race to reality: the next billion-people market opportunity
TRANSCRIPT
RACE TO REALITY
THE NEXT BILLION-PEOPLE MARKET OPPORTUNITYMark PapermasterSenior Vice President and Chief Technology Officer
CHANGING THE WAY THE WORLD COMMUNICATES, LEARNS & EXPERIENCES
NEXT INFLECTION POINT
AUDIO VISUAL INTERACTIVE PORTABLE
DEMAND FOR BETTER EXPERIENCES
VOICE RECOGNITION
GESTURE RECOGNITION
3D ENTERTAINMENT
WELCOME TO THE IMMERSIVE COMPUTING ERA
SEE. HEAR. SENSE.
CONTEXT AWARE
GRAPHICS & COMPUTE ADVANCES
AFFORDABLE HEADSETS
APP & CONTENT ECOSYSTEM
PC MONITOR VR HEADSET
Immersive 2D Displays
Physically Based Rendering
EYE EXPERIENCE
Full PresencePhotorealism in VR
100s of GFLOPS
Immersive Computing Today
10s of TFLOPS
1000 TFLOPSHD 2XHD
64XHD
THE PATH TO TRUE VIRTUAL PRESENCE
VR | UNDERSTANDING THE ECOSYSTEM & SUPPORT Roy Taylor Corporate Vice President Alliances and Content
EMPOWER THE CREATORS
OUR PASSION
VR CHANGES EVERYTHING
BECAUSE IT CHANGES OUR PERSPECTIVE.
121 YEARS OF LOOKING THROUGH A WINDOW.
WE ARE NOW ABLE TO STEP THROUGH IT.
VR CONTENT THREE MAJOR TRENDS
GAMES
VRaaS
VR as a Service
VR Experiences
VRE
VR CONTENT PIPELINE
TOOLSENGINESCONTENT
CREATORSASSET
CREATIONPLATFORMS
LOCATION BASED
PC
CONSOLECAMERAS
RENDERERS
LIGHTFIELDS
500+VR
ENGAGEMENTS
500+GAME
ENGAGEMENTS
4000MEMBERS OF
THE VES
100+MOVIE
STUDIOS
12FILM
SCHOOLS
251GAME
PUBLISHERS
1500GAME
DEVELOPERS
ENGAGEMENT
SOCIAL VR
STITCHING
4-24 CAMERAS, 4K TO VR HEADSETS AND MOBILE DEVICES
REAL-TIME 360 VIDEO STITCHING SOLUTION
ENABLED BY DIRECT GMA
SOLOMON ROGERSCEO REWIND STUDIOS
SOLOMON ROGERSCEO REWIND STUDIOS
Image produced with the permission of Daniel Buck
RENDERING
RADEON™PRORENDER
JOHN MACINNESCO-FOUNDER MACINNES SCOTT
JOHN MACINNESCO-FOUNDER MACINNES SCOTT
DEVELOPER KITS AVAILABLE NOW
SSG
EDITING THE BEAUTIFUL
0.85 GB/s @ 17 FPS 4.59 GB/s @ 92 FPS
5X+ FASTERWITHOUT
RADEON PRO SSG
WITH RADEON PRO SSG
8K CONTENT FOR TOMORROW’S VR HEADSETS
Siri AbrahamsonDirector of Business DevelopmentAP Content Services International
Darrell AllenVideo Graphics EditorAP Interactive
image neededimage needed
2017
6M
1.5M
2.7M
50k
2016
3M
1M
750k
50k
Tethered with Controllers
Headsets without Controllers
Smartphone Based
SOURCE: JON PEDDIE RESEARCH
AAA CONTENT CHALLENGE
Battlefield 4
Estimated Production Cost $100M, or approximately $833K Per Minute
Sold 10M+ Units
AAA CONTENT CHALLENGE
The Martian
Estimated Production Cost $108M, or approximately $770K Per Minute
63M Tickets Sold
VR FOR ALL
THE DESKTOP PC FOR VR
€699 WITH RX 480RADEON™ RX 480: HTC & OCULUS RECOMMENDED
LOCATION-BASED VR
LOCATION BASED VR
GROWING THE VR ECOSYSTEM GAMES-VRaaS-VRE
FORM FACTORS
VR CAFES
CREATORS VR INDUSTRIES
EDUCATIONENTERTAINMENTGAMING
VISUALIZATIONDESIGN
MEDICINE
JOURNALISM RETAIL
0
200
400
600
800
1,000
1,200 IMMERSIVE ERA
Accelerated by Advanced Visualization & Compute
Source: AMD
1995 1998 2001 2004 2007 2010 2013 2016 2019 2022 2025
Mill
ion
of
Un
its
PC + Web Browser Era
Smartphone + Apps Era
ACCELERATINGTHE IMMERSIVE ERA
FOOTNOTES
Slide 60, Radeon Pro SSG demo: System 1: w/out Radeon Pro SSG, CPU: i7 4790K, RAM: 16GB DDR3 1600Mhz, Motherboard: Gigabyte GA-Z97X- Gaming5, PSU: 1200W, GPU: Radeon R9 Nano, SSD (OS): Samsung 850 Evo 250GB, SSD2 (demo content) - M.2 Samsung 950 Pro 512GB, GPU driver: 16.30.2010-160629n- 304071E, Video Player: AMD LiquidFlashPlayer -internal app, Demo Content - Raw 8K Video file, OS: Win 10 64bit. System 2: w/ Radeon Pro SSG, CPU: i7 4790K, RAM: 16GB DDR3 1600Mhz, Motherboard: Gigabyte GA-Z97X-Gaming5, PSU: 1200W, GPU: RadeonPro SSG, SSD (OS): Samsung 850 Evo 250GB, GPU driver: 16.30.2010-160629n- 304071E, Video Player: AMD LiquidFlashPlayer - internal app, Demo Content - Raw 8K Video file, OS: Win 10 64bit. System with Radeon Pro SSG scores 0.85 GB/s @ 17 fps. System with Radeon Pro SSG scores 4.59 GB/s @ 92 fps, more than 5X that of the system without Radeon Pro SSG.
ATTRIBUTION & DISCLAIMER
Battlefield 4 images and logos © 2015 Electronic Arts Inc. Battlefield, battlefield 4 and the DICE logo are trademarks of EA Digital Illusions CE AB. EA and the EA logo are trademarks of Electronic Arts, Inc.
Eagle Flight images and logos courtesy of Ubisoft Entertainment.
DISCLAIMER
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Use of third party marks / products is for informational purposes only and no endorsement of or by AMD is intended or implied.
©2016 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, LiquidVR, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies.