konstruktsii • Sila brenda • Snabzhenets • SNIP• Sovremennyy dom • Sport Facilities • Sport Akadem Reklama • SPPOM Steklo i biznes • Steklo i keramika • STO • Stroy-Press • StroyPromEkspert • Stroytek Ekspo • Stroitel’naya gazeta • Stroitel’naya Orbita • Stroitel’nyye materialy XXI vek

StroyEkspertiza • Tatlin Project • Tekhnologii stroitel’stva • Tovary i Uslugi • Umnyydom/ID“Iyul’vShveytsarii”

Federal’nyy Stroitel’nyy Rynok Khim-Kur’yer

• Chastnaya territoriya • Shtory• ww.marketelectro.ru• www.metaltd.ru • www.metportal.ru• www.m-info.nnov.ru

Industry websites • www.fsr-stroy.ru• www.gkhprof.ru• www.glassbusiness.net• www.glass-ceramics.ru• www.green-agency.ru• www.hfs.ru/domou/about• www.hfs.ru/elledecor/about• www.ids55.ru• www.indpg.ru

• www.inforetail.ru• www.interior.ru• www.jurnalshtori.ru• www.katalogshtor.ru• www.know-house.ru• www.komod.ru• www.komod-mag.com• www.lakikraski.info• www.ldacha.ru• www.lesprominform.ru• www.lkm-press.ru• www.lui.ru• www.marketelectro.ru• www.metaltd.ru• www.metportal.ru• www.m-info.nnov.ru• www.mio.ru• www.neomagazine.ru• www.obeng.ru• www.obustrojstvo.ru• www.panor.ru• www.parad-catalog.ru• www.plans.ru• www.plastinfo.ru• www.proftoolinfo.ru• www.prompages.ru• www.pro-mramor.ru• www.promvest.spb.ru• www.prorus.ru/index0.htm• www.radidomapro.ru• www.reforma-gkh.ru• www.remontblizko.ru• www.ru.speech-aj.su• www.sdexpert.ru• www.slavutich-media.ru• www.snab.ru• www.sportmagazin.net/news• www.sppom.ru• www.sro-is.ru• www.sroprof.ru• www.stonebusiness.ru• www.stopress.ru• www.stroyex.org• www.stroygaz.ru• www.stroylance.ru• www.stroymat21.ru• www.stroy-obozrenie.ru• www.stroyorbita.ru• www.stroy-press.ru• www.sveti.ru• www.tallbuildings.ru• www.tatlin.ru• www.tiu.ru• www.topclimat.ru• www.vdolevke.ru• www.vorotaForum.ru• roskoshniydom.rf • sdekspert.rf

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Selection of publications:According to TNS Gallup Media, the Average Issue Readership per day for the period March to July 2012 was::

Vedomosti:Russia – 122,500 people Moscow – 90,800 people

Kommersant:Russia – 257,900 people Moscow – 128,200 people

Average Weekly Reach, February 2013:

Vedomosti.ru:Russia – 820,000 people

Advertising campaign details:Kommersant newspaper: inclusion in the newspaper of a complimentary ticket to the exhibition, 60,000, distributed in Moscow and Moscow Region. Issue with ticket published on 13, 14 and 18 March.Vedomosti newspaper: advertising campaignundertheheading“Aworldofideas...BuiltinRussia”.Thecampaignranduring the month leading up to the start of the exhibition, and comprised a series of 1/1 page adverting announcing the new format of the event. Total: 3 issues.The off-line advertising campaign in Vedomosti was enhanced by an online project on www.vedomosti.ru.

Over the two weeks, readers of the online version of Vedomosti were able to obtain an e-ticket from the Vedomosti site.

Publication in Vedomosti newspaper

Advertising Campaign

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Exhibition results2013MosBuild Testimonials

There are huge opportunities in the Russian market for the tap industry. We have met a lot of people from different regions of Russia at the show, which means that by being here, we are promoting the brand not only in Moscow but all around Russia. MosBuild Cersanex is one of the few shows around the world that is active and where there is a need for business. Most of the other shows around the world are not focused on the business but on demonstrations and public relations, this show is more focused on real business. It is our second time at MosBuild Cersanex, we are happy with the visitors and the show and we will definitely be returning next year and at least for the next 3 years.

Valerio Isabella Export DivisionPaini

We are one of two manufacturers and one distributer who are sharing this stand. So far things have been going well, it’s a new deal in the market for us with this distributer so it was therefore important for us to exhibit together at Mosbuild Cersanex. We have a sole distribution agreement with our distributer therefore the main purpose of exhibiting is to gain more visibility as a company. The Russian market is definitely important; I predict the Russian market is going to represent a large share of our turnover at Giulini. We are leaving the domestic market and moving the turnover to other markets. We made a choice five years ago to start manufacturing products specifically for the Russian market, Russians are the big spenders at the moment.MosBuild is the fair to be at for our industry- taps/bathrooms. I have clients coming from Ukraine, Azerbaijan; they are a niche crowd so it is important to exhibit here if you want to hold value and clients after the exhibition.

Alessio CrolaSales ManagerGiulini G.

This is our first time at MosBuild Cersanex. We were not sure what to expect or whether there would be many visitors. We are happy so far, there have been a lot of visitors. Our main reasons for exhibiting were to find a distributor and an installer of our product here in Russia as well as for brand promotion. The Russian market is so important because of its vast size. We were convinced to go to Russia as we knew that Russia did not have our product- this particular kind of material/flooring. We thought it would be good for the Russian market to discover a new material and also good for us to come here and sell this product. The first thing that really hit us about MosBuild Cersanex was how clean and well organised the show is compared to other shows we have been to. It has been a very pleasant experience to work in this environment. MosBuild Cersanex interested us because it is one of the biggest shows and is somewhere we will definitely return again. It’s not just a one shot experience, when we start something we have a long term view so we will definitely be back next year.

Matteo Ganassi Il Tempo Del

This is our first time at MosBuild Cersanex. We were not sure what to expect or whether there would be many visitors. We are happy so far, there have been a lot of visitors. Our main reasons for exhibiting were to find a distributor and an installer of our product here in Russia as well as for brand promotion. The Russian market is so important because of its vast size. We were convinced to go to Russia as we knew that Russia did not have our product- this particular kind of material/flooring. We thought it would be good for the Russian market to discover a new material and also good for us to come here and sell this product. The first thing that really hit us about MosBuild Cersanex was how clean and well organised the show is compared to other shows we have been to. It has been a very pleasant experience

to work in this environment. MosBuild Cersanex interested us because it is one of the biggest shows and is somewhere we will definitely return again. It’s not just a one shot experience, when we start something we have a long term view so we will definitely be back next year.

Fabrice Rys Export Manager DSM

It is the first time Granital is exhibiting at MosBuild Cersanex. I heard about the show from AEP in Portugal- an association for production companies. I am very happy I came to Cersanex. Our main reasons for coming were to gain new customers and maybe even get a representative here in Russia (.)The Russian market is a very important market and has been for the last 10 years. The Russian market is especially important for my company and represents a good market for us. There is great demand for external surrounds around buildings. Many of the current buildings only have concrete around the outside but we are specialised in natural stone surrounds and I think in Moscow and the other cities of Russia people are moving towards a better life quality through the inclusion of green spaces and stones outside their homes. The principal difference between the European market and this market is that the Russian market has money and is continuing to grow. In Europe now the market is stale mate.I go to many exhibitions, MosBuild Cersanex is very organised compared to others I have been to. I have had many visitors and I ran out of business cards on the first day. I have a small stand but this hasn’t hampered me. I will definitely be returning to MosBuild Cersanex

Antonio Manuel Ribeiro Manager Granital

Last year we had 5sqm with the Croatian Chamber of Commerce. This year they invited us again however we had already decided before this that we would go but this time take 30sqm. Making the step away from the national group means that now we are with all the big players and now we are a major player alongside the other major players in this market. We are already seeing the results of this approach here at Cersanex. All of the people we have done business with and potential new clients and Italians have come here and said they were surprised that a small company from a small country would be here with such a large stand. It was expensive but it was definitely worth it. The results are showing already and we have made good contacts. I think that this is a country of big opportunities for us. The Russian market is important, it’s huge, there are millions and millions of people and the whole of Russia is undergoing big construction. We have a good product for this market. MosBuild Cersanex is very well organised from start to finish. Congratulations or compliments to ITE, they are very helpful and strive to resolve all of your problems..

Radovan Jovancevic Sales Manager Keramika Modus

It is our fifth year participating at MosBuild Cersanex. We currently participate alternate years, we may change this to come every year. We export over 85% of our products out of Italy. Russia is a rich market that is growing fast, it is one of the 20 markets we serve in our business but it is an important one. We choose MosBuild Cersanex because all of our main competitors come here.

Mario Roncaglia Presidente NovaBell

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The show is going well, we have had a lot of clients visit us and recently the market in the Russian federation has gone up, it looks very positive for the future. The exhibition is a tradition for our company because every year there is a MosBuild Cersanex so of course all the producers of ceramic tiles come to visit the exhibition to look and hear news of new products and new technologies.The market in Russia for ceramic tiles goes up every year so the production increases every year meaning that there are big opportunities for international producers.

Michele Pulpito Chief Representative of SACMI IMOLA SC in Moscow SACMI

We come to MosBuild Cersanex to target the finer consumer, not just the distributers and customers but also normal people who will look at Versace and ask our customers and clients ‘We saw Versace at the exhibition we would like to have Versace products in our home’. We use MosBuild Cersanex as a promotion opportunity this is the best way for us to promote ourselves. The Russian market is the number 1 market for us. The Italian market is collapsing and in other European countries the market is quite stagnant but in Russia there is big increase year on year. I have been in MosBuild for over 14 years and have participated every year, we used to participate in a number of shows but now we focus on MosBuild Cersanex and the US. MosBuild Cersanex is the most important exhibition for us due to competitor participation and the number of visitors.

Medardo Bardi Export Manager Gardenia Orchidea (Versace Home)

Our companies are very happy. The presentation of the show is very good this year. If they are happy, then we are happy as a National Stand Organiser. The Russian market is definitely a very important market for Belgian companies especially in the build sector. Exhibiting at MosBuild gives our companies new possibilities to find distributors for their products and to expand their presence here in Russia. This is a growing market for us, it is our 12th year at MosBuild. We come to MosBuild every year and we plan to continue to come for the foreseeable future. MosBuild is one of the most important exhibitions for us in Russia. We have all kinds of exhibitors, some of them have already launched here, some have a production facility in Russia and some of them are just brand new in Russia and are looking for distributors, so we have a large number of companies exploring Russia. For this sector MosBuild is definitely the place to be.

Yves Richard Attache Wallonia Foreign Trade and Investment Agency (Belgian National Group)

We have been exhibiting at MosBuild for 5 years now. We have our loyal clients which exhibit at every show, who are very interested in the Russian market and have a great understanding that they need to be at MosBuild to create a market presence. There is a great interest in the show we actually have companies on the waiting list trying to get in and be a part of this show. The Russian market is important for Serbian companies because first of all Serbia has a free trade agreement with Russia which has been around for 13 years. In the last few years we have really tried to make the most of this by making sure we bring Serbian companies to shows such as MosBuild. The only other countries in the world that have this agreement with Russia are the former USSR countries so it is a great advantage to Serbian companies that we have this agreement also. Serbia produces high quality products and we have some very talented engineers and architects but we can produce products for a more competitive price than European companies this therefore is another advantage for us when talking about the Russian market. We exhibit in a number of other shows around the world however MosBuild is by far the biggest and is one of the top 5 shows in

the world.

Natasa Vujovic Marketing & Research Advisor SIEPA (Serbian National Group)

We bring 15-20 companies to MosBuild every year. This is the biggest and I think the most important show in the building and construction sector and Moscow is a great location so clients can come from all over. Our companies have a lot of clients here already – most of them have exhibited for many years and participating in this show is also for image reasons- if they don’t participate, people will notice. The Russian market is important for Finnish companies as it is close to Finland and they already know this market quite well. MosBuild is a good launch pad to enter the Russian market as it is the main building & interiors show in Russia with a central location.

Tiina Ahjokannas Sales Manager ARVELIN International (Finnish National Group)

MosBuild’s Decotex is a great show for our business; it’s really focused on the textiles market and also hardware such as curtain tracks, motorised tracks and roller blinds, so we find that it is a very useful show for us to attend.We have returned to MosBuild this year after a number of years away from the show, the reason being that we see the Russian Market as a very important one; it’s a rich market and is one of the very few countries where you can grow. There is more money in Russia. People want to invest in good quality and expensive products, which is no longer happening in Western Europe because well, there is no money. Our product is something that arrives at the end of a project, you build a house, put in the fittings and curtains are the last thing you think of, at this point there is often no money left to invest in such things but in Russia it’s a different story. Our main objective for coming to MosBuild is to gain new customers, however we also use it as a platform to improve our brand recognition in the region. We have two divisions one for curtain tracks and solar protection and also have a sister company that manufactures locks.

Fabio Bonfiglio Export Manager Mottura

We are very happy. The atmosphere in the pavilion is very pleasant; there are glass ceilings with a lot of light coming in. We have also found the visitors to be very focused on our industry and what we are selling.Our main purpose for exhibiting at MosBuild Cersanex is brand awareness and the strengthening of our brands in the Russian market. The European market is currently not in great shape. In Russia they appreciate what we are selling and place a lot of value on products. ‘Made in Italy’ is recognised as being synonymous with innovation, technology, design and this market recognises the pluses that products ‘Made in Italy’ have.

Alessandro Beretta Herbovital 2 Srl

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My overall impression of MosBuild 2013 is that it’s even better than last year. The build up that organisers ITE did before the show has been great, particularly their online activity which has started to make a real difference to people’s awareness before the event, which creates greater numbers at the show. The numbers this year have been fantastic, we have talked to a lot of key architects and designers they are very interested in what we are presenting. We are demonstrating here our full range of products. Our sculptural wall finishes especially have been creating a lot of interest. The Russian market is one of our most important markets and that’s why I make the effort every year to come to MosBuild and we make a big presence here. We have exhibited at MosBuild for a number of years - we still feel it is extremely relevant for us to be here. Internationally we have gone through a lot of turmoil in recent years, but we are now starting to see an upward trend. You can get a snapshot of the industry from coming to see these trade shows, you can sense the market coming back to life, people are talking about live products. It’s not just a case of people saying yes we would like to use you at some point in the future it’s yes we have got projects that we can work on that we can specify you for. This particular section of MosBuild has moved into a much bigger area and again this demonstrates how much life there is in the market and the potential that we have here. MosBuild is definitely one of our top 5 shows; it is certainly on the world stage as an event that holds its own against the other trade shows. How the exhibition is presented and promoted is fantastic certainly one of the best I’ve seen for online promotion. ITE is leading the way in terms of getting those messages across.

Daniel Nevitt Marketing Director ARMOURCOAT

This was our first year exhibiting at MosBuild. Two years ago we launched a new brand called Luxsteel we tried to promote this by ourselves but struggled and felt the best way would be to use MosBuild as a platform to promote our brand. From the amount of visitors and new customers we had to our stand at MosBuild we anticipate increasing our output in Russia to 10,000 tonnes next year. The Russian market is important for coloured and printed steel it is bigger than most other markets and Russian people have rural houses made of wood, there is a large demand to change these houses from wood to steel. MosBuild is very big no other exhibitions that I have been to in this sector can compare to MosBuild’s scale. We have found the exhibition extremely lucrative for finding new customers.

Jin Hur Marketing Team leader UNION STEEL

We have been participating at MosBuild for almost 15 years and our company has been satisfied almost every year. In the first two days of the show we had our most amount of visitors, mainly coming from the regions and Moscow. We have met a lot of architects, designers and private customers. We are very satisfied with the visitor quality and quantity. The Russian market is important. We are an Italian company but we have two brands: Atlas Concorde and Atlas Concorde Russia. The taste of the Russian customers is different from the Europeans, therefore collections from Atlas Concorde Russia correspond to the needs of the local customers and the Russian market. There are two main exhibitions for us, the first is Cersaie in Italy, where we present our Italian collections and the second one is MosBuild Cersanex where we present Atlas Concorde Russia collections. MosBuild is a historical exhibition, people from the regions in Russia are used to coming here to meet companies they are working with so for us it is important to be here to promote our brand.

Anna Barskova Marketing Manager atlas concorde

MosBuild gives us the opportunity to make people aware of our company and our products and also to target new markets and new customers. MosBuild is not just about Russia it is also about Eastern European/ the old CIS Countries. On our stand today we have had visitors from Kazakhstan, Kyrgyzstan, Moldova, Uzbekistan, Ukraine and these offer us a good business opportunity. One thing we have discovered is that British-ness travels very well in Russia and Eastern Europe we are flying the flag and trying to promote that whenever we can.MosBuild has become the focal point for Russia and Eastern Europe and literally everything evolves around MosBuild. You have people travelling from all over the region into Moscow to visit MosBuild so it has become a very important exhibition. Most importantly every single manufacturer uses MosBuild as a platform to launch new products. This is significant because you know you have MosBuild and need to have a new product ready in time for this show, it gives you a focus. We at Graham & Brown definitely use it as a focus to launch any new products.

Mourad Hamoum Director of Export Sales Graham & Brown

The Russian market has been an important market for our company for the last 15 years. We only sell in two markets-the US and Russia. The US market has been down for the last 4 years, during which time we lost about 60% of our customers. The Russian market is much more stable. MosBuild provides a platform to meet with existing customers as well as finding new ones and it also helps us to communicate to our customers that we still exist and are still active. MosBuild is a global show- and it has become a tradition of ours to exhibit here. We have participated in every Mosbuild show with ITE since it began. Being at MosBuild is important it sends a clear message to your customers that you exist and you are relevant in your sector.

Max Podrez Ultrawood

We decided to come to MosBuild as we were looking at Russia as a market and had heard that MosBuild was a good show and had a good reputation so decided that this would be a good show to dip our toes in the water. It has proved to be quite useful for us. We currently sell in the Middle East, Far East, UK and some European countries. We have been selling in the Russian market for a few years now but it is now important for us to build a brand. Hamilton’s are not known in this part of the world. You go to the Middle East or the Far East and people know us. Here people don’t really know Hamilton’s so exhibiting at MosBuild is the beginning of a brand building exercise for Hamilton’s. We will back this up by opening a marketing office in Russia. MosBuild is the first show for us in this region and we are very pleased with the organisation of the event compared to other shows we have exhibited at.

John Purnell Export Sales Executive Hamilton

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We have a long history at MosBuild. Russia is an emerging market and for us this brings the potential of massive growth. Russia is very new and fresh, there are a lot of companies and lots of activity so there is plenty of opportunity. We work a lot with ITE and their exhibitions around this region; we try to be very active. Their exhibitions are very important to us for gaining new business. Not coming to MosBuild is not an option, you need to be here. If you do not come one year, customers notice. Exhibiting here reinforces our brand presence.

Adriana Fernandez Assa Abloy

It was our first time participating at MosBuild. We have had many visitors not only from Russia and the Russian federation countries but also from other countries in Europe etc. We are relatively new to the Russian market but see a huge potential here for our product (security doors). Russia has a large population. If 15% of the population have the ability to pay a bit extra just to buy top quality material, it seems that there is a very good market for us. We will definitely exhibit again next year and are very glad to be here.

Thanasis Athanasiou Exports Manager BIO PANEL

We look for quality over quantity of visitors and invite all of our potential clients to come here. This is a central meeting point for us with not only existing but also potential clients. We are satisfied with the few good quality clients who come here to meet us. This is the exhibition to be at for us in Russia. Russia (incl. Belarus and Ukraine) is a big market, they need our product. We supply turn-key plants for the production of insulating fire resistant building materials. Russia has the good wood for it, the cement for it- the raw materials. There is a lot of catching up to do in Russia concerning energy saving and CO2 reduction and our system/production lines are perfect for that. We focus towards passive, low rise housing. At the moment in Russia there is a big push towards low rise housing construction. Hundreds of thousands of houses need to be built in rural areas. Our system is not so much for high rise office buildings but for this rural housing and there is a huge demand for that. 10 years ago there was not much interest in energy savings. The Russians had so much gas and oil which seemed as though it will last forever but now the government is putting a lot of pressure on to change the mindset towards energy saving materials, meaning that we expect to sell several turn-key Wood-Cement Board plants this year. Everybody knows MosBuild and everybody comes here. For us this is the most important exhibition in the Russian market.

Bert van Elten Managing Director Eltomation

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In 2014, MosBuild, Russia’s leading building and interiors exhibition, will comprise three major sectors.

MosBuild 201420th international building and interiors exhibition

1- 4 April 2014Expocentre, Moscow, RussiaMosBuild Building & Interiors

• Building Materials & Equipment• Flooring• Lighting & Electrics• Decotex• Interior Finishes• Doors & Locks• Paints & Coatings• Wall Décor• Hardware & Tools• Country Construction

1- 4 April 2014Pavilion75•V.V.C.,Moscow,RussiaMosBuild Fenestration

• Windows & Facades• Architectural Glass• Gates & Automation• Fireproof Equipment

TechnoBuild 2014

15 – 18 April 2014Expocentre, Moscow, RussiaMosBuild Cersanex

• Bathrooms• Pool, Sauna & Spa• Ceramica• Stonex• Technoceramica• Kitchens

See you in 2014 at MosBuild’s 20th Anniversary Edition

r ussia ’s leading building and interiors exhibition · - anna smolyakova, interior designer,...

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