Ross Henderson

AV Link australia. Pty. Ltd

Radcoms 2012

Spectrum beyond broadband

Television AND the future

TELEVISION REVIEW

ANALOGUE TV 1956 ~ 2013

BLACK & WHITE 1956 ~ 1985

COLOUR 1975

MONO RECEIVERS 1956 ~ 2005

STEREO 1984 ~

VCR LATE 1970’S

DVD MID 90’S

TELEVISION REVIEW BROADCAST

TWO COMMERCIAL + ONE PUBLIC 1956

THIRD COMMERCIAL 1964/5

SECOND PUBLIC 1980

1990 5 CHANNELS

SUBSCRIPTION TELEVISION 90’S

2000 5 FTA + SUBSCRIPTION CHANNELS +DVD

TELEVISION REVIEW SCREEN TECHNOLOGY

SIZE

1984 > 50% 34 CM (14 INCH)

2011 > 80% 80 CM (32 INCH) PLUS

FLAT PANEL PENETRATION

2004 >88% CRT

2009 <4% CRT

DIGITAL TELEVISION

CRT ZERO

80 CM (32 INCH) PLUS >90%

DIGITAL 100%

H.264/AVC > 80% SALES HAS CAPABILITY

19 FTA CHANNELS

100 PLUS SUBSCRIPTION CHANNELS

DIGITAL TELEVISIONiptv

CONNECTIVITY RATES APPROACH 50% (vs sales) IN SOME MARKETS

PERCENT 2010 2011 2012 2013 2014

WEB ACCESS 5 20 30 45 60

NONE 95 80 70 55 40

ESTIMATES

DIGITAL TELEVISION

NEW CONTENT CONCEPTS, CONVENIENT AVAILABILITYAND CHANGES TO RECEPTION EQUIPMENT

DELIVERS

CONSUMER DRIVERS OF QUALITY

REALISTICQUANTITY

MORE CONTENT LARGER SCREENS

LEADS TO INCREASED DEMAND FOR PLATFORMS AND SPECTRUM AND A NEW CONSUMER PROPOSITION.

CONSUMER PROPOSITION

QUALITY, QUANTITY

ENTERTAINMENTINFORMATION CONCEPTSCOMMUNICATIONS

DELIVERED

ANYWHERE ANYTIME

AND AVAILABLE TO ALL MY DEVICES.

A MULTI PLATFORM REQUIREMENT

CONSUMER PROPOSITION

Meeting the proposition:

platforms and product to evolve with technology

TERRESTRIAL PLATFORM

Technology Migration:Maximise efficient use of spectrum Minimise consumer disruptionExisting services continue as required Platform competitiveness

Managed and co-ordinated TO give transition certainty.

CE PRODUCT DEVELOPMENT, PRODUCTION AND LIFE

DVB

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

2002 2012 2017

PRODUCT LIFE

COMPRESSION STANDARD

DEVELOPMENT

COMPRESSION STANDARD

DEVELOPMENT

COMPRESSION STANDARD

DEVELOPMENT

CHIPSET

PRODUCT DEVELOPMENT

PRODUCTION

CE PRODUCT DEVELOPMENT, PRODUCTION AND LIFE

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

2002 2012 2017

PRODUCT LIFE

COMPRESSION STANDARD

DEVELOPMENT

COMPRESSION STANDARD

DEVELOPMENT

COMPRESSION STANDARD

DEVELOPMENT

CHIPSET

PRODUCT DEVELOPMENT

PRODUCTION

Evolving broadcast and compression standards

Many countries implementing, introducing new standards.

Chipsets are designed for global marketinclude new standards

>80% sales has mpeg4 capability

New standards do not have to be adopted but,

A balance must be found between, the market, technology migration, platform evolution and consumer proposition