rachel j. roginsky, ishc [email protected] 164 canal street boston, ma 02114 ~...

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Rachel J. Roginsky, ISHC [email protected] 164 Canal Street Boston, MA 02114 ~ 617/722-9916 www.pinnacle-advisory.com OUTLOOK 2007

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Rachel J. Roginsky, [email protected]

164 Canal Street Boston, MA 02114 ~ 617/722-9916

www.pinnacle-advisory.com

OUTLOOK 2007

NATIONAL LODGING MARKET

Total U.S. Monthly Room Supply – Seasonally Adjusted January 1989 to April 2006

Source: Smith Travel Research

90,000,000

100,000,000

110,000,000

120,000,000

130,000,000

140,000,000

150,000,000

1989 1991 1993 1995 1997 1999 2001 2003 2005

Seas Adj

CAGR – 2.065%

CAGR 3.5%

CAGR 0.8%

4.4 Million Rooms

3.1 Million Rooms

Source: Smith Travel Research

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

1989 1991 1993 1995 1997 1999 2001 2003 2005

Seas Adj Monthly Average

Peak CAGR – 2.7%

CAGR – 2.061%

6.1%

Total U.S.Monthly Room Demand – Seasonally AdjustedJanuary 1989 to April 2006

59 59.2

63.1

61.3

64.864.4

55

60

65

70

2002 2003 2004 2005 2006P 2007P

Total United States Occupancy Percent2002 – 2007P

Source: Smith Travel Research

4.1

5.4

-1.5

6.56.7

0.1

-2.0

0.0

2.0

4.0

6.0

8.0

2002 2003 2004 2005 2006P 2007P

Total United States ADR Percent Change2002 – 2007P

Source: Smith Travel Research

8.5 8.9

7.17.8

0.4

-2.7

-5.0

0.0

5.0

10.0

2002 2003 2004 2005 2006P 2007P

Total United States RevPAR Percent Change2002 – 2006P

Source: Smith Travel Research

Top 25 Market Areas – Occupancy Percent 2005

Source: Smith Travel Research

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

Detro

it, M

I

Norfo

lk-VA B

each

, VA

St. Lo

uis, M

O, IL

Dallas

, TX

Nashv

ille, T

N

Denve

r, CO

United

Sta

tes

Chicag

o, IL

Atlant

a, G

A

Bosto

n, M

A

Houst

on, T

X

Tam

pa-S

t. Pet

e

Minn

-St P

aul

Phoen

ix, A

Z

New O

rlean

s, L

A

Seattl

e, W

A

Philad

ephia

, PA-N

J

Orland

o, F

L

Was

hingt

on, D

C-MD-V

A

San F

ran-

San M

ateo

, CA

San D

iego,

CA

Miam

i-Hial

eah,

FL

Anahe

im -

Santa

Ana

, CA

LA-L

ong

Beach

, CA

New Yo

rk, N

Y

Oaho

Islan

d, H

I

Top 25 Market Areas – Average Daily Rate 2005

Source: Smith Travel Research

$0.00

$50.00

$100.00

$150.00

$200.00

$250.00

Top 25 Market Areas – RevPAR 2005

Source: Smith Travel Research

$0.00

$50.00

$100.00

$150.00

$200.00

$250.00

Key 15 Markets RevPAR Percent ChangeApril 2006 YTD Year-over-Year

3.5

7.2

7.5

9.0

9.9

10.0

10.7

11.1

11.5

11.6

12.4

15.5

16.6

17.6

17.8

20.0

2.4

0 5 10 15 20 25

Washington

Philadelphia

Orlando

All Other Markets

Total US

New York

Los Angeles

San Diego

Top 25 Markets

Miami

Phoenix

Boston

San Francisco

Honolulu

Atlanta

Dallas

Chicago

Source: Smith Travel Research

SUBURBAN BOSTON LODGING MARKET

Suburban Boston Occupancy 1996 - 2005

Source: Smith Travel Research/Pinnacle Advisory Group

69.4% 71.1% 69.9% 70.0%73.3%

61.3%58.3%

54.8%58.5% 59.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Suburban Boston Average Daily Rate 1996-2005

Source: Smith Travel Research/Pinnacle Advisory Group

$96.13 $92.22$90.71

$94.68

$105.13$107.73

$102.08$98.30

$90.32

$81.51$75.35

$-

$25.00

$50.00

$75.00

$100.00

$125.00

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Suburban Boston RevPAR 1996 - 2005

Source: Smith Travel Research/Pinnacle Advisory Group

$53.93 $53.93

$49.89$55.70

$65.11

$79.31

$69.16$68.71$64.22

$56.57

$-

$25.00

$50.00

$75.00

$100.00

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Suburban Boston Supply and Demand 1999 - 2005

Source: Smith Travel Research/Pinnacle Advisory Group

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

1999 2000 2001 2002 2003 2004 2005

Supply

Demand

Suburban Boston Occupancy YTD May 2004 - 2006

Source: Smith Travel Research/Pinnacle Advisory Group

51.7%

53.4%

55.4%

40.0%

42.0%

44.0%

46.0%

48.0%

50.0%

52.0%

54.0%

56.0%

58.0%

2004 2005 2006

Suburban Boston Average Daily Rate YTD May 2004 - 2006

Source: Smith Travel Research/Pinnacle Advisory Group

$92.86

$97.85

$89.02

$84.00

$86.00

$88.00

$90.00

$92.00

$94.00

$96.00

$98.00

$100.00

2004 2005 2006

Suburban Boston RevPAR YTD May 2004 - 2006

Source: Smith Travel Research/Pinnacle Advisory Group

$45.96

$49.63

$54.23

$40.00

$42.00

$44.00

$46.00

$48.00

$50.00

$52.00

$54.00

$56.00

2004 2005 2006

•Hilton Garden Inn – Plymouth – 130 Rooms – May

•Hampton Inn and Suites – Plymouth - 122-rooms – August

•Residence Inn – Marlborough – 112 Rooms - October

•Residence Inn – Norwood – 96 Rooms – November

Suburban Boston New Supply 2006

Source: Pinnacle Advisory Group

Source: Pinnacle Advisory Group

•Improving Economy

•Stronger Office Market

•Limited New Supply

•Compression

Suburban Boston 2006

2005 2006 Change

Occupancy 60% 62% 3.9%

Average Rate $96.13 $100.94 5.0%

RevPAR $57.39 $62.58 9.0%

Suburban Boston Projections 2006

Source: Pinnacle Advisory Group

•Limited New Supply

•Slightly less Compression

•Improved Economy

•Conversions

Suburban Boston 2007

2006 2007 Change

Occupancy 62% 63% 1.6%

Average Rate $100.94 $105.98 5.0%

RevPAR $62.58 $66.77 6.7%

Suburban Boston Projections 2007

Source: Pinnacle Advisory Group

BOSTON CAMBRIDGE LODGING MARKET

Boston / Cambridge Occupancy 1989-2005

Source: Pinnacle Advisory Group

79%

72%

70%

74%75%

76%

78%79%

78%

78%

77%

75%

72%

68%

74%

72%

69%

60%

65%

70%

75%

80%

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Boston / Cambridge ADR 1989-2005

Source: Pinnacle Advisory Group

$199.74

$181.34

$165.04$154.01

$165.98$175.20

$190.28

$176.65

$161.15

$143.58$132.93

$125.03$117.35$113.92

$115.96$118.72

$114.11

$-

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$175.00

$200.00

$225.00

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Boston / Cambridge RevPAR 1989-2005

Source: Pinnacle Advisory Group

$156.80

$125.85$119.16

$108.12

$122.66$131.22

$82.16$87.85

$78.85 $82.02$88.01

$96.27$103.69

$111.99

$127.31

$137.79$145.37

$-

$25.00

$50.00

$75.00

$100.00

$125.00

$150.00

$175.00

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Boston / Cambridge Supply and Demand 1989-2005

Source: Pinnacle Advisory Group

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

Supply

Demand

Boston / Cambridge Occupancy YTD May 2004-2006

Source: Pinnacle Advisory Group

68.3% 68.6%72.6%

40.0%

45.0%

50.0%

55.0%

60.0%

65.0%

70.0%

75.0%

2004 2005 2006

Boston / Cambridge ADR YTD May 2004-2006

Source: Pinnacle Advisory Group

$146.66$149.04

$163.36

$135.00

$140.00

$145.00

$150.00

$155.00

$160.00

$165.00

2003 2004 2005

Boston / Cambridge RevPAR YTD May 2004-2006

Source: Pinnacle Advisory Group

$112.06

$101.78

$131.06

$90.00

$95.00

$100.00

$105.00

$110.00

$115.00

$120.00

$125.00

$130.00

$135.00

2004 2005 2006

Boston / Cambridge Change In RevPAR 1996 – YTD May 2006

Source: Pinnacle Advisory Group

8.0%

14.4%

8.7%

2.6%

9.7%

-18.8%

-6.3%

-14.9%

14.5%

5.9%

17.0%

-25.0%

-20.0%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006YTDMAY

Boston / Cambridge Change In RevPAR By Market Area 2005

Source: Pinnacle Advisory Group

-2.0%

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

Back Bay Downtown Other Cambridge

Occupancy

Avg Rate

RevPAR

Boston / Cambridge Change In Performance By Market Area YTD May 2006

Source: Pinnacle Advisory Group

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Back Bay Downtown Other Cambridge

Occupancy

Avg Rate

RevPAR

•Westin Headquarters Hotel – Waterfront – 790 Rooms – June•Intercontinental – Downtown - 424-rooms - November

Boston / Cambridge New Supply 2006

Source: Pinnacle Advisory Group

•Charles Street Jail – Beacon Hill – 308 Rooms - May •Renaissance – 477 Rooms – Waterfront District – December

Boston / Cambridge New Supply 2007

Source: Pinnacle Advisory Group

Continued Strong Corporate Growth Anticipated

2006 Record Convention Year

2007 Slightly behind 2006

Winter Advertising Campaign will help off-season Leisure

Boston / Cambridge Demand Factors

Source: Pinnacle Advisory Group

Strong increases in other national markets

Momentum from 2006 Likely to Carry-Over to 2007

Luxury Orientation of New Product Will Help

Large Citywides and Continued Strong demand will Help Compression

Boston / Cambridge Average Rates

Source: Pinnacle Advisory Group

• Several Regional Executives • 5-7% RevPAR Growth

Pinnacle Operator’s Survey 2007 Outlook

Source: Pinnacle Advisory Group

2005 2006 Change

Occupancy 75% 78% 4.1%

Average Rate $175.20 $192.72 10%

RevPAR $131.22 $150.32 14.6%

Boston Cambridge Projections 2006

Source: Pinnacle Advisory Group

2006 2007 Change

Occupancy 78% 77% -1.2%

Average Rate $192.72 $204.94 6.3%

RevPAR $150.32 $157.94 5.1%

Boston Cambridge Projections 2006

Source: Pinnacle Advisory Group

164 Canal Street Boston, MA 02114 ~ 617/722-9916238 South State Street, Newtown, PA 18940 ~ 215/579-1804

3418 Norfolk Street, Pompano Beach, FL 33062 ~ 954/786-2019

www.pinnacle-advisory.com

PINNACLE ADVISORY GROUP