r&a partnership brazil
TRANSCRIPT
Ruschel & Associados
The best marketing & communications partner to improve your business in Brazil
If you're looking for a nimble, next-generation marketing partner to improve your business in Brazil, welcome to Ruschel & Associados!
Ruschel & Associados is a Brazilian marketing and communications consulting firm with experience in the market for over two decades. We offer a different approach in creating individualized solutions for clients across, and deliver unconventional results.
Let’s connect!
The best partnership to improve your business in Brazil
Services in the Brazilian market
Services in the Brazilian market
Services in the Brazilian market
Promotion Promoting events like degustations & tastings and manage activities like brotherhoods and relationship clubs
Press services & relations Showing your values to hot tourism and wine Brazilian journalists
Communications Storytelling at the In Vino Viajas blog and creation of newsletters to talk with selected networks on tourism & wine trades, media and consumers
Services in the Brazilian market
Storytelling by In Vino Viajas
Reaching your potential consumers with stories about people, itineraries, places, communities and products that entertain, amuse and delight everyone.
Services in the Brazilian market
In Vino Viajas offers unique storytelling that goes to the heart – and sells
In Vino Viajas is the 10th most accessed wine-blog in Brazil and the most international blog of wine culture, oenotourism and cultural tourism from Latin America.
Published in Portuguese with thousands of readers in Brazil and in another 124 countries, In Vino Viajas has achieved prestige and allegiance. The main reason for its success is that we tell stories that entertain, amuse and delight everyone. We inspire people, and our stories touch them in a very special way.
Readers from 124 countries, 24 hours a day, 7 days a week
Services in the Brazilian market
At In Vino Viajas we reach people who seek wines not because of their scores, but because they taste good and were produced by human beings, families and communities with identity, honesty, and quality.
The heartwarming story of Anna Laudisi and his family to produce Dolcettos and Barberas in Piedmont had hundreds of impassioned readers.
Services in the Brazilian market
In Vino Viajas goes to the hearth of people wich is deciding on a tourism destination: we show places and communities that offer identity, truth, culture and joy of life.
We interviewed Santiago Vivanco, president, to present and show the Museum of Wine Culture from La Rioja in Briones, Spain
How “In Vino Viajas” can help you
Tourism trade To territories, destinations, communities, regions, cities or wine routes associations we propose more benefits for the same investment with our winning 3 X 1 strategy: we visit your community and show it to readers from 124 countries as:
1) a series of stories published in “In Vino Viajas” 3 or more times 2) publication of these stories on the client’s website 3) and we publish them too in a newsletter to sent to travel agencies, journalists and potential travelers
Brazilians are big spenders when travelling abroad
According to UNWTO, 6.5 million Brazilians spent US$ 26 billion in foreign travel in 2012, and many Brazilians travel to Portugal, France, Spain, Italy, Germany and the UK, seeking their family roots. Do you want to stay in the roadmap?
How “In Vino Viajas” can help you
Wine trade For producers and exporters of wines, olive oils and original food “In Vino Viajas” will tell stories that shows your house, your table, your food, your work, your community, your terroir and your family the best way there is: with emotion & savoir-faire.
We will show that you are a person who loves what you do and respects those who consume your products.
The Brazilian wine market: big opportunities
Brazil has the 7th largest GDP in the world and Brazilians consume only 1.9 liters of wine per year (2012). According to a Vinexpo study published in 2013, by 2017 Brazil will be one of the world's top 10 red wine consumer markets.
How “In Vino Viajas” can help you
Our proposal is not sell products, but create value to brands, places, people and destinations
In “In Vino Viajas” pages we show the life of families, producers, workers, distributors, architects, mayors, shopkeepers, hoteliers, popular artists, local leaders and tell about their ideals, difficulties and successes.
We connect real people, their values and their behaviors up front. We don't advertise, we reach out and touch – and emotional positioning is the best way to sell products with “soul” such as wine and oenotourism. Emotion is the best way to sell products with “soul”
such as wine and oenotourism
How “In Vino Viajas” can help you
In Vino Viajas’s profile readers
Men & Women, high qualification and income with sophisticated consumption habits in 124 countries in Europe, Latin America, North America, Asia, Russia & Balkans, Middle East, Australia and Africa.
Number of unique IPs (geo-referenced access records) in the main 15 countries besides Brazil: Portugal (353 IPs), France (345), Italy (320), United States (286), Spain (275), Germany (259), Switzerland (85), England (65), Argentina (55), Canada and Mexico (53), Netherlands (54), Russia (45) and Australia (38) (Data June, 15, 2015)
The best partnership to improve your business in Brazil
Contact us to request a tailored quote We love our work and we will do everything possible to find a solution that will please you. Let us help you to touch people.
São Paulo - Brazil Phone: +55-11-4702-9006 Mobile: +55-11-999-743-187 E-mail: [email protected] www.ruscheleassociados.com.br Skype: rruschel1 Rogerio R. Ruschel, Director