raddon chart of the day june 28, 2012

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Source: Raddon Financial Group, National Consumer Research – Spring 2012

Raddon Chart of the DayJune 28, 2012

Only Six Percent of Households Have Clicked On a Financial Institution’s Advertisement on the Web During a Product Search

Have Clicked on Any Company's Adver-tisement on the Web

Have Clicked on Any FI's Advertisement on the Web

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20% 19%

6%





During a Product Search, One-Fifth of All HouseholdsHave Clicked on Any Company’s Advertisement on the Web

19%

77%

5%

Have Clicked on Any Company's Advertisement on the Web

Have Not Clicked on Any Company's Advertisement on the Web

No Response





Online Venues Used to Gather Information and/or Obtain Advice

Other

Twitter

Yelp

A Blog

You Tube Search

Bing Search

Facebook

Google Search

0% 10% 20% 30% 40% 50% 60% 70%

14%

4%

5%

8%

12%

17%

25%

65%





Households That Own a Tablet Are More Likely to Usea Personal Financial Management Software Program

All Households Online Banking Users Own a Cell Phone Own a Tablet0%

5%

10%

15%

20%

25%

12%

19%

15%

22%Percent Using a Personal Financial Management Software Program





Use of Tablets and Types of TabletServices/Applications Actively Used

Have a Tablet Use Online Banking

Have a Data Plan for Tablet

Downloaded PFI App

Actively Use PFI App

Downloaded Non-PFI App

Actively Use Non-PFI App

0%

2%

4%

6%

8%

10%

12%

14%

12%

5%4%

3%2%

2% 1%





Use of Cell Phones and Types of Cell PhoneServices/Applications Actively Used

Have a Cell Phone

Have a Data Plan for Cell

Phone

Use Online Banking

Downloaded PFI App

Actively Use PFI App

Downloaded Non-PFI App

Actively Use Non-PFI App

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

78%

33%

18%

9% 7% 4% 4%





One Out of Ten Consumers Use a Personal Financial Management Software Program to

Keep Track of and Manage Their Finances

Fall '10 Spring '11 Fall '11 Spring '129%

10%

11%

12%

13%

10%

11%

12% 12%





One Out of Ten Consumers Report ThatThey Currently Use a Smart ATM

Currently Use Extremely Likely

Very Likely Somewhat Likely

Not Very Likely

Not at All Likely

0%

5%

10%

15%

20%

25%

30%

35%

14%

6% 6%

19%

22%

33%




Raddon Chart of the DayMay 31, 2012

One-Quarter of All Households Are Extremely toVery Likely to Use Remote Deposit Capture

0%20%40%60%80%

2%

25%

73%

4%

31%

65%

4%

27%

69%

Spring '11 Fall '11 Spring '12





Three out of Ten Consumers That Use Foreign ATMsWould Watch a Video Ad while an ATM Transaction

is Processing to Avoid Paying a Surcharge Fee

Extremely Likely Very Likely Somewhat Likely Not Very Likely Not at All Likely0%

5%

10%

15%

20%

25%

30%

14%15%

24%22%

25%30%

Base: Households That Use ATMs Not Owned by Their Financial Institution





Four Out of Ten Consumers That Use Foreign ATMs Never Pay a Surcharge Fee

23%

38%

39%

Percent of Households That Use ATMs Not Owned by Their Financial Institution

Always Pay a FeeSometimes Pay a FeeNever Pay a Fee





One-Fifth of All Households Use ATMs Not Owned by Their Financial Institution

22%

76%

2%Percent of All Households

Use Foreign ATMsDo Not Use Foreign ATMsDo Not Know

raddon chart of the day june 28, 2012

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