radio
DESCRIPTION
A new kind of mass media – “disembodied newspapers”. RADIO. Sharing in the listening experience – Broadcast. Sharing in the listening experience – Broadcast - PowerPoint PPT PresentationTRANSCRIPT
RADIOA new kind of mass media – “disembodied newspapers”
• Sharing in the listening experience – Broadcast
• Sharing in the listening experience – Broadcast
– What does it mean to lose the communal/shared experience of listening (or with television watching) the same thing at the same time as others?
• Radio’s Goals and Motivations
• Radio’s Goals and Motivations
– Militaristic – 1917 – 1919: World War I – government shuts down all radio for military use only.
• Radio’s Goals and Motivations
– Militaristic – 1917 – 1919: World War I – government shuts down all radio for military use only.
– Advertizing – 1920s: Large networks used sponsorship to pay for radio.
• Radio’s Goals and Motivations
– Militaristic – 1917 – 1919: World War I – government shuts down all radio for military use only.
– Advertizing – 1920s: Large networks used sponsorship to pay for radio.
– Educational – 1927: response to The Radio Act of 1927 favoring of Big Business, non-profit Radio Broadcasters formed The National Committee on Education by Radio.
• Radio’s Goals and Motivations (cont.)
• Radio’s Goals and Motivations (cont.)
– Entertainment – 1930s – 1950s: Radio’s Golden Age
• Radio’s Goals and Motivations (cont.)
– Entertainment – 1930s – 1950s: Radio’s Golden Age– Oppositional – 1950s – 1960s: Harder to find on the
dial, were union sponsored radio that promoted workers rights, Civil Rights Movement, Vietnam War protest, Feminist Movement.
• Radio’s Goals and Motivations (cont.)
– Entertainment – 1930s – 1950s: Radio’s Golden Age– Oppositional – 1950s – 1960s: Harder to find on the
dial, were union sponsored radio that promoted workers rights, Civil Rights Movement, Vietnam War protest, Feminist Movement.
– Music – 1970s: hi-fidelity radio and Top40 – sells music.
• Radio’s Goals and Motivations (cont.)
– Entertainment – 1930s – 1950s: Radio’s Golden Age– Oppositional – 1950s – 1960s: Harder to find on the
dial, were union sponsored radio that promoted workers rights, Civil Rights Movement, Vietnam War protest, Feminist Movement.
– Music – 1970s: hi-fidelity radio and Top40 – sells music.
– Conservative – 1980s: Death of the “Fairness Doctrine” in 1987 under President Ronald Reagan unleashes politically motivated AM dial conservative agenda talk radio.
Riveting Radio
Riveting Radio• 1925: Calvin Coolidge is the first president to be
inaugurated live on radio
Riveting Radio• 1925: Calvin Coolidge is the first president to be
inaugurated live on radio• 1937: the Hindenburg crash is covered by live
broadcast
Riveting Radio• 1925: Calvin Coolidge is the first president to be
inaugurated live on radio• 1937: the Hindenburg crash is covered by live
broadcast• 1938: Orson Welles’ "War of the Worlds" radio
hoax, so convincing that thousands of people actually thought Martians were attacking the US.
Riveting Radio• 1925: Calvin Coolidge is the first president to be
inaugurated live on radio• 1937: the Hindenburg crash is covered by live
broadcast• 1938: Orson Welles’ "War of the Worlds" radio
hoax, so convincing that thousands of people actually thought Martians were attacking the US.
• 1941: The Japanese attack on Pearl Harbor via telephone
Orson Wells, creator of “War of the Worlds” radio hoax of 1938 comments on his aims 16yrs later… (from a clip from RadioLab)
The Fairness Doctine
• Enforced balance – a protection or an limit to free speech?– The Federal Communication Commission
introduced the Fairness Doctrine in 1949 as a way to ensure radio coverage spent equal time to both sides of controversial topics.
– The FCC eliminated the doctrine in 1987, and removed all language surrounding the doctrine in 2011.
You’ve Just WON funding!• For a new radio venture!– What will your radio venture be?– Consider:
• For profit? Or not-for-profit?• Radio show formats? New? Based on older• formats?• Content? News? Music? What else? • Outlets? How will your audience have access your
show(s)?• If news is part of your radio venture, will you try to abide
to the Fairness Doctrine, (even though you don’t have to legally)?
