r&a marketing - complete marketing solutions
DESCRIPTION
Reach your target audience and grow your business in today’s marketplace with R&A Marketing’s Complete Marketing Solutions. By successfully integrating all online and offline media, our integrated marketing plans are tailored to meet your specific needs to give your company a real chance to increase sales. You’ll be assigned your own marketing team, consisting of a Senior & Jr. Account Specialist plus an Online Specialist, to equip you with the knowledge and tools to effectively reach your target audience by combining your free R&A Web+ Website, our unique industry focused social media package, and our 24 years of retail marketing. Together, we can help you create a commanding online presence to drive fans directly into your place of business.TRANSCRIPT
Complete Marke-ng Solu-ons
AWARENESS CONSIDERATION SELECTION PURCHASE LOYALTY
Go to store
View TV or print ad
Compare op2ons
Choose best op2on
Buy item Join/align with brand
The Once-‐familiar Consumer Journey 1. Few touch points, well-‐choreographed 2. Linear, store-‐dependent 3. Adver2sing-‐inspired
Old Way To Market Your Store
A New Customer Journey 1. A prolifera2on of engaging digital touch points 2. Non-‐linear, cross-‐channel 3. Web-‐first for many consumer buying decisions
Read Facebook feeds
New Way To Market Your Store
Search for brand
Research product
View designer video
Visit a store
Order ouQit
Send mobile pic
Upload pics of
purchase
Read a review or
blog
How Marke2ng Changed
Social Interac-on has become a MEDIA • Facebook has over 900 million ac2ve users • 93% of US adult Internet users are on Facebook. • 1 out of every “8 minutes” online is spent on Facebook.
• 67% B2C have acquired a customer via Facebook. • On average a Facebook fan:
• Spends $71.84 more than a non-‐fan • McDonalds fans spend $159.79 more than non-‐Fans
• Is 28% more likely to con-nue using a brand • Adidas fan 42.55% more likely than a non-‐fan
• Is 41% more likely to recommend a product • Red Bull fan 49.26% more likely than a non-‐fan
How Marke2ng Changed
Online Media has become the Newspaper, Yellow Pages, Television and Store in one easy to use resource
• The internet has fundamentally changed the way people find, discover, share, shop, & connect
• 66% of things being “done” online is purchasing a product
• The Furniture Industry is currently selling $12.3 billion online, represen2ng about 9% of all category sales, according to research firm Forrester Research Inc. – Sales are expected to rise to $26.7 billion in 2012, based on our research.
– This firm has been right in their projec2ons each year since 2003
How Marke2ng Changed
Tradi-onal Media has become a vehicle to drive traffic to your online store
• 6 out of 10 households watch TV and are on their laptops at the same 2me
• 28% of all direct mail adver2sement recipients are likely to react to the pieces call to ac2on—either online or offline
• According to our website analy2cs, website traffic increases by 30% when an insert is distributed via the newspaper or marriage mail
It’s Time Your Marke2ng Becomes Integrated Traffic Builders
Social Media Website
Media
Budget
Traffic Builders
Social Media
Website
What You Get
• Reach your target audience and grow your business in today’s marketplace with R&A Marke2ng’s Complete Retail & Marke2ng Solu2ons.
• By successfully integra2ng all online and offline media, our integrated marke2ng plans are tailored to meet your specific needs to give your company a real chance to increase sales.
What You Get Integrated Marke-ng Planning • Quarterly Promo2onal Calendar with unlimited edits • Line by Line Budget to measure sales performance verses adver2sing spend • Bi-‐Annual media research in the market • Media Planning for online & offline media sources • Media buys included for less than 5 media outlets • Coordina2on of all industry marke2ng programs • One on One visits at the major markets (High Point & Las Vegas) • Assigned Marke2ng Team – Consis2ng of Senior & Jr. Account Specialist and Online Specialist • Unlimited communica2on with one scheduled phone mee2ng for post analysis and
promo2onal and planning per month • All agency media commissions are passed directly to the retailer • One straight forward monthly fee • No contracts • Provided crea2ve for all online media outlets Rotators, Facebook, Sidebars, Coupons, etc • Custom Online Crea2ve For 2 promo2ons per month*
*Beyond 2 promo2ons – addi2onal $175 per month
What You Get Free Social Media Package • Crea2on of your Facebook Page with Profile Picture and Info • Facebook Links provide Fans with tons more info and opportunity to
interact • Installa2on and implementa2on of the current Ashley Promo2onal
Facebook App to coordinate your online presence with all offline media
• Assigned Online Facebook Specialist • Intui2ve dashboard • Social Media Analy2cs • Facebook Web Banner • In Store POP: Print-‐ready posters, business cards, table top cards • One Post A Day to your Facebook page
What You Get Free R&A Web Plus Website • Web Site Design • Analy2cs • 6 page branded website • 100 products • Assigned Online Specialist • Unlimited adver2sing space available • 6 branded business emails • Shopping Cart*
*Addi2onal costs to sell online
Price • Complete Retail & Marke2ng Solu2ons – $999 per month
• 6 Page Website, 100 Products, and Shopping Cart – FREE
• Social Media Package Plus One Post A Day – FREE
• Custom Online Crea2ve For 2 promo2ons per month* – FREE
*Beyond 2 promo-ons – addi-onal $175 per month
Learn More www.ramarke2ng.com/integrated-‐marke2ng/
“Money will only move when value is created for the
customer.” -‐ R&A Marke2ng
Contact Kevin Doran to start today: 888-‐225-‐0776 ext 103 kevin@ramarke2ng