radio 1 fm91 presents ibid for i phone 5s. target audience overall mutual target audience: sec: a, b...
TRANSCRIPT
Radio 1 FM91 presents
IBID for I Phone 5S
Target Audience
Overall mutual target audience: SEC: A, B and C AGE: 15 to 45
The IBID5 Campaign will cater to a specific target SEC: A and B AGE: 18 to 40
IBID1, IBID2 & IBID3
iCampaign
Promotional Artwork
https://www.youtube.com/watch?v=HQ7vYzXL11U https://www.youtube.com/watch?v=KRg8gJM-jAw
Statistical Overview – Ibid2 & Ibid3
• Campaign Total Registrations
• IBID 2 - 969 • IBID 3 - 1340
• Campaign Total Sms’s
• IBID 2 - 81,900 • IBID 3 -126,109
IBID 2 IBID 30
200
400
600
800
1000
1200
1400
1600
969
1340
IBID 2 IBID 30
20,000
40,000
60,000
80,000
100,000
120,000
140,000
81,900
126,109
Mechanics
Registration Bidding Winner announcement
Pre - LaunchDuration: Lasts for 5 daysStarting 18th November onwardsProcess: Type ‘REG<space>Your Name and send it on 9191
Launch: Bidding starts from the show ‘Morning Fix’Duration: 2nd – 6th December,2013
Post Launch: 9th till 13th DecemberShow: Morning fix
Global Hype – iPhone5s
IPhone 5s is purposefully imagined. Meticulously considered. Precision crafted. It’s not just a product of what’s technologically possible. But what’s technologically useful. It’s not just what’s next. But what should be next.
Reviews About IPHONE 5s
•The iPhone has powered Apple to become the world's largest company by value, and the newest version is seen as critical to the company's continued success.
Wall Street Journal
•Apple said on Monday that it sold two million iPhone 5’s over the Intrnet the first day people were allowed to submit orders for the product.
New York Times
•AT&T announced it set a sales record with iPhone 5 over the weekend, making it the fastest-selling iPhone the company has ever offered.
Pre – Launch(18th October – 1st November, 2013)
Electronic Media• Radio:
– A hype based radio teaser will go on air at a Frequency of 20 spots per day
– RJ Endorsements in every show.• Frequency: 2 per Hour
• Television:– Teaser video will run on television– Proposed Channels
• TV 1• News 1• Hum TV• Oxygen• Play TV • The Musik
– 1 representative from sponsor’s team and FM91’s team to appear on the morning show at TV1• Muskarati Morning with Faisal
Digital Media Facebook:
Daily updates for the event along with the teaser video will be shared along with Facebook advertising
Website: Teaser video as pop-up E – Banner
SMS: SMS broadcast and updates would
also be sent as a bounce back service.
Print Media• Teaser ad to be printed in selected
magazines
Launch(2nd November – 6th November, 2013)
Electronic Media• Radio:
– Radio promo explaining the mechanics will go on air at a Frequency of 15spots per day
– RJ Endorsements in every show.• Frequency: 2 per Hour
– Statistical updates will be announced on air during different all shows throughout the day. This segment will be branded.
• Television:– A video depicting the mechanics will be
made which will run on the TV Channels at a high frequency
– Proposed Channels• TV 1• News 1• Hum TV• Oxygen• Play TV • The Musik
Digital Media Facebook:
Daily updates for the mechanics along with the video will be shared along with the poster
Website: Launch video as pop-up E – Banner
SMS: SMS broadcast and updates would also be
sent as a bounce back service.
Post Launch(9th November – 13th November, 2013)
Print Media:• Print ad depicting the stats updates of the
top 5 contestants along with the winner announcement message will be printed in magazines.
• Proposed Magazines– Synergizer– Jang – Glam
Digital Media Facebook:
Artwork announcing the winner will be shared on Facebook.
The pictures of the Closing ceremony event will be shared on Facebook Fan page
Website: Poster announcing the winner will be put
up on the website.
Closing Ceremony: Competition to be closed with a finale
ceremony. TV 1 and News 1 to provide coverage to
the event Sound bites would be aired on the
airwaves of 91
Sponsorship Mileage
•Radio Promo with the tail line for the sponsor•RJ EndorsementsRadio:•Sponsor logo to appear in the video and the artwork including posters and e-mailersLogo Integration:
•Recognition will be provided to the sponsor during RJ endorsements, bounce back messages, Facebook status updates.Sponsor recognition:
•Branding of the sponsor to be placed on the closing ceremonyBranding:•The team of the sponsor’s company to give-away the iphone5 to the winner
Presence at the closing ceremony:
Sponsorship Mileage
• Logo to be integrated on the pre-hype client give-aways.
Why Sponsor the campaign?
• Radio1 FM91 strategically choose to do IBID for IPHONE 5 instead of IBID for IPAD 3.
• IPHONE 5 is currently the most in demand phone on the planet.
• IPHONE 5 has already set a record by becoming the mobile phone device with the most sales turn over.
CHARITY
Thank You!