radical design processes for systemic change
TRANSCRIPT
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
Radical design processes for systemic changeSigrun Lurås & Kjetil NordbyThe Ulstein Bridge ConceptOcean Industries Concept LabThe Oslo School of Architecture and Design
©UBC/AHO
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHOSigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
The Ulstein Bridge Concept projectDuration 2011-2014 (Pre-study
2010)
Goals1. To develop a new ship bridge
concept for advanced marine operations.
2. To put Ulstein in a front position in radical ship design.
3. To develop design centered knowledge and processes that are especially tailored for very complex activities in the ship building industries.
Partners• The Oslo School of Architecture
and Design (AHO)• Ulstein Power and Control• Høgskolen i Ålesund• Kwant controls• Technology partners in Germany,
USA, the Netherlands, England and Slovenia
Funding• Pre-study: the Norwegian Design
Council and the Ulstein Group. • Main project: the Norwegian
Research Council’s MAROFF programme and the Ulstein Group.
Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
Overview of presentation• Systems involved in ship bridge
design• 3 interventions for systemic change• The interventions in relation to
Meadows’ places to intervene in a system
• Conclusions: Semi-open innovation processes for systemic change
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
Console
Bridge
Ship
Operation
HMI
Rules & regulation
s
Regulators
Other domains
Company
Projectorganisati
on
Market
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How can we make radical innovations possible in these systems?
Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
3 interventionsPresented by• Objectives• Target• Strategy• Means of presentation• Results
1
2
3
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
The 1st intervention
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
The 2nd intervention
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
The 3rd intervention
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1st intervention 2nd intervention 3rd interventionTarget Internal
Local (closed)ExternalLocal & global (Internet)
ExternalLocal (targeted)
Objectives Create interest internallyCreate commitmentEstablish a common goal for Ulstein and AHO
Create industry interestCommunicate the project’s ambitionsPosition Ulstein as an innovative companyAttract partners
Create trust in that the vision is achievableGet committed partners
Strategy One-way communication
One-way communication
Two-way communication
Means of presentation
3d visualisations and presentation
Professional film production Press conference with ”buzz-makers”
Interactive demonstrator
Results Commitment from Ulstein and AHONew design research project
InterestInnovation awardsFurther commitmentNew expectations
Positive feedback and additional interestPosition as innovative actors in the offshore ship industry
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
Places to intervene in a system In increasing order of effectiveness (Meadows, 1998)
12. Constants, parametres, numbers11. The sizes of buffers and other stabilizing stocks10. The structure of material stocks and flows9. The length of delays8. The strength of negative feedback loops7. The gain around driving positive feedback loops6. The structure of information flows5. The rules of the system4. The power to add, change, evolve or self-organise system structure3. The goals of the system2. The mindset or paradigm out of which the system arises1. The power to transcend paradigms
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Console
Bridge
Ship
Operation
HMI
Rules & regulation
s
Regulators
Other domains
Company
Projectorganisati
on
Market
A semi-open innovation process for systemic change?
©UBC/AHO
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©UBC/AHO
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Sigrun Lurås & Kjetil Nordby | Radical design processes for systemic change ©UBC/AHO
Radical design processes for systemic changeSigrun Lurås & Kjetil NordbyThe Ulstein Bridge ConceptOcean Industries Concept LabThe Oslo School of Architecture and Design
©UBC/AHO