R0701

YTB Travel Network Non-Profit Fund Raising Program

Presentation Proposal for:

Helping Non-Profits Make a Difference

Your Name

YTB Corporate Consultant

Your Phone Number

Statistics and Facts*

• Online donating is a growing source of income.

• Many donors are affluent.

• Trends prove that donors are beginning to give to more than one charity online.

• Donors choose monthly giving more than single giving in comparison to other methods of giving.

• Donors are more trusting of charities online than other institutions online (i.e. giving e-mail, opening attachments, links).

• Online programs will attract new age groups.

Statistics and Facts*

• In 1999, estimated total online giving: $10 million

• In 2000, estimated total online giving: $250 million

• Prediction: By 2010 1/3 of money donated will be given online. At current levels (2003), this would represent $80 billion

Source: Harvard University, Initiative on Social Enterprise Report (Oct 00)

GENDER

Male 44.6%

Female 55.4%

AGE OF DONOR

18-29 16.9%

30-39 27.7%

40-49 24.1%

50-59 18.1%

60-69 8.4%

70-79 4.8%

80 or older 0%

ONLINE CHARITABLE DONATIONS

GIVEN TO IN THE LAST YEAR

1 44.2%

2-3 28.6%

4-5 16.9%

6-10 5.2%

10 or more 5.2%

*HJC New Media Direct Marketing Association Nonprofit Federation

Survey of Online Donorsfrom over 1,000 non-profitorganizations*

Statistics and Facts*

• Americans overwhelmingly agree that a company’s support for a charitable cause impacts their buying decisions.

• According to a Cone/Roper study, more than 86% of American’s would be likely to switch brands to support a cause, when price and quality are equal.

The Non-Profit Dilemma

Educational

Environmental

Religious

Social Medical

Funding is a never ending challenge for non-profits

Take Your Fund Raising Over the Top !

Travel is the Ultimate Fund Raiser!

Our innovative affinity program provides you with your own online travel website (similar to Expedia®) which can help generate thousands of dollars for your organization when members and supporters book their personal travel through you.

No Matter What Your Cause…

WORLD’S LARGEST INDUSTRY

• Travel is the world’s largest industry and is growing 23%

faster than the global economy

• $1.3 trillion industry in the U.S. alone

• Travel is a “big ticket” item producing significant

commissions

UNIVERSAL APPEAL & DEMAND

• Everyone loves to travel

• Travel is expected to double by the end of the decade

INDUSTRY MARKET SHIFT

• On-line travel is the fastest growing commercial Internet

segment

Why Travel?

• Founded in January 2001 with the goal of becoming the world’s largest travel company by 2011

• Founded by Lloyd “Coach” Tomer, a retired pastor who understands the challenges of non-profit organizations.

• Wholly-owned subsidiary of YTB International, a publicly-traded company (YTBL.PK)

YTB Travel Network

Staff grew from 18 in 2003 to over 140 in 2006

New Home OfficeWood River, IL • 122,000 sq. ft.

YTB Travel Network earned the Pinnacle Award, Carnival Cruise Lines’ top award

YTB Travel Network

• Travel is YTB’s business.

• Our 2007 goal is $1 billion in travel bookings!

You earn 40% of the

commissions for travel

booked on your site by

your supporters. The

commissions are paid to

you as royalties.

Your Organization’s “Private Label” Travel Site

The booking engine

uses the same

technology and provides

the same features and

prices as other online

booking engines such as

Expedia®, Orbitz® and

Travelocity®.

In addition to your full

service booking engine,

YTB is developing a series

of “specialty sports”

websites to which your

supporters will also have

access. These are provided

to your organization as

part of your YTB travel

program at no additional

fee. As with all travel

booked through YTB, these

travel deals pay your

organization top

commissions.

Your Organization’s

“Specialty”

Travel Website

Our partners are the biggest names in travel. They provide your inventory!

A Simple Shift

Simply stated, all you are saying to your members or supporters is this:

“We know you are going to book travel online. All we are asking is that you book your travel with us. You’ll receive competitive rates or better and you’ll be helping a cause you believe in.”

Even a relatively low participation rate by membership can produce significant funds.

Affinity Program Business Model

Association receives funds paid by third party vendors - not membership base Association booking engine provides

membership with competitive online rates

Members/supporters visit

association site to book personal

travelYTB provides marketing assistance

Your Organization Will Earn $169

2 People – 7 Day Caribbean Cruise

Let’s Compare

Produce a Financial Windfall

00,000 Total Membership of Organization

x 1% participation by members

= 0000 Participating Members

x $2,800 average yearly usage per member

x 5% Average commission rate

= $ 00,000 in travel commissions

x 40% association percentage

= $ 00,000 in Revenue for Your Organization

With the YTB program you receive a substantial share of the revenue from

your travel website. 40% of all travel commissions from the website go

directly to your organization. Below is an example of the income potential of

an organization.

Figures provided are target estimates and do not imply guaranteed performance. To achieve maximum performance organizations must effectively communicate the travel program to their supporters.

What percentage of your supporters would travel with you if it didn’t cost them a penny?

Marketing and Promotion

YTB has a variety of marketing campaigns and tools to help market the travel program to your supporters. We can provide camera ready master copies of marketing material including:

Display ads

Posters

Inserts

Emails

Website Banners

Desktop Icons

YTB Account ManagerEvery association account in the YTB Travel Affinity program is assigned their own account manager. At YTB we want our

program to be a resounding success for your organization. Your account manager will get to know your organization and will make recommendations on how, together, we can maximize the fundraising from

your travel program. We have a number of marketing programs in addition to group travel ideas they will discuss with you to get your travel

program off to a fast start!

Group TravelIn addition to the travel website and account manager, we also provide group

travel services free of charge! No matter what your cause, group travel can

be the perfect complement to your organization! Group travel can:

• Produce significant commissions back to your organization.

• Provide your supporters with the opportunity to travel at a very reasonable prices.

• Generate excitement for your organization.

• Be unbelievably easy to organize and implement!

If you believe a group function must be time consuming and daunting, you haven't worked with YTB!

Group travel must comply to YTB Group Travel Guidelines

Funding Advantage Newsletter

We are constantly changing…improving our program to serve you better.

And we want to let you know what these changes mean to your travel

program. That’s why every 3-4 weeks we publish our Funding Advantage

newsletter.

Through the Funding Advantage we let

you know about new marketing

programs, great group travel ideas,

new vendors we add to your travel

website and success stories from our

association accounts.

A Service to your Supporters

Who doesn’t love to travel…and who doesn’t love great travel prices? Your

travel program is much more than just a fundraising program. As a service to

your supporters, it puts the “fun” into

fundraising! Through your travel

program we will bring great travel

opportunities to your supporters at

some of the best prices found on the

internet. And, you get all the credit!

The Process

This places your organization on our “Do Not Contact” list to prevent being called by other Association Specialists.

YTB will provide any information needed for board approval. Plus, we will conduct conference calls or additional presentations.

Once application has been received. The booking engine can usually be online in 7-10 business days.

Association provides an image file of their logo to be used on the booking engine.

YTB will create, maintain, and house on a secured server a “Private Label” booking engine for the association.

YTB will provide marketing assistance to be used to promote affinity program with members and supporters.

Funds are distributed after being received by YTB Travel.

Your Organization is Registered with YTB

Conduct Due Diligence

Complete and Submit Application

Provide Organization Logo

YTB Customizes Your Booking Engine

Marketing/Promotion Program Initiated

Receive Royalty Checks from YTB

Program Features

• Association booking engine provides membership with

competitive online rates

• Relatively low participation rate by membership still

produces significant revenue

• Association revenue paid by third party vendors not

membership

• Program operates 24/7 producing perpetual income

• “Private Label” booking engine provides additional

exposure

Program Features

• Trackable commissions

• Customized marketing program

• No Long-term Commitment

• Assigned Account Manager and group travel expert.

• High perceived value

• Program cost is only a one time fee of $449.95.