Rachel G. RubinBEXLEY PUBLIC LIBRARYEnlighten Engage Inspire

ENGAGEMENT THROUGH EVALUATION: UNDERSTANDING AND USING DATA TO CONNECT TO YOUR COMMUNITY

EVERYDAY ADVOCACY4/25/2013

Evaluation: Focused on making a judgment about quality To document achievement against set standards

Assessment: Measures performance in order to produce feedback for

improvement Non-judgmental

EVALUATION VS. ASSESSMENT

Between 2011 and 2012, the number of kids with Bexley Public Library cards increased 14%.

The number of kids with Bexley Public Library cards increased 14% from

2011-2012

WHY COLLECT DATA?

Pew Internet and American Life Project: Libraries http://

www.pewinternet.org/topics/Libraries.aspx?typeFilter=5

OCLC http://oclc.org/research/publications.html

ALA Impact Research:

http://www.ala.org/research/librariesmatter/ State of America’s Libraries: http

://www.ala.org/news/pr?id=12834

PEW, OCLC, IMLS, OH MY!

91% of Americans ages 16 and older say public libraries are important to their communities

Just 22% say they know all or most of the services their libraries off er now

“Library Services in the Digital Age” http:// l ibraries.pewinternet.org/2013/01/22/l ibrary-services/

NATIONAL TRENDS, LOCAL IMPACT

LOCO FOR LOCAL

What do you want to know? Does the data you’re collecting answer the

questions you need to answer? What will you do with the information? Do you need help?

READY, FIRE, AIM

COUNTING OPINIONS

COUNTING OPINIONS

BUSINESS DECISION

Evaluation forms “Did this program/service/training/class meet your

expectations?”Ongoing Feedback

“Tell us how we’re doing!”Surveys and Focus Groups Informal/Anecdotal

IN-HOUSE

IN-HOUSE

ADVOCATE

http://ebookfriendly.com/2013/04/05/libraries-matter-5-fantastic-library-infographics/

ADVOCATE

http://www.ala.org/offices/sites/ala.org.offices/files/content/QuotableFacts.2012_0.pdf

Library Advocate’s Handbook http://www.ala.org/offi ces/ola/libraryadvocateshandbook

Advocacy University http://www.ala.org/advocacy/advleg/advocacyuniversity

ADVOCACY TOOLS

CONNECT

ASK THE RIGHT QUESTIONS.