race online 2012
DESCRIPTION
Howard Bashford talking about customers who do not use the internet and how to encourage them to access the benefits of being online.TRANSCRIPT
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Meeting the needs ofour customers
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Who are our customers
• 8.4 million adults are not online
• 65% of over 65 year olds do not have internet access
• Home and housing associations
• 29% of 65+ use the internet for travel
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What is the key driver
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What is the key driver
Motivation
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Inspire customers
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Engage customers
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Engage customers
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safe accessible intergenerational e-inclusion
12© Mobilelite Ltd. All rights reserved.
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become a
Digital Champion
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Working with partners
UK Online CentresBBCCorporatesVoluntary GroupsSchools and associationsIndividualsLocal authorities
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Create initiatives
Go ONPass IT OnGive an HourGo ON LeedsGo ON Adopt
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inspire
show
set up
donate
at work or school
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