rachel miller all things ic, the importance of content #makinganimpact15
TRANSCRIPT
MAKING AN IMPACT
Lightning talk: The importance of good content
Rachel MillerAll things IC
Where’s all the good content?
Rachel MillerFounder, All Things IC
@AllthingsIC
www.allthingsic.com #makinganimpact15 @AllthingsIC
Where’s all the good content?
Rachel MillerFounder, All Things IC
@AllthingsIC
www.allthingsic.com #makinganimpact15 @AllthingsIC
www.allthingsic.com @AllthingsIC
www.allthingsic.com #makinganimpact15 @AllthingsIC
We’re surrounded
Content is…
www.allthingsic.com #makinganimpact15 @AllthingsIC
“Effective when it aligns with org’s goals and culture” @dhillwhi
“Best when crafted with commitment for the right audience” @Wednesday_IC
“Pointless unless you have great platforms to get it to people” @dordfordesq
“Content is king, distribution is queen”@Kstillmancomms
Content is…
www.allthingsic.com #makinganimpact15 @AllthingsIC
“A nice bacon sarnie & mug of Yorkshire Gold tea. Content depends on the communicator’s mood”@GaryTaylorPR
“Fast track to somewhere you don’t want to be if you don’t get it right” @welshnat007
“Engaging, action driven and measured” @Susanne041120
www.allthingsic.com #makinganimpact15 @AllthingsIC
Average human attention span in 2000 = 12 seconds.In 2013 = 8 seconds.
Microsoft (2015)
The shortest distance between two people is a story
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www.allthingsic.com #makinganimpact15 @AllthingsIC
Constantly evolve
Have you got the tools you need?
The average lead pencil will draw a line 35 miles long or write 50,000 English words
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Beware the comms blingwww.allthingsic.com #makinganimpact15 @AllthingsIC
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Audience
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Making content engaging
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Real...
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Accurate
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My swipe file on Pinterest (secret board)
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Experiment constantly – the swipe file
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How to get in touch
@AllthingsIC
www.allthingsic.com
www.allthingsic.com #makinganimpact15 @AllthingsIC